Tag Archive | "Advertising Methods"

Increasing Your Local Business’ Online Visibility

Tags: , , , , , , , , , , , , , , , , , , ,

Increasing Your Local Business’ Online Visibility


Have you just started to use the internet to promote your local business and want to gain more visibility online? There are several ways to accomplish this and many channels that you can use to get your business feature more prominently in search engine results as well as other sites that users interested in what you have to offer would visit. Here are some easy methods you can use to get started:

  • Get a Website

There are plenty of solutions available to create your business website. There is also a lot of information available freely online about web building that you can use. Of course, you also have the option to hire an individual or a company to create your site for you. The most important part is having a site. When you begin, you can create a simple “place holder” page for your business, with its name, address, contact information, opening hours, logo, some pictures and basic information on what you have to offer. All of this can easily fit into one page. This is perfect if you want to get online but you don’t have the time or money to get a full website done right now.

  • Be Sociable

While there are various ways of getting more attention to your business, social media is one of the easiest and most efficient ones. Before you look at any other types of advertising methods, you should create social media pages for your business on all of the main networks. Build your presence on Facebook, Twitter, LinkedIn and don’t forget Google +. Creating a page for your business on social networking sites is easy. All you need to do is to input the same information than you would on a one page website that presents your business (opening hours, products, contact info, etc). Plus, you can share pictures, videos and other media on your page.

There is a whole lot more that you can do with a social media page for your business, but setting one up is obviously the first step. Be sure to link your personal profiles with your business page and share the page with your friends, or at least those that you think would be interested in your business. This will help you get some exposure and will be very beneficial in search engine rankings.

  • Create a YouTube Video

YouTube isn’t just a site for watching music videos and putting up a cute video of your dog riding a skateboard. You can also use it to draw more attention to your business. There are many ideas, but the most simple one involves a short presentation of your business, followed by a video of you walking around parts of it (if it’s a retail store) and a link to your website in the description. While it won’t be as effective as a TV commercial, it will get you one more point of exposure online and help your standing in search engine results too.

Posted in How toComments (0)

Other Ways to Save Money on Your Online Marketing: Part 2

Tags: , , , , , , , , , , , , , , , , , , ,

Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

Posted in internet marketingComments (0)

Other Ways to Save Money on Your Online Marketing

Tags: , , , , , , , , , , , , , , , , , , ,

Other Ways to Save Money on Your Online Marketing


Previously, we’ve seen how online advertising is one of the most cost effective ways of getting the word out about your small business to the world. There are dozens of ways that you can advertise online and some are indeed quite cheap as far as expenditures are concerned. But before you look at different advertising methods and compare their costs, you would need to learn how to make the most out of your advertising dollars and how to prevent wasting time and money. Here are some ways for you to do all of that:

  • Ensure that Your Website is Up to Par

Your marketing materials are what’s going to bring you interested site visitors. But it’s your website that’s going to convert visitors into paying customers. If your website looks like a complete train wreck, then you’re going to be wasting time and money bringing traffic to it, as it simply won’t be the efficient tool that it is meant to be.

Your site can be as simple or as complex as you want it to be. The main factors that will determine it’s usefulness is how it looks and how it works. Your site should be appealing visually to your visitors and any of its features that deal with bringing you business should work 100% of the time. No online shopper wants to reload a page half a dozen time because the shopping cart returns an error, or the “contact us” form doesn’t load properly. They will simply go somewhere else and forget all about you and your business. Obviously this isn’t something that you would want to happen. So before you do anything else, be sure that your website works correctly.

  • Learn to Keep Proper Expense Records

Bad quality accounting could end up costing you a lot in the long run. If you’re going to pay anything to advertise your business on the internet, then you will need to keep accurate records of how much money you’ve spent, when, where and for what. This will allow you to do many things. First, you can more easily manage your budget and control your spending. You would then be easily able to determine whether a certain marketing method that you’re using is profitable for you or not.

Next, would be the issue of taxes. If you operate any kind of business and spend money on advertising, then that becomes a business expense. This is the reason why you need to keep tabs on how much you’re spending and where. Furthermore, keep all invoices and receipts for payments that you’ve made. This will let you deduct your marketing expenses on your tax return. Depending on the type of business you operate and the jurisdiction you’re in, you may be able to get some additional tax credits or benefits based on how much you spend on ads and marketing. You can find free -or very low cost- small business accounting software that you can use for this purpose.

Posted in internet marketingComments (0)

Are You Looking for Low Cost Marketing Methods?

Tags: , , , , , , , , , , , , , , , , , , ,

Are You Looking for Low Cost Marketing Methods?


If you use the internet to advertise your business, one of your main concerns would probably be the cost of the advertising and whether it would actually be profitable for you, in the sense that your online ads bring you more sales than what you’ve spent on them. There are many types of companies that use the internet for advertising purposes. This ranges from individual marketers, small businesses, to multinational corporations. If you operate a small business, some would say that you’re already at a slight disadvantage when it comes to advertising. See, large companies such as Coca Cola or IBM have dedicated teams which work around the clock to design, test and run online advertisements. They can afford to burn through millions of dollars in advertising budgets simply to “try” whether a certain strategy would be successful or not. Obviously, you don’t have this privilege.

However, this doesn’t mean that you won’t succeed. There are some advantages with are unique to internet marketing and that you would not find in any other type of advertising solution. First is the exposure. In developed countries, nearly everyone has access to the internet in some way or form. This means that no matter who your target audience is, whether it’s young adults, business men, car owners, retirees, people who travel a lot, etc. they will be found online and there is a high chance that many of them use the internet to find information or to buy products or services that they would need for any reason. The second advantage of online advertising is the accessibility. In theory, anyone can advertise in any form. Sure, television ads, billboards or full page magazine ads don’t have a rule attached to them that they’re limited only to large corporations or to brands that are already famous. But the main barrier here would be the cost. Few small businesses can afford to make extensive use of these advertising methods, mainly due to the high cost of designing and publishing these ads. But with online advertising, everyone has the chance to put their message out in front of millions of viewers, all of that at a much lower cost than with any other method that you can use. You will also find that there are certain advertising methods which cost nothing in terms of money to use. The only thing that you would need to invest is your time, which will help you make the right choices as far as advertising your business online goes.

The main question remains: how do you find advertising solutions online which are both low cost and profitable. There are various ways to do so. However, business owners need to understand that saving money on online ads goes far beyond simply looking for the cheaper prices and also involves reducing wasted money. There are certain things that you, as a business owner, should do before you even look for ways to market your business in the online world.

Posted in How to, internet marketingComments (0)

Improving the Quality of Your E-Commerce Site

Tags: , , , , , , , , , , , , , , , , , ,

Improving the Quality of Your E-Commerce Site


If you run an e-commerce site, one of your main concerns is obviously how to make your business as profitable as possible. This can be done in various ways, such as by using advertising methods that would direct high quality traffic to your website, as well as using various on site and off site methods to retain existing customers and make them come back to shop at your website again. Most e-commerce website operators would say that they are satisfied with how their website is operating, but there are always some things that you can consider improving in order to make things better, both for you and your customers.

Some of these main elements are the look and feel of the site, prices and policies, promotions available to your customers, as well as general service and support that you provide for your products. Remember, it’s not just about the quality of the products themselves (though this is an important point), but also about your website and how you run your business in general.

But which improvements should you make to your website? There are a few ways to find out, however one of the most important ones would be simply to ask your customers and website visitors about how they feel about your online business.

Getting feedback from customers is relatively simple. One of the more common ways of getting it is by having a small message on your site which invites them to take a poll about what they like on your site and what they don’t. It would also be a good idea to include a form where someone can write specific concerns that they have which aren’t listed in the poll options.

If you notice that participation is low, you may consider offering an incentive, such as a small discount on their next order, an additional item for free, participation in a contest to win a prize, etc.

The next best way would be to pay attention to your social media accounts. If your customers visit your Facebook page, they could leave you some comments or questions on your wall. Take their opinions into consideration, as this will help you see how you can improve your website.

Of course, let’s not forget direct communications between your customers and you. If several of your customers contact your support about a problem during the checkout process, or a section of your website being difficult to navigate, for example, then these are certainly things worth looking into further and fixing as soon as possible.

Remember that listening to your customers and site visitors is the best way of getting the a customers perspective on how well your website is doing.

Tomorrow we will explore some more ways that you can improve the quality of your e-commerce website, which will give it the potential to be more profitable as it provides a better and more problem free online shopping experience for your buyers.

Posted in internet marketing, Website idea'sComments (0)

Advertising and Traffic Generation Methods for Info Products

Tags: , , , , , , , , , , , , , , , , ,

Advertising and Traffic Generation Methods for Info Products


In order for you to sell your product online you will need one main thing: traffic. Not just any kind of traffic, but targeted traffic coming from visitors that actually have an interest in your product. Selling a downloadable information product online is similar to selling any other kind of product from a website, but there are a few tips that are unique to this type of merchandise. Here are some ways that you can use to get your website up and running with visitors.

  • Search Engine Optimization

SEO is often overlooked by many creators of digital products, but if done right it can be a good long term traffic solution. It all depends on what you’re up against. When doing SEO, you must first analyze the amount of competition that you have for your desired keywords. Look at the number of sites that are ranked for your main keywords and look at which sites are near the top of search results.

Start developing an SEO strategy including both on page and off page factors. One of the key elements of SEO, which is link building, actually fits in well with other traffic generation methods, as you will not only get backlinks, but also potential visitors from people who click links to your product that are found on other websites. You must remember that good SEO may take some time, especially if you’re in a niche that is quite competitive, so it may not be the best for instant traffic. But for long term traffic, it’s still the best.

  • Article Marketing

Article marketing is a simple and quite effective way of marketing an info product. In fact, it’s one of the simplest and most popular forms of online advertising when it comes to selling digital goods. It consists of writing articles that are related to your niche and address some of the questions and issues that potential buyers of your product may have, without giving them too much information. You then include a link to your product at the bottom of your article inviting the reader to get more answers from your product. Articles can be posted on various article directories, such as Ezine Articles. There are also services which allow your articles to be syndicated for free to blogs that are looking for content.

One of the main advantages of article marketing is that it’s free. You only need to spend some time to write the articles and publish them to the relevant places. However, this can also sometimes get tedious, as you will need to write several unique articles a day and post them to directories before you start seeing any traffic and results. Of course, it’s also possible to outsource some or all of the article creation to a freelancer who can do the writing and posting of the articles for you. However, doing so will require some investment on your part.

There are a few other traffic generation techniques that you can use to get visitors to your product which we will take a look at tomorrow.

Posted in How to, internet marketingComments (0)

Better Marketing Habits to Establish: Part 3

Tags: , , , , , , , , , , , , , , , , , , ,

Better Marketing Habits to Establish: Part 3


Are there any more online marketing tips that you should be applying to your business in 2012? Here is a final list of good pieces of advice that you can use to increase the results that you will be getting from your online marketing campaigns. As always, remember that these are just general tips and you can think up of your own online marketing strategies that will help you gain more from your online efforts.

  • Take Advantage of Different Advertising Opportunities

One thing that you should do at the start of this year is to review the online advertising and marketing methods that you’re using and see if they’re bringing you the success that you wanted. While it’s always a good thing to keep doing what works well, there might be some additional online marketing opportunities that you might want to explore to see if they would fit in well with the type of business that you’re running, as well as your budget and online objectives. For example, you could use social media marketing, video marketing, classified ads sites, media buying, etc. Do some research on the different advertising methods and how they work.

  • Create Both Short and Long Term Objectives

It’s important to have goals, but the term of these goals should also be considered. Make some goals for what you hope to do and accomplish now, within the current month. Then make some goals for the rest of the year. How would you want your business to grow? What other opportunities would you want to explore during the year? These are all good examples of what you could include in your long term online marketing plans.

  • Don’t Forget to Protect Your Data and Have Backup Plans

Nothing can ruin a business like data loss. While this isn’t a marketing strategy per se, it’s more of a business survival tip and is included here because many small business owners and independent online marketers don’t really do. Remember to make backups of both your local files on your PC, as well as of your business website. Viruses, hacking and equipment failures could have a disastrous effect on any business. Having recent and up to date backups can help minimize the damage and get you back up on your feet faster than ever. Having backup plans doesn’t simply involve protecting data, however. It also means knowing what to do when something unexpected happens. For example, one advertising network that you’re dealing with could go out of business. Or an affiliate network that you’ve been running offers for could go bankrupt and leave its affiliates holding the bag. Have some backup partners and marketing options that you could fall back on if something goes wrong with what you’re currently doing. Being prepared for the unexpected is a very good strategy, whether it’s for online business or any other line of commerce that you may be operating in.

Posted in Entrepreneur News, internet marketingComments (0)

Your SEO Goals Should Be Realistic

Tags: , , , , , , , , , , , , , , , , , , ,

Your SEO Goals Should Be Realistic


When it comes to SEO, there are plenty of misconceptions, especially among new webmasters and those who have just started out in online business. Some people seem to believe that just by doing the most basic SEO work or by hiring some SEO “expert” for $5 at Digital Point, they would be able to propel their site to 1st place on Google within a few days. For anyone that thinks that way, well sorry but this is just not how SEO works.

 

If you want to improve your websites ranking on the search engines, then your goals will need to be realistic. One of the ways of doing so would be to take a look at the websites that are already ranked for the keywords that you are targeting. Do a keyword analysis of your site to see which keywords you would be better off targeting. In many cases, you will be able to find some long tail keywords that are more specific to your offerings and that have less competition. If you do business at a local level, then targeting some local keywords can also be very helpful. Once again, the reason behind this is that the competition for local keywords is a lot lower than for the more general ones, thus it would be much easier for you to rank for them.

 

One thing that you will need to understand about SEO is that it is more of a long term process, rather than an instant solution to get traffic to your website right away. If you have just created your website, then it can take several weeks or even months before you are able to get any decent amount of traffic from natural search engine results in certain high competition, popular niches.

 

For this reason, you need to consider using some other advertising methods in the meantime to bring some traffic to your website. Pay per click search advertising obviously comes to mind here. Many would say that it brings you the same results than SEO, but is able to do so a lot faster. The major drawback, however is that you will need to spend some money on it, sometimes considerable amounts if the keywords that you are targeting are quite competitive and thus very valuable.

 

If you truly want your website to bring you the money that you want, then you would need to understand that online advertising is a very diverse environment, where you have dozens of different ways to generate traffic to your website besides using SEO. Using media buying, article marketing, social media marketing or video marketing are all things that you can do alongside SEO to make your site more popular. Remember what the main focus behind creating a website is: to make money for you. By employing the proper strategies to get the visitors that you need, you will be able to improve your ROI by getting more visitors and turning these website visitors into profitable clients for your business.

Posted in make money onlineComments (0)

Finally, Some Other Ways to Promote Your Membership Site

Tags: , , , , , , , , , , , , , , , , , , ,

Finally, Some Other Ways to Promote Your Membership Site


Finally Some Other Ways to Promote Your Membership Site

 

We have seen that you can use forums, email, social media, as well as your own members to promote your membership site. But there are still a few other ways that you can attract members. Here they are:

 

  • Create an affiliate program

 

In the online marketing world, many products have affiliate programs which pay a commission to the affiliate for each new sale. If you would like your site to be more successful, you could create an affiliate program for it and pay your affiliates around 50% of the monthly fee that you would make from members. You can promote this affiliate program on online marketing forums, just like you would promote the site itself. It is also possible for you to join an affiliate network. ClickBank is the most popular one out there, as they deal with digital products such as ebooks and membership sites.

 

  • Use offline marketing

 

Even though your product is based on the internet and deals with internet marketing, it doesn’t mean that you can’t use any offline methods to promote it. Some ideas of offline methods include distributing fliers promoting your site or putting up ads in print media like newspapers and magazines. Some membership site owners have even created TV and radio commercials, but obviously these are quite expensive when compared to other advertising methods.

 

  • Use pay per click ads

 

Pay per click ad networks such as the ones on the Google and Bing search engines are an excellent marketing tool and can be used to promote IM products. However, you would need to carefulyl plan, manage and optimize your campaigns in order to be successful. You would also need to have a decent budget, as the whole internet marketing niche is very competitive.

 

  • Use media buying

 

Media buying simply means buying advertising space on another site. You can sometimes buy text ads, banner ads or even video ads. The payment model depends on the site where you buy the ad space from and could by a flat rate per week or month, a CPC (cost per click) or a CPM (cost per thousand impressions) model. You could deal either with an advertising network or make a private deal with a webmaster to advertise your membership site on their website.

 

All of these are excellent methods that you can make use of to promote your site and get some new members. However, the best way to generate revenue from your membership site is to keep your existing members, rather than constantly try to sign up new ones. This is actually much easier as you don’t need to do any advertising to retain your current members. All you need to do is to keep them interested in your site by adding new content on a regular basis, as well as listen to any feedback that they may have regarding the content of your site or how it runs.

 

Posted in internet marketingComments (0)

Start Your Own Web Marketing Agency – Getting Clients

Tags: , , , , , , , , , , , , , , , , , , ,

Start Your Own Web Marketing Agency – Getting Clients


When you start your own web marketing agency, one of the most important questions that you will ask yourself is: how do I get clients? After all, without any clients for you to do work for, you won’t be making any money. There is also another thing that you need to take into consideration: how much will you charge for your services.

Getting clients is not as difficult as it may seem at first. You basically have two options: either you can have people come to you or you come to them first and offer your services. In order to maximize your chances of success, it is recommended that you adopt an approach that would combine both concepts.

Having people inquire about your services means that you need to advertise in order to let others know about your business. You can use a variety of methods to do so. For example, you can optimize your website for certain keywords such as “internet marketing (your city)” or “web site creation (your city)”. This will allow it to be found more easily on search engines. Targeting “local” keywords means that you will be facing less competition as you will only be competing against web marketers that are located in your area and not around the world.

You could also combine your SEO efforts with PPC campaigns on both the search and content networks to see if this gets you results. Of course, you should also use free or low cost advertising methods that are highly effective. Posting on classified ads sites under the “business services” section and including your agency in online business directories is highly recommended, as many of your clients might be looking at those places if they are in search for someone who could start or improve their web presence for them.

Another thing that you can do is actually contact business owners to see if they are interested in your services. Of course, this requires a bit more effort than simply putting up a web page and some ads. You will also need to deal with rejection quite often. However, when you do direct marketing, this is all part of the game and simply something that you have to live with.

To accomplish that, you first need to make up a list of potential clients who look like they could use your services. Here again, there are numerous ways to make that happen. Check out online classified ads sites for local small businesses, such as hair salons, car dealers, plumbers, cleaning companies, etc. Do they have a website? If so, does it look like it was made by an elementary school kid for his computer class? Then you can offer them to redesign the site and make it look more professional and attractive. Even if they do have a site, you can still contact them and offer to promote it for them so they get more traffic and thus more customers. Another possibility is to print out a nice pamphlet with details about your offerings and send them to local businesses in your area.

Posted in Business opportunity ideas, How to, internet marketingComments (0)

PPC Advertising vs. Organic SEO

Tags: , , , , , , , , , , , , , , , , , , ,

PPC Advertising vs. Organic SEO


Two different methods of internet marketing, each with their own advantages and disadvantages, are pay per click (PPC) advertising and organic SEO. Let us take quick look how to affectively use them and what some of the benefits and drawbacks are.

PPC Advertising

PPC is exactly what it sounds like, you pay every time somebody clicks your advertisement, the most popular PPC network is Google Adwords but there are many different providers of PPC programs. The most obvious benefits to PPC advertising are immediate exposure to your market, flexible plans for spending (theoretically the more you spend, the more traffic you get) and quite a bit of control over the whole operation. Using PPC advertising networks can be tricky but there are rules and guidelines that you can follow that will almost guarantee results.

PPC Adwords is based entirely around keywords, an advertiser bids on certain keywords so that every time their ad is shown and clicked, they pay a certain their bid amount. The tricky part is choosing quality keywords that will ensure your ads are being shown to people who should be seeing them. Let us say that you are selling a book on self help, what keywords would you bid for? Some will be obvious but out of your price range, for example “self help books” might be a bit above your budget, so you have to get creative. Try to put yourself in the mind of an internet browser who is looking to buy a book on self help; would you be searching for something like “ways to be happy” or for a product like “self help book to make me happy”? Figuring out what your target market wants is essential to a successful PPC campaign.

Organic SEO

Another option for advertising online is organic SEO, this is traditionally viewed as ranking for your keywords in search engines but has also recently referred to building reputation on social networks, for now we will focus on the benefits of ranking for your keywords.

Similar to PPC advertising, establishing an organic position in search engines is dependent on keywords. You want to target and optimize your website for keywords that will bring in visitors you want to have visiting your website, i.e. visitors who want to buy your products. There are many different ways to optimize your website and begin ranking online for your keywords, fortunately most of them from building backlinks to article marketing, be creative and use the internet for research, you will have more tactics than you know what to do with before too long.

PPC advertising and organic SEO are both viable and important options, both challenging, both potentially rewarding and can both bring you visitors, invest some time learning about them today to start converting more and earning more.

Image Source: Seolair

Posted in internet marketingComments (0)

Planning An Ad Campaign Effectively

Tags: , , , , , , , , , , , , , , , , , , ,

Planning An Ad Campaign Effectively


If you are going to place some ads online, you need to be sure that your entire ad campaign has been planned well so that you can maximize your chances of success. Here are some thing that you can do to make that happen:

Determine what your objectives are

When you promote affiliate or CPA offers, you naturally want to earn as much commissions as possible. It’s always a good thing to set certain goals for each advertising campaign that you make. How many sales / leads are you planning to get each day on each offer that you are running?

Set up a budget

If you are going to use paid advertising methods, such as pay per click ads, media buys, etc., think about how much money you will be willing to spend on each campaign per day. If you are running several ads at the same time, split up your budget accordingly, depending on what offer you want to promote in priority.

Think of the creatives that you will use

If you use text based ads, think up of some ads that will catch the attention of the reader, all while maintaining a good traffic quality. See what your competitors are doing and what their ads look like. Remember that while CTR is important, conversions are what you are after. If the offer that you are promoting requires the user to buy something, avoid using words that could make the reader think they are getting something for free. You will simply end up with hundreds of visits from freebie seekers and very little, if any, actual conversions. If you use graphic ads, set up ads using several different banners. Remember that the banner with the highest conversion rate on the network may not always be the best converting one for you.

Set up a way to track your results

Unless you are only running one campaign with one ad, having a solution to track where the most visitors and conversions are coming from is crucial to being a successful marketer. This will allow you to see exactly which ads and which keywords are the most profitable for you. There are many free scripts out there that you can install on your landing pages which can help you do just that. Even something as simple as using a different landing page for each ad copy can help you track your results.

Be prepared to make changes

While some “experts” out there claim that they have a method to make money online which is simply “set and forget”, the truth is actually different. Sure, you can simply leave things running for a few days, weeks even without optimizing or making changes. But remember that the whole “online business” industry is rapidly evolving. Therefore, you need to monitor your results on a daily basis, and make adjustments such as changing your landing pages, removing keywords that are not profitable, changing you ad copy a bit, etc.

Posted in How to, internet marketingComments (0)

Tags: , , , , , , , , , , , , , ,

Profiting From Incentive Offers – Freebie Sites


There is a great amount of CPA offers that you can run and promote in various ways. While most marketers either embed these offers on an existing site or use various advertising methods to draw traffic directly to the offer itself (such as PPC, media buying, etc.), there is another way that you can make profits from a certain type of CPA offers.

Let’s face it, getting people to sign up for an offer that you are running is not easy. Even if it involves only filling out a few fields or downloading something without having to give a credit card number, the majority of people will simply balk from completing the offer. But what if there was a way to reward people for doing so? This is the basic concept behind incentive offers. You give people a reward for doing the offer.

Before get started, you need to be aware of a few things. Most CPA offers found on the networks today do NOT allow incentives. While you may think that you can do whatever you want with the users on your site, the merchants hat pay the networks to run their offer think a bit differently. If you give a user a reward for completing an offer, chances are they will do so solely out of interest for the reward and not for the offer itself. This means that the lead collected will have a lot less value for the merchant. And incentive sites are often targeted by cheaters. These people will stop at nothing in order to get free stuff and will often engage in fraudulent behavior such as creating multiple accounts and signing up for offers many times over, filling out offers with fabricated information or even going as far as using stolen payment information for orders that require a credit card.

But there are still plenty of offers that you can find which allow incentives. One of the most common way to profit from them is to build what is called a freebie site. Simply put, you reward your users by giving them something for free once they have completed the right amount of offers. This can be anything ranging from gift cards that can be used at online merchants to physical items such as MP3 players and video games. For freebies that are of high value, you can require that the user refer a few friends to the site that will also need to complete a minimum amount of offers in order for them to get credit.

How do you set up such a site? First you need to develop a plan and determine which offers you will run and which freebies you will give out. When starting, it is best to select a low-value item such as gift cards of around $20 – $25. Then calculate how many offers the user will need to complete in order to cover the value of the offer and allow a profit for you. You would then design your site and include a freebie site script which will automatically detect when a user completed an offer and keep track of your members for you.

Posted in Business opportunity ideas, internet marketing, make money onlineComments (0)

Advertising Options Review – Article Marketing

Tags: , , , , , , , , , , , , ,

Advertising Options Review – Article Marketing


When you are promoting various kinds of affiliate or CPA offers, you need a way to get traffic to your offer. Obviously, the traffic will not come by itself so you would need to use some advertising methods to get people to see your site. There are many different kinds of ways you can use to draw visitors to your site. Each one of them has its unique advantages and disadvantages, so it is up to you to consider all available methods and make your decision. You would also need to see what types of promotion are allowed for a certain offer, as not all offers and networks allow certain methods of advertising. For example, email ads could be forbidden for certain offers. Let’s take a look at some ways you can advertise online:

Article Marketing.

This consists of writing short articles that will get the viewer interested in your offer and want to click through to your link in order to learn more. While these are often used in order to tout the benefits of digital products, such as ebooks on the Clickbank network, they can be used to promote almost any kind of affiliate or CPA offer.

The format that your article takes on will also depend on what offer you are promoting specifically. The most common types of articles are either general information on the niche or a review of a specific product or service. For example, if you are promoting a fax to email service and writing a general article on the topic, you will detail some of the advantages of using a fax to email service and explain to the reader how it works. If you were writing a review, you would write about how a specific fax to email service works and what its good points are.

Since you are writing in order to promote something your tone would need to stay positive. It is OK to include some slight disadvantages of a certain product or industry, but these would have to be drowned out by the positive aspects. It is also possible to compare different competing products in a “review” type article, but once again, the overall tone needs to stay positive.

Depending on where you are submitting your article to, you may be able to include your affiliate links in the body of the article itself, or you would be provided a “resource box” where you could write a short statement about yourself and put a link to your offer.

You don’t need to be a professional writer in order to create promotional articles. In fact, most of the content on the web is written in a way that even a 4th grader will be able to understand. You also have the opportunity to outsource your article writing to someone else if you are unsure of your article writing skills.

Where do you submit your articles to? There are many article directories online, such as Go Articles and Ezine Articles where you can post them.

Posted in How to, internet marketingComments (0)

make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information