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Better Marketing Habits to Establish: Part 2

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Better Marketing Habits to Establish: Part 2


Previously, we’ve seen some good habits that you can establish to start off the year well with your online marketing efforts. Here are some more tips that will help you make the most of your online marketing activities, no matter what line of business you’re operating in.

  • Understand Your Audience and Target It Correctly

There are still many businesses which aren’t targeting their audience right when it comes to promoting their products and services online. While advertising on a “general” site can sometimes be profitable, most businesses will get better results with advertising that is targeted towards customers which are more likely to buy their products. If you use search based advertising, then you’re already doing this if you’re targeting the right keywords, meaning keywords which people are likely to search for when they’re interested in buying something that your business sells.

But if you use on-site advertising, such as by buying text ads, pay per click ads, video or banner ads on various websites, then you will need to be more careful as to whether you’re really displaying your ad to the right audience, meaning people who will visit your website because they’re likely to buy your products, as opposed to being simply curious. Many advertising networks now let you choose the sites on which your ads will be displayed. You can also target your advertising to specific geographic areas, such as cities and states, plus also select demographics such as age, gender, income level, etc. By thinking about who your buyers are and targeting the segment of the population that they represent, your ad campaigns will be a lot more likely to be successful.

  • Track Your Results on a Consistent Basis

One important advantage that using online marketing brings you is that you can track your results and see how you’re doing, often in real time. However, there are still too many online marketers that aren’t taking full advantage of these tracking capabilities. There are free tools and scripts which you can install on your web server that will tell you exactly where the clicks to your website are coming from, how long a visitor has stayed on your website, which pages they have visited, etc. Since they’re available to you for free, you should definitely take advantage of them.

Many advertising networks also provide you with detailed information about how your ads are doing, such as which ads and keywords get the most clicks, etc. Use these metrics to determine which of your ad groups and advertising methods are performing at their best, so that you can focus on using these, and get rid of or make changes to ads or marketing methods that are simply causing you to waste time or money. Keep tracking how your ads are doing each day and at the end of the month, compare the statistics to see how each ad group has done. This will give you a much clearer picture of what works and what doesn’t work too well for you.

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Adsense Alternatives – Chitika

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Adsense Alternatives – Chitika


As a website owner you have definitely heard of many different ways to monetize your site and its content. Some ways include running ads for affiliate products, CPA offers, or publishing pay per click ads. The latter is very popular with a lot of webmasters as it doesn’t actually require you to sell or promote anything. You get paid simply for users clicking on the ads and won’t have to worry about whether the click will convert on the advertisers side.

Any webmaster has probably already heard of using Google Adsense to monetize their site. Sure, they are the most commonly heard of name in the pay per click publishing industry, but this doesn’t mean that they don’t have any competition. Many other advertising networks are in operation right now and other competitors are sprouting up on a regular basis.

One advertising network that has proven to be reliable and innovative is Chitika. Generally speaking, they operate in a way that is similar to Adwords and the majority of advertising networks out there: you publish ads on your site and get paid every time a visitor clicks on them. But they also have a unique delivery option called Chitika Premium. It uses a concept called “behavioral targeting”, which means showing ads to visitors based on things that they are interesting in. This is accomplished by their service seeing which search terms visitors have used in order to locate your website or blog. Then, this keyword is displayed to the user, in addition to relevant ads specially targeted to that keyword. So if the user typed in the keyword “hotels”, they would see “Are you looking for hotels?” in the ad box, together with ads that would best fit this keyword. One small drawback of the premium service is that it only works for traffic that comes from search engines and is coming from the United States or Canada. If you have other types of traffic to your site, or international traffic, don’t worry though. Chitika will still display “regular” ads to these users, so you won’t lose out.

Payments are made on a NET 30 basis, which means that, for example, earnings that you have accumulated for the month of March will be paid at the end of the month of April. This is pretty much standard procedure among pay per click advertising networks and most CPA networks. One advantage of dealing with Chitika is that they support payment by PayPal. You just need to have earned over $10 for the month in question. You can also opt to receive payment by check, however in that case you would need to have earned a minimum amount of $50 in your Chitika account.

If you have a lot of search traffic that is coming from the US or Canada, then Chitika offers you a good way to get better CTR on your ads and it is definitely something worth trying.

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