Tag Archive | "Ads"

Content Types that Your Website Really Needs: Part 2

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Content Types that Your Website Really Needs: Part 2


On the web, your website’s content is what will convince your website visitors to become paying customers of yours. Have poor quality content on your site and no matter how good your products may be, you will be causing many customers to flee to somewhere better. Yesterday, we’ve seen a few types of content that you may want to include on your website. Here are some more examples that will help you transform your website into a useful vehicle for acquiring new sales:

 

  • Optimized landing pages

 

The landing page is the first thing a visitor sees when they click on one of your ads. This is really the reason as to why you should work hard on creating landing pages that are efficient. The landing page should give sufficient information on the product to entice the buyer to make a purchase. It needs to be laid out in a neat way and keep the visitor’s attention focused on the content. Also, a clear call to action needs to be present.

 

Are your landing pages giving you the results that you want? The easiest way to find out is by trying out several versions and then split testing them to see which ones perform the best. Your landing page should be optimized for SEO and also have interesting content elements such as inforgraphics or video if you want it to have the maximum impact.

 

  • Industry specific guides and glossaries

 

Not everyone that visits your website is sure that the products you offer are right for them. If you sell something that’s simple enough, such as clothing and accessories, a user can simply browse through your site a bit to see if they like any of the items you have available. But in case you have products that are a bit more complicated, such as business telecommunication solutions, including some explanatory materials is definitely recommended.

 

You should give your visitors a good idea of how the technology that you’re selling works, which types of applications it is suitable for, as well as arguments that will try to convince the visitor that your products are right for them. Including a glossary which explains common industry terms is also recommended.

 

By having all of that on your site, you will transform it into an authority site, that has all the information that a visitor needs when they want to find out more about your niche. This will save them the trouble of bouncing around different websites as they do research to find if your products are right for them. Remember that if a visitor needs to access outside sources of information, they could see an offering for a competitors product, or get “lost” and forget that they’ve visited your site in the first place. Obviously, this can result in lost sales opportunities for you, but this can all be prevented by having the maximum amount of information available all on your website.

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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention

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Reports of Deliberate Click Fraud on Facebook Ads Getting Attention


Yesterday, we’ve taken a simple look at what invalid clicks are and some rather innocent ways in which they could be generated. But what about the more serious cases, which would be downright click fraud on Facebook? The issue has received a lot of attention, as Facebook’s stock seemed to sink and a few high profile advertisers have openly criticized the social networking giant’s advertising platform. Some have even gone as far as saying that they won’t use Facebook Ads anymore and will be looking for other ways to generate traffic to their website.

 

Deliberate click form can also come in many forms. The most simple one is simply paying a user to click on ads, like some of the “paid to click” sites do. They would usually pay people (usually $0.01 per click, even less) to click on ads that are posted on certain sites.

 

But this could also be the action of a competitor that deliberately wants to push you out of the game by using up your advertising budget. If you’re a small business and receive several dozens invalid clicks that way, this will undoubtedly leave you with a very bad user experience at Facebook Ads.

 

Clicks coming from automated systems, commonly referred to as bots, have been recognized as an issue among Facebook advertisers. Now bots aren’t exclusively used to commit click fraud and could have plenty of genuine uses. Their main purpose is to crawl thousands of websites in order to search fro information or to collect (scrape) data, which would later then be republished on other websites. But when a bot visits a site, then there is of course the very real chance that it would end up clicking on an ad. Even though Facebook prohibits the use of bots on their site, this doesn’t mean that some of the more “blackhat” marketers don’t use them. If you’ve seen the reports on the millions of fake Facebook accounts that are active, you should know that many of these accounts aren’t simply someone with too much time on their hands creating a separate persona so they could troll or annoy other users. Many of these are used for the purpose of running automated harvesting software, deliberately inflating the number of “likes” a page has, or posting spam comments and sending out spam messages to users.

 

Now what has Facebook done to address the problem that invalid clicks have and their potential to have a negative effect on the company as a whole? Unfortunately, a lot of marketers that use the site’s advertising services would say “not enough”. Tomorrow we will lean a bit more in details about what some advertisers are complaining about, as well as what Facebook has said in an effort to retain many of their advertisers who spend money with them and essentially keep the site running for everyone. You will be shown some ways you may be able to better protect yourself, as well as what’s in store for the future of Facebook advertising.

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Click Fraud Fears May Have Bad Impact on Facebook

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Click Fraud Fears May Have Bad Impact on Facebook


Anyone involved in online marketing will know that Facebook’s main source of revenue would be ads that are placed in different areas of the site. In the majority of cases, advertisers pay on a “pay per click” basis, meaning that they would pay a certain amount every time someone clicks on their ads. Obviously, this is nothing new and has been around since online advertising came into existence, and is used by most other advertising networks and websites as well.

 

But with a pay per click type of setup, there is one potential problem for any advertiser: paying for invalid clicks. This means clicks on the ad coming from users that weren’t really interested in it in the first place. Now there is no way to eliminate all invalid clicks, simply because of the way they are generated. There is always the possibility of someone accidentally clicking on your ad instead of another area of the site that they wanted to click on. They would then quickly hit the back button or close the new browser tab that was created.

 

Then, there are clicks coming from competitors who want to gain some insight on the products that you sell, how your landing pages look like and what type of advertising techniques you practice. While many would decry this as a waste of their advertising budget, as the click is coming from someone who will obviously not buy anything from you, it is actually not really a serious issue. You are likely to get just a few clicks from competitors and chances are, you’ve also clicked on the ads of competitors in your niche just to check out what they were up to.

 

But a more serious problem with pay per click advertising is click fraud, which is also referred to as “invalid clicks” in the industry. These clicks could make a big hole in your advertising budget, as you’re spending money getting visitors to your website which have absolutely zero chance of converting. If it happens once or twice a day, it’s not a big deal and is just part of the cost of doing business online. But if it starts to happen a few dozen times a day or more, depending on the size of your advertising campaigns, then this could become a much bigger problem for you.

 

While there are many who would talk about the virtues of advertising on Facebook, there are a few problems with its advertising platform that came to light recently and have sparked some debate in the industry. One of these main problems was invalid clicks reported by advertisers. So what really are these invalid clicks, what can you do about them and what has Facebook done to address the issue? We will examine this important problem more in details tomorrow so that you can become more aware of how it affects today’s businesses.

 

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Some Overrated “Work From Home” Offers

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Some Overrated “Work From Home” Offers


If you’re looking for a way to make money online by working from home, you will find a great deal of perfectly legitimate and profitable business opportunities that you can take part in. The amount of time, effort and investment required for each of them will vary, but if you do your research correctly and don’t let yourself get influenced by marketing hype, there are great chances that you will find something to do. But there are a few types of “work from home” offers that, while generally not being fraudulent, are often overrated. This means they are presented with unrealistic earnings projections that often don’t live up to reality. Here are a few of them:

 

  • Paid survey offers

 

Yes, it IS possible to make SOME money from paid surveys. But unlike what some of the ads say, you probably won’t be able to get anything close to a full time income from them, at least not on a regular basis. If you sign up for some paid survey panels, you will probably get only 1 or 2 survey invitations a week, maximum. These surveys usually pay about $5. So even if you’re a member of several different panels, your earnings potential isn’t that great. While it may be an attractive option to get some beer money, doing paid surveys isn’t a “business” or even a job. Just a way to get a few extra dollars that may cover the cost of your internet connection and cell phone bill, but not much more.

 

  • Network marketing

 

There are plenty of perfectly legitimate and well run network marketing opportunities out there which have been running for decades now. But you should be aware that most of the income claims that are posted on websites touting them assume that you will be going out and recruiting more and more people every month into the program and that these people that you’ve recruited will take an active part in the program and also recruit some of their friends to join up.

 

Yes, there are people who make five figures a month from network marketing. But they’re the exception and not the norm. If you want to reach such a level, you will need to make extreme efforts to get people on board and then motivate them to actually do some work when they join the program, rather than dream about the money that they will supposedly be making. This will obviously demand extra efforts from your part.

 

The most successful people in the multi level marketing field are actually members of several different programs at the same time. But if you want something small, say for a part time income, you can join just one opportunity and produce results. But in that case, investigate the product THOROUGHLY! Make sure that it’s something solid which has long term (at least a few years) potential. You don’t want to join a fad (diet products are notorious for this) that will fizzle out in a few months, leaving you to build your business again completely from scratch.

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More About the Google Panda Update

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More About the Google Panda Update


Ever since the Google Panda Update has been launched, there has been a lot of talk about it in the online marketing world. However, many people still don’t understand what exactly the update is all about and how it can affect a website. Here is some more information about it and ways to avoid problems associated with this update from Google.

 

The most important things to understand is what Panda actually is. Essentially, it is a filter that weeds out content that doesn’t have enough substance. The filter is ran on a periodic basis. Every time that it is, all the content indexed by Google goes through the filter again. Therefore, any content that has been caught up in the filter the first time can go through if it has been improved enough. If it’s still poor, then it will remain there and suffer a penalty in the rankings.

 

Some have argued that Panda is a completely new way that Google uses to rank web pages. This actually isn’t true. There are more than 200 different factors that Google uses to rank pages in search engine results. The Panda update is just one of them.

 

The main purpose of the Panda update when it was released in February 2011 was to deal with “content farms”. These are websites that have been responsible for “polluting” search results by returning web pages that had little relevance to the keywords that were being searched for by the user. A content farm is a website that usually employs several writers (can sometimes range in the thousands), which create content such as articles, reports, blog posts, etc. that are targeted towards some popular keywords being searched. These sites profit from the traffic that they receive when users click on the ads that they publish, which are usually for products that are loosely related to what the content on the page talks about. The quality of the information on a content farm can vary. Some sites have nearly professional quality content, while on others it simply reads like a bunch of gibberish written by someone who hasn’t even mastered basic English.

 

Since then, several updates to Panda have been released, by the main purpose is still the same: keeping low quality content from ranking well in search results. Websites that were penalized because of the update have a chance to change things. To get rid of the penalty, all a webmaster needs to do is to remove the content that is of poor quality, or replace it with something that is well written and relevant to the keywords that are targeted on the site.

 

The basic principles of search engine optimization still apply. Websites that provide their users with high quality content and that target keywords which are closely related to what they have on their site should not experience too many issues with this, or any of the future updates done by Google to the way they rank search results.

 

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Understanding the Target Market for Your Info Product

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Understanding the Target Market for Your Info Product


If you’re going to be selling an info product, one of the things that you need to do to get the most sales is to understand who your target audience really is. This will help you set the price of your product at an appropriate level and also advertise, promote and market your product through the right channels. Understanding your audience means knowing who your potential buyers are going to be, as well as how much they would be willing to spend in order to find a solution to their problems or to answer the questions that they have. Here are some questions to ask yourself about your buyers:

  • How Motivated are They to Find a Solution to Their Problems?

Are your buyers people who are going to be really hungry for the information, or are they going to be people who will be merely curious about the niche? For example, if you create a beginners guide to online marketing, chances are that your buyers may not know that much about the niche and would be simply curious to see how online business works. However, if you’re selling a complete course on using social media to make money online, your buyers will already have some knowledge about the topic and have a stronger interest in it.

  • Have They Already Seen Plenty of Ads for Similar Products?

This depends on just how “unique” your product is. Is there a high chance that your potential buyers have already seen information about competing products and maybe even bought some of them? In this case, the price of your product will be a bit more important, as you will be competing for your buyers attention with other products out there.

  • Is Your Product Aimed at Newbies or People Who Already Have Experience?

Products that are at the introductory level and aimed at newcomers to a certain niche will usually do better if they’re priced at low, attractive rates such as $9.95 or $14.95. People who already have experience in a certain niche and are looking to expand their knowledge, on the other hand, are often willing to spend more money to get that information. They would be happy to pay more, as long as the product that they would be getting will genuinely give them what they’ve been looking for.

  • Do Your Buyers Spend a Lot of Time Online? What Sites do They Visit?

Knowing this will help you with your marketing and advertising. Is your target audience known for spending a lot of time on the internet each day? What kind of websites do they usually frequent? Do they visit niche related sites such as discussion forums? By knowing this, you can have a better idea as to where you can advertise your product for maximum exposure to your targeted audience. Remember that the more targeted your advertising will be, the more likely it will end up being seen by someone with an interest in what you’re going to be selling them online.

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Building Your Landing Page the Right Way

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Building Your Landing Page the Right Way


The landing page is the first thing that any visitor which clicks on your ads will see. As such, it is most important that you make a good first impression with your visitors from the very beginning. After all, if they don’t like what they see, many will simply leave right from the start. However, there are a couple of very simple things that you can do to make your landing page a successful and high converting one.

The first step would be simply to ensure that your landing page is relevant to what you are saying in your ads. So for example, if you are having a certain promotion where customers get 50% off a certain product or service that you are selling, make sure that your landing page shows this in a prominent manner. Because if a visitor clicks on your ad and then doesn’t see anything related to what they just saw on the ad they’ve clicked, they would think the promotion is finished, or feel misled and then leave the page.

Including a strong call to action is an important thing if you want your landing page to be successful and bring you the conversions that you need. At the end of the landing page, you should tell the reader what they should do and include a “click here” type of button to make them continue to the specific page on your website. So for example if you are running an online apparel store and you have a 50% off promotion on pants, put a button on your landing page that will redirect the visitor to the pants section of your website. This is a lot better than simply having one which will just continue on to the main page of your site.

A good landing page is one that is cleanly designed and that is specific to a certain promotion, or product that you would like to showcase. For this reason, you should avoid having any elements on the page that are not related to what you are promoting in your ads. While you may think that this could increase sales, in reality it will not, as it can simply lead to confusing the visitor even further if you overwhelm them with information right from the start. This is not to say that you shouldn’t try to up sell or cross sell with your site visitors. However, this should be done later on in the buying process and not simply on your landing page. If you have several different items that you are promoting, then it is better to make separate landing pages and ad groups for each of them, instead of putting everything together on one landing page.

The final piece of advice when it comes to constructing landing pages is that you should always want to test out a few designs first. Split test your landing pages to see which ones would produce the best results and bring you the most conversions.

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How to Keep Your Google Adwords Account Safe: Part 2

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How to Keep Your Google Adwords Account Safe: Part 2


Previously, we’ve seen some ways to keep your Google Adwords account from being banned. However, there are some other things that you should be aware of when using Adwords. I also have two more tips for you to avoid getting your account banned:

 

  • Don’t run banned campaigns again

 

Sometimes, instead of banning you, Google will simply disable a campaign that doesn’t play by their rules. This could appear in two different ways. Either Google will actually send you an email saying that your campaign doesn’t play by the rules and has been stopped, or they will simply “ghost” it, meaning that your ads will no longer be displaying, no matter what your bid amount is. If your campaign is stopped and you don’t know why, the best course of action is to contact Google Adwords Support. Sometimes you will get an explanation of what’s wrong with it, while some other times you will just get a generic “this is against the rules… you figure out which one” type of email. What NOT to do, would be to simply take down the campaign, get a new domain, change a few ads and keywords and start again. If you haven’t figured out what’s wrong with the campaign and Google is of no help, then try asking for some explanations on a webmaster or internet marketing forum. Many people there use Adwords and could help you. It could be something simple that you didn’t think of, such as your landing page not complying by the rules (i.e. a mobile offer that doesn’t clearly show the charges per SMS, etc) or simply a product that Google doesn’t like (i.e. many re bill offers).

 

  • Don’t create a new account if you are banned

 

If you get banned from Adwords, then chances are you are banned for life. That’s right, no more Adwords for you, ever. There are some people who think that they are sneaky and will try to sign back up again, often using the same domains, ads and of course the same name and credit card. That won’t work. Even if it does, it is usually a matter of hours before you get caught and booted again. When you are banned, you are not able to create a new account with the same name, credit card, home address and IP address again. So trying to be sneaky will simply lead you nowhere fast.

 

But is it possible to use Google Adwords again after you got banned? Oh, come on, you may be saying, it’s not like I was selling crack on my website or something. Well there are a few ways to get back on board with Adwords, however I want to warn you that it is not as easy as you could think it is. Tomorrow we will be taking a closer look at some ways to use Google Adwords again if your account was perma banned.

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Can “Cheap” Traffic Be Effective For CPA Offers?

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Can “Cheap” Traffic Be Effective For CPA Offers?


When looking for a way to advertise some CPA offers online, you may have come across providers which offer cheap traffic coming from popup, popunder and intersitial (your page is displayed while another page is loading) ads. By browsing the internet, you may have seen these ads yourself. They are especially popular on sites which offer downloads, flash games, video sharing or picture uploading. As an internet marketer, the main question that might come to your mind is: does the traffic coming from these ads have the potential to earn me money?

The short answer is yes. However, you need to be aware of a few things before you run a campaign with traffic coming from these ad sources. Here are a few things that you need to consider:

The offer type that you should promote:

People who will be viewing these ads will NOT usually be in buying mode. That is, they will not be shopping for a product to buy. This is due to the fact that most of these ads are served on sites which primarily provide entertainment and distractions to the viewers. Therefore, promoting any offer which requires the buyer to use their credit card (even for a completely free trial) or to buy anything will usually give you poor results. So poor, that you have better odds of winning $50 in a scratch-off ticket than getting a conversion.

They work best with CPA offers that require very little action from the viewer. Email submit offers are pretty much the best thing to use them with. Even though they pay quite little (between $1 and $1.50 per lead usually), the traffic is very inexpensive and this makes it possible to turn a profit if you do it the right way.

Catching the users attention:

If you link directly to the offer, you will get poor results. The user will probably just get annoyed and ignore your ad or just close it. Therefore, you need to build a simple landing page that includes elements designed to get their attention to your ad and make them take the necessary action, which is clicking through to the offer and entering their email address.

There are various ways to do this. The first one would be to include a simple Javascript code that will make a dialog box appear (similar to a Windows error message). The dialog box can say “You have been selected to get [whatever your CPA offer is giving] for FREE! Only your email address is required to claim your gift!” Another tactic that you can try using is making use of an audio recording that tells the user they have been selected to receive a prize and they should enter their email address on the next page to claim it.

Don’t be afraid to experiment and try various things to get conversions. Remember, the traffic is quite cheap (you can get 1000 US visitors for less than $2 on some sites) so even if 1 out of every 200 people that see your ad actually do the email submit, you will still come out ahead.

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Monetize Your Site With Adsense

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Monetize Your Site With Adsense


If you have been in the internet marketing scene for more than 5 minutes, chances are that you have heard of Google Adsense. The way this program works is that you let Google serve ads on your site that are related to its content and get paid a certain amount whenever someone clicks on the ad and is redirected to the advertisers website. The amount will vary depending on what topic your site is about, as certain keywords fetch a higher amount than others.

While it is true that there are some webmasters who have become very successful with the Adsense program, some even becoming millionaires, most webmasters struggle to make just a few pennies a day with it and wonder what is wrong. In many cases it is not a lack of traffic to your site that is the problem, but rather the niche that your site is about.

As the prices of Adsense clicks will vary depending on which niche you target, in order to make the most money possible you will need to target niches that are high paying. These are the markets where advertisers are willing to pay more money per click. Naturally, you will need to find out what these niches are before you build a website related to them.

Anything that deals with finances, such as student loans, credit cards, refinancing and debt consolidation tends to fetch a lot of money per click. There are many other topics as well, such as health, diets and weight loss that pay quite well too.

Now the question is, how do you research your niches in order to find one that is truly high paying? There are many free tools that let you analyze pay per click keywords available online. One of the most popular ones is called SpyFu. It will give you an approximate amount of how much advertisers are currently paying for each click for certain keywords. Note that this is not the same amount that you will be getting per click in your Adsense account. Google splits the profit with you, but the exact amount that they keep and the price that they pay you as a publisher for each click will vary and are not published on their site. That being said, you can expect to receive slightly below 50% of the click price. In addition to SpyFu, you can use Google’s own Adwords Keyword tool in order to see how much advertisers will pay per click on average for a certain specific keyword.

While it may take you some time to build some sites around profitable niches and add good content that will attract visitors, the results will be well worth it, as your revenue will begin to increase much faster than with many of the low-paying keywords. Remember that your site will need unique and useful content and not just random spam in order for you to make the most profit out of the Google Adsense program.

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Are You Ready For Your Own Home Based Business?

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Are You Ready For Your Own Home Based Business?


Many would like to believe that setting up a home based business is easy and requires little preparation on your part. In reality, this is not entirely true. There are a few things that you first need to get in order before you start any type of online or home based business, and also some facts about the industry that you need to be aware of.

Set up your work space the right way.

First, you need to prepare the space where you would be working. If you live alone in a 1 bedroom apartment, this wont take much from you. But if you have kids, a dog and a host of other distractions, you need set up a dedicated workspace where you can work without being distracted. Remember that distractions while working will cause lost productivity.

Plan your schedule accordingly.

While ads for online business products will often tell you things like “work anytime you want, anywhere you want”, you still need to be well organized. Plan ahead and determine during which hours of the day you will be working, and what you will be working on during that time. Not having a schedule will often result in running out of time to do the work that you have to do during the day, and then having to play catch-up tomorrow.

Know that you will be responsible for all of your decisions.

If you own a home based business an work for yourself, you have the advantage of making your own decisions at all times and not having a boss breathe down your neck. While, of course, this is a positive thing, it also means that you have a lot more responsibility. You can’t blame coworkers, team members or superiors in case something goes wrong, because you don’t have any. This is why you always need to be aware of the consequences that your decisions will have on your business, both immediately and further down the road.

Make sure that you are financially prepared.

While certain types of online businesses can be started with little or no money, in most cases you would need to invest a bit in things such as web hosting, domain names, advertisements, etc. Furthermore, the amount of money that you make could vary from month to month depending on how well you are doing. Unlike a “regular” job, there is no guarantee that you would make a specific amount of income every month. You could also end up making no money whatsoever during certain periods. You should prepare yourself for these circumstances and always have a backup plan should something go wrong with your current business model. For example, if you are reselling goods on eBay, your main supplier could go out of business and leave you nothing to sell. If you had maintained adequate inventory in stock at all times, or several backup suppliers for your merchandise, this wouldn’t affect you as much.

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Make Money Without A Product Of Your Own

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Make Money Without A Product Of Your Own


If you have a product of your own to sell, then you’re not going to have a lot of trouble making money online. Just set up a website to sell your product on, and then work to promote it. Of course it’s a little more complicated than that, but the concept is simple enough – promote and sell your product. If you don’t have a product of your own, you can still make money online. There are a few effective methods for making money on the internet that don’t require you to create a product of your own.

Affiliate Marketing

Affiliate marketing is the process of selling products for various advertisers. One of the easiest methods is to sell ebooks and other digital products available on Click Bank. Just create a page that pushes the product, and do a little advertising of your own either through an ad network, or by using social media sites, and you’ll be on your way to affiliate marketing success.

Blogging

Set up a blog that covers a particular niche. Put ads for a variety of products related to that niche on that blog, and as your traffic grows, so too will your advertising revenue. Update your blog frequently. At the very least, update it several times a week, though, ideally, you should update it daily. It’s going to take some time to make your blog profitable, but if you stick with it, you’ll get there eventually.

PLR Products

Private Label Rights, or PLR products are digital products, usually ebooks, that you can buy, edit, and sell. You don’t have to do the full work of writing an ebook from scratch, but you can earn money as though you had. It’s important to take the time to edit the PLR products you buy – you don’t want them to appear too similar to someone else’s product. With a little bit of money, and a little bit of work, you can start selling a modified PLR product in no time.

If you have a product to sell, you’re going to have very little trouble making money online. If not, you can keep these things in mind to help you get your online business off the ground. Affiliate marketing, blogging, and PLR products can all help you to get your business up and running without having a single product of your own.

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Five Steps To Starting Your Online Business

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Five Steps To Starting Your Online Business


So, you’re thinking about starting an online business, but you’re not sure about what steps to take to get it off the ground. While there is no “one size fits all” method for reaching success, there are a few basic steps you should take when you’re starting out. It’s important to start with a strong foundation for your online business, and these steps will help you do just that.

Define The Purpose

Your online business should be based on a goal, or a series of goals. Those goals will dictate the other steps in your business strategy, so it’s important to establish them before doing anything else. For example, if your business is geared at selling a product, your strategy will be different than if it’s geared at getting subscribers, or making ad revenue.

Define Your Target Audience

It’s important to know who you’ll be gearing your online business toward. Different audiences require different marketing approaches, Take the time do do some research on who is interested in your niche. Is your audience mostly male, or female? What age group do they fall into? What level of income do they have? What other interests do they have? All of this information can help you to create a more effective marketing strategy for your new business.

Look At The Competition

Your target audience probably has certain expectations from a site like yours based on what other sites are already doing. Take the time to look at your competition, and see what they’re doing. You should be offering all of the basic features they are, along with any additional features that you feel you can provide to your customers.

Marketing Strategy

Now that you know a lot about your audience, and what they expect, it’s time to form a marketing strategy. There are a lot of different ways to go about marketing your product, including ads, social media, and article marketing, but you’re going to have to pick the strategies that work best for you. There’s no guarantee that every strategy will work for every online business, so pick and choose your methods carefully based on what you know about your audience.

Learn And Earn

Online business requires you to learn as you go. Test different marketing strategies against one another, and see what works best for you. Keep looking for new methods to reach your target audience, and keep looking for ways to lower your costs. As technology changes, so too does online business.

Keep these five steps in mind as you start out, and you’ll be off to a good start with online business.

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The Essential Components Of A Strong Blog

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The Essential Components Of A Strong Blog


No matter what your niche, it can be tough to launch a blog, and have it become popular. If you’re thinking of launching a new blog, there are a few essential elements you should include in it.

Domain Name

A strong domain name can help your blog in a few ways. If the domain name is short, and easy to remember, it will be much easier for your readers to browse directly to your site. It’s also a good idea to try and include keywords relevant to your niche in your domain name. If your domain name includes strong keywords, your site will show up higher in search results for those keywords.

Theme

It’s important that your site’s appearance reflect it’s purpose. Pick colors and imagery that directly reflect the subject matter of your site, and be sure to stick with that theme throughout the entire site, as well as in any videos you produce.

RSS And Social Media

It’s important to make it as easy as possible for your users to find, and share your content. You should include an RSS button on your site in a prominent place. Each blog post should also include links to automatically share the post on various social media sites, like Facebook, Digg, Twitter, and Reddit.

Affiliate Programs

Chances are, you’re hoping to be compensated for your time in some way when you launch a new blog. Sign up for some affiliate programs, and try to include affiliate links and other ads in each blog post. As you get more and more traffic to your site, you’ll also start to see more and more ad revenue.

Quality Content

If you want your new blog to succeed, you have to give your readers a reason to keep coming back. In other words, you have to provide high quality content for their enjoyment. You can choose to either entertain or inform your readers. If you’re going to entertain them, think about what your audience might find humorous or interesting, and try to craft a post around that. If you’re going to inform them, think about what problems your readers might have, or what questions they might be asking. Try to solve their problems, and answer their questions, and you’ll have some high quality content on your site in no time.

If you put these essential elements together to create your blog, you’ll be on your way to blogging success very quickly. If your users can find and share your high quality content easily, you won’t have any trouble building up; your traffic.

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