Tag Archive | "Audience"

Creating a Good Content Marketing Campaign: Part 2

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Creating a Good Content Marketing Campaign: Part 2


Creating a successful content marketing strategy requires planning and thinking before you actually go ahead about it. Yesterday, we’ve seen two of the main things you need to think about. Here are some more:

Know who your audience is and what they want

While you may know what your target market is for your main business, you should also find out more specifically about the visitors to your website. Find out who they truly are, what they’re looking for and what’s important to them. There are many methods available online to truly discover your website’s audience. You may be surprised by the findings.

The point here is that your content should be something that your audience will like and will want to read.

Ask yourself why you’re creating the content

You need to be honest with yourself on this one, as it is something that’s directly linked to what your content marketing campaign is going to achieve. Since you’re running a business and not just creating a website for fun, your goal probably isn’t to “spread knowledge and increase the global intelligence levels”.

But you need to know what the purpose of the content will be. Is it to get people to know your brand better, to know that you’re out there and you exist? Do you want to establish yourself as an authority in your niche? Do you want to offer your readers solutions to their problems, while pointing them to how your company’s products and services can solve them? Do you want clicks on your PPC ads, or visitors to buy something from affiliate offers that you’re promoting?

All of these are valid objectives that your campaign can have. Of course, the list is not exhaustive and you can have some other things in mind too. But the most important thing here is that you know WHY you’re creating the content in the first place.

How often will you post things?

We’re not talking about SEO methods here, so you can forget the “post something every day” rule. You need to know how often you will be posting things. Will it be whenever you have something meaningful to say, or will you follow a certain schedule? If so, what will the schedule be: every day, every few days, every week, every month, etc.?

While posting on a regular schedule can have SEO benefits and also bring in some regular readers, you should be careful not to start posting just for the sake of posting. If you keep repeating the same things over and over, post bland content or simply restate what was said on other websites a million times already, people will rapidly lose interest in your content.

What Type of Content Will You Use?

“Content” usually refers to the written word, but there are other types as well, such as infographics, videos, and other multimedia. Think of what content types will fit your company well and will interest your visitors. Remember that you can mix content types as well, such as an article that contains an infographic within the body that provides a visual complement.

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Creating a Good Content Marketing Campaign: Part 1

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Creating a Good Content Marketing Campaign: Part 1


Content marketing is something that’s talked about a lot in online marketing circles. If you search any forum or online marketing information site, you will find tons of entries about it. Some people may think that it’s something that affiliate marketers use to push shady nutritional supplement CPA offers or the latest “make money now” ebook from Clickbank. Sure, it can be used for that. But it can also be an important element in a businesses overall online marketing strategy. It can help a company connect with its audience, promote its brand and draw attention to itself. Sometimes it can lead to direct sales. Other times, it will just inform the site visitor and let them make the decision as to whether the company’s products are right for them at this very moment.

If you’re serious about deploying a content marketing strategy for your business, then you need to do things in a well planned way. You wouldn’t start a Google Adwords campaign without doing the proper research beforehand. You shouldn’t start content marketing without a plan either. Before you even define your objectives and see what you want to accomplish by using this kind of marketing approach, there are a few questions that you need to ask yourself.

Here are some of the main ones:

Do you really know your company and your brand?

You may say “sure I do!” but when it comes to creating content, you need to ask yourself: what exactly does my company do and what is its purpose. What do you want it to do in the future and how do you want to get there successfully. This will help guide you into producing the right kind of content.

You also need to be aware of your brand and its overall style. Do you want to keep going as you’ve been doing right now, or are there certain things you want to change? If until now, you’ve taken a more traditional and serious approach, it may not be a good idea to start loading every page with jokes and using memes just because it “looks cool” and you’ve seen others do it. If your brand isn’t that popular online yet, changing direction may be possible, but you should know that it will affect the way your audience sees your company for a long time. Therefore, you need to think about both the short and long term implications of the content that you’re going to post online for marketing purposes.

These are the two main things that you need to reflect about when you’re starting an online content marketing campaign. Of course, there are other elements that you need to keep in consideration to build a complete marketing strategy that you can use in the long term. There are additional elements that we will explore tomorrow and will give you a clearer picture.

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Should Coupons Be Part of Your E-Commerce Strategy?

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Should Coupons Be Part of Your E-Commerce Strategy?


Coupons are and have been for decades a popular method for retailers to draw more business by giving discounts to customers and also using the coupons themselves as advertising vehicles. Everyone knows what a coupon is and how it looks like. But how does this translate to the online world? Now that an ever increasing number of individuals are shopping online, e-commerce site owners need to find ways to get the maximum number of buyers for their products, by offering innovative promotions and discounts to their targeted audience. This has caused online coupons to become popular as well.

In the online world, coupons work a bit differently than with physical stores, as there is no face to face transaction going on. Online coupons can come in these formats:

A Discount or Promotion Link

Here the buyer clicks on a link, which can be a text link, video, banner or full page ad. They are redirected to a landing page that reflects the promotion that they’re supposed to get, such as a buy one get one free offer, a discount off the purchase price or free shipping.

A Coupon Code to Enter at Checkout

Here, the buyer would enter a discount code in a field during the checkout process. Coupon codes can be shared with the targeted audience through various means, such as email, social media, affiliate sites, etc. There are now thousands of sites whose only purpose is to list coupons for various merchants. People share coupon codes with offers, as well as give feedback to tell visitors whether the coupon is still valid.

Daily Deals or Time Limited Special Offers

Not really a coupon, per se, but works on a similar concept. An e-commerce site makes a special promotion that is only valid during a certain time period, usually a day or a few days. The promotion is mainly shared through the company’s own marketing efforts or through affiliate sites.

Discounts and Coupons Aimed at Specific Customers

Here, the promotion is not available to the public, but rather to select customers, usually those who have already purchased something from the site in the past. Sometimes, it is a rather large group of customers who gets the promotion, such as those who bought something in the past few months, or the customers could be hand selected by the merchant. This can be combined with loyalty programs.

Can coupons really help you as an e-commerce site owner? This is the question that many online retailers are asking. In reality, coupons can have many benefits to online merchants and help them drive more sales, even if it results in lower profits for some transactions, as the customer will essentially be paying less for their items. Tomorrow we will see some ways in which integrating coupons as part of your overall marketing strategy can help you get more sales and in the long run make more money from your e-commerce business.

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Content Marketing: What to Post and When to Post It

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Content Marketing: What to Post and When to Post It


When it comes to content marketing, you may have heard that to achieve success with this marketing technique, you need to create content that will be popular with your audience all year round. That way, your content will never go “out of date” and will be relevant to the user no matter when they read it. But is this really the best strategy? It is possible to create seasonal content that will give you good results, all while retaining a base of content that is good all year round. Remember, search traffic follows certain established trends. So searches for Halloween costume ideas aren’t too high in January. But as October begins, they will start to pick up and eventually explode in popularity, only to taper down quickly as the holiday is over.

Research and Profit From Trends

In every industry, you will see certain trends when it comes to content. For example, on technology news websites, there will often be a lot of discussion and speculation some time prior to when a new smartphone is launched. Then, there will be the post launch talk when users and reviewers actually have the product in hand. After this, the volume of traffic related to the new smartphone will begin to go down. Of course, this applies to other things besides technology. Take sports, for example. During the hockey season, there will be various trends, such as anticipating who will make it to the playoffs, speculating which team is the most likely to win the conference final and lastly once the playoffs are advancing, there will be increased talk about who will be the most likely to win the Stanley Cup.

You Can Prepare Your Content in Advance

Not all trends are the same. Some aren’t really too predictable. For example, it will be hard to figure out what new things will come to tablet PCs next year, as it’s a fast paced topic. But some trends are cyclic and happen each and every year. The holiday shopping seasons will have similar happenings each and every year. After all, Santa Claus will still be a part of Christmas 2, 3 or 10 years down the road and people will still dress up for Halloween for as long as the holiday is celebrated.

This means that you can plan your content well in advance and get some ideas on what you will want to write about before the content becomes relevant. If you’re a company that provides accounting services, you can write articles related to tax preparation advice long before tax season and then simply publish them as the filing deadline approaches.

Preparing some of your content in advance can save you time, especially if your business is very busy at certain times of the year.

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Getting Your Facebook Page to Work – Part 1

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Getting Your Facebook Page to Work – Part 1


So, now you know that your Facebook page isn’t quite working out the way you were planning in the beginning. You bought into the whole “Make a Facebook page and it will be a magic online marketing solution”, except that it’s anything but magic. You have a few fans, but they don’t seem to pay too much attention to what you’re posting. You may get a few likes and shares here and there, but the numbers are really dismal. Maybe you get a comment or two on posts that you make, but once again, this is just a comment or two. No matter how hard you try to be interesting, it’s not really working out for you. So, what is causing all of this negativity and how to fix it? Here are some of the possible reasons:

You’re not really posting anything interesting

You need to consider that people who are on Facebook are there to communicate and be entertained. This isn’t a business directory like the Yellow Pages. This isn’t LinkedIn, where serious individuals wearing suits and ties scour profile looking for business opportunities and profitable partnerships. You have real people who are looking for something interesting.

Try to make your posts provoke a reaction among your audience. Maybe use humor. Post content that is varied, not the same thing over and over again. Post different types of content: text, pictures, infographics, videos, etc. But above all, show some enthusiasm yourself. Now you don’t need to jump up and down with excitement every day about your Facebook page, but if you’ve made it to be a chore, or just another item on your online marketing “to do” list, that lack of enthusiasm will translate into poor quality posts. You need to make everything that you post meaningful and likable to your audience.

You’re talking about yourself a bit too much

But social media marketing is all bout “marketing”, right? Getting people to look at your stuff and hope that they will buy things from you, no? Well… sure that’s something that you can use it for, but it’s more than just about promoting yourself. If all that you do is post links to products on your website, or link to blog posts that you’ve made, your fans will lose the motivation to follow your posts with interest. When your stuff appears on their news feeds, it will be just one more “ad” to them and they will rapidly come to ignore them, even if they had a bit of interest in your products in the beginning.

Try to write some interesting content related to your industry. Link to articles, videos, inforgraphics, etc. that you find online, even if they don’t come from your won business. Find content that your fans may like and then share it on your page. Remember, your Facebook page shouldn’t be one big advertising page, but rather a way to communicate and exchange with your fans, even if every exchange doesn’t end with a sale.

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Better Use of Social Media

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Better Use of Social Media


We all know that social media use is very important to promote a business online. In fact, the majority of businesses, both large and small, now have a social media presence. But there are a few things that you should know if you want to make the most out of your social media marketing efforts. Here are a few tips that are used by some of the leading online marketers:

 

  • Understand Your Audience and What They are Looking For

 

Having an understanding of who will read your social media pages will allow you to tailor your overall marketing strategy to their needs. For example, if you want to get maximum response to your new posts, you should time them correctly. If the majority of your readers will be working between 9 to 5, for example, making new posts during these hours will not get you as much readership as you want, as by the time the user gets home and logs into his Facebook account, your update will probably be buried under a dozen others on their news feed.

 

You should also consider what your audience is looking for when they visit a company’s social media page. Some may be motivated by discounts and saving as much money as possible on their next purchase. Others may be looking for the latest and most innovative products in your niche without too much regard as to how much they cost. Then, there are readers who also want to be informed about some of the happenings in your industry without feeling that they’re constantly being marketed to and enticed to buy something from you.

 

  • Encourage User Participation and Feedback

 

Remember that social media pages allow two-way communication and aren’t just a “billboard” for you to promote your products. Encourage your users to talk to you on your page, by asking them what type of content they would find useful, or what they think of a certain post. This will help capture people’s attention and keep them engaged. You may also get some good ideas on what you would want to post on your page in the future.

 

If you want to know a bit more of what your users think, consider creating a poll or short survey and post it on your page. Ask users what they think of a certain piece of niche related news, how they use products they’ve bought from you, how they like to shop online, etc. While this may not be the most scientifically correct way of gathering market research data, it can give you some ideas on what you can do to improve your business overall.

 

  • Get Everyone Involved

 

Should all your staff be involved in your social media efforts, or should you have a dedicated team to manage your pages? Actually, it’s best if everyone was involved at some level. Tomorrow we will see how everyone in your business can participate to improve your social media presence.

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Content Types that Your Website Really Needs

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Content Types that Your Website Really Needs


Would you like to establish your business website as a relevant site, one that has authority in its niche? Then there are a few content types that you should include in different sections of your site. The exact type of content that you add will largely depend on the type of business you’re running and what your goals are. If you run a small shop and are satisfied with the results that a one page website brings you, then of course you can keep on doing that. But if you want to expand and make your business grow, then you would need to get a bit more creative.

 

We’ll present the content types your site should have, as well as show you why they’re important in today’s online world:

 

  • Video

 

Internet users watch billions of videos every single month. Therefore, having video on your website won’t get you the “Wow!” factor that it would 15 years ago. But it will still help make it more complete and useful for your visitors. The videos that you present can be about anything that’s useful to your visitors, such as a presentation of your products, a “walkaround” of your business, a clip of your products being used normally or being subjected to torture tests just to prove how durable they are, etc.

 

  • Inforgraphics

 

You’ve probably seen these on a growing number of websites. They’re actually a very rapidly growing form of website content and this trend is expected to continue in the next few months. Read up more on infographics and how they can help you connect to your audience. Even if you’re not a good graphic artist, there are plenty of free tools and programs available out there that will help you create some attractive looking inforgraphics. Of course, you can also outsource the process if you’d like. Inofrgaphics are hot right now and are definitely something that you would want to look into.

 

  • Industry specific news and unique commentary

 

Having news items about your industry on your website or corporate blog can definitely be useful, but it you want to keep your readers interested, you need to mind what type of news you post. Don’t simply re-write things that have been posted all over the major industry news sites already.

 

For example, anyone who hasn’t been stranded in another galaxy for the past few weeks will already have known that the new iPhone 5 is coming out at the end of September, so repeating the launch announcement will not do much good. Instead, you can offer unique insights and commentary on the new product, how it relates to your business, as well as the issues surrounding it. For example, if you sell smartphone cases, you can talk about durability issues in new smartphones as well as some of the reports that the iPhone scratches easily. This will help you encourage site visitors to buy your cases to protect their mobile phone.

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Facebook Coming Down on Fake Likes

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Facebook Coming Down on Fake Likes


The amount of likes that a Facebook page receives is definitely the biggest way to determine its popularity with its targeted audience. There are plenty of ways to get more Facebook likes on your page, such as by including social media buttons on your main websites and blog, or including a link to your Facebook fan pages with the emails that you send. But there has been some controversy surrounding Facebook likes recently, which affected some corporate, as well as political pages.

 

The issue of fake Facebook likes has existed for quite a long time, but it seems that it’s only recently that it was given a good amount of attention by the social network. Facebook has released an update on their blog on August 31st saying that they are taking action to remove likes that are deemed to be fake. However, the numbers don’t seem to be too dramatic. The update states that less than 1% of the likes for any particular page will be affected.

 

This includes likes that were purchased, generated by malware, as well as those that were generated by users who were deceived into liking a page. The latter category is one that has been often discussed in online marketing circles. Certain video sharing sites were using scripts that would force a user to like the page before they could have access to the videos. This goes against the basic concept of the Facebook likes, which are meant to be given only once a user has seen a certain page and found the content to be worthy of being included on their page and shared with their friends. Other ways of deceiving users was creating fake contests or giveaways, where users were promised non existent prizes if they liked a certain page. Of course, the prizes never came and very often the pages were then used to send spam messages onto the users news feeds.

 

Many online marketing experts aren’t too surprised by this recent move by Facebook. It comes a few weeks after many major advertisers have questioned whether advertising on Facebook truly brings them any benefits for their business or brand. There has also been the issue of fake accounts being used to like various pages, or friend random people only to send them spam messages. It appears that Facebook is simply trying to clean up its service by removing elements that create a bad experience for the user, in addition to lowering the perceived value of the social network to its advertisers.

 

But this recent action isn’t really likely to have any impact on most people who use Facebook as part of their social media marketing strategy. You should just stay away from any services that promise to give you thousands of likes from “real” users in exchange for payment. Very often, these likes are generated by malicious means and even if the users were real people, chances are that they wouldn’t have any actual interest in your page.

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Some of Facebook’s Biggest Changes in 2012

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Some of Facebook’s Biggest Changes in 2012


This year, Facebook has made a great deal of changes to the way its social networking site works. Many of these changes have a good impact on those who use the site for marketing purposes. While the social network itself may have evolved, the main principles behind social media marketing seem to remain unchanged for now. It’s just that it’s now easier and more convenient for marketers to connect with their audience and share information. Here are some of the most noticeable changes we’ve seen and some that we’re expecting.

 

Timeline for marketers. The adoption of the timeline design for profiles has been met with quite a lot of controversy when it was announced in 2011. Some users didn’t mind it, while many others resisted the change believing that the old design was better. But just like many other Facebook changes, people have eventually come to get used to it and accepted it. The Timeline is responsible for changing the way in which people interact with the social network. It has also had some positive effects on businesses that use the site for marketing. Some studies suggest that since the Timeline was introduced, brands receive over 40 percent more engagement for each post that they make.

 

The “Want” Button. Currently, we have the ever present “Like” button on Facebook. But there are many rumors that are now circulating in online marketing circles that Facebook may be planning to launch a “Want” button. As some of you may have guessed by now, this type of feature would be most beneficial for e-commerce site owners. Having a Want button can be useful when it comes to seeing just how many people are interested in what you have to offer them. If it was available when you launch new products and inform your Facebook fans, the Want button could generate a lot more interest for your new additions. However, it should be known that this feature is, for now, little more than a rumor. It is not yet known when, if at all, Facebook will make it available and whether this feature will be available to all marketers on the site, or only to a select group at the beginning. Perhaps marketers would have to pay to get the ability to have a Want button? But the real answers might be coming soon, perhaps in a few months.

 

Scheduled Page Posts. This isn’t anything revolutionary, but it does make things more convenient for marketers. You may be planning to release a new product soon and want the Facebook page post to be displayed as soon as it becomes available. Now with the ability to schedule your posts, you can opt to have them displayed at a pre determined date and time. That way, you will never be late in making your announcements to your fans.

 

There are still a few more changes we will look at. Check back tomorrow for some more information about them.

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Planning Your Email Campaigns the Right Way

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Planning Your Email Campaigns the Right Way


We all know that in order for an email marketing campaign to work, it needs to be properly optimized and carefully tailored to both the needs of your organization, as well as to those who will be on the receiving end of your email messages. When you look online, you will see plenty of tips aimed at product creators, small business owners, as well as affiliate marketers that sell to consumers. But these may not always cover topics related to business to business email marketing. While there are some similarities, there are some differences as well between the B2C and B2B worlds of email marketing.

 

Let’s take a look at some of the things you need to do in order to put together a highly successful business to business email marketing campaign:

 

  • Plan Your Strategy in Advance

 

Email marketing isn’t something that you would want to rush if you expect to get some results from your efforts. You will need to take some time to set up your campaigns, think of the content of the messages that you’re going to send, as well as prepare any landing pages that will be specific to your email campaigns.

 

  • Be Sure to Segment Your Email List Accordingly

 

This would probably depend on how many subscribers you have, how you got their email and which products they have expressed an interest in. It has been shown that if your email messages are highly targeted to a specific audience, then the recipients are more likely to find them relevant and therefore take whatever action you want them to take. For this reason you should seriously look into maintaining several different email lists at the same time.

 

  • Set Up a Tracking System

 

When you send out emails, you would need to see how many of your messages were opened, as well as what your click through rate is for the emails you send out. This will let you optimize your campaigns better in the future, as you would know what impact your emails are having on their recipients. There are plenty of free tracking scripts that you can embed in your email messages and on your landing page, so there isn’t really any reason as to why you shouldn’t be using one.

 

  • Be Prepared to Test and Make Some Changes

 

It is by testing that you will be able to see just how well your campaign is going. You can then look at the information you’ve got regarding your open rates, CTR and conversions. If things are all going as you intended, then there is obviously no need to change anything. But if you don’t get the results you wanted, or you would just like to try something else, then you can always optimize your messages on your next mailing. Remember that you need to vary the type of content that you send out in your messages as well. Otherwise, this could bore the recipients and just cause them to lose interest in emails coming from your company.

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Twitter Changes The Way it Does Promoted Tweets

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Twitter Changes The Way it Does Promoted Tweets


Advertising on Twitter is somewhat different than what you would see on most other social media websites. Twitter, a popular microblogging platform, has grown to be used by millions of people around the globe who use it to share information with their followers, as well as by businesses who create a profile on the site and keep their clients and potential clients in the know about what is going on in their company. We’ve previously discussed some of the ways that one can join Twitter and start using it to promote their business. However, there are some other advertising options available to Twitter users as well.

 

Just like any other social media website, Twitter needs to have businesses which pay to have their ads seen if they want their social network to keep functioning. One of the ways that Twitter would do this was by making Promoted Tweets available to their business users. A company would first need to write a regular Tweet and post it so that it’s seen by all of their followers. This can give a company a lot of exposure in itself, especially if they have thousands of highly targeted followers that are paying attention to what they’re tweeting. But there is a way to get even more exposure for your message: sending out a Promoted Tweet. This tweet would be the same one that you posted to all of your followers. However, it does have one main difference: instead of being promoted to just your followers, it would get sent out to a much larger audience. This provides your business with a lot more views for your Tweet, and of course it gives Twitter the revenue that it needs to keep their service running.

 

There has been a slight change to the way Twitter handles sponsored tweets in the last few days. It’s not really much of a radical change that will shake the world of social media forever, but it’s still worth noting. Advertisers that send out Promoted Tweets will no longer have to create a “regular” tweet and send it out to their followers. They can go straight to making a Promoted Tweet and sharing it with the world of Twitter users, based on certain targeting factors such as demographics and the geographic region of the user.

 

According to internet marketing news updates, Twitter will be encouraging advertisers to make their promoted tweets look similar to regular ones. Promoted tweets that see more user engagement may “appear more often”, according to information from Twitter.

 

If there’s one thing that can be learned from Twitter is that it’s possible to have a social networking site that is both popular and profitable, without cluttering up the page with 10 different ads all over the place. Promoted tweets are seen as a lot more “friendly” and unobtrusive by Twitter users than the standard text or image ads that are seen on other social networking websites.

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Some Data on Email Open Rates

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Some Data on Email Open Rates


Are you wondering how many emails sent by marketers are actually opened and read, at least in part, by their intended recipients? Many online marketers and small business owners are actually asking themselves the same questions. We all know that email marketing is a powerful way to reach clients and potential clients in an effort to get them to generate more revenue for an online business. But emails are only useful if they are actually opened by the recipient. Otherwise, they simply rot in the recipient’s email box or end up getting deleted.

 

There are many reasons as to why an email doesn’t get opened. It could be because the recipient didn’t like the subject line and didn’t feel like reading the message. Or, they already get too many emails and don’t really have the time to pay individual attention to each of them. Then, there is another possibility, that the recipient created an email that’s just used when signing up for websites and is not their main email. They don’t really check it that often, sometimes emails go for months without even being looked at, as the user doesn’t receive any personal or important mails at that address.

 

But are more consumers opening their emails? A study recently done by Return Path gives a few details of this. During the period from March 2011 to March 2012, email opens have actually gone up. There is an increase of 82.40% of email opens during this period. Obviously, this is welcome news for marketers who want their message to be seen by their audience.

 

But one thing that should be noted is that mobile devices, such as smart phones, have accounted for 30% of all email opens during this period. A more detailed breakdown shows that all Apple devices, like the iPhone, iPod Touch and iPad represented 85% of all email messages that were opened. Furthermore, email opens done on mobile devices were more likely to be done by users on weekends. For regular PC (laptop and desktop), the opens usually happened during the weekdays.

 

This is a useful piece of data for email marketers. An ever increasing number of internet users browse the web through a mobile device like a tablet or smart phone. Since Apple device users have a higher open rate than others, it would be beneficial for marketers to more aggressively promote their email lists to these users. On your mobile site, you can make sure that the email subscription option is featured more prominently. Perhaps there could be a certain incentive that you could give to mobile users so that they become more likely to open messages that come from your business. And since messages are more likely to be accessed during the weekend by these users, it would only be logical that you send out your more important emails to mobile users on Saturday or Sunday. This is where properly segmenting your email list by device type used could be very important as it will let you get more exposure for your messages.

 

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Increasing Visitor Engagement For Better SEO: Part 2

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Increasing Visitor Engagement For Better SEO: Part 2


Creating good engagement with your visitors is important for various reasons. First, it helps you build a connection with the people who visit your website, giving you a better chance of converting visitors into sales. Also, with the updates to the way Google ranks websites, pages which feature ways for visitors to interact with the site may receive a better position in search results. Yesterday, we’ve seen some ways to accomplish that. Here are some more methods that webmasters and marketers can use to better connect with their audience:

  • Include social bookmarking buttons and RSS feeds

Social networking sites like Facebook are one way that your visitors can subscribe to your website and receive its updates. But that’s not the only way. There is also RSS feeds and social bookmarking services like Digg. Including the relevant buttons on your site can be helpful.

  • Have a “contact us” form on your site

Sure, your visitors can call you or send you an email at the address listed on your site. But why not make it easier for them? By including a contact form on your website, you make it more likely that someone who has a question about one of your products will get in touch with you, as this requires less effort from the user.

  • Put a live chat button

Being available, at least during business hours, to answer your visitors questions can go a long way as far as getting conversions goes. If someone isn’t too sure how one of your products works or whether it will be suitable for them, a live chat button will allow them to get a fast answer. It also shows that your site is good not only at selling things, but at providing customer service as well.

  • Include an e-mail capture box

This lets people subscribe to receive updates about your website and business by email. Remember that email is still a powerful marketing tool and an excellent way of communicating with your potential and current buyers.

  • Have a discussion forum on your website

This may not work for all sites, but it can sometimes be a good way of getting to know your site visitors and to provide them with helpful information. It will also help fill your site with free user generated content that can be quite helpful as far as SEO is concerned.

These are just a few ways that you can use to create more engagement from your website visitors. Of course, these are just examples in general and not all of these ideas may suit your business. The main idea is that your site should be easy for your visitors to get around on and they should also have easy ways to subscribe to your updates and get in touch with you. Remember that visitor engagement is just one piece of the overall SEO puzzle. You will still need to work on other elements, such as on site and off site factors that make your website rank better.

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SEO Considerations for Blogs: Content and On Page Elements

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SEO Considerations for Blogs: Content and On Page Elements


Many of us would wish that blogs which are filled with original and well written content would simply rank well on search engines, just like a business that provides high quality products and services to their customers would wish that their website would rank well on Google just because of that. But unfortunately, in the real world this is not how SEO works.

Before you begin thinking about SEO, you should know that your primary focus as a blogger is to deliver the content that your audience will love. It’s possible to incorporate SEO elements into good quality articles on your blog and even to make a few easy changes to existing ones. However, don’t simply write with SEO in mind. You may achieve good page rankings, but if your visitors don’t find the content to be any use to them they simply won’t want to return anymore.

For on page factors, the majority of your on page work will revolve around using the right keywords in the right place. The first thing you need to do is your keyword research. Think of the keywords that your readers will be using if they’re going to be searching for information that you cover in one of your blog articles. Make a list of these words and use keyword research tools to find alternatives as well.

One thing that can help with keyword research is to analyze the competition. If there are other pages out there which have information that is similar to what you’re offering, you need to see what keywords will find it. What keywords are your competitors currently targeting and how well do they rank for these keywords?

Once you have your list of keywords, you will want to figure out how to integrate this in your pages. A lot of people here make a mistake and believe that simply cramming as many keywords as possible in their blog posts will make their posts rise through search engine rankings like they were under some kind of magician’s spell. While this might have worked 10 years ago, keyword stuffing will not help you anymore today. Furthermore, it will also cause problems for the content of your blog. This is because blog articles which have keywords that were forced in will be hard to read and may actually cause you to be penalized by search engines.

Include your main keywords in the first and last sentences of your blog post and use them when appropriate in the main body. Also, use the keywords as much as possible in the title, the heading tags, in the permanent link of the blog post, in internal links to other related articles, as well as in alt tags.

There are also a few other things that will help you with your SEO efforts and can propel your blog through the search engine rankings. Tomorrow we will go through the importance of having a proper external and internal linking strategy.

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