Tag Archive | "Apps"

Common Social Media Security Issues

Tags: , , , , , , , , , , , , , , , , , , ,

Common Social Media Security Issues


Social media is great for both marketers and consumers, as it allows them to share information rapidly in the online world. But there are also a few security vulnerabilities that networks need to address quickly and users need to be aware of.

 

Ever been in a Facebook group and seen a “spammy” type post made by a member that seemed completely unrelated to the topic? Usually, these are advertisements for clothing and accessories. Sometimes, hacked accounts are used to post spam either manually or more often through the help of automated tools. Sometimes, rogue apps are used which will then make posts on the user’s behalf to their friends walls as well as to groups that they belong to.

 

Facebook isn’t the only site that has had problems. In June, a security expert has reported a XSS (cross site scripting) vulnerability on the popular social blogging service called Tumblr. It allowed a malicious user to insert code into a post that would then execute scripts or HTML when loaded by another user. This made it possible to load external sites without the user clicking on them, facilitating spam type posts, or allowing for the delivery of malware. Tumblr has since addressed the issue and closed the security hole.

 

Facebook has taken steps to step up its security and prevent common types of spam, as evidenced by them removing millions of fake accounts a few weeks ago. Action to remove some of the rogue apps has also been taken, helping make the social network a safer place. However, these security threats aren’t expected to be completely gone anytime soon.

 

There are things that users need to be aware of to protect themselves. The first thing is that if something sounds too good to be true, then it probably is. There is NO app which lets you see who visited your profile, there has never been, nor will they probably ever be one. Therefore, if you install an app that claims to do this on your Facebook profile, it is a rogue app that will simply end up spamming your and your friends news feeds with unwanted advertisements. Also, there are no giveaways of high priced products. Apple will not give you a free iPhone just because you installed a certain app on your profile. You will also not receive free Beats by Dr. Dre headphones simply because you liked a certain page, but you’ll simply end up receiving spam.

 

Keeping your PC secure is also another way to counter many threats like cross site scripting. As much of the malicious code is executed by Java, disabling it in your browser add ons is a good idea. If you ever need to visit a legitimate site that has a Java applet (these are getting rare anyways), you can manually re-enable it at that time. Installing an anti-malware program like AVG Free that scans all web sites that you visit is also a good idea to stay safe online.

 

Posted in Internet NewsComments (0)

Profiting From Tablet Devices: Part 2

Tags: , , , , , , , , , , , , , , , , , ,

Profiting From Tablet Devices: Part 2


Yesterday, we’ve seen some ways that you can profit from the increasing number of people who are interested in using a tablet as their secondary, or maybe main internet access device. There are a few more ways for entrepreneurs to make money from them. Here are some more ideas that you may want to consider:

 

  • Developing and marketing apps

 

As the amount of tablet users grows, so does the demand for applications that run on the common tablet platforms like iOS and Android. In the last 2 years, the demand for these apps has, in fact, exploded. Businesses are looking for a way to get their brand better known and would love to have an app made for tablets. Software developers are looking to cash in on this new trend by making various kinds of programs that can run on these devices.

 

So if you have some experience developing software, you could make some money either by creating apps that someone else requested, or by coming up with unique ideas for apps and creating your own. One business model that works really well for many tablet apps like games and accounting tools is the “freemium” one. The basic version of the app is free, but in order for the user to unlock more levels, or to get a more powerful version of the app, they would need to pay a small amount. This helps draw users attention to the application and like it, they may want to spend some money in order to upgrade.

 

Furthermore, it is also possible to integrate ads in some types of apps, which means that you can profit either from selling a paid version of the app, or get ad revenue from the free version.

 

  • Selling Tablet Insurance

 

When spending anywhere from $200 to $700 on a tablet, people naturally want to protect their investment. Obviously, there’s a manufacturer’s warranty available, but the problem is that it only covers manufacturing defects for a year or so and nothing more. Mobile devices that people often take with them anywhere they go are naturally prone to some hazards such as accidental damage, loss or theft.

 

There is a small, yet growing market for mobile device insurance, which provides repair or replacement in case someone’s device gets lost, stolen or damaged. While selling insurance can sometimes be a bit complicated as you would have to follow some regulations and obtain the proper permits in many jurisdictions, it can still be quite a profitable venture if you’re willing to try and enter a relatively new industry and act as a true entrepreneur.

 

These were some ways to make money with the rising popularity of tablet PCs. Of course, there are definitely many more that you can find if you make a bit of effort and research some money making opportunities.

Posted in make money onlineComments (0)

Facebook May Expand the Reach of its Advertising Network

Tags: , , , , , , , , , , , , , , , , ,

Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

Posted in Internet NewsComments (0)

Will Mobile Marketing Change Online Marketing in a Significant Way?

Tags: , , , , , , , , , , , , , , , , , , ,

Will Mobile Marketing Change Online Marketing in a Significant Way?


The fact that mobile marketing is growing in the online marketing arena has been discussed numerous times, with facts and figures being posted. The main thing about it is that businesses are now investing a larger amount of money than ever to reach consumers who are using internet enabled mobile devices. One question that many have is how will mobile marketing change the game?

First, we need to understand why so many businesses are now focusing on consumers using mobile devices. This can be explained at the base by the advancements in mobile technology. A couple of years ago, mobile marketing was limited to sending text messages to subscribers who gave a business their mobile phone number. Few people owned web enabled phones as they were relatively expensive, both in terms of hardware and in terms of monthly data plans. This meant that very often, only business people were using them, giving marketers a limited demographic.

Now that smart phones are becoming more adopted by all segments of the population, marketers are noticing increased opportunities to reach more people and are therefore taking action to profit from it. There is nothing that is “revolutionary” about a smart phone for marketers, it is just another channel that has opened for them to reach their intended audience.

Even in mobile marketing, many advertising types have remained the same. We still have search marketing, content marketing, email marketing, etc. It is just that the format of the pages has been better adapted to the screen of a mobile device.

One thing that has changed the landscape of internet marketing is the attributes that are unique to smart phones. There is the development of apps that are made for the various mobile platforms. These apps include games, communication tools, productivity programs, etc. Marketers can profit from these apps in two ways, either by selling them, or by using in app advertising for those that are free.

Mobile payment solutions are also on the rise. Users can now pay for certain items directly with their mobile phone account. For now, the majority of items that are paid for by mobile payment are intangibles. This can include things like electronic books, videos, virtual items for online games, dating site subscriptions, etc. However, mobile payments have some potential to go beyond that. Already, some services exist which allow users to make small purchases at retail stores and pay with their mobile phone. Again, there is a lot of profit to be made with this. Payment processors, carriers, as well as affiliates who promote a product or service all get a share of the pie when a mobile transaction occurs.

When we look at how things are going now, it’s not really that mobile marketing is going to completely scrap everything we know about internet marketing and replace it with a different kind of marketing. It is just an additional channel to be used, just like social media when it made large gains in popularity in the past couple of years.

Posted in Internet NewsComments (0)

Safely Using Social Media For Business: Part 2

Tags: , , , , , , , , , , , , , , , , , , ,

Safely Using Social Media For Business: Part 2


We’ve previously seen just how important it is to employ good security measures when using social networking sites for your business. The two main common sense security tips involve making sure your email is secure, as well as choosing good passwords for your social networking accounts and not using the same password on different websites. But there are also some security tips that are unique to social media that you should employ as well. Take a look at them if you use or are considering using social networking services for your business needs. These will help make your use of social media sites in the course of your business activities a lot safer with less potential for problems caused by malicious software, hackers and other security breaches.

  • Be careful with apps and plugins that you install

There are many plugins and apps that were developed for social media sites, especially for Facebook. For example, you can find apps that let you post to numerous social media sites at the same time, as well as integrate your website content better with your social media accounts. While they may be useful, there have been some rogue apps that were detected. Usually, Facebook is good at finding and removing those, but before this happens some damage could get done. For example, rogue apps could steal compromise the security of your profile, as well as post spam messages on your or your friends walls. Before you decide to use an app, you will need to do a bit of research about it to make sure that it’s actually a legitimate tool and not some piece of social media malware. Simply Google the name of the app or plug in. If it’s something legitimate, then you will find some websites, blog posts, or online news articles that talk about it in the form of reviews and information, as well as some background information on the developers of the application. If it’s something rogue, then you will probably find cautionary messages that have been posted in many places on the web to warn social networking site users about it, that way you would know that it’s an app that should be best avoided. Doing a minute or two of research of Google could save you a lot of trouble, so this is not a step that should be skipped.

  • Beware of impersonation

Since no identity verification is required to join social networking sites, there’s little out there that could stop a cyber criminal from creating a fake account and impersonate someone that you know, such as a client, business partner, etc. If you discuss things with someone on a social networking website, make sure that you actually know the person that you’re dealing with and that you’re sure they are who they claim to be. This is something that is easy to do and simply requires a bit of common sense on your part.

Posted in Business opportunity ideasComments (0)


make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information