Tag Archive | "Advertising Service"

Using PPC For Small Business

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Using PPC For Small Business

If you take a look at recent online marketing news, you will see that using pay per click advertising is growing online. In that past few years, this use has grown steadily. One of the reasons behind this growth is the fact that many small businesses are now using PPC advertising to get more visitors to their websites and customers to buy their products. If you want to get started as a small business user, then here are some tips that you can use to launch your first successful campaigns:

Take Advantage of Free Offers

Many PPC advertising service providers give free ad credit to members who join. You can find these free offers simply by looking online. Some web hosts also offer free advertising credit to clients that use their services. For example, you can get a $100 Google Adwords credit from many web hosting providers. Making use of these credits will allow you to start advertising at no cost on various platforms and see which ones will be the most suitable for your business and bring you the best quality traffic.

Don’t Forget to Target Your Ads

This is one of the most important aspects of PPC advertising: geo targeting, which means only serving your ads to web users that are in a certain defined geographic region. There are several uses of this: obviously, if you have a local business that only serves a certain area, you will want to limit your clicks to come from that area. Anything else will simply be a waste of money. Even if you do business globally, you may want to limit the countries that you target for your advertising, mainly due to the fact that there’s a much higher amount of fraud and poor quality traffic coming from certain countries.

Some PPC services also allow you to choose specific sites or groups of sites that your ad will appear on. They also have demographic targeting, meaning you can make your ads appear on sites that will be mostly visited by the demographics that are the most likely to purchase something from your business, thus making your traffic more useful for you.

Use Keywords Wisely

If you advertise on search services, like Google or Bing, then keywords for PPC are as important as for SEO. Even more so, as you will be paying for each click. Be sure to do your keyword research in thoroughly before and carefully select the keywords you will want to target. Avoid keywords that will be too broad, as they will result in getting traffic from people who may not necessarily be looking for what you’re offering. If your business sells clothes and accessories, instead of targeting general keywords like “fashion”, you may want to target more specific ones like “Diesel jeans” or “discount handbags”, etc. Basically, you need to think as one of your customers and target keywords that they would be most likely to search for.

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Advertising Options Overview – Google Adwords

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Advertising Options Overview – Google Adwords

Whatever type of online product you are promoting, whether it’s an ebook on Clickbank, or a CPA offer, you would need to get traffic to your offer. We all know that: if you get no traffic, you get no conversions and therefore no revenue. Google Adwords is one of the most popular online advertising tools that is used by internet marketers to get targeted traffic directly to their offers. Here is a quick overview of how it works:

Adwords is a Pay-Per-Click (PPC) advertising service. This means that you will pay for every click that is sent to your website, rather than the amount of times that your ad is displayed, or a flat rate for a certain period of time. The amount that you will pay for each click will depend on various factors. First is the competition for the keywords that you are targeting. Keywords that are quite broad in nature, such as “dog” or “computers” will cost you less, but the traffic will also be of lower quality than if you had used more specific keywords. This is quite simply due to the fact that these people will often not be in buying mode, but rather searching for general information about various products.

Keywords like “dog training guide” or “computer repair service” will yield much better results, but will cost you more for each click. Another factor that influences price is what other people are bidding for that keyword. The more competition for a certain keyword, the higher the average bid price will be. For example, most keywords related to financial products, such as “insurance” or “credit cards” can cost anywhere between $5 to $40 or more for a single click.

In Adwords, you will write a short text ad, composed of a title, 2 short lines of text and a link to your site. The ads themselves mainly appear on Google’s search results when someone searches for a keyword that you have bid on. The position of your ad will mainly depend on how much you bid. If your bid is higher than the other competitors, your ad has a better chance of appearing in the first position, highlighted on top of the search results. Google Adwords also uses the Google content network to distribute ads, however you may turn this option off in your account. This will make your ad appear on sites that have content related to your keywords. For example, if you are selling dog training guides, your ad could appear on a forum that talks about dogs.

Mastering the Google Adwords system will take you some time and practice. Therefore, you should do as much research as possible before launching a campaign on it. Believe me, mistakes on Adwords could be very costly for you. The good news is that many webhosting companies give a free voucher of $50 to $100 that you can use to create your first Adwords campaign, when you sign up for a hosting account with them.

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