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Common Mistakes in Affiliate Marketing

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Common Mistakes in Affiliate Marketing


If you’re new to affiliate marketing, you should know that there are some mistakes made by many newcomers to this industry that you should avoid if you want to build a business that is profitable both in the short term and in the long term. Here are some of the most common mistakes done by newcomers to affiliate marketing and how you can easily avoid them:

Joining Every Affiliate Program Under the Sun

The experts always talk about how building multiple streams of income is important for success in affiliate marketing and with business in general. They show you how they’re part of dozens of affiliate programs and make money from them. But should you do the same? Not right from the start. Exploring various earning opportunities is definitely great, but when you’re just starting out, you should rather focus on a few programs and not overload yourself. This will make it far more complicated to find the right offers to promote, as you will have way too many to choose from. You will also get plenty of promotional emails from affiliate networks and managers urging you to run their campaigns, but you simply won’t be able to handle all of this at the same time when building your business.

Not Testing the Links and Merchant’s Page

If you make a mistake when copying the affiliate link over to your landing pages, this could be quite costly, as it will probably mean that any sales that you make won’t be tracked and so you won’t get paid for them. You should test your links to ensure that they work correctly. Also, you should check whether the clicks you make register correctly in your affiliate account, though bear in mind that there could be a delay between 15 minutes and a few hours before they appear. You should also see that the merchant’s site is loading correctly and not experiencing any technical problems at the moment. Obviously, sending traffic to a site that doesn’t work is pretty pointless as you will be left wondering why you haven’t made any money from your visitors.

Not Tracking Properly

Chances are, you will be promoting your affiliate offers through different channels. If you want to increase your chances of success, then you need to set up a tracking solution that will allow you to know how many clicks and sales came from which of your websites or advertising channels. This will be very helpful when you want to optimize your campaigns, as you will know which methods that you’ve used in promoting the offers worked and which ones didn’t really do anything. Many affiliate programs will allow you to generate different link codes for the same offer, allowing you to track your clicks more easily. There are also simple scripts that you can integrate into the back end of your website that will let you know exactly where your conversions came from, such as the keywords used, which ad was clicked by the buyer, etc. Any serious affiliate marketer maintains detailed statistics and has a good tracking solution set up.

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Good Customer Service is Important for E-Commerce Websites

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Good Customer Service is Important for E-Commerce Websites


Previously, we’ve seen an example of how you can improve your online shopping site by ensuring that your site is fully functional and easy for your customers to navigate. There is however another thing that is important when running an online shopping site: providing good service and support to your customers, both before and after they make a purchase.

 

The service level provided by an online business could also determine whether a visitor will turn into a buyer and whether someone who has already bought an item from your website will come back to buy from it again. Here are some ways to make sure that you provide the best possible service to the visitors on your site:

 

Pay attention to their comments.

 

If you have a social media page, pay attention to what the people on your wall are posting. Also, take into consideration any comments that they send to you by email. This could give you some good opportunities to improve your site and business, such as by getting a product that many customers would be willing to buy, or improving an element of your site.

 

Respond to emails promptly

 

Try to respond to emails from your customers within a few hours if possible. The faster you answer one of your customers, the more likely it is that they would be satisfied with your business.

 

Provide different ways to contact you and make it easy for your visitors to do so

 

Your visitors shouldn’t have to spend 15 minutes combing through your site to find a way to get in touch with you if they need to have a question answered. For this reason, you need to ensure that your contact information is featured prominently on your website. There are many different methods that you can use to provide support.

 

The most simple one is email. Simply provide an e-mail address on your website where your visitors can contact you. If you run a relatively small operation, this could be sufficient for you to provide support. You could also integrate a form on your website that your customers could fill out with their inquiries.

 

A live chat option is also possible to set up easily and there are even free scripts available that are provided by web hosting companies which could allow you to do so. One of the other ways that you can provide customer service is by phone. It is possible to get a toll free number that you can redirect to another phone. No matter what methods you use, simply make sure that you remain accessible to your customers.

 

After you’ve sold a product, it’s always a good idea to send a follow up message with a survey asking for feedback about your products and your business. This is another way to show to your customers that you care about their opinions and are available to solve any problems that they might have.

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