Yesterday, we’ve seen that it’s important to take steps in order to improve the quality of your e-commerce site if you want to get more customers to purchase your products, in addition to encouraging your existing clients to come back.
According to many online shoppers, the accessibility and ease of use of a website are some of the elements to which they pay close attention to when shopping online. One of the main reasons that website visitors left an e-commerce site without buying anything isn’t because they didn’t like the products or their prices, but rather because the website in question made it difficult for them to have a good online shopping experience.
Improving your website’s look and navigation is not that difficult to do. First, you must consider how your website is organized. Your products should be neatly organized according to the category, as well as other attributes if they apply, such as brands, etc. You can also make navigating your product catalog easier by letting people sort the items in terms of price, from the lowest to the highest and highest to lowest. Many e-commerce plugins and shopping platforms support a search feature, which you should integrate in your site. This would make it easier for a visitor that knows exactly what product that they’re looking for.
The presentation of the text on your site should be easy to read. So for example, if you use a black background, using a “greyish” text color will make it hard to read. Make sure that the text is also of a large enough size to be easily legible.
Depending on what you’re selling, including detailed and high resolution photos of the items may be a good idea. Of course, this will largely depend on the type of items that you carry. Having a dozen photos from every angle of the item wouldn’t be too important if you’re selling boxes of vitamins or printer ink cartridges, but for a website that sells clothing, it would be recommended as the customer would want to closely examine the item that they’re going to buy since they don’t have the chance to examine it first.
Combine the photos of your item with a detailed description, which will of course depend on the category of items that you carry. By providing all the necessary information about your items to your buyers, you will reduce possible returns and dissatisfaction coming from buyers who weren’t given enough information to see if an item was suitable for their needs.
Also, making your site accessible on mobile devices, such as smart phones and tablets is a tip that is given by many online marketing experts and has been said many times, but is always worth repeating. The amount of purchases made by users of mobile computing devices is growing. If your site doesn’t display correctly, the visitor will simply go find another one that does. There are many free tools available which can help you test the compatibility of your website with common mobile platforms or create an alternate mobile version of your main site, which carries the same products, but is optimized to be displayed on a mobile platform instead.