When it comes to doing business online as an online entrepreneur of any kind (e-commerce site owner, niche site operator, affiliate marketer, etc.) there are some people who have concerns about the privacy and security of their personal information. Of course, there are plenty of online marketers who don’t care too much and actually enjoy sharing the details of their personal life on their marketing related blogs, by plastering pictures of themselves, their family vacation, their pets, their cars (or assorted vehicles that they’re proud of: motorcycles, private airplanes and homemade helicopters, etc).
However, some others may not want to be too open about it and it doesn’t mean that they’re scammers or using unethical marketing methods. Signing up to various online services such as affiliate programs, domain registration, web hosting, etc. often requires sharing personal information in addition to payment and banking details. Unless you use WHOIS Privacy when purchasing a domain, your information (name, address, email, phone) will be visible to anyone that runs a query on a WHOIS search site, plus some WHOIS data aggregators actually make this even simpler, all someone would have to do is to Google the name of your site, or just Google your name and they would usually be able to locate some, if not all of the domains that were registered with your name.
Now some may ask: what is the problem? All legitimate online businesses have a privacy policy, so if you’re not doing anything shady, why hide? There are a couple of perfectly legitimate reasons as to why one may be concerned. Anybody following the news would see that there have been some rather spectacular security breaches in the past few months that targeted several companies that did business online, including, ironically enough, a security consulting firm.
Even though they may have a strongly worded privacy policy (which is often nothing more than a generic “fill in the blanks” template), many small online businesses such as start up affiliate networks or service providers may not have too strong standards of security. Furthermore, you need to remember that when a company you were dealing with goes out of business, their data doesn’t just magically vanish and you don’t really know where it could end up at that point.
There are other perfectly valid reasons to keep online business activities private. Some people who work at a day job may not want their employers to know that they’re running a side business. Webmasters who are involved in building and promoting adult oriented website may not want the entire world to know what kind of online ventures they’re involved with simply by doing a Google search of their name.
With all of this considered, there are some good methods to preserve some privacy and anonymity even as an online entrepreneur. We will see some good strategies on how you can do, no matter what kind of online business your run, in tomorrow’s post.









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