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Why SEO Isn’t Going Away Any Time Soon

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Why SEO Isn’t Going Away Any Time Soon


With changes to search engine algorithms, as well as a myriad of other changes in the way that search engines such as Google rank websites, some are arguing that SEO is “dead” for internet marketers. Is there any sort of truth behind these claims?

 

If you examine most of the articles, press releases and blog posts that claim that SEO is going away, you will quickly find what the author’s intentions are. Usually, they want to create an “alarmist” title to draw the user’s attention, then make some vague arguments as to why SEO won’t work for you and of course, you usually end up with an advertisement for some kind of product, system, guide, etc. which will supposedly magically bring you traffic to your site without doing any search engine optimization work on it.

 

One of the main reasons why SEO isn’t going anywhere is that it’s an industry that is too profitable. Search volumes are higher than ever. There are now hundreds of thousands of service providers which work in the search engine optimization industry. This includes “general” online marketing firms, to more specialize businesses that help certain types of websites rank well in search results. Not to mention the millions of freelancers that also help with SEO (often unknowingly), such as article writers, web page designers, etc. Companies are willing to spend money to rank well on search engines and there’s millions of dollars spent on that each and every year.

 

Those who complain about SEO are often those who did something wrong and got their websites penalized after yet another Google update. But you rarely hear webmasters with years of success and a constant stream of traffic complaining about it. Updates made by search engines to the way they rank their search results have nothing to do with them wanting to “penalize” some affiliate marketer who made $35 last month pushing some dubious weight loss product. Rather, it’s all about the user.

 

Nobody wants to search for specific information, only to be presented with search results that are little more than thinly veiled advertisements for commercial products. Nobody wants to look through blog comments to see what other users have had to say about an interesting article they’ve read only to see a hundred comments saying “Nice site!” and stuffed with a link to some scammy get rich quick scheme. The changes that search engines make encourage webmasters, marketers, product sellers, etc. to make the web a better place. They can still sell their products and promote their offers in places where it’s appropriate. They can still run any type of website that they want, but if they want visitors, they need to have a site that runs well and provides their users with something that will actually be useful for them.

 

SEO is here to stay. The methods used for it, however, will evolve and adapt themselves. Those who are truly skilled in internet marketing will see this as a normal part of the game, as a challenge to take, rather than a threat to their bottom line.

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Why People Leave Sites Without Buying

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Why People Leave Sites Without Buying


We all know about how to bring in quality traffic to an online shopping website is important, as well as having good site layout and content that is supposed to make your visitors convert into buyers. We’ve seen many things about the reasons why so many people shop online and buy products from good online retailers. But what about those that leave a site without buying anything? There has been a few online surveys and studies on this topic and here are some of the most common responses given by online shoppers. Also, you will see ways to prevent this from happening to your visitors as well.

Site was slow/not working properly/not loading

This is actually one of the most common reasons as to why people abandon a website and move onto the next one. Having a site that is loading slowly, or is giving database errors all the time, or using a payment processor that’s giving customers trouble when checking out are all reasons as to why some leave a site without buying anything. Obviously, there are ways to prevent this from happening. Use a reliable hosting solution and an appropriate hosting type for your website. If you get thousands of visitors to your site a day, using a shared hosting account may not be the best. Make sure that all elements of your website work and use diagnostic tools that scour your website to make sure everything is in order.

Deceptive advertising/unclear promotion terms

When you advertise something that’s on your site, try to make the advertisement as clear as possible to prevent confusion. For example, putting “50% Off” prominently in an add and then omitting the fact that it’s only for orders of $200 or more is likely to make some visitors turn away, feeling that you lied to them. All this does is wasting bandwidth as many of these people who clicked on your ad would not have seen your site otherwise if they knew the promotion was only for orders of “$200 or more”. So make sure that your ads don’t mislead people into visiting your site. Doing so only generates bad traffic anyways.

Prices too high

This is a popular reason given by people especially those who are more conscious of their shopping budgets. To prevent this from happening, there are some simple steps that you can take. Look around the web and check out your competitors websites. See what products they have and what their prices are. This is a tactic used by many retail establishments as well as online commerce sites as well. If you see that a competitor offers better value, see if there’s something that you can do to beat what they’re offering.

Unclear product descriptions

If you’re selling physical items such as clothes, make sure you include high resolution, detailed pictures on your site. Also, for any product you sell, give all the details that are relevant, like sizes, technical specifications, uses and advantages of the product, etc. Visitors are more likely to buy a product if they have some information about it.

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Monetization Options For Your Blog

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Monetization Options For Your Blog


If you are thinking of putting up a blog on the internet, one of the main things that you would be thinking of would be how to make some money from it. Perhaps you may have heard about some bloggers earning good money from their blog and were wondering whether it would be possible for you to do the same. Well, the answer is yes, but just like with anything else related to earning money online, you will need to put a lot of effort into it to make it work. Here let’s explore some of the easiest methods of monetizing your blog first:

 

  • AdSense and other pay per click ads

 

This is considered by many bloggers to be one of the easiest ways to monetize a blog. It is also the most simple and straightforward. Essentially, you would be putting pay per click ads on your blog and will be receiving a certain sum of money whenever someone will click on one of the ads. These could be text ads, or banner ads. These days, advertisement distribution networks will automatically cause ads that are related to the topic of your blog to be displayed, so they will be more relevant and thus more likely to be click on by viewers. For example, if you have a blog that talks about politics, the ads that are displayed are likely to be more or less related to this topic, such as political polls, websites for candidates or political parties, etc.

 

While Google AdSense is the most popular of pay per click advertisement networks among bloggers, there are several other smaller ad networks out there such as AdBrite and Bidvertiser. The amount of money that you will make from having these ads on your blog will ultimately depend on how many visitors click on them. So the more traffic your blog gets, the higher the amount of revenue that you can generate from pay per click advertisements on it will be. This creates a good incentive for you to promote your blog well and to have regular interesting updates on it.

 

  • Putting up a “donate” button on your blog

 

This is quite straightforward. You can put a PayPal (or Moneybookers, or AlertPay, or any other payment system) button on your blog that will be there to let users donate a bit of money to support your blogging efforts. If the content of your blog is very interesting and it is read by a lot of people, you can make some money just by donations from readers. However, don’t expect to make thousands a month, unless you have a REALLY high traffic blog. Sure, it’s possible that a billionaire will stop by your blog, really like it and then decide to make a six figure donation. This has happened. But the odds of that happening to you are roughly equivalent to the odds of winning the lottery. Still you will probably make a few bucks, enough to cover your hosting fees and maybe pay for your internet connection.

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PPC Advertising vs. Organic SEO

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PPC Advertising vs. Organic SEO


Two different methods of internet marketing, each with their own advantages and disadvantages, are pay per click (PPC) advertising and organic SEO. Let us take quick look how to affectively use them and what some of the benefits and drawbacks are.

PPC Advertising

PPC is exactly what it sounds like, you pay every time somebody clicks your advertisement, the most popular PPC network is Google Adwords but there are many different providers of PPC programs. The most obvious benefits to PPC advertising are immediate exposure to your market, flexible plans for spending (theoretically the more you spend, the more traffic you get) and quite a bit of control over the whole operation. Using PPC advertising networks can be tricky but there are rules and guidelines that you can follow that will almost guarantee results.

PPC Adwords is based entirely around keywords, an advertiser bids on certain keywords so that every time their ad is shown and clicked, they pay a certain their bid amount. The tricky part is choosing quality keywords that will ensure your ads are being shown to people who should be seeing them. Let us say that you are selling a book on self help, what keywords would you bid for? Some will be obvious but out of your price range, for example “self help books” might be a bit above your budget, so you have to get creative. Try to put yourself in the mind of an internet browser who is looking to buy a book on self help; would you be searching for something like “ways to be happy” or for a product like “self help book to make me happy”? Figuring out what your target market wants is essential to a successful PPC campaign.

Organic SEO

Another option for advertising online is organic SEO, this is traditionally viewed as ranking for your keywords in search engines but has also recently referred to building reputation on social networks, for now we will focus on the benefits of ranking for your keywords.

Similar to PPC advertising, establishing an organic position in search engines is dependent on keywords. You want to target and optimize your website for keywords that will bring in visitors you want to have visiting your website, i.e. visitors who want to buy your products. There are many different ways to optimize your website and begin ranking online for your keywords, fortunately most of them from building backlinks to article marketing, be creative and use the internet for research, you will have more tactics than you know what to do with before too long.

PPC advertising and organic SEO are both viable and important options, both challenging, both potentially rewarding and can both bring you visitors, invest some time learning about them today to start converting more and earning more.

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An Intro To Article Marketing

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An Intro To Article Marketing


In the online marketing world there are various ways to draw traffic to your website and therefore earn money by promoting products or services. These could be your own creation or various kinds of affiliate offers that you could be running. Article marketing is one of these methods. What exactly does it consist of? Let’s have an overview:

Simply put, article marketing makes you use articles that are related to the niche of whatever you want to promote in order to get traffic to your website. For example if you are promoting a fax to email solution you could write about the advantages of using such a service. They could also be in the form of a review about a certain product or service. Basically, the content will need to make the user want to buy what you are promoting without sounding too much like an advertisement.

Now where do you post these articles? The most common places used by internet marketers to put up their articles are article directories such as Ezinearticles and GoArticles. They have the advantage of receiving a lot of traffic every day and are ranked very high up in search engines such as Google. You could also post them on blogs or other sites which allow users to submit content.

How do articles actually get you traffic? There are two ways actually. The first one is through the links which are found in your article. Depending on where you post them you would be allowed to either insert links in the body of your article or in your signature (also called a resource box). A reader who is interested in finding out more about what you’re talking about can click on the link and then proceed to your website.

Articles can also be used for search engine optimization (SEO) purposes. By submitting your articles to high authority websites that are related to your niche and using the keyword that you want to target as your anchor text, you will get some great backlinks to your site. This could increase the position of your site on search engines. Note that building backlinks and doing search engine optimization through article marketing is a process which takes time. Unlike pay per click ads or email marketing, the results will not appear instantly. However it can be well worth it in the end.

Anyone who wants to give article marketing a try will need to know that it is a marketing method that will require some patience and dedication. You will need to write several unique articles and post them online. The traffic will start coming in slowly as more visitors start seeing your articles. But it does have the advantage of being one of the cheapest advertising methods there is. After all, it costs nothing to write the articles and submit them. It simply takes some time. This makes it a perfect solution if you don’t have much of a budget for online advertising.

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Advertising Options Overview – Video Marketing

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Advertising Options Overview – Video Marketing


When you are promoting any type of product or service online, advertising is obviously a must. After all, you need to get people to your offer if you want to see profits accumulating in your account. With so many ways to advertise online out there, it is normal to sometimes get lost and confused as to which method you should truly implement.

Many people also ask which one is the “best” method to advertise on the internet. In reality, there is no clear winner out there. Each method has its own unique advantages and drawbacks. So it truly is in your best interest to learn about all the advertising methods out there and to pick one that you will find the most appropriate. Remember that knowledge is power! Let’s take a look at some of these methods:

Video Marketing.

This consists of uploading short videos to popular video sharing sites such as YouTube and including your website’s URL in the video itself or in the description. Its main advantage is that it is free, it costs nothing for you to upload your video. You also have the potential of receiving thousands of views to your video, as sites such as YouTube have a very large user base and receive millions of hits from around the world every day.

When creating your video, don’t make it look too much like an advertisement. People watch online videos for two main reasons: to be entertained or to acquire information/knowledge. Very few people will want to watch commercials.

There are two main types of videos you can create: either a review of a specific product that you are promoting or an informational video related to your niche.

A review will basically consist of someone talking about how the product that you are promoting works and why the viewer needs it. You can either record it yourself, or outsource it and have someone else record themselves doing a video review of it.

An informational video will not be based directly on the product that you are promoting, but will rather give some general advice related to your niche. For example, if you are promoting a dog training guide on Clickbank, you might want to make a video of yourself teaching a dog on how to be obedient. You could also include a short mention at the end of the products that you would recommend for someone to use in order to train their dog.

Remember to make the videos as interesting and captivating for the viewers as possible. This will help your video become more popular and will also increase the clickthroughs to your affiliate link significantly. Success with video marketing is a gradual thing. You would need to hone your skills by uploading a few videos and see what works best for you. Don’t just post up a video on YouTube and expect thousands of visitors to come flocking to your site overnight, because chances are it simply won’t happen that way.

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Understanding Viral Marketing

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Understanding Viral Marketing


The term “viral marketing” often makes people think of viruses. Actually, viral marketing has nothing to do with computer viruses, or illness. Viral marketing is the process of creating a piece of content that both serves as an ad for a product or service, and gets spread around by the people that see it.

One of the best examples is willitblend.com. If you’re not familiar with the site, they post videos of non-food items being put in a blender. Generally, they put new products that people are excited about in a blender, turn it on, and see if the product will blend. Each video features a Blendtec blender, and you always see the Blendtec logo on the blender. These videos are extremely popular online. Each time a new Will It Blend video is released, it gets spread around quickly, and with minimal effort on Blendtech’s part. Each time someone sees one of their videos, they’re also seeing the Blendtech logo. As a result, the Blendtech brand becomes stronger every time they launch a new video.

Now that you know what viral marketing is, you probably want to know how to use it for your business. The most important thing to remember when attempting to launch a viral marketing campaign is that the advertisement needs to be secondary to the entertainment. You want to feature your brand in your viral marketing campaign, but in a passive way. In the Will It Blend example, Blendtech blenders appear in every video, but they’re not directly telling you to buy one. They’re just showing you that it can blend something that wasn’t meant to be put in a blender, and letting you draw you’re own conclusions from there. It’s entertaining, and it makes the point that Blendtech blenders are powerful. The entertainment angle is the real focus of the video, with the advertisement being more of a passive element. The result is a video that people want to share with their friends.  When was the last time you shared a commercial for a blender with a friend? Probably never. Will It Blend videos, on the other hand, get spread around quickly, and by a great many people.

Viral marketing is an inexpensive way to get your message out to your audience. After the content is created, you don’t have to do much to get it to catch on. If you’ve created something entertaining, people will share it with one another without being prompted to do so. That’s the key to viral marketing – create entertaining content, and let your audience do the rest.

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Use Article Marketing To Your Advantage

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Use Article Marketing To Your Advantage


Making money by using article marketing can be a little tricky, but under the right circumstances, it can also be very profitable. Before you jump into article marketing, take a minute and think about what you’re marketing, and what you want to get out of article marketing. Do you have a website of your own? Do you sell products of your own? Are you relying on affiliate programs to generate income?

If you’re starting with a clean slate, the very first thing you should do is set up a website. If you produce a product of any sort, an site dedicated to that product will do just fine. If not, consider launching a blog, or other informative site that you can post affiliate links on. Whatever you decide to do with your website, make sure it has the potential to generate income. After all, what’s the point of marketing your site if it can’t bring in any profit?

Now that you know what you’re marketing, it’s time to start writing some articles. Sites like Ezine Articles let you post articles on a variety of different topics. Each article you post can be an indirect advertisement for you, your website, and any products or services you might offer. It’s important to keep that in mind as you write your articles. Each article should contain a link to your site. That’s pretty obvious. What might not be so obvious, is that each article should also be SEO friendly. Your article (and by proxy, your site) will get some attention from regular visitors to the article directory you submitted your work to, but a good portion of your traffic is going to come from search engines. Remember to use keywords in the title of the article whenever possible, and the body of the article should be keyword rich.

Having an SEO friendly article on an article directory like Ezine Articles can help you in a few different ways. If the article itself is SEO friendly, more people will find it, and some of  those people will click through to your site. Sites like Ezine Articles have bene around for a while, and as such, they have a fairly high volume of traffic, and they also tend to come up high in search all on their own. By having a site like that linking to your site, you’re increasing your own search rank.

By writing SEO friendly articles on article directories, and linking them back to your own site, you can bring in some traffic, and boost your search rank all in one shot. At the end of the day, more traffic leads to more revenue, and that’s never a bad thing.

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Tips for Making Blogs Less Robotic

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Tips for Making Blogs Less Robotic


Blogs are one of the resources that people go to when they need to understand something more in depth. It may be simply to learn more about a person, a company or corporation and even products that people are reviewing through the blogs. The main thing that makes blogs realistic and understandable and not simply a robotic monotone advertisement is the fact that they are written with a passion or reason other than intent to tell you to visit this or buy something because the author said so. A successful blog will not need to tell people to buy things, a simple mention of products or services will get them to follow links or even search for it themselves.

For writing blog posts with a passion, there are many tips which can help improve what the reader wants to see in your writing. Talking to people like they are the main focus is better than saying that they should do something. It is always intimidating for a person to be told what to do. If the focus was set on the author, they should say that they enjoy doing something and recommend it to others rather than blatantly telling others to do something for an obvious benefit to the author.

The only time that a robotic response works is when the blog is well established and the readers will keep coming back no matter what is posted. Large corporations or heavily popular influencing internet celebrities make use of this power because they are already well known and do not need to be personal to their readers. Writing about the smaller topics often is better than one simple large topic. It is important to always leave the readers wanting more so they come back anticipating new information from the author of the blog.

Making your blog personal is one of the best things you can do. It makes your readers feel like they can connect to you. If all of your information is straight facts and, well, information, then your readers are going to be missing out on your personal insights. Having an opinion on your blog is also important, it helps give your blog a voice and makes you more relate-able to the audience. Don’t be afraid to give some personal stories that help reinforce your ideas and thoughts, as well as to give your blog a bit more of a personal touch.

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Three Ways to Profit from Your Blog

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Three Ways to Profit from Your Blog


Bloggers are making money from there blogs in a host of different ways, but there are three clear winners in terms of payout.  Advertising, sponsorships, and other writing opportunities gained are the three top earners for bloggers.  While there are many other ways to make money from blogs, we will focus on just these three for this article.

Firstly, advertising is seen on about 99% of blogs.  Why? Because it makes the most money in the easiest way possible.  Most advertising on blogs goes through Google Adsense, where you can select pre-made templates and plug the code right into your site.  Of course, there are tons more advanced customization options, but many people opt for the plug-n-play feature, which allows them to begin making money straight away.  There are many similar services such as Chikita’s Mini emails as well as Widget Bucks, both of which pay fairly well.  Bloggers can also sell their ad space privately, which makes a lot more money, but also requires time to manage.  So, it’s up to the blogger to choose.  Do they want to spend more time managing the ads to make a lot more money? Or do they just want to do a few mouse clicks and automatically have ads served on their website?

The second top way of making money for bloggers is sponsorships.  Some companies buy exclusive advertising rights on blogs.  Some also pay for bloggers to make posts about their product.  The problem with sponsored posts is that many people lose trust in the blogger for being a “sell out”, and going with the exclusive advertisement way is a much better option.  The occasional sponsored post, though, can be alright, so long as the blogger actually has some experience with the product.

Other writing opportunities gained from writing on their own blog can be a big money maker for bloggers.  Many get publishing deals for books, or columns in local newspapers, or even national ones.  Other blogs or websites might also approach bloggers with the opportunities to get paid to write for the other blog or website.  Obviously, the print jobs generally pay a whole lot more than the other online jobs, but hey, income is income, and some people have to take what they can get in this day’s economy.  Plus, there are many websites out there that will treat their writers very fairly, and of course, there are a fair share that still do not.  Bloggers choosing to work for other blogs should just be aware of what the going rate might be, and what a realistic rate should be in terms of payment per word or article.

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Using Youtube To Drive Traffic To Your Website

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Using Youtube To Drive Traffic To Your Website


affiliate marketingYoutube is now becoming a major tool for searching online for breaking news similar to how twitter is being used.  For example if there is a news story people will most likely go to youtube to search for a video relating to this news piece.  Some people will use Twitter to search for information regarding this news piece.

A great way to use youtube to drive traffic to your website is to be the first to upload any breaking news to your youtube account and you will see a massive increase in video views on this video.  You can download the news video from any major news site as long as you mention where you got the video from in the description.  To drive the traffic to your website you can simply place your website link in the description offering a free gift to intice your youtube viewers to click on your link and give them a free gift to download in exchange they give you their email to help build up your email subscribers for example.  Once that user is on your website then you have a better chance of getting a sale if you are selling something or a service on your website.

You can also use it to build up your twitter followers by placing your twitter account in the video description.

Also once you have reached over 150,000 views on your videos you can then apply for the youtube google adsense partner programme and make money from your videos aswell.  Joining their partnership programme means you will make money from any advertisement that is shown on that page from youtube.  You will earn commission if a viewer clicks on those adverts.

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