If you were looking into internet marketing ideas on how to promote your online business, you may have heard about social media advertising and was wondering about how you can use it to your advantage.
Advertising on social media simply means to drive traffic your site by using social networks such as Facebook. When you think of a social network, you would probably associate it with a place where people come to socialize and exchange information with friends, associates and family members. It is true that this is the main reason why social networks exist, but there are ways that you can use them for marketing.
One thing that you will get by advertising on Facebook is a great amount of exposure. Every single day there are literally millions of people which sign on to that site. While they may not exactly be in buying mode when they visit Facebook, they could nonetheless be interested in what you have to offer if you just had the chance to present it in front of their eyes.
There are two main ways to advertise on Facebook. The first one consists of creating a fan page for your business. This is essentially a page where you get to put in some details about what you do, insert a few pictures such as your logo or photos of your products if you are selling physical goods, some contact details and a link back to your website.
You would then make efforts to get as many fans as possible to like your page. This can be accomplished by various means, such as asking your existing customers to become a fan of yours or having a link to your Facebook fan page on your main website, putting the link in your forum signature, inserting it into blog posts, etc.
A great thing about the fan page is that it has the potential of going viral. When a Facebook user becomes a fan of something, this will be added onto their profile. When their friends see their profile, they will then be able to click through to your fan page. From there, they could continue on to your website if they are interested or even become fans themselves. If you have a very unique or interesting offering, you could get many new customers as more and more people will become your fans.
Another way to advertise on Facebook is to make use of the Facebook ads platform. It is based on a Cost Per Click model similar to Google Adwords. You create a small ad and insert a small icon related to what you are offering. What is good about Facebook ads is the fact that you can target who sees your ads by selecting a few different variables. You can target people by age, country, city, relationship status, etc. This lets you ensure that only the people who would be more likely to buy from you will get served with your ad and be able to click on it.