Tag Archive | "Advertisements"

Common Social Media Security Issues

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Common Social Media Security Issues


Social media is great for both marketers and consumers, as it allows them to share information rapidly in the online world. But there are also a few security vulnerabilities that networks need to address quickly and users need to be aware of.

 

Ever been in a Facebook group and seen a “spammy” type post made by a member that seemed completely unrelated to the topic? Usually, these are advertisements for clothing and accessories. Sometimes, hacked accounts are used to post spam either manually or more often through the help of automated tools. Sometimes, rogue apps are used which will then make posts on the user’s behalf to their friends walls as well as to groups that they belong to.

 

Facebook isn’t the only site that has had problems. In June, a security expert has reported a XSS (cross site scripting) vulnerability on the popular social blogging service called Tumblr. It allowed a malicious user to insert code into a post that would then execute scripts or HTML when loaded by another user. This made it possible to load external sites without the user clicking on them, facilitating spam type posts, or allowing for the delivery of malware. Tumblr has since addressed the issue and closed the security hole.

 

Facebook has taken steps to step up its security and prevent common types of spam, as evidenced by them removing millions of fake accounts a few weeks ago. Action to remove some of the rogue apps has also been taken, helping make the social network a safer place. However, these security threats aren’t expected to be completely gone anytime soon.

 

There are things that users need to be aware of to protect themselves. The first thing is that if something sounds too good to be true, then it probably is. There is NO app which lets you see who visited your profile, there has never been, nor will they probably ever be one. Therefore, if you install an app that claims to do this on your Facebook profile, it is a rogue app that will simply end up spamming your and your friends news feeds with unwanted advertisements. Also, there are no giveaways of high priced products. Apple will not give you a free iPhone just because you installed a certain app on your profile. You will also not receive free Beats by Dr. Dre headphones simply because you liked a certain page, but you’ll simply end up receiving spam.

 

Keeping your PC secure is also another way to counter many threats like cross site scripting. As much of the malicious code is executed by Java, disabling it in your browser add ons is a good idea. If you ever need to visit a legitimate site that has a Java applet (these are getting rare anyways), you can manually re-enable it at that time. Installing an anti-malware program like AVG Free that scans all web sites that you visit is also a good idea to stay safe online.

 

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Are You Looking for Low Cost Marketing Methods?

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Are You Looking for Low Cost Marketing Methods?


If you use the internet to advertise your business, one of your main concerns would probably be the cost of the advertising and whether it would actually be profitable for you, in the sense that your online ads bring you more sales than what you’ve spent on them. There are many types of companies that use the internet for advertising purposes. This ranges from individual marketers, small businesses, to multinational corporations. If you operate a small business, some would say that you’re already at a slight disadvantage when it comes to advertising. See, large companies such as Coca Cola or IBM have dedicated teams which work around the clock to design, test and run online advertisements. They can afford to burn through millions of dollars in advertising budgets simply to “try” whether a certain strategy would be successful or not. Obviously, you don’t have this privilege.

However, this doesn’t mean that you won’t succeed. There are some advantages with are unique to internet marketing and that you would not find in any other type of advertising solution. First is the exposure. In developed countries, nearly everyone has access to the internet in some way or form. This means that no matter who your target audience is, whether it’s young adults, business men, car owners, retirees, people who travel a lot, etc. they will be found online and there is a high chance that many of them use the internet to find information or to buy products or services that they would need for any reason. The second advantage of online advertising is the accessibility. In theory, anyone can advertise in any form. Sure, television ads, billboards or full page magazine ads don’t have a rule attached to them that they’re limited only to large corporations or to brands that are already famous. But the main barrier here would be the cost. Few small businesses can afford to make extensive use of these advertising methods, mainly due to the high cost of designing and publishing these ads. But with online advertising, everyone has the chance to put their message out in front of millions of viewers, all of that at a much lower cost than with any other method that you can use. You will also find that there are certain advertising methods which cost nothing in terms of money to use. The only thing that you would need to invest is your time, which will help you make the right choices as far as advertising your business online goes.

The main question remains: how do you find advertising solutions online which are both low cost and profitable. There are various ways to do so. However, business owners need to understand that saving money on online ads goes far beyond simply looking for the cheaper prices and also involves reducing wasted money. There are certain things that you, as a business owner, should do before you even look for ways to market your business in the online world.

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How to Target Your Email Subscribers

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How to Target Your Email Subscribers


Previously, we’ve seen just how important targeting is when it comes to email marketing. However, many online marketers and entrepreneurs aren’t too sure about how to actually implement it as part of their online marketing campaigns. This is understandable, as there are actually few of them which truly segment their subscribers in order to deliver them personalized content when they send out email advertisements and newsletters. Here are some tips that will make it easy for you:

Maintain Separate Lists On Your Website or Different Websites

One of the most common mistake is putting in email submission boxes and capturing the client’s permission to email them on the checkout pages of all your websites, then putting all of these email addresses onto one big list. If you run websites that sell products that are very similar and which all target the exact same type of buyer, then this might be OK. However, it is better to keep separate lists for separate sites. Also, keep the email list that you got from customers that just signed up for your newsletter on your site without buying anything separate from the newsletter that you have for your paying customers.

Keep Track of What Your Customers Buy

If you have an e-commerce website that directly sells products to your customers, then keep track of who buys what. This will allow you to specifically tailor your promotions to them. Buyers who have purchased a specific kind of item are more likely to buy that type of item again, so if you include promotions on your products as part of the emails that you send to your list, you should show them products that are relevant based on their past purchases. This is something that’s already done by the leading e-commerce sites out there and is something you should definitely do as well.

Use Demographic Information

The most basic piece of demographic information that you could collect would be the country where the subscriber lives in. If you include affiliate offers as part of your emails, then this will ensure that you only include offers that accept traffic from that subscribers country. It could also allow you to display prices in the subscribers local currency. As for other demographics such as age, gender, income level, etc. you could include this as part of an optional survey when signing up for your mailing list or making a purchase. To increase the number of visitors that fill it out, you could offer a small discount or promotion of some sort.

Ask What Made Your Visitors Interested in Your Site

This is something else that’s good to include as part of the sign up survey. Ask your visitors what they’re looking for on your site and what they hope to buy in the future. This would allow you to create sub groups in your email list and then include offers and promotions that are relevant to these subscribers, thus making them more likely to actually buy something.

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Get More Sales This Holiday Season: Your Marketing Plan

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Get More Sales This Holiday Season: Your Marketing Plan


If your goal is to profit from the busy holiday shopping season as an online entrepreneur, then there are a few things that you would need to do. Of course, there are certain things that you must do on your site to get it ready. But what about the overall marketing strategy that you will be employing to get visitors to your website and turn them into profitable buyers for you? Again, there are ways to make this happen. Let’s take a look at some of the methods that you could use to do this.

  • Make a marketing plan for the season

In order to succeed and get the most benefits, you will need to create a well thought of marketing strategy. This means planning it right ahead of time. Yesterday, we have seen that you should start preparing your website in the beginning of November and the same holds true for your marketing strategies. So get ready to develop your marketing strategy early as well. It will require some thought, but with the resources available online, it is not as difficult as you think it is. Start writing down ideas on which marketing channels you will be using, as well as how you plan to attract your customers to your site.

  • Get your tools and marketing materials ready

Do you plan on using Adwords but didn’t yet create an account? Do you plan on getting on Twitter for the first time? Now would be the time to start creating accounts at these places. This will be one less thing that you will need to take care of before you kick off your holiday sales season. Then, there is preparing the ads themselves. Previously, we have seen that it is important to have good landing pages, especially when using pay per click advertisements.

But there are many methods of online and offline advertising and you need to get your materials ready for these as well. If you have a Facebook page, then it will be a very good idea for you to create some Christmas graphics to advertise your promotions. Same thing if you buy banner space, you will need to redesign your ads to reflect the holiday season as well as your current promotions.

  • Decide what kind of specials and promotions you will give for the season

This can be obviously a certain percentage off selected merchandise, but could be anything else that gives more value to your shoppers. For example, it could be free shipping for orders, a two for one special on certain of your items, free gift wrapping services, etc. Basically, think of a way of still being profitable, while attracting more customers to buy from YOU. Also it is never a bad idea to see what your competitors are offering, so that you can try to beat their offers or give something better to your own customers. You want them to buy from YOUR site, so you will need to make it worth it for them.

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Monetization Options For Your Blog

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Monetization Options For Your Blog


If you are thinking of putting up a blog on the internet, one of the main things that you would be thinking of would be how to make some money from it. Perhaps you may have heard about some bloggers earning good money from their blog and were wondering whether it would be possible for you to do the same. Well, the answer is yes, but just like with anything else related to earning money online, you will need to put a lot of effort into it to make it work. Here let’s explore some of the easiest methods of monetizing your blog first:

 

  • AdSense and other pay per click ads

 

This is considered by many bloggers to be one of the easiest ways to monetize a blog. It is also the most simple and straightforward. Essentially, you would be putting pay per click ads on your blog and will be receiving a certain sum of money whenever someone will click on one of the ads. These could be text ads, or banner ads. These days, advertisement distribution networks will automatically cause ads that are related to the topic of your blog to be displayed, so they will be more relevant and thus more likely to be click on by viewers. For example, if you have a blog that talks about politics, the ads that are displayed are likely to be more or less related to this topic, such as political polls, websites for candidates or political parties, etc.

 

While Google AdSense is the most popular of pay per click advertisement networks among bloggers, there are several other smaller ad networks out there such as AdBrite and Bidvertiser. The amount of money that you will make from having these ads on your blog will ultimately depend on how many visitors click on them. So the more traffic your blog gets, the higher the amount of revenue that you can generate from pay per click advertisements on it will be. This creates a good incentive for you to promote your blog well and to have regular interesting updates on it.

 

  • Putting up a “donate” button on your blog

 

This is quite straightforward. You can put a PayPal (or Moneybookers, or AlertPay, or any other payment system) button on your blog that will be there to let users donate a bit of money to support your blogging efforts. If the content of your blog is very interesting and it is read by a lot of people, you can make some money just by donations from readers. However, don’t expect to make thousands a month, unless you have a REALLY high traffic blog. Sure, it’s possible that a billionaire will stop by your blog, really like it and then decide to make a six figure donation. This has happened. But the odds of that happening to you are roughly equivalent to the odds of winning the lottery. Still you will probably make a few bucks, enough to cover your hosting fees and maybe pay for your internet connection.

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Why Many Internet Marketers Give Up

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Why Many Internet Marketers Give Up


If you look at information on internet marketing, you will find plenty of success stories coming from people who have “made it” in this industry and who have made very good amount of money in online business. But what about those who haven’t? Let’s take a closer look at what causes many online marketers to simply give up rather than want to do everything they can to make their business succeed.

  • They Set Their Income Expectations To An Unrealistic Amount

Advertisements for IM products are partly to blame for this one. They show money falling out of the sky, flashy cars, big houses, etc. All of that, with promises that you can make thousands of dollars every single day. While these amounts are achievable, after all, some people have made millions on the internet, they are not what you will be earning when you start. Every business starts out small and brings in a modest amount of profit at the beginning and the online business world is no different.

  • They Thought Everything Was So Easy

Again, ads for products that teach IM methods are partly to blame for this. They use language like “all you have to do is put up a few ads on Google each day and you might make thousands!!” Well, this is technically true. You CAN make thousands by putting up a few ads on Google. But then again, you need to know which products to promote, what to write in the ads, what keywords to select, etc. And this requires work and dedication. When some people realize that actual work will be required, they seem to back out of the deal rather quickly, instead of actually giving it a shot to see what works and what doesn’t.

  • They Thought That You Would Never Have To Invest Any Money In Their Business

Some people come to internet marketing thinking that since this is the “virtual world” starting a business that will bring them hundreds of thousands a year in “real” money will not require them to spend anything. When they realize that they will need to spend a few dollars on domains, hosting, advertising, tools, etc. they once again run away thinking that this must be some kind of scam or conspiracy to get them to lose money. The funny thing is when you consider that those people are not unable to get the cash necessary to start their business. They are rather unwilling to invest in it. And if you look even closer, very often you will find that the people who complain about having to pay $10 for a domain would not think twice about spending $2000 on a vacation trip, or would run to the mall to buy a $300 pair of shoes that they would wear a few times only. While there are ways to cut down on your initial expenses, if you want your business to grow then you MUST invest some money in it at some point.

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Common Mistakes in Social Media Marketing

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Common Mistakes in Social Media Marketing


A lot of businesses, both big and small, have realized the importance and the virtually unlimited potential that social media marketing has. Of course, participating in social media sites like Facebook, Twitter and Myspace is good for any business. However, you social media marketing campaigns need to be done properly in order for them to net you the maximum benefit. There are certain things that are best avoided. Here is an overview of the most common mistakes that businesses make when using various kinds of social media sites:

Excessive Advertising

When establishing a presence on social media sites, the first thing that any business owner needs to keep in mind is that these sites were never built to be used as advertising platforms for businesses. Rather, they were created with the goal of providing a place for people to connect with others. Therefore, if all you do is bombard people with commercial messages, they will either drop you or simply not pay attention to what you are saying. Advertisements, such as posting promotional Tweets or Facebook wall messages should be done in limited numbers.

Not Updating Your Page

Social networks are places where users constantly post new information about themselves for the world to see. Your business page should be no different. Make sure that you update it regularly. Even if you don’t have any new products or promotions, you could always make some interesting posts related to your business, such as industry news, information on upcoming product launches, or general advice that is related to your niche. Let’s say that you are in the business of selling vacuum cleaners. You could post information on how to select the best vacuum cleaner, etc.

If you have a page that looks “dead” because it wasn’t updated in a long time, users will gradually lose interest in it as there is nothing new for them to see.

Not Spending Enough Time on Putting Together Your Page

Your business page on social networks is there to reflect your business. As such, its design and message should be consistent with your existing website. If possible, choose a color scheme and font that resembles closely to the one on your main website. It is important that your social media page looks interesting and well made. If you put something together that looks like you made it in 5 minutes while watching TV, it will give it a “cheap” look that reflects poorly on your business.

If you need ideas or are having trouble improving your page, there are plenty of guides that provide details on using specific social networks that you can buy or download for free online. There are also various social media marketing forums that can provide advice or design a page for you. Remember, while building a social media page is not difficult, you will still have to put in a decent amount of time and effort into it if you expect it to bring you good results.

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 2

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 2


MLM / Multi Level Marketing

These offers are often touted as a great way to own your own business and be your own boss. Very often, the advertisements that you will find for these type of opportunities will be worded vaguely and appear to be quite generic, rarely going into detail as to what exactly this “business opportunity” will consist of. In a nutshell, MLM consists of becoming an “independent distributor” for a company where you will resell their products at a commission. You will also need to recruit more independent reps into the business, for which you will also earn money.

This isn’t to say that the whole industry is bad or that it is not possible to earn money in it. Indeed, there are many people who have been quite successful in it. However, in many of these opportunities the sales pitch to get you to join will be quite misleading and only present the positive aspects of the business. While it is often touted as being something “easy”, in reality you will have to do a lot of work to achieve success. Depending on the program, you will also need to pay in order to join or to buy merchandise, the costs of which could end up quite significant. If you decide to pursue such as opportunity, be sure that you do some independent research on what the company is, what products are they pushing, what their compensation plan is and what the general rules are. Unfortunately, many people don’t do this and are thus out of the fee they paid to join and stuck with boxes full of useless, overpriced merchandise that is hard to sell. They then realize that the only way to recoup their losses is to dupe other people into joining the business.

Forex Trading

While retail Forex trading has been around for many years, it has just recently seen a surge in popularity and is often advertised as a way to make money on the internet. You see ads touting that you can make $1000 a day or more just by trading foreign currencies online. If you are a beginner and have zero experience in the foreign exchange market, you will be in for a very rough ride indeed. The whole point of Forex is to take profit from the fluctuations in the value of foreign currency pairs that occur each day. You will of course, you need money to invest. The problem is, most people who sign up for these sites and play the market end up losing money rather than making the large amounts that are claimed in the ads.

If playing the foreign exchange markets interests you, start by reading as much independent information as you can. Then, open a practice account and trade with play money until you are confident enough to risk real funds. Remember that in addition to the opportunity to earn money, you will have plenty more “opportunities” to lose some if the markets don’t move your way.

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 1

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 1


When you are seeking for ways to make money online, chances are you will be bombarded with advertising for many different earning methods. And of course, the majority of these will require you to spend some money in order to join the program or “unlock the top secret power to become rich”, etc. Here is an overview of some of the most common ads related to money making found online and the truth behind them.

“Single mom makes $600 a day with Google!/Earn $500 an hour online!/Join my top secret money making club, etc”

These are advertisements for either electronic guides (also called ebooks) or membership sites which show you information on how you can earn online. Due to the fact that the offers are varied (there’s thousands of them out there), it is not possible to make a judgment as to whether the information found in each one of them is valid or useful. In general, they will show you some ways that are used to generate some income on the internet. Here are some things that they conveniently fail to mention or hide deep in the fine print of their site:

  • It’s not easy. People who earn impressive figures online have spent countless hours building up their business ad still need to work several hours a day to run their online business.
  • You will probably need to invest money (and may lose it). While it IS possible to start a online business with little or no money, if you hope to earn any significant amount you will need to put up your own funds.
  • The earning figures are exaggerated. The chances that you will be earning anything remotely close to what was advertised during your first attempts are quite remote themselves.

Furthermore, many of these are “trial” offers. You are told that you can access the site right away for just $1.97 or some other small amount. What is buried in the fine print is the fact that if you fail to cancel your subscription to the site within a certain period (varies between 3 days and 2 weeks), you will be charged the full amount which ranges anywhere from $30 to $100 a month. Sure, you can call to cancel, but be prepared to wait on hold, then sometimes have a rep try to “retain” you as a member of the site by trying to talk you out of canceling, offering you a discount or a “super exclusive bonus just for you because you are such a great person”.

Once again, not all money making guides or membership sites are inherently bad. Just make sure you know what you are getting yourself into. If you pay for something, make sure that there is a money back guarantee that you can use if you are not satisfied with the product. If you sign up for a trial offer, find the number to call if you want to cancel and make sure that this number actually works.

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Some Ideas On What to Do Online – Providing Services

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Some Ideas On What to Do Online – Providing Services


In the online world, there are a lot of different ways to earn some cash. So if you are seeking to start an online business, you will find that there are many opportunities which await you. And since you are effectively your own boss, your earning potential is actually unlimited. So whether you are trying to build a six figure income or just get a few dollars a day in revenue, there will always be something to do on the internet.

Providing services

We had previously talked about using affiliate offers and CPA programs to earn some cash online. Of course, these are fine ways to earn money, but they do come at a certain disadvantage. It is mostly the delay before you get paid. Many affiliate programs pay on a NET 30 basis, meaning that you get paid 30 days after the end of the month. But there is something that you can do in addition to, or instead of using affiliate or CPA programs. You can provide your services to those who do.

To put it simply, those who sell or promote products online need to spend a lot of time and resources on their marketing work. This includes setting up web pages, putting up advertisements, writing content, designing good templates and graphics for their site, etc. Those who are making the big bucks out there seldom do all of this work by themselves: they hire external consultants to do it for them. This is where you could come in.

There are many examples of services that you could provide to those who are either selling their own products or running affiliate offers, for example:

  • Reselling web hosting services
  • Building backlinks
  • Designing web pages
  • Writing sales copies
  • Posting ads on classifieds ads sites or business directories
  • Driving traffic to websites through various means
  • Doing SEO work to improve someone’s web site rankings
  • Creating advertising campaigns on social media
  • Creating, editing and uploading promotional videos
  • Etc

These are just some of the examples of what you can do for other marketers. Now how much will you earn? This will largely depend on what you are doing, and how skilled you are at it. So this is where you will put your online skills to the task. For example, if you are good with Photoshop, you could go into creating web page graphics. If you are skilled at creating videos and animations, someone could use you to create a promotional video for their product.

There are many places where you can find work, but the best place to go to would be an internet marketing forum, like the Warrior Forum or Digital Point. There you will find a section where members can offers to buy or sell various types of services. As your reputation increases, you will soon start getting a lot more customers as well.

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Build A Relationship With Your List

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Build A Relationship With Your List


There’s no question about it, email marketing is extremely challenging. A lot of emails wind up in spam folders without ever getting looked at, which means that all the work that went into that email was for nothing. If you want the time you spend creating your emails to count, you have to take a few steps to ensure that your emails will get read, rather than deleted, or flagged as spam.

First and foremost, it’s important to understand that you’re never going to get everyone to read your emails and respond to them by buying your products and visiting your site. Almost everyone gets a lot of newsletters, and other promotional emails in their inbox every day, and they’re just not going to read every one. You can increase the chances that yours will get read by working to build a relationship with your subscribers.

In order to build a relationship with your subscribers, you have to give them some really strong reasons to keep opening your emails. For starters, be sure to do more than just send advertisements to them. Send out emails with interesting information about your niche. Link to any news that might be of interest to your subscribers, and maybe even give them your take on it. Do everything you can to both inform, and entertain your readers instead of just advertising to them. If they see that you’re sending out great information, they’ll be more likely to keep reading your emails as they show in their inboxes.

It’s also a good idea to engage your subscribers in a conversation. For example, you could include a poll in one email, and the results of that poll in the next email. That way, you can get some useful user feedback, and engage the reader. When you ask your subscribers questions, and include them in what’s going on with your company and your products, you create a feeling of inclusion in the reader. If they feel like a part of your company, and they feel like they’re engaged by your emails, they will be more inclined to keep reading your emails.

It can be tough to keep your emails from getting lost in the sea of messages in your subscribers’ inboxes, but if you work to inform and engage your subscribers, you’ll find that they pay attention to your emails.

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Build Trust With Your Subscribers

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Build Trust With Your Subscribers


If you work with email marketing at all, you know the hardest part is getting your subscribers to trust you. Everyone gets a lot of spam, and as such, most people are predisposed to deleting a newsletter rather than reading it. If you keep a few simple things in mind, you can ensure that they’ll read your emails rather than deleting them.

Be Consistent

If you want your subscribers to trust you you’re going to have to give them a reason to do so. In other words, you’re going to have to keep the promises you make, and you’re going to have to be clear about what those promises are. If you promise your subscribers a coupon for 25% off of all of a certain type of item, make sure that all the items that are supposed to be included in the sale are going for the sale price. If that same sale excludes certain items, be sure to state that clearly in your email. You want the customer to get the exact same message from the email and your site.

Style Counts

If your emails look nice, and are easy to read and understand, your subscribers will be more inclined to read them on a regular basis. Make sure all of the important information is presented near the top of the email. Also, make sure the title of the email is attractive to the reader. Remember, presentation and style matter. If your subscribers

Personality

Make your emails fun, and interesting for the reader. Don’t just send the same boring advertisements and discounts that everyone else is sending, instead, come up with an entertaining way to deliver your message. If your customers are entertained by your newsletter, they will find it easier to trust you. Additionally, they’ll be more likely to open and read each email you send out. If they expect to find something enjoyable in the email, they’ll be far more likely to open it and read it thoroughly.

Email marketing can be hard. Most newsletters get lost in the sea of spam that floods into everyone’s inbox. If you keep the tips above in mind, you’ll be able to get your subscribers to trust your emails. As their trust grows, so to will the rate at which they open your emails,a nd click your links.

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Great Blog Design, More Important Than You Think

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Great Blog Design, More Important Than You Think


Blog design is becoming the one thing that will separate your site from the rest of your competitors. Online writers are getting better, competition tighter, and the spaces are filling up to find your unique voice among all of the shouters.

So how can you differentiate yourself from your competition (other than having a great voice and awesome content)? Well, the first place you could start is having a great blog design.

As stupid as it sounds, I choose to go to Engadget.com over Gizmodo.com for one reason, I feel the design looks better and is easier on my eyes and to get the information I want, faster. Gizmodo may be the biggest gadget blog in the world, but the Engadget website design is so much more superior than Gizmodo’s design, I choose Engadget first every time.

So how does one achieve great website design? Well first, the best way is to have a great designer. Finding a freelancer that has a great portfolio on a forum such as WarriorForum.com or on a freelancer site such as Elance.com is a great place to start. Talking with them and mashing out some ideas on paper and letting your designer know what you want (let them give suggestions to make it more user friendly) is the first major step before any designing starts.

Some elements to look out for are navigation, content size, white space, and ad placement.

For navigation, it is important to make sure your navigation menu is easy to find and easy to navigate (duh). Make your navigation bar clash with the rest of the site and accent it in color, do not make it the same color, it will be harder to find and differentiate.

Content size is important because you want your main content to be the focus of the website. All other elements should draw your readers eyes to the content (and advertisements). But making the content the right size and easy to find and read is the most important step of design. Give your content room to breathe.

White space is the empty space around your content and website, no it does not have to be “white.” It simply means give your design some padding, or room around the elements of the design to allow for easy navigation and sight patterns (letting the eye move easily across the webpage).

Ad placement should be in the content and directly next to it. Ads can be anywhere on your site but make sure your placement isn’t overly obtrusive to your reader.

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