Tag Archive | "Adwords"

Google Places Phased Out: What this Means for Local Businesses

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Google Places Phased Out: What this Means for Local Businesses


During the last year, when Google announced that its social networking service, Google + would be usable by businesses, there was a lot of speculations about how this would affect Google’s main product: the search results. We all know how the Google search engine works, at least the basics. First, you have the “natural” search results, where the page rank is based on Google’s algorithm in determining how high a website would rank in search results. Then, we have the paid search ads, or Google’s Adwords service.

Google has, however, made changes to how local businesses show up in search results. First, they altered the way search results are displayed, so that businesses that are local to the user would have their websites appear higher in search results when the searcher was from their local area. Then there is Google Places, which is a kind of directory for local businesses. It worked relatively well and had one major advantage: listings were completely free.

But on May 31st, all the Google Places listings have been replaced instead by Google + local pages. This change is automatic and has affected 80 million pages on Google Places.

There are also a few other changes that were made related to this: a “local” tab now appears in the main Google + interface, allowing users to instantly find local businesses while they’re browsing the social network. Google has taken over Zagat and integrated their local business reviews in the Google + Local service. While Google Places had reviews and ratings of businesses, they weren’t nearly as complete as they should have been. In fact, even some relatively popular businesses just had a dozen or so reviews, even though they have thousands of customers each month. The traditional search results aren’t the only place where Google has integrated Google + local pages. In fact, they will appear in search results on Google Mobile Search and in Google Maps as well.

There are a few reasons that could be cited for this change in the way Google operates when it comes to local business search. It has been said that Google hoped to make their Places platform a complete interactive service where local merchants and customers would interact and communicate with each other. However, this didn’t fully happen as they had planned. A big reason was the limitations of the Google Places platform, that wasn’t as “social” as it should have been. Google + Local Pages gives merchants the ability to present a more complete picture of their business and also allows their customers to have more social interaction. When a user is logged into Google +, for example, they will see the reviews and recommendations made by friends before seeing other information. This encourages users to create more content on the platform, by interacting with merchants such as when they ask questions or write a review of the products and services they’ve received from them.

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Building Your Blog for Online Marketing

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Building Your Blog for Online Marketing


You’ve probably heard about how effective it can be to build a blog to help you with your online marketing efforts. It is true that if you have a website, adding a blog can be very useful, as it will deliver interesting content that will be both useful for your readers and also will be well loved by search engines like Google. This will help you rank higher for your targeted keywords and ultimately lead to more money for you in the end. Building a blog is straightforward enough, but there are some things you would need to be aware of first. You will see some of the things you can do to make your blog a more effective tool.

Choosing a Good Blog Hosting Provider

If you already have a website, then your web host will probably allow you to add another website either on its own domain, or as part of a subdomain of your existing one. If you don’t then you should sign up for a basic shared hosting account to begin. Avoid using the free services like Blogger, as they’re not really a good choice if you want to make money from your blog. A paid hosting account gives you more flexibility and reliability over the content of your blog.

Figure out How You Will Make Your Blog Profitable

If you already have a website where you’re selling your own products, one of the ways to make your blog some money for you would be to link to the relevant pages of your main website from articles posted within your blog.

But there are also other ways that you can monetize a blog even if you’re not selling anything directly online. For example, you can include affiliate links to products that you provide information on in your blog, or that are related to its content. So if your blog deals with mobile phones, you can include mobile related affiliate offers on your blog. It is also possible to add some pay per click ads from a service such as Adwords or Bidvertiser, where you will get paid for every click that someone makes on one of the ads served on your blog.

Decide What Kind of Content You Will Have On Your Blog

Of course, you need to decide on a niche for your blog. But also, you will need to determine what you will be talking about more specifically in that niche on your blog. Your blog could, for example deal with new happenings in your niche/industry. Or you could provide product reviews of products that you sell on your own site or are an affiliate of. And then there is the possibility of putting up informational and educational content that’s related to your main niche. Of course, you can also combine all of these possibilities in your blog, but it is a good idea to know what kind of posts you will be making once the blog is up.

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Get More Sales This Holiday Season: Your Marketing Plan

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Get More Sales This Holiday Season: Your Marketing Plan


If your goal is to profit from the busy holiday shopping season as an online entrepreneur, then there are a few things that you would need to do. Of course, there are certain things that you must do on your site to get it ready. But what about the overall marketing strategy that you will be employing to get visitors to your website and turn them into profitable buyers for you? Again, there are ways to make this happen. Let’s take a look at some of the methods that you could use to do this.

  • Make a marketing plan for the season

In order to succeed and get the most benefits, you will need to create a well thought of marketing strategy. This means planning it right ahead of time. Yesterday, we have seen that you should start preparing your website in the beginning of November and the same holds true for your marketing strategies. So get ready to develop your marketing strategy early as well. It will require some thought, but with the resources available online, it is not as difficult as you think it is. Start writing down ideas on which marketing channels you will be using, as well as how you plan to attract your customers to your site.

  • Get your tools and marketing materials ready

Do you plan on using Adwords but didn’t yet create an account? Do you plan on getting on Twitter for the first time? Now would be the time to start creating accounts at these places. This will be one less thing that you will need to take care of before you kick off your holiday sales season. Then, there is preparing the ads themselves. Previously, we have seen that it is important to have good landing pages, especially when using pay per click advertisements.

But there are many methods of online and offline advertising and you need to get your materials ready for these as well. If you have a Facebook page, then it will be a very good idea for you to create some Christmas graphics to advertise your promotions. Same thing if you buy banner space, you will need to redesign your ads to reflect the holiday season as well as your current promotions.

  • Decide what kind of specials and promotions you will give for the season

This can be obviously a certain percentage off selected merchandise, but could be anything else that gives more value to your shoppers. For example, it could be free shipping for orders, a two for one special on certain of your items, free gift wrapping services, etc. Basically, think of a way of still being profitable, while attracting more customers to buy from YOU. Also it is never a bad idea to see what your competitors are offering, so that you can try to beat their offers or give something better to your own customers. You want them to buy from YOUR site, so you will need to make it worth it for them.

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Getting Back on Adwords After a Ban

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Getting Back on Adwords After a Ban


Previously, we’ve talked about how to keep your Adwords account from getting banned. But what if it’s now too late and your account has already been given the boot by Google. Is it possible to ever use Adwords again? Yes, however there are a few things that you need to make this happen.

 

New domain names.

 

If your account was banned, chances are that some or all of the domains that you have used are blacklisted as well. You will need new domain names for all of the campaigns that you will be promoting. It is also a good idea to use Whois privacy on your new domain names, so that Google will not be able to determine who owns them.

 

New IP address

 

If you get banned, chances are that Google will ban your IP address too. If you have a dynamic IP, simply switching your IP should do the trick. Or you could instead use a VPN service to get your own private IP that you have not used for Adwords before.

 

New address and phone number

 

Your home address and phone number are blacklisted when you get banned from Adwords. This means that you need to get new ones. Well, you don’t have to move or anything. You just need to use a different address. You can use one of a friend or relative, as long as it is OK with them. Or, just use a mail forwarding service or a place that rents mail boxes. These services are used by plenty of online entrepreneurs who want to keep their business information separate from their personal one. When signing up for websites, many people will use a rented mail box rather than their address, out of privacy concerns and also to prevent receiving 1001 pieces of junk mail and solicitations every month.

 

For the phone number, it is much easier. You can get a prepaid cell phone SIM card for a few dollars and then just top it up with $10 or so of phone credit every month. Or use one of the internet phone services, such as Skype In. If you look around online, you will also find a few services that can give you a very cheap ($4 or so a month) or free VOIP phone number that you can use to receive calls.

 

A new credit card

 

You will need to use a different credit or debit card to sign up for the new Adwords account, as any payment cards that you have previously used are now blacklisted and will get you banned again if used on a new account.

 

By following these tips, you should be able to get a new account up and running rather quickly. Remember to review my posts in the past few days to get an understanding of what could get you banned, so that you simply do not get your account canned again. Because, you don’t want to go through all this trouble just to get the boot once more now, do you?

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Getting Started In Online Writing – Part 1

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Getting Started In Online Writing – Part 1


If you think you have what it takes to become an online freelance writer and want to get started, then read on. I will give you some advice on how to get started and to build up your income over time.

The first thing that you need to take into consideration when you get started is the amount of money that you will make. There are a few products out there which claim that you can make $150 – $300 or more each day by writing online. This claim is similar to those of websites that claim you can make $500 a day pushing affiliate products on Google Adwords. It is not a lie: yes, you CAN make these amounts. And yes, some people do make several hundreds of dollars each day writing online. However, it would be VERY rare for you to make such amounts from the beginning, unless you already have significant experience in writing (say in journalism or magazines) and have contacts that can get you high paying jobs. So don’t quit your day job just yet.

Much like in many “creative” industries such as cinema and graphic design, those who start out usually get the lower paying jobs. But how do you get some jobs to start your career?

Well, you basically have four choices where to look for work: online writing sites, internet marketing forums, freelancing sites and other sources such as classified ads. Each of them have some unique advantages and drawbacks. Let’s have a look:

Online writing sites.

These are places such as Textbroker, Helium and Constant Content. The way they operate is relatively simple: some allow you to accept orders from customers and start writing, while on others you will write articles about certain topics and wait until a client purchases them. Depending on the site that you work with, you may be required to either submit samples of your previous work or pass a writing test.

Advantages:

  • Many of these sites offer a lot of work and writing on various niches.
  • In most cases you will be sure that you will be paid as long as the work is done correctly.
  • May allow you to get repeat orders from the same client.
  • The pay per article is relatively decent when compared to other places to get work. However, bear in mind that this means you must submit articles which are always of the best quality.

Disadvantages:

  • Payment is usually not immediate. Certain sites pay you every two weeks, some once a month.
  • Could be difficult to get accepted if you do not have previous writing experience, as some places ask you to submit a CV along with a portfolio of your previous work.

Check back tomorrow for more information on where you can find online article writing work, as well as some advice on how you can maximize the amount of your earnings in a short amount of time.

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Earning From Biz Opp CPA Offers – Part 1

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Earning From Biz Opp CPA Offers – Part 1


Here’s another way to earn money quite easily from a certain category of CPA offers. This method focuses mainly on business opportunity (biz opp) lead offers. Before we begin, let’s take a look at what these offers are and how they work in order to gain a better understanding of what we will be doing here. Biz opp lead offers are CPA offers where the visitor fills in some contact details in exchange for information about joining a business opportunity or getting some tools to make money online. This could be anywhere from a single field email submit to complete contact details with name, address, phone number, etc.

The main difference between these and other biz opp offers is that the buyer will not be required to provide a credit card number or pay anything for you to get credit. The merchant makes money either by trying to upsell a paid membership (similar to dating offers) or by attempting to have the client join a paid business opportunity (most often used for offers related to multi level marketing programs). In any case, you don’t earn any additional money if they buy something later on and you also don’t lose anything if they don’t. The goal is just to get the visitor to provide their contact info.

How much do these offers pay? The exact payout will vary from offer to offer. It can go anywhere from $1 for a simple email submit to $6 for submitting 2 pages of information.

Now that you know a bit more background information about these offers, the question remains, how to get good quality traffic to them? Of course, there are various ways to send traffic to CPA offers. However, they won’t all be profitable for you. Advertising via Google Adwords is pretty much out. The competition for keywords such as “make money online” or “make money with eBay” is very intense and the price per click can get very high. Due to the fact that the payout is only a few dollars per lead it will be quite difficult to make a decent profit.

You will need to use a traffic source that is both free and can bring a relatively large amount of visitors to your site. There are two traffic sources that you can use for this: offline marketing and online classified ad sites.

Now in online classifieds it may sound easy to just post ads and send clicks to your website, this is not the way to go. Your ads will often be either ignored by the viewers or marked as “spam” and deleted. There is another approach that you can take in order to increase the effectiveness that your ads have and make viewers much more willing to sign up for the offer you are pushing. Check back tomorrow for part 2 to see more details on how to give people that extra “something” to convince them to pay attention to your ads and offer.

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PPC Advertising vs. Organic SEO

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PPC Advertising vs. Organic SEO


Two different methods of internet marketing, each with their own advantages and disadvantages, are pay per click (PPC) advertising and organic SEO. Let us take quick look how to affectively use them and what some of the benefits and drawbacks are.

PPC Advertising

PPC is exactly what it sounds like, you pay every time somebody clicks your advertisement, the most popular PPC network is Google Adwords but there are many different providers of PPC programs. The most obvious benefits to PPC advertising are immediate exposure to your market, flexible plans for spending (theoretically the more you spend, the more traffic you get) and quite a bit of control over the whole operation. Using PPC advertising networks can be tricky but there are rules and guidelines that you can follow that will almost guarantee results.

PPC Adwords is based entirely around keywords, an advertiser bids on certain keywords so that every time their ad is shown and clicked, they pay a certain their bid amount. The tricky part is choosing quality keywords that will ensure your ads are being shown to people who should be seeing them. Let us say that you are selling a book on self help, what keywords would you bid for? Some will be obvious but out of your price range, for example “self help books” might be a bit above your budget, so you have to get creative. Try to put yourself in the mind of an internet browser who is looking to buy a book on self help; would you be searching for something like “ways to be happy” or for a product like “self help book to make me happy”? Figuring out what your target market wants is essential to a successful PPC campaign.

Organic SEO

Another option for advertising online is organic SEO, this is traditionally viewed as ranking for your keywords in search engines but has also recently referred to building reputation on social networks, for now we will focus on the benefits of ranking for your keywords.

Similar to PPC advertising, establishing an organic position in search engines is dependent on keywords. You want to target and optimize your website for keywords that will bring in visitors you want to have visiting your website, i.e. visitors who want to buy your products. There are many different ways to optimize your website and begin ranking online for your keywords, fortunately most of them from building backlinks to article marketing, be creative and use the internet for research, you will have more tactics than you know what to do with before too long.

PPC advertising and organic SEO are both viable and important options, both challenging, both potentially rewarding and can both bring you visitors, invest some time learning about them today to start converting more and earning more.

Image Source: Seolair

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Advertising Options Overview – Google Adwords

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Advertising Options Overview – Google Adwords


Whatever type of online product you are promoting, whether it’s an ebook on Clickbank, or a CPA offer, you would need to get traffic to your offer. We all know that: if you get no traffic, you get no conversions and therefore no revenue. Google Adwords is one of the most popular online advertising tools that is used by internet marketers to get targeted traffic directly to their offers. Here is a quick overview of how it works:

Adwords is a Pay-Per-Click (PPC) advertising service. This means that you will pay for every click that is sent to your website, rather than the amount of times that your ad is displayed, or a flat rate for a certain period of time. The amount that you will pay for each click will depend on various factors. First is the competition for the keywords that you are targeting. Keywords that are quite broad in nature, such as “dog” or “computers” will cost you less, but the traffic will also be of lower quality than if you had used more specific keywords. This is quite simply due to the fact that these people will often not be in buying mode, but rather searching for general information about various products.

Keywords like “dog training guide” or “computer repair service” will yield much better results, but will cost you more for each click. Another factor that influences price is what other people are bidding for that keyword. The more competition for a certain keyword, the higher the average bid price will be. For example, most keywords related to financial products, such as “insurance” or “credit cards” can cost anywhere between $5 to $40 or more for a single click.

In Adwords, you will write a short text ad, composed of a title, 2 short lines of text and a link to your site. The ads themselves mainly appear on Google’s search results when someone searches for a keyword that you have bid on. The position of your ad will mainly depend on how much you bid. If your bid is higher than the other competitors, your ad has a better chance of appearing in the first position, highlighted on top of the search results. Google Adwords also uses the Google content network to distribute ads, however you may turn this option off in your account. This will make your ad appear on sites that have content related to your keywords. For example, if you are selling dog training guides, your ad could appear on a forum that talks about dogs.

Mastering the Google Adwords system will take you some time and practice. Therefore, you should do as much research as possible before launching a campaign on it. Believe me, mistakes on Adwords could be very costly for you. The good news is that many webhosting companies give a free voucher of $50 to $100 that you can use to create your first Adwords campaign, when you sign up for a hosting account with them.

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The Pros And Cons Of Facebook Ads

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The Pros And Cons Of Facebook Ads


Setting up a Facebook fan page can be a great way to generate traffic for your website, but it takes a lot of time and effort. If you don’t have the spare time to work on a fan page, but you do have some room in your advertising budget, you might want to think about using Facebook ads.

Facebook has over 500 million users, and they fall into every age group and demographic you can think of. When you’re setting up your Facebook ad campaign, Facebook gives you all the tools you need to reach out to your target audience. You can use parameters like age, gender, hobbies, and interests to target your ads at the people most likely to click them. If you know who your audience is, you can reach them on Facebook with these tools.

The results of using highly targeted advertising like this are generally pretty good. The odds that each person seeing your ad will click on it are pretty good, and once they make their way to your site, they’re likely to come back as long as your content is compelling.

If you’re familiar with internet marketing and advertising, you’re probably wondering how Facebook ads stack up against Google Adwords. Well, Facebook gives you more direct control over who sees your ads. With all of the options you have at your disposal you can really narrow it down, and make the most of your ad campaign. Google Adwords still has one key advantage, your ads show up in search results. In other words, your ads show up for people who are searching terms directly related to your site. Neither service is “better” than the other, they just work differently. Keep that in mind before spending your advertising budget on either service.

With over 500 million users, Facebook is a great place to reach out to your audience. The results of a Facebook advertising campaign will depend directly on your site, it’s content, and how well you know your target audience. If you have a site with compelling content, and you know your target audience, you can get a high yield for your investment in Facebook ads.

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Drive More Traffic To Your Site

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Drive More Traffic To Your Site


In order for a website to be profitable, it needs visitors. The more people that see your site, the more products you’ll sell, and your ads will get clicked more frequently. There are a number of ways to bring in more traffic to your site. Let’s take a look at a few of the more effective ones.

PPC Advertising

PPC (pay per click) advertising is a great way to drive traffic to your website. Use a service like Google Adwords to create some ads, and get them out to your audience. If you’re going to go this route, it’s important to set a budget for your ads. You don’t want to spend more on advertising than you’re going make. For example, if you spend $10 per day on advertising, you should be bringing in at least that much from sales, or ad revenue.

Article Marketing

Article directories can be a great source of traffic. Just find one that represents your niche well, write a few 300 – 500 word articles every week, and post them to whatever article directories you like. Include a link to your site in each article, and over time, you’ll begin to see a solid amount of traffic coming into your site from your article marketing efforts.

Social Networking

You probably know a lot of people with Facebook and Twitter accounts. That’s because a lot of people in every demographic imaginable are using those services. Facebook alone has over 500 million users, and some of them are bound to be a part of your target audience, so setting up a Facebook page for your website is a good idea.

Spread The Word

Put a link to your site in your profile on any sites you visit frequently. If you comment on a popular blog a lot, make sure your account is linked to your site. If you post on forums a lot, make sure your site is listed in you signature. Everything you can do to spread the word about your site will help to bring in more traffic.

Each method listed above for driving traffic is simple, and effective. Aside from PPC advertising, they’re all free too. You can bring in more traffic to your site quickly, and for very little money if you know the right methods to use.

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Set Up An Effective PPC Campaign

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Set Up An Effective PPC Campaign


Setting up a PPC program through a service like Google Adwords is a little tricky. In order to effectively run your ad campaign, you have to do a little keyword research first in order to ensure that you’re spending your money to advertise on the right search terms. Fortunately, there are a number of great tools available that can provide you with all the information you need to make sure you’re spending your advertising money wisely.

The Google Keyword Tool is the first tool you should spend some time with. Start by entering a word or phrase relevant to your website, and your advertising campaign. The keyword tool will show you a list of keywords related to your search, as well as how many searches each term gets in a month. Generally speaking, you want to try and advertise on search terms that get a good amount of attention in a month. If you’re having trouble picking keywords, you can also enter a website into the keyword tool, and it will show you a list of search terms relevant to that website. Try entering one of your competitors into the keyword tool, and see what terms they’re taking advantage of. Make a list of the ten or twenty keywords you feel best represent your site. That may sound like a lot, but don’t worry, you’re going to narrow it down a good bit before you’re done with your research.

Next, pop open Google Trends. If you don’t know where to find it, just search Google for Google Trends, and you’ll find it easily. This tool will show you whether or not a keyword is getting a consistent amount of searches. Some search terms only do well during certain times of year, and as such, those are terms you probably want to avoid. For example, the word “costume”  gets searched heavily around Halloween, but not during the rest of the year. Advertising under costume related keywords at any other point in the year may not be a good idea.  Cross any keywords off your list that don’t get consistent traffic all year long.

Now it’s time to see how much competition you have. Use a tool called Keyword Spy to see how many other people are bidding on the keywords you’re thinking about bidding on. If a keyword is already heavily saturated, you can cross it off of your list.

You should now be left with a handful of keywords that fit your needs. Pick the ones that you feel best represent your site, and set up your ad campaign accordingly. By doing a little research before diving into PPC advertising, you can spend your advertising budget effectively, and boost your traffic greatly.

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Google AdSense Ad Network Marketing


Google Adsense is one of the most overlooked areas of monetization of projects in internet marketing sometimes. A lot of bloggers and content creators know about Adsense, but many affiliate marketers and straight internet marketers over look it for other more lucrative offers.

The thing is, however, is that Adsense can be used alongside other offers of CPA, Affiliate links, and more. Adsense doesn’t get in the way of those offers and the bright shiny pictures of your affiliate links will overshadow the text based Adsense stuff, and that is a good thing. Adsense can be a compliment and not the major source of income, but can be a great supplemental offering.

The process to market for ad revenue from Google is fairly simple. Of course the ads which are served on your websites will have two ways of being shown on your website when using AdSense:

  1. Ads served will be based off of keywords searched through Google to bring viewers to your site.
  2. Ads will derive from relevant content on your site when they arrive from links or direct URL input.

So it is necessary to build up the content on the site to where the ads that appear are relevant to what you will want to be paid for. To look up the value of keywords you will be getting paid for, you can use the keyword tool from Google AdWords (under previous interface) to see the average cost per click of keywords and their synonyms.

Composing content for the website will then need to pull from these keywords that you want to rank for on Google and other major search engines. The content, once created with the appropriate keywords will then be posted to the site and will be indexed by Google over time. When traffic makes its way to the site and the ads are served for the content you provide, it will be more likely that the ads are targeted appropriately.

One of the important things to take note of is to never try to rank for keywords with too much competition. Although the payouts in cost per click on these ad keywords is higher, you will more than likely not rank high enough for those keywords to actually receive ads for those keywords. The best strategy is to try and rank for a range of keywords with average or little competition so that people who do see the site when they search will more likely to click ads when they arrive.

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