Tag Archive | "Best Deals"

Why Offering Coupons Can Be Beneficial for E-Commerce Site Owners

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Why Offering Coupons Can Be Beneficial for E-Commerce Site Owners


If you’ve bought anything from an online retailer, you may have seen an option to use a coupon code during checkout and you may have even used one yourself. But if you’re selling things online yourself, would it be a good idea to make coupons available to your customers? There are many reasons why this strategy can be beneficial for you in the end. Here are some of them:

Drivers Budget Conscious Customers and Comparison Shoppers

One of the main reasons people shop online is because they have the ability to quickly and easily compare prices between different retailers. An ever increasing number of people are more conscious of how much money they’re spending when shopping online and they want to get the best deals. This is why searches for coupon codes are getting a lot of traction on Google. Sure, some people may simply buy something because it had a flashy ad, or will just buy whatever they want without considering the price. But unless your target audience is “lazy rich people”, including coupons as part of your marketing strategy will be a good idea.

Encourages Affiliates to Promote Your Site

There are now thousands of websites which list coupon codes for various e-commerce sites. If you do a search for [merchant name] + coupon on Google, you will see plenty of them pop up. Some are specific to a certain genre of retailer, while others are more general coupon sharing sites. But those who run these websites don’t do this simply for fun. As you’ve probably noticed, they include affiliate links to the sites that they have coupons for, so that when someone uses a coupon from their website and clicks through to the merchant, they will get a commission. There are many other affiliate sites which promote specific merchants more simply because they offer discount and coupon codes that make them more attractive to their audience. Therefore, making coupons available gives an incentive for your affiliates to promote your site more. It can create a win-win-win scenario for everyone: the customer gets a lower price, the affiliate gets a commission and you get increased traffic and sales to your business.

It Encourages Social Sharing

Coupon codes for online shopping sites are rapidly becoming an item that is shared a lot on various social media sites. In fact, people are far more likely to talk about an online shopping site if they offer discounts, special promotions and coupon codes. If you include coupons on your social media page, this draws more attention to your post and makes it more likely that it will be shared. Tomorrow we will take a more detailed look at how coupons can be a part of your social media marketing strategy. If you’re thinking of making your social media use more efficient, including them in your posts can be a definite way to turn things around for your business.

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Planning Your Holiday Email Campaigns: Part 2

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Planning Your Holiday Email Campaigns: Part 2


Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online sellers need to have a good strategy during the holidays. Here is some more advice on how you can plan and execute your campaign well during this shopping season:

 

Acquire As Many Emails as Possible

 

The more interested people sign up for your list, the more effective your overall email marketing will be. This applies any time of the year, but is especially important during the holidays. Remember that shoppers will be looking to get the best deals possible during the holidays. Because of this, you should not only advertise your offers prominently on your website, but also include the email capture box in a place where it will be better seen. If it’s usually located somewhere in the margins of the page, move it closer to the top and center, then make it bigger. Use a call to action that will encourage the visitor to give you their email so they can save on their purchases.

 

Also, try to acquire the visitors email at the very beginning of the checkout process. This will allow you to send special emails to those who abandon their shopping cart and leave without completing their purchase.

 

Segment Your Email Lists

 

Again, this is something that is important at any time of the year, but more so during the holidays. If you plan to send out a lot of emails, maybe several in a day, it may be a good idea to have a separate email list for your holiday promotions, as opposed to your regular mailing list. The subscribers who specifically sign up to get regular emails during the holidays are more likely to be actively shopping for something to buy, rather than just looking around. They’re also less likely to drop out of your email list by unsubscribing.

 

Be Original

 

Stand out from the crowd. You’re not the only one that will be mailing your subscribers during the holidays, so your emails need to catch their attention. Do some research and testing to determine what the best subject lines would be. Work on perfecting the content of your messages as well, as this will have a definite impact on your click through rates.

 

Finally, the promotions that you offer will also be very important at driving conversions. You offer free shipping? That’s nice, but it has become such a common practice by online retailers during the holidays that consumers actually EXPECT to get free shipping, so it’s not much of a special for them. Try to craft a promotion that will truly make your offerings stand out from the rest. This will grab some attention and result in more sales for you.

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Getting the Best Deals Possible on Your Online Ads

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Getting the Best Deals Possible on Your Online Ads


Now that you know some ways that you can use to better manage your online advertising budget and keep from wasting money, here are some more methods that you can use to increase your savings even more.

  • Take advantage of coupons and vouchers

Many online ad platforms, such as Google Adwords, Facebook Ads and many other smaller ad networks offer discount codes and vouchers which give you a certain amount of advertising credit for free. In most cases, all that you would need to do is to register for the service and put in your payment information. Sometimes, you will need to deposit a small amount, such as $10 or $20 in your account and the value of the voucher will be then added to it. By taking advantage of these offers you are essentially getting free advertising that you would normally have to pay for. The offers and their value often change, so the best way for you to find available coupon codes would be to simply search for them on Google. Very often you will find the current ones posted on many sites, or instructions on how you can get them.

  • Use some of the smaller ad networks

While there are some popular ad networks such as Google Adwords, Bing and Facebook Ads, those who are interested in running pay per click or cost per impression ads will find that there are plenty of other networks out there that can provide you with good quality traffic at lower costs. Some of these could be specific to certain geographical areas or niches. To find them, you can simply do a search on Google, or visit some discussion forums related to online marketing. This will give you some additional insight from members about which companies they are using and whether they would recommend them based on the results that they got. However, be careful before spending too much money with a previously unknown company. It is better to try them out with smaller campaigns to see if the traffic is giving you the results that you were expecting and if you didn’t have any problems with their service.

  • Work out deals with other webmasters

Rather than going through an ad network, you can try working out deals with other webmasters that have sites which are related to your niche, but aren’t direct competitors. This may allow you to get some good advertising opportunities at a lower cost. It may not be so easy to achieve when you’re just starting out, but it’s definitely possible. To find these opportunities, all that you have to do is to network. Participate in online marketing discussions, as well as forums that are related to your niche. This will allow you to meet some other webmasters and you may be able to get some advertising opportunities, as well as any other services that your business might need in the future.

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Holiday and Travel Business For Sale

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Holiday and Travel Business For Sale


travelbusiness125With summer on the horizon everyone will soon be deciding to book their summer holidays. Now would be the perfect time to run a holiday and travel website.

You could be an affiliate for alot of the major airlines and holiday makers offering holidays, flights, airport parking, travel insurance and car rentals all from your website and earning commission

To start an idea like this check out www.websitesforsaleworld.co.uk who are offering holiday websites that are comparison websites finding all the best deals from all the major tour operators.

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