Tag Archive | "Advertiser"

How to Prevent Click Fraud

Tags: , , , , , , , , , , , , , , , , , , ,

How to Prevent Click Fraud


Dealing with click fraud is nothing new. In fact, it has been around in some form ever since pay per click advertising had appeared online in the 1990s. While it is something that is commonly associated with PCs, the fact is that even mobile campaigns are increasingly being targeted in click fraud schemes. But there are things that you, as an advertiser, can do in order to keep from wasting your advertising dollars on fraudulent traffic. Here are some of them:

 

  • Start paying attention to your statistics

 

Check where your traffic is coming from, when it is coming to your site and how many of these clicks result in conversions. You should also explore the activity of the users on your site, such as the amount of pages that they visit, or the length of time they spend on your website. One of the reasons why click fraud flourishes is the fact that advertisers often don’t pay too much attention to their campaigns.

 

  • Recognize the signs of click fraud

 

Fraudulent clicks can be generated in two ways. First, there is the simple server side fraud, where a publisher, or advertising network, is manipulating server data to bill you for clicks that simply never went to your website. To protect yourself from this, you will need to compare the amount of clicks that you’ve received on your website, as well as the number of clicks reported on the advertising network’s statistics. It is normal that there might be a bit of a difference in the sets of numbers, but if you start seeing a noticeable discrepancy between the number of clicks you see on your server stats and the number reported by publishers, there is a chance that something is going wrong. Either their tracking system is having problems or they are doing something sketchy. This type of fraud is rare on larger publishers and advertising networks, as it is unlikely that they would want to ruin their reputation by engaging in fraudulent behavior. But on the other hand, the smaller players, especially those based in foreign countries where enforcement of internet crime is either very lax or nonexistent, may not really give too much attention to their reputation.

 

There is also fraud that is more complex than just manipulating the numbers on server data. It often comes as the result of fraudsters using bots and other unauthorized means to generate ad clicks that didn’t come from a real user. While it may seem to be quite a challenge to detect, it actually isn’t that complex. Tomorrow we will present you with some more ideas on how you can spot this kind of fraud and what actions you can take to prevent it from causing potentially serious losses for your business. Remember, when it comes to online marketing, the more knowledge you have, the better prepared you will be to face many of the challenges and potential problems involved with this industry.

Posted in How toComments (0)

Invalid Clicks a Growing Concern for Mobile Marketers

Tags: , , , , , , , , , , , , , , , , , , ,

Invalid Clicks a Growing Concern for Mobile Marketers


Mobile advertising is something that’s relatively new. It has only been about 3 years that the availability of innovative devices, combined with well priced data options has caused many consumers to use the internet on smartphones on an increasing basis. Naturally, what followed was an explosion in the demand for mobile advertising solutions. Of course, some of the major ad distribution networks such as Google Adwords have stepped in, ready to cater to the needs of advertisers, publishers and consumers. There are also many smaller networks, some of who are just new start up companies that are trying to get their name out there in the mobile advertising scene.

 

But no matter whether you deal with a giant or with a smaller network, there are some problems that have started being reported with mobile ads and which marketers and advertisers everywhere are following with a closer look. Publishers who run ads on their websites naturally want to maximize their earnings by getting as many people to view or click the ads they run. Advertisers want traffic. But just like with regular PC traffic, they want good quality traffic, meaning clicks from users who are actually interested by the ad and who have a chance of buying something from the advertiser or taking any other action that they want, like downloading an app for their smartphone.

 

But a new study that was recently published by Market Watch shows many problems with the mobile advertising industry. Up to 18% of clicks on mobile ads were probably fraudulent and 22% are probably accidental.

 

These accidental clicks can happen even on a PC, but on a smartphone, they are unfortunately more likely to occur, as it is much easier for someone’s fingers to slip and cause them to click on an element of the page that they didn’t really want to. Accidental clicks are usually characterized by a user who stays on your page for a couple of seconds and then leaves to return to the previous page right away. The only way to prevent these is to ensure that the sites where you publish your ads on are well designed and don’t have important elements, like menus, located in an area very close to your ad, where the chance of accidental clicks is a lot more common. Advertisers that target mobile sites should therefore be more selective on the sites where they advertise on. If they notice that there is a large number of accidental clicks coming from a few websites only, then there is more than likely a problem with the way these sites are laid out.

 

But there is a percentage of clicks that aren’t accidental, but are rather downright fraudulent. Click fraud has one simple goal: to get paid for clicks sent to your site which don’t come from a legitimate visitor.

 

Tomorrow we will examine more closely some of the methods that you can use to rapidly detect and prevent click fraud before it starts to become a major problem for your business. This is something you should look into if you advertise online, whether you target mobile users or are simply targeting PC traffic, as with click fraud, you’re paying for visitors that are of no use to your business.

Posted in Internet NewsComments (0)

Some of Facebook’s Biggest Changes in 2012: Part 2

Tags: , , , , , , , , , , , , , , , , , , ,

Some of Facebook’s Biggest Changes in 2012: Part 2


Yesterday, we’ve seen some changes that Facebook has made or is planning to make in 2012. But there are a few more. It is important that marketers remain vigilant to any changes that the social network makes. This even holds true for those who don’t rely too heavily on Facebook for their advertising, as new changes could bring increased opportunities for them and they may want to make social media a bigger part of their overall marketing strategy. Here are a few more of these 2012 changes:

 

Unpublished Page Posts. One of the most common complaints among Facebook marketers is targeting, or rather lack thereof. While Facebook has some good analytics tools that let you see who subscribes to your page, one thing that has been criticized about the site is that it didn’t provide many options to target specific groups of individuals with your posts. Everyone saw the same content, period. But with Unpublished Page Posts, this is slowly changing. Marketers are now able to target specific fan segments. When the option gets used, the post will not appear on the Timeline of the marketer. Rather, it will be sent directly to the targeted users news feeds. This makes sending relevant content to specific subsets of fans a lot easier and has the opportunity to increase conversion and click through rates.

 

Specific Permission Levels for Facebook Page Admins. In order to give businesses more tools for the management of their Facebook pages, different permission levels for page admins have been launched in May. The current permission levels are Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This change makes it easier for larger organizations to manage their presence on the social networking sites by assigning different roles and privileges to different people.

 

Better Facebook Integration in Bing Search Results. While Google is the undisputed champion of the search engine world, Bing is a close second. Anyone serious about building their online presence and getting maximum results from their marketing efforts can’t ignore this. Bing has recently added a social media sidebar which pulls data from the biggest social networks, allowing more integration between traditional SERPs and social data. If a user is logged in to a social networking account such as Facebook, they will get social posts in search results, plus have the ability to share search results directly from the side bar with their Facebook friends.

 

Addition of Trending Articles. Users will now see relevant news articles in their Facebook news feeds. The order in which the articles appear will vary according to how much their friends have interacted with the news content. If a user has a lot of friends who have liked or simply read a news article, then there is a higher chance that it will be featured prominently in their own news feed. This is obviously welcome by many marketers who use news marketing as part of their overall strategy.

 

These are some of the biggest changes that have been made by Facebook in 2012. As usual, things can change quickly, so marketers should stay on top of social media news to see what is going on with Facebook and other social networks.

Posted in Internet NewsComments (0)

Click Fraud Fears May Have Bad Impact on Facebook

Tags: , , , , , , , , , , , , , , , , , ,

Click Fraud Fears May Have Bad Impact on Facebook


Anyone involved in online marketing will know that Facebook’s main source of revenue would be ads that are placed in different areas of the site. In the majority of cases, advertisers pay on a “pay per click” basis, meaning that they would pay a certain amount every time someone clicks on their ads. Obviously, this is nothing new and has been around since online advertising came into existence, and is used by most other advertising networks and websites as well.

 

But with a pay per click type of setup, there is one potential problem for any advertiser: paying for invalid clicks. This means clicks on the ad coming from users that weren’t really interested in it in the first place. Now there is no way to eliminate all invalid clicks, simply because of the way they are generated. There is always the possibility of someone accidentally clicking on your ad instead of another area of the site that they wanted to click on. They would then quickly hit the back button or close the new browser tab that was created.

 

Then, there are clicks coming from competitors who want to gain some insight on the products that you sell, how your landing pages look like and what type of advertising techniques you practice. While many would decry this as a waste of their advertising budget, as the click is coming from someone who will obviously not buy anything from you, it is actually not really a serious issue. You are likely to get just a few clicks from competitors and chances are, you’ve also clicked on the ads of competitors in your niche just to check out what they were up to.

 

But a more serious problem with pay per click advertising is click fraud, which is also referred to as “invalid clicks” in the industry. These clicks could make a big hole in your advertising budget, as you’re spending money getting visitors to your website which have absolutely zero chance of converting. If it happens once or twice a day, it’s not a big deal and is just part of the cost of doing business online. But if it starts to happen a few dozen times a day or more, depending on the size of your advertising campaigns, then this could become a much bigger problem for you.

 

While there are many who would talk about the virtues of advertising on Facebook, there are a few problems with its advertising platform that came to light recently and have sparked some debate in the industry. One of these main problems was invalid clicks reported by advertisers. So what really are these invalid clicks, what can you do about them and what has Facebook done to address the issue? We will examine this important problem more in details tomorrow so that you can become more aware of how it affects today’s businesses.

 

Posted in Internet NewsComments (0)

PPC Advertising vs. Organic SEO

Tags: , , , , , , , , , , , , , , , , , , ,

PPC Advertising vs. Organic SEO


Two different methods of internet marketing, each with their own advantages and disadvantages, are pay per click (PPC) advertising and organic SEO. Let us take quick look how to affectively use them and what some of the benefits and drawbacks are.

PPC Advertising

PPC is exactly what it sounds like, you pay every time somebody clicks your advertisement, the most popular PPC network is Google Adwords but there are many different providers of PPC programs. The most obvious benefits to PPC advertising are immediate exposure to your market, flexible plans for spending (theoretically the more you spend, the more traffic you get) and quite a bit of control over the whole operation. Using PPC advertising networks can be tricky but there are rules and guidelines that you can follow that will almost guarantee results.

PPC Adwords is based entirely around keywords, an advertiser bids on certain keywords so that every time their ad is shown and clicked, they pay a certain their bid amount. The tricky part is choosing quality keywords that will ensure your ads are being shown to people who should be seeing them. Let us say that you are selling a book on self help, what keywords would you bid for? Some will be obvious but out of your price range, for example “self help books” might be a bit above your budget, so you have to get creative. Try to put yourself in the mind of an internet browser who is looking to buy a book on self help; would you be searching for something like “ways to be happy” or for a product like “self help book to make me happy”? Figuring out what your target market wants is essential to a successful PPC campaign.

Organic SEO

Another option for advertising online is organic SEO, this is traditionally viewed as ranking for your keywords in search engines but has also recently referred to building reputation on social networks, for now we will focus on the benefits of ranking for your keywords.

Similar to PPC advertising, establishing an organic position in search engines is dependent on keywords. You want to target and optimize your website for keywords that will bring in visitors you want to have visiting your website, i.e. visitors who want to buy your products. There are many different ways to optimize your website and begin ranking online for your keywords, fortunately most of them from building backlinks to article marketing, be creative and use the internet for research, you will have more tactics than you know what to do with before too long.

PPC advertising and organic SEO are both viable and important options, both challenging, both potentially rewarding and can both bring you visitors, invest some time learning about them today to start converting more and earning more.

Image Source: Seolair

Posted in internet marketingComments (0)

Social Media Marketing Introduction for Beginners

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Social Media Marketing Introduction for Beginners


Social Media is quickly becoming THE way to promote online business and websites. There are three main reasons for this, which are: the high amounts of back links, the increased attention to the website, and the increased amount of traffic sent to the website. Social media is a cheap, and generally free way for businesses and websites to gain free exposure resulting in the three things just stated.
Social media is built around interactions and conversations. So, in order for it to work for people wanting to advertise, they need to modify their techniques into a more personal, and conversational tone. This can allow businesses to create a face, and not hide behind corporate shields, resulting in more end-user trust, as well as an easy to obtain email marketing list.

Preparation is key for virtually anything, and is key when you are entering the social media market for the first time as an advertiser. First off, you need to know your audience. Hopefully, your audience, or at least part of it, is young, because mainly, the youth are the ones using social media, although the middle-aged and older sectors appear to be growing in numbers among the various websites out there. As a business, you should already have identified the demographics of your target audience, and with that, you already have your groundwork. The next step would be to analyze your competition, find out what they are doing and if it works, and if it does work, figure out why and how you can do that too.

After that, you should make sure you have employee guidelines. This might not be a big deal to small sites, but for large businesses with tons of employees, it’s important that they know what they can and cannot do in the social media realm when representing the business. That being said, it might be helpful to only have one or two people working on your social media sites and blogs, so everything is run smoothly. It is important for those people to update them frequently and monitor the conversations. They must also keep everything relevant to today’s society, and of course, interesting.

In closing, social media is meant to be fun, so keep it that way. Don’t bore people with plain old advertising. Make it new. Make it exciting. Make it cutting edge. If you do that, people will be interested in you and what you have to offer, whatever it might be.

Posted in internet marketingComments (0)

How To Make Money From Google Adsense On Your Blog

Tags: , , , , , , , , , , , , , , , , , ,

How To Make Money From Google Adsense On Your Blog


earn cash onlineIf you have a blog or a website and are looking for a way to make money from it then i recommend joining upto Googles partnership program called Google Adsense.  Google adsense is a partnership opportunity that you will allow Google to show their adverts on your website and whenever a customer of yours clicks on their adverts you earn a commission instantly

The commission you earn depends on your content, some adverts can earn you upto $5 and some 0.20c depending on how much the advertiser has paid Google.  Google then spilts the revenue with you for placing the add on your website.  From the advertisers point of view this is called PPC (Pay Per Click) advertising via the Google Adwords network.

The great thing about Google adsense adverts is that you can easily intregrate them into your website or blog either as text or banners.  You can change the look and colour of the text to match your content which makes your reader want to click on the adverts as they will think they are part of your website so you earn commission very easily.

There is a very good plugin for wordpress that you can upload and activate and allow Google adsense to show up in your articles on pages.  Just run a search on Google for the plugin.  Installation is very easy.

Posted in How toComments (0)


make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information