Tag Archive | "Blog"

Final Advice on Content Marketing

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Final Advice on Content Marketing


Recently, we’ve gone through many things related to content marketing and how you can better use it to promote your business in the online world. While creating web content may seem easy, there are some things you need to know about if you want your efforts to actually be beneficial to your business. Here are some additional tidbits of advice on the topic:

Organize Your Content Well on Your Site

Don’t just throw articles around randomly on your website. Make sure that it is structured, so that the users can rapidly find the content they’re looking for and also navigate efficiently to the rest of your website. You can consider adding a blog to your main site as a place where you will put most of your articles too.

Your Articles Should Also be Well Structured

Nothing will annoy a reader more than a poorly written article. And this doesn’t simply refer to the quality of the English used either. The general structure of the article should make it easy for the reader to get answers to their questions, without having to go through the entire piece to see if it contains what they’re looking for. Don’t write a wall of text. This is unbearably hard to read. Structure the article by using paragraphs and include lists or bullet points if the type of article that you’re creating can benefit from this.

Vary the Types of Articles You Post

Unless you have a content-based site that is strictly reserved for certain types of articles (such as technology reviews, political commentary, etc), you should try your best to try to vary the type of content that you include on your site. Include some news, company announcements, reviews, how to articles, etc.

Include an Image in the Article

Ever notice how industry magazine articles very often have an image, such as a piece of clip art that is related to the topic? This can serve many purposes, such as focusing the reader’s attention on the article and making it more inviting to read. Just like on this blog, you should include a small image that is related to the topic of your article in it.

Don’t Forget to Let Readers Share Your Content

We’re in 2012 and are living in a world where sharing information through social media has become more commonplace than ever. So why not let readers share your content with others who may be interested in it? Include various social media buttons, like Twitter, Facebook, etc. which will allow readers to share the article with their friends and followers. You can also include an option that will allow the reader to forward the article by email to their friends. Sure, someone dedicated enough to share your article can copy/paste it and share it that way, but we’re not in 1995 anymore. The easier you make it for readers to share your content, the more likely it is that they will actually do so. And this means more readers, more exposure and more traffic to your website.

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More Online Reputation Tips

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More Online Reputation Tips


Building and maintaining a good online reputation for your company isn’t too difficult. It mainly revolves around using all of the available channels to make sure that positive information about your business and products appears in search results when someone looks up your company name on Google. Here is some more information on what you can do to make this all happen:

 

  • Update Your Site and Social Media on a Regular Basis

 

This is not only good for SEO, but will also help when potential customers research your company. Even if there isn’t anything new going on, you can always update your social media accounts by referring to your current product selection or promotions. This shows users that you’re actively involved in your business.

 

  • Link Your Business to Your Personal Social Media Accounts

 

People also want to know who is behind the company they’re dealing with, especially if they’re going to make a large purchase with you. When you post press releases or articles to directories, include some information about yourself and your role in the company. Also, add your company to your personal profiles on Facebook and LinkedIn. This makes it easier to see who is in charge of your business.

 

  • Get Your Products Reviewed by Experts

 

Having your products talked about in a positive way by industry experts, especially those who have a large following and are well respected for their reviews, is definitely something that can help you with your online reputation. It may not always be easy, especially if you’ve just started out, but if you know someone who does YouTube video reviews or who writes about certain products on his blog, having him review something that you sell will help reassure people that your products are of high quality.

 

  • Encourage Your Buyers to Leave Reviews

 

Link to reviews of your business and products on other sites. Encourage those who have done business with you to leave comments and reviews. You can also have a review section on each of your product pages, but having comments on external sites will be a lot more useful in gaining the confidence of buyers.

 

  • Monitor Your Reputation Actively

 

There are plenty of online services that allow you to get regular updates regarding what is said about your business online. Or, you could simply do a Google search yourself from time to time. Doing so will allow you to see how you’re doing and address any possible problems and complaints before they become problematic.

 

  • Be Easily Reachable

 

Ensure that your customers have ways to contact you should there be something wrong with a purchase they’ve made from you. Respond to their inquiries in a rapid and professional way. Take care to resolve any problem, no matter how small the amount involved is or whether you feel that it’s the buyer’s fault. This will reduce the chance of them complaining about the whole situation to other people online and will give you the chance to have a satisfied customer instead of a disgruntled one.

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Building Your Online Reputation: Which Channels to Use – Part 2

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Building Your Online Reputation: Which Channels to Use – Part 2


Yesterday, we’ve seen some channels that you can use online to get your business a good reputation. There are a few others that you can use as well. Of course, you will need to adapt these to the niche that your business is in and not all may apply to you, but you should try to use as many as possible as it will reinforce positive information about your company online.

 

  • Discussion Forums and Online Bulletin Boards

 

Forums related to your industry are a great way to make your products and business shine online, by showing your potential customers that you’re active in engaging them and also available to quickly answer any questions. But you should remember to follow all the rules specific to the forum that you’re using. Spamming online forums is definitely not the best way to build your reputation online and will probably accomplish the exact opposite. The best way to use forums is to advertise in the “Buy/Sell” section, participate in general discussion and have your company website in your forum profile and signature. This can also help you get useful backlinks for SEO purposes.

 

  • Review Sites

 

There are plenty of business review sites that are specific to certain industries. Here you won’t have much to do, as it’s your customers that will be leaving reviews on them after they’ve made a purchase from you. What you can do, however, is to add your business to some of these sites and keep checking them regularly to see if users have posted comments.

 

  • Blogs

 

Having your own blog can definitely be a good way to help promote your business online, but when it comes to establishing your reputation, you can do a lot by participating in other people’s blogs. Leave comments that include a link to your website on blogs that are related to your line of business. You can also become a guest blogger on another person’s blog. This will get you a link to your website at the bottom of the post and will establish you as a knowledgeable person in your niche.

 

  • Press Releases

 

Online press release sites are quite good if you want your business to get more recognition. You can write a press release and submit it to several free sites when you do something new, such as opening up a new location or launching a new product. Those who search for your company or products that you offer online will see the press release under “News” results in Google and will often be interesting in reading more. In many press release directories, you can also include a link back to your main site, which again will be very helpful as far as SEO is concerned.

 

These are the main methods that you can use to establish a good reputation online. Tomorrow we will go into more details on how you can more efficiently use some of these channels.

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Using Your Facebook Page Better

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Using Your Facebook Page Better


If you have a Facebook page for your business, then you’re on the way to using social media in order to better connect with your target audience and maybe boost your sales numbers. But simply having a presence on social networks is not enough if you want to bring something positive for your business. You need to ensure that you’re using your social networking presence to its fullest potential. Here are a few tips that will help you accomplish this:

Make Your Posts Unique and Interesting

Many of your fans on Facebook will also be readers of your blog or subscribed to your email list. As such, don’t simply repost things that you’ve said somewhere else. This is one of the ways to lose your subscribers attention, as they already had seen the content through another distribution channel. Getting their attention back after could be difficult. While it is normal for you to refer to some posts that you have up on your blog or some items on your website, be sure to add some unique content once in a while too.

Avoid Pointless Grabs for Attention

You would be surprised, but there are many small business owners that make posts which offer very little value on a regular basis, such as “Hey! How’s everyone doing?” or “The sun is really shining today!”. Your subscribers probably already get their share of pointless wall posts from their friends. There is no need to have more of it coming from your business. Again, this is another way to make people stop paying attention to what you’re saying which could reduce the overall value that your social media presence has.

Respond to Comments Quickly… When it is Necessary

If someone asks a question or makes a comment on one of your posts, take a look at what they posted and see whether there’s a useful response that you can provide. But you don’t have to respond to everyone who writes something if your response will be useless. So for example if some users write “That video was good”, you don’t have to thank every one of them for their comment.

Have Social Media Only Promotions

This is a very good way to keep your readers interested in what you post and more likely to look at posts from your page that appear on their news feed. You can offer Facebook only coupon codes, discounts, promotions, etc. This will make your subscribers feel valued and they are more likely to keep an interest in your page for a long time.

Encourage People to Like Your Page

Not everyone will search out for your business Facebook fan page and like it. You need to inform people that it exists. This can be done in various ways, such as including links to your page in email messages, like in a footer on your sales receipts. You should also add social media buttons on your main website or your business blog. The more subscribers you have, the better it is for your business.

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Start Making Money With Blogging Today

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Start Making Money With Blogging Today


Over the last few years, blogs have grown in popularity and it would seem that now everyone and their dog has a blog. If you check out some opportunities to make money online, you will see that there are many who claim that it is possible to make decent money by blogging. But is this really true?

In reality, it is possible for anyone, with little experience in the blog world to start earning money from blogging. But it may not always be as straightforward as many would think it is. If you want to make money from blogging, you will first need to be patient and learn how to do it properly. There are two main ways to make money from blogs. You can either have your own blog, or write for someone else’s. The second option is far more simple and can allow you to make money more quickly, so we will look into it first.

  • Ghostwriting

Here, you will be creating blog posts for someone that owns a blog and will be paid either as a share of the revenue that your blog posts bring in, or more commonly, a fixed price ranging from $3 to $50 for each post that you make. The blog that you write for could be an informative one, or it could be a businesses blog that serves mainly to promote the products and services of a certain company. Your posts will usually be published under the name of the blog owner or a pseudonym. If you want to get started with blogging quickly, then this is one of the fastest and easiest ways to make money from it. You can make some pretty decent coin if you are hired by numerous clients to update their blogs on a regular basis.

  • Guest blogging

This is similar to ghostwriting, in the sense that you will be writing posts for a blog that isn’t your own. However, there are a few differences. As a guest blogger, the posts that you make will usually be credited to your name, along with links to your own blog, website or social networking profiles. This allows you to gain some notoriety in the online world as people can more easily find the content that you have written online, even if it wasn’t published on a site that you own. If you create good content, it is also very possible that you will get regular assignments.

  • Other tasks that don’t involve writing

You can also make some money without having to create any written content. For example, someone could pay you to design logos and graphics for their blog. Or you could act as an administrator for one, uploading already made content at specified times, moderating and responding to comments left by visitors, keeping track of usage statistics, etc. You might also have the opportunity to take written content and to transform it into another type of media, like videos that will give a better explanation of what is being discussed.

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More Tips to Build Your Authority Online: Part 2

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More Tips to Build Your Authority Online: Part 2


For those who want to make their site an authority in their respective niche, there are quite a few tips that could be beneficial for them. Here is some more advice about building up your website’s authority.

  • Remember That it Takes Time

If you want to get recognized as a useful source of information in your niche, then you must be aware of the fact that this is something that will take time to build properly. Building authority isn’t about adding a lot of content to your site in a short amount of time. The content needs to be of high quality and the visitors interested in your niche will need some time to arrive to your site. Remember that this is a long term project and treat it as such.

  • Reserve a Place on Your Site For Informational Content

Building authority with a website that simply sells products or that just talks about the advantages of products that you sell is going to be very difficult. Therefore, your website should have a section where you talk about your niche in general. Of course, you can always explain to your users how some of your products can be helpful for them, but this section shouldn’t be a constant sales pitch to the visitors. To make things easier, you can add a separate blog to your website, as blogging systems such as WordPress and Joomla are perfectly designed to share information with your visitors and have many features that allow sharing and information exchange, such as the ability to easily include social network and bookmarking links, plus allowing your readers to respond to what you’ve posted by putting a space for comments.

  • Don’t Be Alone in Creating Your Content

If you look at websites that are ranked very high in their respective niches (like ZDNet in the IT niche, for example), you will obviously see that they have many different people who write articles, create videos, etc. for them. Trying to build an entire authority site all by yourself might be possible, however it may get quite difficult and tedious in the end.

There are ways around this problem. You can, for example, invite guest bloggers who will write blog posts for you. There is also the possibility of outsourcing some of the website content creation to others who are experienced in your niche. You should have no trouble finding people who can write blog articles, create videos and interactive presentations, etc. This will mean some additional costs for you, however your website will be a lot richer in information for the users and therefore will stand a much higher chance of getting recognized by others as a genuinely useful source of information on your niche.

  • Ask Users What They Want to See

By doing so, you will make your website visitors feel more important. This will also make them more likely to return to your website and share the stuff that they’ve seen with others. Remember that the happier your users are, the more likely they are to go back to your site.

 

 

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More Tips to Build Your Authority Online

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More Tips to Build Your Authority Online


If you’re using social media to try to build your authority on the internet, you’re using one of the best tools available to accomplish this. But in order for this to bring you the results you expect, there are certain things you need to do in order to succeed. We’re now presenting you some more tips that you can use to reach your goals:

  • Ensure That Your Website Works and Works Well

Building authority means that you will get more traffic to your site and that you will get a lot more interaction with your visitors, such as getting comments on your blog posts. For this reason, you will need to make sure that your website is accessible at all times and doesn’t run into any type of problems. Using a shared web hosting account for a site that gets 50 visitors a day and a few comments on your blog may be fine. However, many webmasters have reported running into problems as soon as the traffic picked up, people started interacting with their site more and viewing more pages on it, as well as using interactive features such as comments and discussion forums on a site. Because of this, you need to start thinking of your options about what happens when you outgrow your shared hosting account. If you stay with the $5 a month “unlimited” hosting account you have now, you may soon realize that it wasn’t all that unlimited when your site keeps crashing all the time or your host takes you offline because you’re putting too much strain on their server. Consider getting a dedicated or VPS web hosting solution instead. It will cost a bit more, but you will also be making a lot more money from your website to compensate.

  • Make Sure That All Pages of Your Site Are Sociable

People love to share information that they found interesting, such as a blog post or article on your site. But this can also apply to pages that talk about products that you’re selling, such as sales pages. Include buttons for social media on all areas of your site, no matter what kind of content they carry. Enable comments on your blog posts and articles. Include social bookmarking options as well. And don’t forget email lists. While many people will be following you on Twitter or Facebook, this doesn’t mean that e-mail marketing is dead and doesn’t work anymore. Have an opt-in square where users can input their e-mail address and include a call to action as well. This works especially well for content pages. If a user is reading something and finds it interesting, they may be looking to get more from you later on. An opt-in link that offers access to more updates and information may work well for you.

There are a few other things that you can do to develop your online authority. Tomorrow we will take a closer look at what you can do to attract some followers and keep them interested.

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More About the Google Panda Update

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More About the Google Panda Update


Ever since the Google Panda Update has been launched, there has been a lot of talk about it in the online marketing world. However, many people still don’t understand what exactly the update is all about and how it can affect a website. Here is some more information about it and ways to avoid problems associated with this update from Google.

 

The most important things to understand is what Panda actually is. Essentially, it is a filter that weeds out content that doesn’t have enough substance. The filter is ran on a periodic basis. Every time that it is, all the content indexed by Google goes through the filter again. Therefore, any content that has been caught up in the filter the first time can go through if it has been improved enough. If it’s still poor, then it will remain there and suffer a penalty in the rankings.

 

Some have argued that Panda is a completely new way that Google uses to rank web pages. This actually isn’t true. There are more than 200 different factors that Google uses to rank pages in search engine results. The Panda update is just one of them.

 

The main purpose of the Panda update when it was released in February 2011 was to deal with “content farms”. These are websites that have been responsible for “polluting” search results by returning web pages that had little relevance to the keywords that were being searched for by the user. A content farm is a website that usually employs several writers (can sometimes range in the thousands), which create content such as articles, reports, blog posts, etc. that are targeted towards some popular keywords being searched. These sites profit from the traffic that they receive when users click on the ads that they publish, which are usually for products that are loosely related to what the content on the page talks about. The quality of the information on a content farm can vary. Some sites have nearly professional quality content, while on others it simply reads like a bunch of gibberish written by someone who hasn’t even mastered basic English.

 

Since then, several updates to Panda have been released, by the main purpose is still the same: keeping low quality content from ranking well in search results. Websites that were penalized because of the update have a chance to change things. To get rid of the penalty, all a webmaster needs to do is to remove the content that is of poor quality, or replace it with something that is well written and relevant to the keywords that are targeted on the site.

 

The basic principles of search engine optimization still apply. Websites that provide their users with high quality content and that target keywords which are closely related to what they have on their site should not experience too many issues with this, or any of the future updates done by Google to the way they rank search results.

 

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SEO Considerations for Blogs: Internal Linking

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SEO Considerations for Blogs: Internal Linking


When it comes to SEO, whether it’s for blog or any other type of website, everyone knows the importance of having a good linking strategy. Now most people associate linking with building backlinks. These are the links that are found on external websites which point to your blog, or to specific pages that you have on your blog. So if one of your articles gets referenced on another blog, or if you include the URL to your blog on your social media profile, for example, then this would be a backlink. Having plenty of good quality backlinks is widely known to have SEO benefits for any website and this is why plenty of people devote a lot of time and attention to getting them.

 

Of course, since they are useful for SEO, this is not a bad thing. However, there are other considerations that would need to be taken by those who would like their blogs to rank better in search engines. This would be the internal linking, or how pages on your blog are linked together.

 

One of the top reasons as to why internal linking is good is that it will help search engine spiders navigate your blog a lot easier. By making the job more simple for them, you will increase the chances that your pages get indexed a lot faster. Another element is the user experience. A proper internal linking strategy means that your readers will be able to quickly find what they’re looking for in your blog. They’re also more likely to spend time on your blog reading other entries, which can increase interest in your blog, grow your ad revenue and also increase the chances that content will be shared. A reader may not think the first post that they were reading was worth sharing on Facebook, for example, but they may like another one of your posts that they’ve clicked on and share that.

 

Good internal linking is easier than building external backlinks. Simply put, if you refer to a topic that was covered in a previous post, link to it and use the appropriate anchor text. Furthermore, if your blog allows readers to navigate to next or previous posts, then don’t leave this text as the default setting. Instead of using “next”, you should include the actual title of the blog post that the reader will be sent to as anchor text.

 

Another of the important things to remember is that you need to structure your blog well. Every page should have a link back to the home page. Also, your posts should be categorized according to what topic they are covering. This will not only help the readers find specific information that they may be interested in, but it has also shown to be helpful with SEO, as a blog that has posts in different categories is seen as being more of an “authority” in its niche by the search engines.

 

 

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SEO Considerations for Blogs: Content and On Page Elements

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SEO Considerations for Blogs: Content and On Page Elements


Many of us would wish that blogs which are filled with original and well written content would simply rank well on search engines, just like a business that provides high quality products and services to their customers would wish that their website would rank well on Google just because of that. But unfortunately, in the real world this is not how SEO works.

Before you begin thinking about SEO, you should know that your primary focus as a blogger is to deliver the content that your audience will love. It’s possible to incorporate SEO elements into good quality articles on your blog and even to make a few easy changes to existing ones. However, don’t simply write with SEO in mind. You may achieve good page rankings, but if your visitors don’t find the content to be any use to them they simply won’t want to return anymore.

For on page factors, the majority of your on page work will revolve around using the right keywords in the right place. The first thing you need to do is your keyword research. Think of the keywords that your readers will be using if they’re going to be searching for information that you cover in one of your blog articles. Make a list of these words and use keyword research tools to find alternatives as well.

One thing that can help with keyword research is to analyze the competition. If there are other pages out there which have information that is similar to what you’re offering, you need to see what keywords will find it. What keywords are your competitors currently targeting and how well do they rank for these keywords?

Once you have your list of keywords, you will want to figure out how to integrate this in your pages. A lot of people here make a mistake and believe that simply cramming as many keywords as possible in their blog posts will make their posts rise through search engine rankings like they were under some kind of magician’s spell. While this might have worked 10 years ago, keyword stuffing will not help you anymore today. Furthermore, it will also cause problems for the content of your blog. This is because blog articles which have keywords that were forced in will be hard to read and may actually cause you to be penalized by search engines.

Include your main keywords in the first and last sentences of your blog post and use them when appropriate in the main body. Also, use the keywords as much as possible in the title, the heading tags, in the permanent link of the blog post, in internal links to other related articles, as well as in alt tags.

There are also a few other things that will help you with your SEO efforts and can propel your blog through the search engine rankings. Tomorrow we will go through the importance of having a proper external and internal linking strategy.

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Building a Successful Blog: Part 2

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Building a Successful Blog: Part 2


There are a few others things that you need to know if you’re going to create a blog. Understanding how blogs work and the best kinds of content to add to one will make it more likely that your blog will appeal to its targeted audience. Here are some more tips that you can use in order to make your blog popular when it launches:

  • Understand That Blog Are About New Ideas

If you browse many blogs, you will notice that most of the good ones contain collections of new ideas and information. As such, keeping your blog updated on a regular basis will help you maintain your readership. Remember to keep the content original and fresh. Blogs aren’t only meant to be used as a reference tool on your niche, where you explain how to do certain things to your audience. Instead, include other types of posts, such as information on new events happening in your niche, as well as commentary on issues that you think are relevant. Your readers will enjoy having varied content to read on your blog a lot more than simply having one kind of article posted again and again.

  • Blogs Are Social By Nature

One thing that you need to know is that many of those that read blogs are also bloggers themselves. As such, if you write content that is good enough, you may have it syndicated on other blogs as well. There are many other opportunities for sharing and interaction with blogs. For example, allowing comments on your blog may add some useful content to it without you needing to take any action. RSS feeds allow readers to subscribe to your blog and be instantly notified if something new is posted. Also, adding social media buttons that allow people to like and share your blog posts is of course highly recommended, as it can increase your traffic and the popularity of your blog.

  • Your Blogs Headlines are Important

Creating compelling headlines for your blog posts is very important, especially if for when your blog gets indexed in search engines. The headline alone in that case could be the difference between someone reading your post and not reading it. There are many free guides and articles that you can find online about creating unique and captivating headlines, so it doesn’t have to be as difficult as it may seem at the beginning.

  • Organize Your Content Well

Content structure and organization are vital to a good blog. This can be achieved by dividing your posts into different categories. On the home page of your blog, you should make it as welcoming as possible to new readers, with your best content featured on the front page. Remember that the easier your blog is to navigate for your readers, the more likely they are to like it, come back to read it again and share it with others. Simply making it easier for them to find what they’re looking for can go quite a long way.

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored


There are millions of blogs found online today. Some are quite famous, while many others receive practically no traffic at all. One thing that determines the success of a blog is the amount of people that visit it on a daily basis. So just like any other website, getting traffic is of great importance here. Using search engine optimization to get visitors to a blog is definitely one of the top traffic generation methods. However, there are still those who don’t use it at all. There are a few reasons given by bloggers who don’t take advantage of SEO methods. Here are the most common:

  • Other sources of traffic are available

These bloggers get most of their traffic from other sources, such as social media, links from forums, etc. and believe that deploying SEO efforts is simply not worth it, considering that they are usually  happy with the amount of traffic that they’re getting now.

  • Belief that SEO is too complicated

This one is actually quite common. Some bloggers believe that SEO is something for “computer geeks” and that even basic SEO techniques are too complicated to handle.

  • Belief that SEO is expensive

Some believe that in order to get good rankings on search engines, they would need to spend a fortune. They simply don’t have the budget to spend money on getting traffic and for this reason skip out on SEO.

All 3 of these reasons aren’t really good ones. First, SEO is a good way of getting additional traffic to a blog, even if for some it isn’t the main one. By using SEO, more readers will come to a blog who may not have seen it otherwise. These readers can then share the blog with others, resulting in even more traffic coming in without any effort from the blog owner.

While SEO does take some time to learn, it is by no means a very complicated traffic generation method. It’s not like you would need to be coding scripts manually or spend hours calculating complex formulas. There are plenty of guides for beginners related to SEO and many more are directly related to how SEO can work well with a blog. All it takes is a few hours to learn and to begin implementing the methods.

SEO being expensive is another incorrect assumption. In fact, if you do everything yourself, it could very well be free. There could be some tools that you can buy, or services you can hire to make your SEO work easier and less time consuming. But if you don’t want to spend a dime on it, then there are ways to do everything for free. You would just need to spend a little bit more time working on making your blog more likely to get better search engine rankings. Basic SEO tools and services, if you do choose to use them, are actually quite affordable and will pay themselves in the end as you get more traffic and thus more opportunities to profit from your blog, which is a win win situation.

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Building Links to Your Site: More Strategies

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Building Links to Your Site: More Strategies


Many webmasters are looking for ways to get an increased amount of links to their site. Link building strategies are often discussed in webmaster circles and are nothing really new. However, for those who are new to link building, here are some excellent ways to get high quality backlinks that search engines like Google will love. By using some of them you can increase the amount of one way backlinks that your site receives, helping you with SEO and potentially getting you some traffic directly from other sites as well.

 

  • Make guest posts

 

By guest posting on other blogs, you will get the opportunity to get a link back to your website in exchange for providing content to the owner of the blog. There are plenty of blog owners who would love to get some original articles posted to their blog on a regular basis and one way that they do this if they don’t want to pay someone else to write them is to invite guest blogger to make the posts for them in exchange for a backlink.

 

  • Write a press release and get it syndicated

 

A press release could be an article which talks about something new that is happening in your niche, such as a survey, poll or analysis that you’ve done. By submitting your press release to syndication sites such as PR Web, you could get some good backlinks and also some traffic coming in from the press release itself.

 

  • Write articles and get them syndicated

 

There are a lot of good quality article directories out there where you can submit an article with a backlink to your website. Some, such as Idea Marketers, allow syndication, which means that your article, including the resource box that has the link to your website, can be republished on other sites, blogs or directories. This means you will get the opportunity to get even more backlinks to your website, in addition to having the content that you’ve written seen by more people than before.

 

  • Use online classified ad sites

 

Free online classified ad sites such as Gumtree are often used by marketers for various reasons. While they may not work for all types of businesses, they can still be a good choice, especially if your site is selling something or providing a service. Not only will you be able to get some traffic coming directly from the classified site, but also you can get some backlinks to it by including your website link in the ad. For some ad categories, classified ads sites also rank quite high in search engine results.

 

  • Offer to do reviews and testimonials

 

Many companies would love to get a testimonial or positive review from you on their website. This is because it can increase their conversion rates quite well. Simply ask if you can also include a link to your website with your testimonial.

 

 

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Building Links to Your Site: Which Content Works Best

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Building Links to Your Site: Which Content Works Best


We all want high quality back links to our website. But what kind of content do you need to add to it in order to make other people want to link to it? Getting natural backlinks from other sites that are interested in what you’ve put on yours is a great way to increase your SEO rankings. Remember, the more interesting and useful your content is, the more likely it is to draw attention and make other webmasters want to link to it. Here are some examples about the type of content that you can post on your website or blog:

  • Web based tools

Sometimes, a text resource or a video just won’t be the answer that someone is looking for. However, a web based tool might be the answer for them. For example, a simple tool that checks the keyword density of an article or website, or one that analyzes the SEO worthiness of a site, etc. If you don’t have coding experience, you can easily outsource the creation of a simple web based tool for less than $50.  If people find it useful, chances are they will link to it on their own site.

  • Flash games

Flash games are one of the pieces of online content that are the most linked to in the online world. This is simply due to their popularity. If you create an original game that plenty of web users find fun and entertaining, then there is a high chance that a lot of them will link to it.

  • Be among the first to talk about an issue

One of the reasons people get online is to find information about something that has happened recently in a niche that they’re interested in. Be among the first to post an article on your blog about the news. Offer some interesting commentary or analysis about it. If you do it right, then you can have a good amount of backlinks coming in to your website before you even know it.

  • Create a resource for beginners

No matter what your niche is, chances are that you can create a quick guide that will help beginners understand it and get on the right track. Some niche site owners may get questions from beginners but don’t always have the time to answer them or to write content that will address these questions. This explains why simple and informative beginners guides are linked to very often from other websites related to the niche.

  • Create content with long term potential

Not all the content on your website or blog needs to be related to new happenings or something that is popular now but will be forgotten in the next 2 weeks. Content that has long term popularity potential is simply content which will remain useful for years to come. For example, you can post information on how to fix common computer problems or advice on choosing the best hosting company for those who want to start a website. Posts that were written 2 or 3 years ago on these topics are still relevant and useful today, thus giving them the long term potential that they need.

 

 

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