Tag Archive | "Banner Ads"

More Efficient Use of Online Marketing: Checking Your Progress

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More Efficient Use of Online Marketing: Checking Your Progress


If you own a local business and use the internet to promote it, then you’re probably concerned as to whether you’re getting the results that you’ve wanted from your marketing efforts. After all, nobody wants to spend time and money on online advertising only to make little progress with it. This is why it is very important for you to monitor your progress with internet marketing and see which of your strategies work and which ones don’t work as well. This will give you an idea as to whether you should keep doing what you’re already doing, or whether there are certain changes or improvements that would be in order for you.

While this sounds easy to say, keeping up with the performance of your online marketing efforts will require a bit of work, especially if you haven’t really been paying attention to the results that it’s been bringing you. This happens to many small business owners that get caught up with their main line of work, especially if their business has been doing quite well as of late.

The first thing that you would want to do is to make a list of all of your marketing and advertising channels that you’re using. Then, divide these into sub groups. So for example if you use social media and classified ads sites, you would have these 2 as main advertising types. Then you would list the specific social networking sites that you use for your business, as well as the classified ads websites that you post your ads to on a regular basis. The same can be applied to other methods of online marketing that your business uses, such as pay per click ads, where you can further drill down the traffic and results that you’re getting by each network, each specific ad campaign & ad copies, as well as individual text or banner ads that you’re running on the network. Remember to be as detailed as possible as this will help you optimize your efforts.

Now that you have this list done, you would need to track where you website traffic is coming from. If you haven’t already set up a tracking script (there are many free ones out there that you can use), look at your server logs to see where the traffic on your business website is coming from.

As for tracking conversions (visitors who became paying client or took other action that is profitable for you), there are many free scripts that you can use in order to see which clicks are converting, if your site is directly selling items to customers. Otherwise, if customers contact you by phone or walk into your place of business, then tracking conversions won’t be that easy since you will be limited to asking customers how they found out about your business.

If you’re satisfied with the results, then keep doing what you’re doing… but keep paying attention to where your traffic is coming from. If on the other hand, you want to improve some things, then we have some more tips for you tomorrow.

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Better Marketing Habits to Establish: Part 2

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Better Marketing Habits to Establish: Part 2


Previously, we’ve seen some good habits that you can establish to start off the year well with your online marketing efforts. Here are some more tips that will help you make the most of your online marketing activities, no matter what line of business you’re operating in.

  • Understand Your Audience and Target It Correctly

There are still many businesses which aren’t targeting their audience right when it comes to promoting their products and services online. While advertising on a “general” site can sometimes be profitable, most businesses will get better results with advertising that is targeted towards customers which are more likely to buy their products. If you use search based advertising, then you’re already doing this if you’re targeting the right keywords, meaning keywords which people are likely to search for when they’re interested in buying something that your business sells.

But if you use on-site advertising, such as by buying text ads, pay per click ads, video or banner ads on various websites, then you will need to be more careful as to whether you’re really displaying your ad to the right audience, meaning people who will visit your website because they’re likely to buy your products, as opposed to being simply curious. Many advertising networks now let you choose the sites on which your ads will be displayed. You can also target your advertising to specific geographic areas, such as cities and states, plus also select demographics such as age, gender, income level, etc. By thinking about who your buyers are and targeting the segment of the population that they represent, your ad campaigns will be a lot more likely to be successful.

  • Track Your Results on a Consistent Basis

One important advantage that using online marketing brings you is that you can track your results and see how you’re doing, often in real time. However, there are still too many online marketers that aren’t taking full advantage of these tracking capabilities. There are free tools and scripts which you can install on your web server that will tell you exactly where the clicks to your website are coming from, how long a visitor has stayed on your website, which pages they have visited, etc. Since they’re available to you for free, you should definitely take advantage of them.

Many advertising networks also provide you with detailed information about how your ads are doing, such as which ads and keywords get the most clicks, etc. Use these metrics to determine which of your ad groups and advertising methods are performing at their best, so that you can focus on using these, and get rid of or make changes to ads or marketing methods that are simply causing you to waste time or money. Keep tracking how your ads are doing each day and at the end of the month, compare the statistics to see how each ad group has done. This will give you a much clearer picture of what works and what doesn’t work too well for you.

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Finally, Some Other Ways to Promote Your Membership Site

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Finally, Some Other Ways to Promote Your Membership Site


Finally Some Other Ways to Promote Your Membership Site

 

We have seen that you can use forums, email, social media, as well as your own members to promote your membership site. But there are still a few other ways that you can attract members. Here they are:

 

  • Create an affiliate program

 

In the online marketing world, many products have affiliate programs which pay a commission to the affiliate for each new sale. If you would like your site to be more successful, you could create an affiliate program for it and pay your affiliates around 50% of the monthly fee that you would make from members. You can promote this affiliate program on online marketing forums, just like you would promote the site itself. It is also possible for you to join an affiliate network. ClickBank is the most popular one out there, as they deal with digital products such as ebooks and membership sites.

 

  • Use offline marketing

 

Even though your product is based on the internet and deals with internet marketing, it doesn’t mean that you can’t use any offline methods to promote it. Some ideas of offline methods include distributing fliers promoting your site or putting up ads in print media like newspapers and magazines. Some membership site owners have even created TV and radio commercials, but obviously these are quite expensive when compared to other advertising methods.

 

  • Use pay per click ads

 

Pay per click ad networks such as the ones on the Google and Bing search engines are an excellent marketing tool and can be used to promote IM products. However, you would need to carefulyl plan, manage and optimize your campaigns in order to be successful. You would also need to have a decent budget, as the whole internet marketing niche is very competitive.

 

  • Use media buying

 

Media buying simply means buying advertising space on another site. You can sometimes buy text ads, banner ads or even video ads. The payment model depends on the site where you buy the ad space from and could by a flat rate per week or month, a CPC (cost per click) or a CPM (cost per thousand impressions) model. You could deal either with an advertising network or make a private deal with a webmaster to advertise your membership site on their website.

 

All of these are excellent methods that you can make use of to promote your site and get some new members. However, the best way to generate revenue from your membership site is to keep your existing members, rather than constantly try to sign up new ones. This is actually much easier as you don’t need to do any advertising to retain your current members. All you need to do is to keep them interested in your site by adding new content on a regular basis, as well as listen to any feedback that they may have regarding the content of your site or how it runs.

 

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Using a Blog for Internet Marketing

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Using a Blog for Internet Marketing


If you want to make some money online by promoting affiliate offers, then there are various ways for you to accomplish this. You could building landing pages for each offer you push, or even link directly to the offer depending on which advertising channel you use. But one of the ways to push affiliate offers online is by simply creating a blog.

 

Blogs have many advantages. They make it very easy to add unique and new content, which will help them remain interesting with readers and also make SEO easier. With blogging platforms such as Joomla and WordPress, creating your own blog has never been easier. So how do you make one for affiliate marketing? Here is an example scenario:

 

Let’s say that you are promoting web hosting affiliate offers. The main topic of your blog will be web hosting, or issues that are of interest to other internet marketers or webmasters. You would make regular posts such as: web building tips, reviews of particular web hosts, comparisons between different types of web hosting, SEO advice, etc. Basically, anything that is related to being a webmaster.

 

There will be various ways for you to “plug” the affiliate ads into your blog. You can, of course use classic banner ads, or text ads placed in prominent locations. But it is also possible for you to include affiliate links inside the text of your blog. For example, you could link the name of a web host that you talk about in a blog post to the affiliate offer.

 

But one important thing to remember when you are creating a blog for affiliate marketing is to not make it look like this is the only purpose of your blog. Sure, for you the main objective of your blog would be to generate money for you. But your readers come to your blog in order to be informed about something they care about, not simply read post after post that is singing praises of various different companies and products.

 

So back to our example of a web hosting blog. Sure, it is fine to have certain posts talk about how great a certain web host is, or that inform readers of a special promotion that a hosting company is having at this time. But you also need to include some informative content as well. So you could make some posts that talk about web design tools or posts that explain how VPS web hosting is different from shared hosting, etc. If your readers notice that your blog is nothing more than an advertising platform, chances are they won’t trust it very much. They will probably leave to go to another site and the chances that someone would click one of your ads and sign up for one of the web hosts that you are pushing are quite remote if your blog is structured that way. Basically, the key to success is having regularly updated and informative content.

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Monetization Options For Your Blog

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Monetization Options For Your Blog


If you are thinking of putting up a blog on the internet, one of the main things that you would be thinking of would be how to make some money from it. Perhaps you may have heard about some bloggers earning good money from their blog and were wondering whether it would be possible for you to do the same. Well, the answer is yes, but just like with anything else related to earning money online, you will need to put a lot of effort into it to make it work. Here let’s explore some of the easiest methods of monetizing your blog first:

 

  • AdSense and other pay per click ads

 

This is considered by many bloggers to be one of the easiest ways to monetize a blog. It is also the most simple and straightforward. Essentially, you would be putting pay per click ads on your blog and will be receiving a certain sum of money whenever someone will click on one of the ads. These could be text ads, or banner ads. These days, advertisement distribution networks will automatically cause ads that are related to the topic of your blog to be displayed, so they will be more relevant and thus more likely to be click on by viewers. For example, if you have a blog that talks about politics, the ads that are displayed are likely to be more or less related to this topic, such as political polls, websites for candidates or political parties, etc.

 

While Google AdSense is the most popular of pay per click advertisement networks among bloggers, there are several other smaller ad networks out there such as AdBrite and Bidvertiser. The amount of money that you will make from having these ads on your blog will ultimately depend on how many visitors click on them. So the more traffic your blog gets, the higher the amount of revenue that you can generate from pay per click advertisements on it will be. This creates a good incentive for you to promote your blog well and to have regular interesting updates on it.

 

  • Putting up a “donate” button on your blog

 

This is quite straightforward. You can put a PayPal (or Moneybookers, or AlertPay, or any other payment system) button on your blog that will be there to let users donate a bit of money to support your blogging efforts. If the content of your blog is very interesting and it is read by a lot of people, you can make some money just by donations from readers. However, don’t expect to make thousands a month, unless you have a REALLY high traffic blog. Sure, it’s possible that a billionaire will stop by your blog, really like it and then decide to make a six figure donation. This has happened. But the odds of that happening to you are roughly equivalent to the odds of winning the lottery. Still you will probably make a few bucks, enough to cover your hosting fees and maybe pay for your internet connection.

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Marketing For Local Businesses: Your Options – Media Buying – Part 2

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Marketing For Local Businesses: Your Options – Media Buying – Part 2


Now that we have seen what media buying consists of and the various business models available when it comes to paying for your ads, it is time to take a look at two things that are just as important: what type of ads you can run and also where you can place your ads.

There are various types of ads to choose from:

Text Ads – These are similar to the sponsored ads that you would find on Google search results, except that they are served on various websites rather than on search engine results. Depending on the network, you will have a certain amount of characters that you can use for your title and for the body of the ad. Remember, you want people who are interested in what you have to offer to click on your ad, but also to avoid those who are merely curious or looking for freebies. This is especially important if you are paying on a CPC model, as you don’t want to waste your advertising budget on non productive visitors to your site. As such, your ad should inform the viewer of what you have to offer as well as be cleverly worded and attractive.

Banner/Graphic Ads – These are another popular type of ad in the media buying industry. You basically create a graphic ad, which can have various shapes and sizes. Some are the classic horizontal banner, while others are more in a vertical “skyscraper” format. There are also banner ads available in a smaller, usually square format. When you create a banner, you want to do the same thing than with a text ad: captivate the viewer’s attention, but still give them enough information to decide whether your business offers them something they need. Banner ads are basically an animated GIF file, which can easily be created with a graphics program. Or you can also pay a freelancer $5 – $10 to create a banner ad for you.

Popup/Popunder Ads – These types of ads are still being offered, although they have lost most of their efficiency, due to the fact that browsers now have integrated popup blockers and if an ad does get past those, most people simply get annoyed and close it. As such, it is not recommended that you use them if you are promoting a local business, as they are more suited for affiliate offers.

Video Ads – This is a relatively new type of ad, but is growing in popularity. It is basically a mini commercial, like one that you would see on TV. The video is played either before the user watches another video on a video sharing site, or plays automatically when the page serving the ads is loaded. You will, however, need to create a video ad by yourself and have it approved by the ad network. Since this is a new type of ad, their success rate has not yet been fully tested, so unless you have a significant budget to devote to your media buying, it is best that you try the other ad types first.

Tomorrow, we will see where you can put your ads and how to optimize them in order to take maximum advantage form media buying.

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Free Web Hosting Services – Are They Any Good?

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Free Web Hosting Services – Are They Any Good?


When looking for a web host, you may have come across so called “bannerless free webhosting providers” or hosting providers which let you host your site for a very low price, such as $2 per month. Many internet marketers or online entrepreneurs who are on a limited budget may like the prospect of getting webhosting that is free or that is extremely cheap. These hosting providers often advertise in internet marketing forums and some get the bulk of their customers there. However, there are a few pitfalls from using such a type of host.

Unlike established web hosting companies, free or very cheap web hosts are often run by just one person or a few people which often have little experience in the field of webhosting. As such, you may encounter the following problems:

Reliability problems.

No one really knows whether their servers are going to stay up at all times. Sure, they may boast a 99.999999999% uptime guarantee… but can they really back it up? These hosts could be running on cheap servers sometimes located offshore in places where connectivity is not the most reliable.

Poor or nonexistent support.

The bigger webhosting companies have customer service and tech support teams that are available 24 hours a day and can be reached by using many different methods such as live chat, phone or email. Bargain basement hosts usually only offer support through email or a ticket system. Maybe live chat, but only when the operator is available, which will not be 24 hours a day.

Stealing traffic or other gimmicks.

Even if a free webhost says that they don’t put banner ads on your site, they could still do other things to try to earn revenue from sites hosted on their server, such as redirecting some of your traffic to another site and hoping that you won’t notice, making popup ads appear when loading your site, or worse, such as inserting malicious code in your site in order to infect visitors with malware. Of course, not all hosts do this, but some have been observed engaging in such practices.

This is not to say that all free or “dollar” webhosts are bad. Some may provide good service which would rival that of the best paid hosts out there. But, as a general rule, they are to be avoided if you are hosting an important website that you absolutely need to be up at all times. If you really want to use such a host, at least read some independent reviews left by other users to see what they have to say about a particular host, that way, you will at least be aware of which places to avoid.

If you are looking for better webhosting, you will find that plenty of professional web hosting companies exist which can offer you a plan for around $5 a month with no commitment or contract. You will be sure that you are dealing with a professional company in the webhosting industry.

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