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Using PPC For Small Business

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Using PPC For Small Business


If you take a look at recent online marketing news, you will see that using pay per click advertising is growing online. In that past few years, this use has grown steadily. One of the reasons behind this growth is the fact that many small businesses are now using PPC advertising to get more visitors to their websites and customers to buy their products. If you want to get started as a small business user, then here are some tips that you can use to launch your first successful campaigns:

Take Advantage of Free Offers

Many PPC advertising service providers give free ad credit to members who join. You can find these free offers simply by looking online. Some web hosts also offer free advertising credit to clients that use their services. For example, you can get a $100 Google Adwords credit from many web hosting providers. Making use of these credits will allow you to start advertising at no cost on various platforms and see which ones will be the most suitable for your business and bring you the best quality traffic.

Don’t Forget to Target Your Ads

This is one of the most important aspects of PPC advertising: geo targeting, which means only serving your ads to web users that are in a certain defined geographic region. There are several uses of this: obviously, if you have a local business that only serves a certain area, you will want to limit your clicks to come from that area. Anything else will simply be a waste of money. Even if you do business globally, you may want to limit the countries that you target for your advertising, mainly due to the fact that there’s a much higher amount of fraud and poor quality traffic coming from certain countries.

Some PPC services also allow you to choose specific sites or groups of sites that your ad will appear on. They also have demographic targeting, meaning you can make your ads appear on sites that will be mostly visited by the demographics that are the most likely to purchase something from your business, thus making your traffic more useful for you.

Use Keywords Wisely

If you advertise on search services, like Google or Bing, then keywords for PPC are as important as for SEO. Even more so, as you will be paying for each click. Be sure to do your keyword research in thoroughly before and carefully select the keywords you will want to target. Avoid keywords that will be too broad, as they will result in getting traffic from people who may not necessarily be looking for what you’re offering. If your business sells clothes and accessories, instead of targeting general keywords like “fashion”, you may want to target more specific ones like “Diesel jeans” or “discount handbags”, etc. Basically, you need to think as one of your customers and target keywords that they would be most likely to search for.

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Getting Started In Online Writing – Part 4

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Getting Started In Online Writing – Part 4


Now you have seen a few ways to find work if you want to become an online article writer. The main places where you can find work are internet marketing forums, article writing sites and freelancing sites. Even if those are the main places to get some work, they are not the only ones.

You can try searching for article writing work on classified ads sites such as Craigslist, Gumtree and Backpage. Although it is not guaranteed that you will find something there, if you do it will more likely be long term projects rather than just people who seek to order a few articles. This can work out to your advantage, as you will then have some regular clients who will pay you for your writing. Some of them could even offer you full time work for many months in a row.

Another way to find work is simply by networking with others. By participating in various online marketing communities, you will make contacts who could offer you some projects if they need content written for their sites or introduce you to someone who does. In the internet marketing industry in general, networking can be very profitable for you. Just because you are self employed doesn’t mean that you can’t share ideas and information with others in the industry. Networking will also give you the chance to learn new things or find additional sources of income that you wouldn’t have discovered on your own.

Now that you have some ideas on how to find some projects to work on, you are probably wondering about some ways to increase your earnings from freelance writing. The first thing that you need to keep in mind is that the amount you can earn will increase gradually. While it is possible to make a full time income from article writing, it may take a few weeks or months before you are able to reach that level.

Here are some tips to maximize your profits:

Always do the best quality work and follow the instructions of the clients. By doing so, you will increase your chances that they will either give you repeat work or recommend your services to one of their friends or business partners that could use them.

Respect deadlines by submitting your work on time. Believe me, there is nothing worse for a client than to have a service provider not complete a project by the time they need it. Clients don’t want to hear excuses or be left wondering as to whether you are actually going to complete their order or not.

Seek out long term partnerships and projects. These tend to pay more in the end as you will be spending a lot more time actually writing rather than searching for work all over the place. You are also more likely to get work on a niche that you are familiar with, which will be easier to write about than a few different articles on various topics that you are only vaguely knowledgeable about.

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Selling Websites To Small Businesses? Here Are Some Quick Tips

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Selling Websites To Small Businesses? Here Are Some Quick Tips


Do you market web site creation to small business owners? If you do you may have come across some business owners who are reluctant to get an online presence. Here are some of the most common objections and their responses.

I don’t want to sell anything online so I don’t need a website.

Even though you don’t plan on selling your products or services on the internet directly, customers who are interested in a type of product or service that you offer will search online for someone that can provide it to them. According to recent statistics, people of all ages are increasingly turning to the internet when shopping. You may have the best quality and the best prices, but if they can’t find you online, chances are they won’t even know your business exists and you may lose many customers that way. A website with just a list of your products and your prices can go a long way.

It is too complicated to maintain, I’m not good with computers.

Having a website doesn’t require much in terms of computer skills these days. There are simple tools that you can use to update your site with new information or products. It is very easy to figure out once you get the hang of it.

I don’t want to spend money on a website, it’s too expensive.

Web design, as well as web hosting services have gotten much more affordable in the past few years, mainly due to increased competition from various service providers and an increase in the number of customers that these providers get. As your website is a business tool, it will help you get more clients and thus get more sales.

If you run a small business that only provides one main service, such as a moving company, you don’t need a complicated website. A simple site with a description of your services, your rates, some background about your company and your contact information will be enough to inform your customers. You don’t have to get a site with fancy graphics, videos or multimedia content if it won’t be useful for you.

I’ve heard all of these stories about hackers attacking business websites. I’m scared this will happen to me.

Most of the news coverage surrounding these incidents is overblown by the media. The majority of recent attacks are not actually security breaches where private information was stolen, but rather denial of service attacks designed to flood a web server with data to bring it offline. These types of attacks are mostly targeted against large companies and governments by people who have a grudge against these entities for whatever reason. As a small business owner, your website is unlikely to become the target of such an attack.

I already advertise in the newspaper or distribute fliers with info about my products. These methods have been effective for me so far, what’s the use of changing?

Setting up your website and promoting your business in the online world doesn’t mean that you will have to stop other marketing methods that you use. Internet marketing is designed to complement, rather than replace other marketing activities. Don’t forget, some people don’t read newspapers (they get all their news online) and throw any advertising fliers that they get in their mailbox straight in the trash can. By having an online presence, you will be able to get in touch with a larger segment of the population.

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