Tag Archive | "Advertisers"

Google + Usage Still Growing

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Google + Usage Still Growing


When searching for the best ways to advertise online, social media is one of the most popular choices of many marketers today. Google +, the new social networking service launched by Google, has seen some controversy when it first started out, as many believed that it would be a dud, just like some of Google’s other failed products. But it has turned out that the new service by Google may indeed have a chance at really gaining some ground.

 

Google has recently released new figures about their usage statistics. According to information contained in a news update, Google + now boasts 400 million users who have created an account on the service. However, this doesn’t mean that all of these are users that actively visit the service. There are still many that have just created an account out of curiosity, and maybe uploaded a few photos or linked up with some friends, but who don’t pay too much attention to the service.

 

The total amount of active users, is actually closer to 100 million. Still not bad for such a recent service and definitely a potential for marketers and small business owners. If we count those that just used the “social layer”, such as clicking on a +1 link on the web, or mobile users who +1 an app that they’ve seen, the number would increase to 150 million.

 

Another important number is the growth. When statistics were released in July, it was reported than traffic to Google + has grown by more than 65%. Again, this shows that internet users have an interest in Google +.

 

Marketers and advertisers need to recognize this and consider whether Google + should be part of their overall social networking strategy. The best way to go about things right now is to try using the platform for your business and see what kinds of results you will get. You can compare the performance of using Google + versus some of the other social networks. But as always, you should keep ahead of any new developments and statistics that are released about social networking usage. Because it is those who take advantage of new opportunities quickly that often end up among the winners, as they were the first to see new sources of traffic and exposure for their brand.

 

So far, usage statistics for Facebook have remained quite stable and there is still clear indication that it is used by a large number of internet users. In fact, as we have seen in a previous post, over 85% of young adults in the United States have a Facebook account and the site also remains popular among the older generation as well.

 

So far, Google has also made good efforts to keep interest in Google + going, thanks to the redesign of some portions of the user interface, as well as by encouraging webmasters to include +1 buttons on their websites which allows the user to share a site that they’ve seen with their friends.

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Who Uses Which Social Networking Site?

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Who Uses Which Social Networking Site?


One of the basics of a successful online advertising campaign is that you have to target the right people. Social media sites are rapidly becoming a part of the marketing channels used by both small and large businesses. Many advertisers would like to have a more accurate picture of what people use which social network. A survey recently done by the Pew Research Center has given a bit of insight on this topic, which could help marketers choose which social network they will prioritize in their marketing campaigns:

 

LinkedIn

 

The “business” social network, it is reported that 20% of all internet users surveyed use it. The majority of users are college graduates or higher and have a higher than average annual income. In fact, 58% of LinkedIn users report having an annual income of $50 000 per year or higher. With LinkedIn, the higher the annual income of an individual, the most likely they are to have an account on the social network. This isn’t too surprising, as it is a site used by professionals such as lawyers, accountants and business managers.

 

Pineterest

 

A relatively new site that is already showing some potential, despite a bit of controversy about them removing affiliate links and replacing them with their own. Usage is more popular among the younger crowd of 18-29 year olds. The majority of Pinterest users have attended some college or are college graduates. One thing that is interesting about Pinterest is that it’s a lot more popular with women than with men. In fact, the study shows that 20% of women who use the internet also visit Pinterest on a regular basis, compared to just 5% of men. This would make it an option worth looking at for marketers who sell products that are mainly targeted at a female audience.

 

Facebook

 

The most popular social network to date, which has a variety of internet users on it. 67% of internet users report having a Facebook account. Slightly more popular among women with 70% using it, as opposed to 63% of men.

 

Another interesting element of Facebook is the age distribution. 83% of internet users between 18 and 29 years of age report having an account on Facebook, 72% of 30-49 year olds to, 56% of 50-64 year olds and 40% of those aged 65 and over have one. Out of all the social networking services, Facebook is the one that is the most popular among the older crowd.

 

Regarding annual income, the demographic that uses Facebook the most (75%) are those with an annual income between $30 000 and $50 000 per year.

 

While these figures are interesting for marketers as they give a bit of insight on who uses each social network, they are obviously not the only thing that marketers should look at when they plan an advertising campaign. In order to be successful, marketers need to design their ads well, plus run some tests to see which ad copies are able to generate the most responses from users.

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How to Prevent Click Fraud

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How to Prevent Click Fraud


Dealing with click fraud is nothing new. In fact, it has been around in some form ever since pay per click advertising had appeared online in the 1990s. While it is something that is commonly associated with PCs, the fact is that even mobile campaigns are increasingly being targeted in click fraud schemes. But there are things that you, as an advertiser, can do in order to keep from wasting your advertising dollars on fraudulent traffic. Here are some of them:

 

  • Start paying attention to your statistics

 

Check where your traffic is coming from, when it is coming to your site and how many of these clicks result in conversions. You should also explore the activity of the users on your site, such as the amount of pages that they visit, or the length of time they spend on your website. One of the reasons why click fraud flourishes is the fact that advertisers often don’t pay too much attention to their campaigns.

 

  • Recognize the signs of click fraud

 

Fraudulent clicks can be generated in two ways. First, there is the simple server side fraud, where a publisher, or advertising network, is manipulating server data to bill you for clicks that simply never went to your website. To protect yourself from this, you will need to compare the amount of clicks that you’ve received on your website, as well as the number of clicks reported on the advertising network’s statistics. It is normal that there might be a bit of a difference in the sets of numbers, but if you start seeing a noticeable discrepancy between the number of clicks you see on your server stats and the number reported by publishers, there is a chance that something is going wrong. Either their tracking system is having problems or they are doing something sketchy. This type of fraud is rare on larger publishers and advertising networks, as it is unlikely that they would want to ruin their reputation by engaging in fraudulent behavior. But on the other hand, the smaller players, especially those based in foreign countries where enforcement of internet crime is either very lax or nonexistent, may not really give too much attention to their reputation.

 

There is also fraud that is more complex than just manipulating the numbers on server data. It often comes as the result of fraudsters using bots and other unauthorized means to generate ad clicks that didn’t come from a real user. While it may seem to be quite a challenge to detect, it actually isn’t that complex. Tomorrow we will present you with some more ideas on how you can spot this kind of fraud and what actions you can take to prevent it from causing potentially serious losses for your business. Remember, when it comes to online marketing, the more knowledge you have, the better prepared you will be to face many of the challenges and potential problems involved with this industry.

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Invalid Clicks a Growing Concern for Mobile Marketers

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Invalid Clicks a Growing Concern for Mobile Marketers


Mobile advertising is something that’s relatively new. It has only been about 3 years that the availability of innovative devices, combined with well priced data options has caused many consumers to use the internet on smartphones on an increasing basis. Naturally, what followed was an explosion in the demand for mobile advertising solutions. Of course, some of the major ad distribution networks such as Google Adwords have stepped in, ready to cater to the needs of advertisers, publishers and consumers. There are also many smaller networks, some of who are just new start up companies that are trying to get their name out there in the mobile advertising scene.

 

But no matter whether you deal with a giant or with a smaller network, there are some problems that have started being reported with mobile ads and which marketers and advertisers everywhere are following with a closer look. Publishers who run ads on their websites naturally want to maximize their earnings by getting as many people to view or click the ads they run. Advertisers want traffic. But just like with regular PC traffic, they want good quality traffic, meaning clicks from users who are actually interested by the ad and who have a chance of buying something from the advertiser or taking any other action that they want, like downloading an app for their smartphone.

 

But a new study that was recently published by Market Watch shows many problems with the mobile advertising industry. Up to 18% of clicks on mobile ads were probably fraudulent and 22% are probably accidental.

 

These accidental clicks can happen even on a PC, but on a smartphone, they are unfortunately more likely to occur, as it is much easier for someone’s fingers to slip and cause them to click on an element of the page that they didn’t really want to. Accidental clicks are usually characterized by a user who stays on your page for a couple of seconds and then leaves to return to the previous page right away. The only way to prevent these is to ensure that the sites where you publish your ads on are well designed and don’t have important elements, like menus, located in an area very close to your ad, where the chance of accidental clicks is a lot more common. Advertisers that target mobile sites should therefore be more selective on the sites where they advertise on. If they notice that there is a large number of accidental clicks coming from a few websites only, then there is more than likely a problem with the way these sites are laid out.

 

But there is a percentage of clicks that aren’t accidental, but are rather downright fraudulent. Click fraud has one simple goal: to get paid for clicks sent to your site which don’t come from a legitimate visitor.

 

Tomorrow we will examine more closely some of the methods that you can use to rapidly detect and prevent click fraud before it starts to become a major problem for your business. This is something you should look into if you advertise online, whether you target mobile users or are simply targeting PC traffic, as with click fraud, you’re paying for visitors that are of no use to your business.

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Ultra Targeted Ads May be Coming to Facebook Soon

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Ultra Targeted Ads May be Coming to Facebook Soon


When advertising via social networking sites, targeting is the key, just like with any other marketing method. You want your ads to be seen by the right demographics, people whose profile and interests will make them more likely to become paying customers of yours. One of the most common issues with advertising on the social networking giant Facebook is that advertisers can’t target specific users with their ads.

 

But there are reports that this could change, maybe in the next few months. Facebook advertisers could have the opportunity to target users that are already their customers, or who have given them their information in some way, such as by signing up for their email list. The company is currently testing ways for advertisers to target Facebook users specifically by their user ID, email or phone number.

 

However, the information comes from a user who reported seeing a “custom audiences” tab in the Facebook advertising control panel, but then the tab was soon gone. It looks like a temporary bug allowed that user to see a feature that wasn’t intended to be operational yet. While this, in itself, is not surprising and has happened with many other websites, it doesn’t necessarily mean that Facebook will actually roll out this change. No official statements have been made by the company at this time. Furthermore, having the ability to target specific users that are on social media by using their personal information is likely to raise a few eyebrows among consumer and privacy advocates, many of whom already see social media as a serious concern for individual privacy.

 

This, however, may be resolved in a simple way. Facebook could make a setting that would allow users to opt out of being specifically targeted by marketers while they browse the social network. The feature could be left on by default and users who would see this as an intrusion on their privacy or who just don’t like being marketed to on social media could disable it if they wish.

 

Targeting your existing clients by social media also isn’t as bad as some other marketing methods, particularly those in use before the internet became popular. It’s actually quite common for many large companies to sell their user information to telemarketers as well as direct (postal) mail companies and while there is a possibility to opt out, the information is usually written somewhere in fine print on the subscription form or contract.

 

In any case, targeting your existing clients and people who have expressed an interest in your business is a good way to put your online presence to good use. This can be done in various ways, not just by social media. Among the most common ways to do this already is sending marketing emails to them, physical mailings like pamphlets and catalogs, or text messages on their mobile phones. Facebook’s move will just create a new opportunity for marketers to perfect something that many of them have already been doing for quite some time now.

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Facebook Coming Down on Fake Likes

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Facebook Coming Down on Fake Likes


The amount of likes that a Facebook page receives is definitely the biggest way to determine its popularity with its targeted audience. There are plenty of ways to get more Facebook likes on your page, such as by including social media buttons on your main websites and blog, or including a link to your Facebook fan pages with the emails that you send. But there has been some controversy surrounding Facebook likes recently, which affected some corporate, as well as political pages.

 

The issue of fake Facebook likes has existed for quite a long time, but it seems that it’s only recently that it was given a good amount of attention by the social network. Facebook has released an update on their blog on August 31st saying that they are taking action to remove likes that are deemed to be fake. However, the numbers don’t seem to be too dramatic. The update states that less than 1% of the likes for any particular page will be affected.

 

This includes likes that were purchased, generated by malware, as well as those that were generated by users who were deceived into liking a page. The latter category is one that has been often discussed in online marketing circles. Certain video sharing sites were using scripts that would force a user to like the page before they could have access to the videos. This goes against the basic concept of the Facebook likes, which are meant to be given only once a user has seen a certain page and found the content to be worthy of being included on their page and shared with their friends. Other ways of deceiving users was creating fake contests or giveaways, where users were promised non existent prizes if they liked a certain page. Of course, the prizes never came and very often the pages were then used to send spam messages onto the users news feeds.

 

Many online marketing experts aren’t too surprised by this recent move by Facebook. It comes a few weeks after many major advertisers have questioned whether advertising on Facebook truly brings them any benefits for their business or brand. There has also been the issue of fake accounts being used to like various pages, or friend random people only to send them spam messages. It appears that Facebook is simply trying to clean up its service by removing elements that create a bad experience for the user, in addition to lowering the perceived value of the social network to its advertisers.

 

But this recent action isn’t really likely to have any impact on most people who use Facebook as part of their social media marketing strategy. You should just stay away from any services that promise to give you thousands of likes from “real” users in exchange for payment. Very often, these likes are generated by malicious means and even if the users were real people, chances are that they wouldn’t have any actual interest in your page.

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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention

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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention


Yesterday, we’ve taken a simple look at what invalid clicks are and some rather innocent ways in which they could be generated. But what about the more serious cases, which would be downright click fraud on Facebook? The issue has received a lot of attention, as Facebook’s stock seemed to sink and a few high profile advertisers have openly criticized the social networking giant’s advertising platform. Some have even gone as far as saying that they won’t use Facebook Ads anymore and will be looking for other ways to generate traffic to their website.

 

Deliberate click form can also come in many forms. The most simple one is simply paying a user to click on ads, like some of the “paid to click” sites do. They would usually pay people (usually $0.01 per click, even less) to click on ads that are posted on certain sites.

 

But this could also be the action of a competitor that deliberately wants to push you out of the game by using up your advertising budget. If you’re a small business and receive several dozens invalid clicks that way, this will undoubtedly leave you with a very bad user experience at Facebook Ads.

 

Clicks coming from automated systems, commonly referred to as bots, have been recognized as an issue among Facebook advertisers. Now bots aren’t exclusively used to commit click fraud and could have plenty of genuine uses. Their main purpose is to crawl thousands of websites in order to search fro information or to collect (scrape) data, which would later then be republished on other websites. But when a bot visits a site, then there is of course the very real chance that it would end up clicking on an ad. Even though Facebook prohibits the use of bots on their site, this doesn’t mean that some of the more “blackhat” marketers don’t use them. If you’ve seen the reports on the millions of fake Facebook accounts that are active, you should know that many of these accounts aren’t simply someone with too much time on their hands creating a separate persona so they could troll or annoy other users. Many of these are used for the purpose of running automated harvesting software, deliberately inflating the number of “likes” a page has, or posting spam comments and sending out spam messages to users.

 

Now what has Facebook done to address the problem that invalid clicks have and their potential to have a negative effect on the company as a whole? Unfortunately, a lot of marketers that use the site’s advertising services would say “not enough”. Tomorrow we will lean a bit more in details about what some advertisers are complaining about, as well as what Facebook has said in an effort to retain many of their advertisers who spend money with them and essentially keep the site running for everyone. You will be shown some ways you may be able to better protect yourself, as well as what’s in store for the future of Facebook advertising.

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Click Fraud Fears May Have Bad Impact on Facebook

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Click Fraud Fears May Have Bad Impact on Facebook


Anyone involved in online marketing will know that Facebook’s main source of revenue would be ads that are placed in different areas of the site. In the majority of cases, advertisers pay on a “pay per click” basis, meaning that they would pay a certain amount every time someone clicks on their ads. Obviously, this is nothing new and has been around since online advertising came into existence, and is used by most other advertising networks and websites as well.

 

But with a pay per click type of setup, there is one potential problem for any advertiser: paying for invalid clicks. This means clicks on the ad coming from users that weren’t really interested in it in the first place. Now there is no way to eliminate all invalid clicks, simply because of the way they are generated. There is always the possibility of someone accidentally clicking on your ad instead of another area of the site that they wanted to click on. They would then quickly hit the back button or close the new browser tab that was created.

 

Then, there are clicks coming from competitors who want to gain some insight on the products that you sell, how your landing pages look like and what type of advertising techniques you practice. While many would decry this as a waste of their advertising budget, as the click is coming from someone who will obviously not buy anything from you, it is actually not really a serious issue. You are likely to get just a few clicks from competitors and chances are, you’ve also clicked on the ads of competitors in your niche just to check out what they were up to.

 

But a more serious problem with pay per click advertising is click fraud, which is also referred to as “invalid clicks” in the industry. These clicks could make a big hole in your advertising budget, as you’re spending money getting visitors to your website which have absolutely zero chance of converting. If it happens once or twice a day, it’s not a big deal and is just part of the cost of doing business online. But if it starts to happen a few dozen times a day or more, depending on the size of your advertising campaigns, then this could become a much bigger problem for you.

 

While there are many who would talk about the virtues of advertising on Facebook, there are a few problems with its advertising platform that came to light recently and have sparked some debate in the industry. One of these main problems was invalid clicks reported by advertisers. So what really are these invalid clicks, what can you do about them and what has Facebook done to address the issue? We will examine this important problem more in details tomorrow so that you can become more aware of how it affects today’s businesses.

 

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Facebook May Expand the Reach of its Advertising Network

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Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

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Twitter Changes The Way it Does Promoted Tweets

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Twitter Changes The Way it Does Promoted Tweets


Advertising on Twitter is somewhat different than what you would see on most other social media websites. Twitter, a popular microblogging platform, has grown to be used by millions of people around the globe who use it to share information with their followers, as well as by businesses who create a profile on the site and keep their clients and potential clients in the know about what is going on in their company. We’ve previously discussed some of the ways that one can join Twitter and start using it to promote their business. However, there are some other advertising options available to Twitter users as well.

 

Just like any other social media website, Twitter needs to have businesses which pay to have their ads seen if they want their social network to keep functioning. One of the ways that Twitter would do this was by making Promoted Tweets available to their business users. A company would first need to write a regular Tweet and post it so that it’s seen by all of their followers. This can give a company a lot of exposure in itself, especially if they have thousands of highly targeted followers that are paying attention to what they’re tweeting. But there is a way to get even more exposure for your message: sending out a Promoted Tweet. This tweet would be the same one that you posted to all of your followers. However, it does have one main difference: instead of being promoted to just your followers, it would get sent out to a much larger audience. This provides your business with a lot more views for your Tweet, and of course it gives Twitter the revenue that it needs to keep their service running.

 

There has been a slight change to the way Twitter handles sponsored tweets in the last few days. It’s not really much of a radical change that will shake the world of social media forever, but it’s still worth noting. Advertisers that send out Promoted Tweets will no longer have to create a “regular” tweet and send it out to their followers. They can go straight to making a Promoted Tweet and sharing it with the world of Twitter users, based on certain targeting factors such as demographics and the geographic region of the user.

 

According to internet marketing news updates, Twitter will be encouraging advertisers to make their promoted tweets look similar to regular ones. Promoted tweets that see more user engagement may “appear more often”, according to information from Twitter.

 

If there’s one thing that can be learned from Twitter is that it’s possible to have a social networking site that is both popular and profitable, without cluttering up the page with 10 different ads all over the place. Promoted tweets are seen as a lot more “friendly” and unobtrusive by Twitter users than the standard text or image ads that are seen on other social networking websites.

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Is Google Secure Search Bad for Marketers?

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Is Google Secure Search Bad for Marketers?


Google secure search isn’t really that new. It was unveiled in November 2011 as a feature of the ever popular search engine. What it does according to Google is to help protect online privacy during searches, as the data stream is encrypted between the users computer and Google’s servers. This ensures that nobody else can see the keywords being searched for.

 

While this may be good for some security conscious individuals, for marketers it may not be the best thing to happen. There is one major issue with Google secure search: when a user performs a query on the search engine, the keywords that were used to find a website are no longer visible in Google Analytics, which is the world’s most popular online analytics program. This has left many SEO experts and independent marketers frustrated. Knowing which keywords drive traffic to your website is one of the best ways of knowing which changes you can make to your website in terms of SEO. When a user makes use of the secure search feature of Google, the data will simply show up as not available.

 

One of the comforts that marketers and webmasters have for now is the fact that Google secure search is still used in a minority of all search queries. Currently, it represents about 25% of all the search volume on Google. But what worries many is that this number may rise in the future.

 

The reasons as to why Google is hiding keyword information for organic searches is not yet known, which has many speculating and wondering as to why that is. It is probably not there for technical reasons, as advertisers who use the Google Adwords platforms still have access to information about which keywords have led a particular user to their website. There is also discussion as to whether this will finally change and Google will un cloak search data even for organic searches.

 

According to a few online marketing and SEO experts, there are some ways around the problem. One of the solutions is to look at which pages are getting the most traffic and then checking to see which keywords that page has been optimized for. This can give a website owner a general idea of which of their keywords are pulling in the bigger amount of visitors to their website.

 

One important lessons that online marketers can learn from all of this is that search engines can and will change how they do things in the future. And these changes may not always have the needs of marketers as a priority. Therefore, it is necessary to be creative in finding ways to market your website in the online world. Marketers need to remember that organic search on Google, while a big bringer of traffic to many websites, is not the only way that can be used to get visitors to a site. There are other free and paid traffic generation methods that can be used by webmasters in many different niches.

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Sensible Use of On Site Advertising

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Sensible Use of On Site Advertising


Putting ads on a website is definitely the best way to monetize it. Ads on websites can bring webmasters money through various business models, such as cost per click, cost per impression, selling an ad space for a fixed amount for a period of time, or running affiliate offers that pay a commission to the webmaster whenever a sale is made by the action of a website visitor that clicks a link on the publishing site.

Website ads can come in many formats. One of the most popular one is text ads, which are commonly associated with the Google AdSense service. These text ads neatly appear in a box on the site. One of their primary advantage is that they’re not obtrusive and don’t interfere with site navigation. However, there are many new types of ads that have become more popular recently.

One prime example are flash based ads, which pop out of their assigned space on the website to momentarily cover a portion of the site in order to catch the user’s attention. These ads sometimes also play sounds. While they are an effective method of advertising since they are an “in your face” kind of ad, there are many site visitors that don’t like them and consider them to be annoying. For this reason, webmasters should limit the use of such ads to only a few pages on their site. Another issue with these ads is that they take some time to load, which means that they could disrupt site navigation for a visitor that has a slow connection. Also, use of flash ads increases the chance of crashing the users browser, especially if they have many other tabs opened at the same time and are using a computer that isn’t that powerful.

Video ads that start playing automatically are also another kind of on site advertising that has gotten more popular recently. Generally, video ads bring more revenue to the webmaster, as their advertisers are willing to pay more for a view or click than with a simple banner or text ads. However, the use of video ads should also be limited for similar reasons. One of the first annoyances about them cited by web users is that they play audio without any interaction from the user. They also put more strain on the users browser, thus making the page “heavier” to load. Some advertisers have taken this into consideration and only show an introduction frame or loop for the video ad in the beginning, and will play the full video when the visitor mouses over the ad to see more.

As a webmaster, you must remember that besides making money from your website, your goal should also to provide your users with useful and entertaining content. Sites that are supported by ads which are very profitable get many of their profits from returning visitors. As such, you should ensure that your users always have a good experience when visiting your website, so covering half your page with ads is not really a good way to go.

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Are there Any Alternatives to Adwords?

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Are there Any Alternatives to Adwords?


Over the years, Google Adwords has become known as the dominant platform when it comes to pay per click advertising. There are plenty of business owners, as well as various internet marketers and affiliates who have made use of it. However, just because a service is popular, it doesn’t mean that it is good. There have been numerous complaints in webmaster and online marketing forums of people getting banned from Adwords for reasons that are not that clear. Often, when the client contacted Google, they would simply get a generic response stating that they violated the terms of service.

 

However, when it comes to pay per click advertising, Adwords is not the only game in town. Now that Bing has combined their pay per click platform with Yahoo Search Marketing, many people have jumped to create an account and start advertising there. According to a recent survey done by an internet marketing company, over half of small business owners who are using pay per click marketing are already using or are considering using Bing for their online marketing campaigns.

 

One of the complaints that many advertisers on Bing (formerly Microsoft AdCenter) had is that they weren’t receiving enough traffic. Well, it is a known fact that the Bing search engine receives far less traffic than Google. However, now that they are working together with Yahoo, this should resolve the complaint that many advertisers have. For those who are already used to Google Adwords, using Bing should not be much of a challenge, as the basic way that both advertising platforms work is very similar.

 

But when it comes to pay per click ads, there is another site that some marketers and business owners sometimes overlook: Facebook. Let’s not forget that this social networking site is the second most popular website on the internet, right after Google. So the traffic is obviously already there, you just need to put your ad in front of people who will be interested in your products. Facebook has a pay per click advertising platform that works in similar ways to Bing and Google Adwords.

 

The main difference, however is the way the traffic is targeted. Obviously, Facebook is not a search engine, so you can’t really target people that are looking for specific keywords. However, there are some other demographic options that you can use instead to target you ad. All that you have to do to get optimal results would be to target your ad so that it will only be shown to the demographic that would more closely match your customers. You can select things such as age, gender, relationship status, location, etc.

 

So as you can see, there are other pay per click advertising solutions besides Google Adwords out there. If you are considering using one, all you simply need to do is a bit of research on how it works and whether it is a good platform to use for promoting your specific products online.

 

 

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Paid Social Media Ads – Are They Good For Internet Marketers?

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Paid Social Media Ads – Are They Good For Internet Marketers?


Advertising on social media has been a topic that is widely discussed in internet marketing circles. Given the fact that social networks are receiving millions of visitors daily and have hundreds of millions of active users around the globe, it is no wonder that internet marketers are trying various ways to make profit from them. It is, of course, possible to create a page for your business on social networks and have people add you to their profiles. While it can be quite effective if you run a local business, such as a bar or restaurant, or otherwise provide a very unique and interesting product, this may not always be the best choice when trying to market something on social networks.

There is an alternative, however. Social networks such as Facebook and MySpace have an advertising platform in place where you can pay for ads on a cost per click (CPC) or cost per thousand impressions (CPM) basis. The way that these advertising networks operate are similar to the Google Adwords content network, but with a few differences. First, your ads are only distributed on pages in the respective social network’s site and not on third party sites. You also have the opportunity to include a small graphic next to your ad text.

One of the main things that makes buying social media advertising attractive to internet marketers is that you get the ability to targeted various groups of users with your ads. You are not limited to simply targeting people based on their location. You can choose things such as gender, age, relationship status and interests in order to better target your ads.

But one question remains and is subject to a lot of debate among internet marketers: is it really possible to make a profit when using paid social media advertising? Well the answer is yes. It actually HAS to be. You see, if no one was profiting from these ads, advertisers wouldn’t pay for them and social do networks would lose their source of funding.

The main consideration for an internet marketer using social media ads would be what type of offers you would be running. Remember that those visiting social networks are usually not currently on the lookout for things to buy. Check out the social networks for yourself and see what kinds of ads are being served on their pages. You will notice that most of them are offers that do not require the user to buy anything, such as ads for survey sites, dating sites, coupons, credit card applications, insurance quotes, etc. These are the types of offers that typically are the most successful when promoting via social networking ads. A good strategy would be to check out the ads that you get served with while browsing the site. Ads that stay there for longer than a week or so are usually the ones that are bringing in some profit for the advertisers.

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