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Why People Leave Sites Without Buying

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Why People Leave Sites Without Buying


We all know about how to bring in quality traffic to an online shopping website is important, as well as having good site layout and content that is supposed to make your visitors convert into buyers. We’ve seen many things about the reasons why so many people shop online and buy products from good online retailers. But what about those that leave a site without buying anything? There has been a few online surveys and studies on this topic and here are some of the most common responses given by online shoppers. Also, you will see ways to prevent this from happening to your visitors as well.

Site was slow/not working properly/not loading

This is actually one of the most common reasons as to why people abandon a website and move onto the next one. Having a site that is loading slowly, or is giving database errors all the time, or using a payment processor that’s giving customers trouble when checking out are all reasons as to why some leave a site without buying anything. Obviously, there are ways to prevent this from happening. Use a reliable hosting solution and an appropriate hosting type for your website. If you get thousands of visitors to your site a day, using a shared hosting account may not be the best. Make sure that all elements of your website work and use diagnostic tools that scour your website to make sure everything is in order.

Deceptive advertising/unclear promotion terms

When you advertise something that’s on your site, try to make the advertisement as clear as possible to prevent confusion. For example, putting “50% Off” prominently in an add and then omitting the fact that it’s only for orders of $200 or more is likely to make some visitors turn away, feeling that you lied to them. All this does is wasting bandwidth as many of these people who clicked on your ad would not have seen your site otherwise if they knew the promotion was only for orders of “$200 or more”. So make sure that your ads don’t mislead people into visiting your site. Doing so only generates bad traffic anyways.

Prices too high

This is a popular reason given by people especially those who are more conscious of their shopping budgets. To prevent this from happening, there are some simple steps that you can take. Look around the web and check out your competitors websites. See what products they have and what their prices are. This is a tactic used by many retail establishments as well as online commerce sites as well. If you see that a competitor offers better value, see if there’s something that you can do to beat what they’re offering.

Unclear product descriptions

If you’re selling physical items such as clothes, make sure you include high resolution, detailed pictures on your site. Also, for any product you sell, give all the details that are relevant, like sizes, technical specifications, uses and advantages of the product, etc. Visitors are more likely to buy a product if they have some information about it.

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Efficient Video Marketing Uses

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Efficient Video Marketing Uses


We have all seen mentions about how video marketing could be useful in terms of making money online. But the issue with it is that few business owners use it, and many of them don’t really do it well. Can you use video sharing sites like YouTube and Daily Motion to attract some customers to your website? Definitely. Here are some tips that you will find helpful for this:

 

  • Use public video sharing sites and not your own server

 

The obvious advantage of this is that you will be saving bandwidth, as the videos will be hosted on a site such as YouTube and not your own server. Another advantage of this is that more people will be able to see your videos if they search for their related keywords. If you host your videos on your own server, they can only be seen on the places where you put them, such as websites, blogs or social media pages.

 

  • Put your website and business logo at the beginning and end of your video

 

Even though YouTube allows you to put links in the description (which you should do as well), you are better off putting your website in your video as well. This is because some people may see your video and choose to embed it on their own website or blog, or share it with social media. If your video goes viral and is seen by a lot of people, chances are it will be embedded on a lot of sites, so to get the most traffic from this effect, your website must be present in the video itself.

 

  • Give useful content to your viewers

 

It is said time and time again, nobody comes online to watch commercials, there are enough of them on TV. The content of your videos therefore needs to be relevant to your products and niche, without looking like you are only promoting your website or goods. Instructional or informational videos are the best. For example, if your company sells replacement iPhone screens, then having a video which demonstrates how to open up the iPhone and change its screen without messing up the phone would be quite useful. It can also be used for intangible products such as guides and learning materials. So if you sell language courses, you can create a video which teaches some important phrases, pronunciation, words, in another language, then at the end refer the viewers to your website so they can check out the product and see if it is good for them.

 

  • Don’t give up if you don’t get many views

 

It is a fact that most videos will not achieve millions of views, especially if your niche is very specific. The issue is quality and not quantity. You can make sales with just a handful of viewers that are truly interested in the content of your video and the product behind it, while uploading a video that gets thousands of views because it is “cute” or “funny” may not bring you any serious site visitors.

 

 

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Some Tips for Hosting Resellers

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Some Tips for Hosting Resellers


Are you, or do you want to become a reseller of web hosting services? A web hosting reseller is an online services provider that gives clients web hosting services, by reselling server space from another hosting company. While for some, this can become a very profitable business, many web hosting resellers are actually small companies where the owner operates the host as a “side business” making a few hundred dollars per month, to complement their other online activities.

 

If you would like to succeed as a reseller of web hosting services, then you will find the following tips quite useful:

 

  • Resell From a Quality Host

 

Obviously, all of the actual web hosting will be taking place on another company’s server, therefore you will be dependent on them to provide the service to your customers. This means you are essentially going to be creating a business partnership with them. Research the host in question and get some unbiased reviews, especially concerning their reliability. Do take note, that as web hosting is a very competitive industry, the internet is full of fake “reviews” that are left by affiliates that are paid a commission every time someone signs up for service through their site. This is why you should avoid “Top Ten Host” sites, where all the reviews are actually created by the webmaster and not the user. Look for some hosting review sites which let users post their opinions and look up the host’s name on webmaster or online business forums. This will truly get you a better picture of their quality.

 

  • Get An Unlimited Plan if You Can

 

If you want your hosting offer to be as attractive as possible to your users, then you must give them a generous allotment of disk space and bandwidth. Obviously, this will not be possible if you just go with the cheapest reseller plan that has the least web space. You should instead go for a web host that offers you a reseller package which is unlimited. Therefore, you can create unlimited accounts for your customers, host unlimited domains and also you will have unlimited web space for your users. Unlimited hosting reseller plans typically cost around $100, but they are very well worth it.

 

  • Provide Good Support

 

While you may not be able to provide 24 hour a day phone support, do strive to be available to your users as much as possible. If you just have a few dozen users, this will not really be difficult. Be available on live chat whenever you are on the computer. Respond to support tickets and email inquiries promptly. You can do this simply by having your business email forwarded to your smart phone. Many people have social media updates on their phone anyways, so as an entrepreneur, you should get notifications when your customers contact you and respond to them quickly on your phone, even if you are not in front of a PC. Responding to emails within a few hours maximum is considered a good business practice.

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Attracting Local Visitors To Your Website: Do Your SEO First

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Attracting Local Visitors To Your Website: Do Your SEO First


One of the main attractions of advertising your business in the online world is that you are able to reach people all over the world. Anyone, from anywhere can visit your website and do business with you. However, for certain small businesses, this is not what they need, especially if they only do business in a certain local area. Therefore, for them, receiving visitors from all over the country and all over the world will be quite useless and will simply result in wasted time and wasted bandwidth on their website.

Think of it this way. If you run a local landscaping business, you don’t need people from the other end of the country seeing your website. It will be as useless to them as it is to you. The visitor will simply see that you don’t serve their area and then leave your site. For them, seeing your website would have simply been nothing more than a waste of time. But how do you target visitors that are only from the area that you do business in? There are many ways in which this can be accomplished. We will take a look at some of the techniques that you can use to make this happen.

Proper Local SEO

Sure, there are many different ways to get people to see your website. With dozens of different advertising options, many business owners don’t focus much on SEO, considering it too complicated to perform on their own and too costly to outsource to a professional firm. As you will see, both of these assertions are not necessarily true. In any case, even if you don’t expect search engine traffic to be your main source of clicks, doing some SEO work on your site is recommended, even if it is just the most basic type.

Basic SEO is not complicated at all for a local business. It simply consists of targeting the right keywords in the proper way. Therefore, you should optimize your content towards keywords that are more “local” than simply general keywords. So if you run a landscaping business in Boca Raton, Florida, you would optimize your content for keywords such as “Boca Raton landscaping” or “landscaping in Boca Raton”. By doing so, you will only be competing for rankings with local businesses, which is easier than trying to rank for the more general “landscaping”. Furthermore, a person doing a search for (product or service) + city is more likely to be in buying mode and seeking out a place where they can GET the service in your city. Even if they are not ready to make a decision yet and are just comparing prices, they are much more likely to contact YOU if they notice that your business offers the best value. On the other hand, someone searching for “landscaping” could simply be looking for landscaping tips and tricks and not interested in hiring anyone’s services.

But is it really hard to do SEO for local businesses and is it really costly to get help? These are topics that we will discuss in the second part.

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Dedicated Hosting Options: Making a Choice

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Dedicated Hosting Options: Making a Choice


We have previously looked at various options that you have with regards to webhosting. Now hosting a small website can usually be done really well with just a shared hosting account. If you are just putting up a website as a hobby, you might even consider using a free web host at the beginning. But of course, none of these options are the best solutions if you are going to build a serious e-commerce site. In this case, you would be better off getting a dedicated server to host your site. Even there, you have two options. Let’s take a look at what they are.

  • VPS Hosting

VPS, or virtual private server, is kind of an in between solution, between getting a dedicated server all to yourself and getting a shared hosting account. What you actually get a part of a dedicated server to yourself. It is called a virtual server, as it runs in a virtual machine on an actual server that you will share with a few other users. However, you will be assigned resources for your virtual server that only you can use, such as RAM, disk space and bandwidth. You are free to install any applications or scripts that you need to run your site as well. The pricing varies and can range from $25 to $300 a month.

Recommended for: Large scale affiliate marketing, running a medium to large e-commerce site or web store.

  • Dedicated Server

Here, you get to rent a dedicated server all to yourself. You basically have the entire server just for your usage. You will get to customize the hardware that your server will have, such as the hard drive space, the CPU and the amount of RAM. A dedicated server offers unparallelled security, reliability and performance for the most demanding applications. Depending on the host, you may get to choose whether you will be using a server based on a Windows or Linux environment. Prices range from $100 to $500 a month, depending on host and server configuration chosen.

Recommended for: Large membership sites, medium to large general online business, large e-commerce sites.

Selecting a dedicated server is not complicated. All you have to do is to consider what your needs will be and then go look for a webhosting company that will offer you what you are looking for. However, it is important that you don’t base your decision solely on price. Sure, there are a few small webhosts which are able to offer very cheap prices, however based on comments from other webmasters, I can tell you that these are not always the most reliable companies to do business with. You should rather base your choice on what other webmasters who have used a certain host recommend and by reading reviews written by experts in the industry. That way, you can avoid making a mistake and going with an unreliable or problematic hosting company, but will rather end up with a quality server to power your website.

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Your Hosting Options: Which One To Go With

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Your Hosting Options: Which One To Go With


When you want a website, you obviously want a place to host it. Now there are hundreds of different web hosts out there, as well as different hosting options. Which one is the right one for you? Let’s examine them here:

  • Free Web Hosts

These webhosting companies will provide you with a free place to put your website on. You will be able to build a fully functional website and have it seen by anyone on the web. However, there are some limitations. Most free hosts put up ads in the form of banners, text ads or popups on your site, without you having any say on this. However, you can find some “bannerless” hosts that don’t put up any advertising. But they still impose some limitations on bandwidth and storage, so it is rare to find an unlimited bannerless free web host. Furthermore, their servers are not as reliable as commercial, paid hosts.

Recommended for: Hosting a family website, practicing your web design skills, hosting a site for a hobby, or for a very small business that you don’t expect to make much revenue from.

  • Shared Hosting

The most popular option in webhosting. When people talk about webhosts, they often mean a shared hosting plan. Why is it called “shared”? Well this is simply because your site will be hosted on a server that is also hosting many other websites and you will therefore be sharing the resources of the server with others. However, you will have full control over what you put on your site and the host will not put up any banners or advertising messages on it. You will also have access to some more advanced features that free hosts rarely offer like databases, scripts, web building tools, website templates, an advanced help system complete with tutorials and more.

The cost of shared hosting varies from $2 a month to $20 a month depending on the plan you chose as well as the company you are hosting your site with. Many companies will give you a heavily discounted price if you pay up front for 1, 2 or 3 years. While this is a good cost saving option, be careful as you will have paid up front for a long period of time. Therefore, make sure you research your host properly before signing up. Discussion forums, blogs and websites that deal with online business and webmaster issues are excellent sources of information for help in choosing a webhost.

Recommended for: General purpose internet marketing, affiliate sites, light e-commerce applications (selling digital goods or having an online store), websites of small businesses such as plumbing companies, photographers, etc.

But what if you need something more? What if you want to host a big e-commerce site and therefore will need increased security, reliability and the capability to run any software or script that you want? Tomorrow we will discuss dedicated servers and more advanced webhosting solutions that will be more appropriate for your needs.

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Is Dedicated Hosting the Right Choice for You?

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Is Dedicated Hosting the Right Choice for You?


If you are thinking of starting an e-commerce website, then one of the first things that you would think about would be getting a reliable web host where you can put your site on. Anyone who is going to run an online business will need a web host. Basically, you have two options: either get a shared hosting account or rent a dedicated server.

Someone who is serious about running a successful e-commerce website will often choose to host their site on a dedicated server rather than a shared account. Here are the advantages of using a dedicated server:

More resources just for you. A dedicated server is just that: a server that is entirely dedicated for your use. No other sites are hosted on it, so its entire bandwidth, CPU, disk space and RAM are for your use only. While you may think that you would do fine on a shared account at the beginning, once your site expands you may find that you actually need your own server as your website has gotten bigger.

Better security and reliability. This advantage is the result of the fact that, once again, your server is not shared with any other site. There has been numerous occasions where a site that is hosted on a shared server has been compromised and viruses and malware have been introduced, which have infected other sites on the server. When you use a dedicated server, you get access to security solutions such as anti virus tools, firewalls, etc.

Increased flexibility and more control. You get the choice as to whether you want to run a Windows or a Linux operating system on your server. Another great point is that you have complete control as to what applications, software and scripts you can run on your server. Many large e-commerce sites require the use of software which would not be supported on a shared account, but can be easily installed and used on a dedicated server.

Selecting a Web Host

In the world of web hosting, there are hundreds of different companies that you can choose from. While they may all look to provide the same services, you should know that not all web hosting companies are the same.

When you select a web host that offers dedicated server hosting, you will need to look far beyond the price in order to make the right decision. If you simply go with the company offering the cheapest price, you might end up getting the cheapest service. Many of the “rock bottom” priced servers are actually run by individuals located in third world countries, where connectivity and reliability are not all that great.

Do a search online for reviews of dedicated server hosting providers and see what these reviews say. Also, take a look around webmaster forums to find out which companies fellow webmasters are using and whether they are satisfied with the service. This will help you narrow down your search to companies that you would want to do business with.

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