Tips On Improving Your Site’s Content For SEO

Tips On Improving Your Site’s Content For SEO

When talking about SEO, we often here the words: content is king. This leaves many webmasters thinking about how they can improve the quality of the content that they have on their site so they can rank better in search results. Now that Google has released several updates which reward sites that have good content and penalize the bad ones, this has become even more important for webmasters. Here are some easy tips that will help you improve the content of your site, giving your visitors a better and more rewarding user experience, plus helping you rank better for your chosen keywords. Remember that while on page factors aren’t the only thing that will determine just how well a website will rank, they still remain an important piece of the puzzle. With the recent search engine updates focusing on quality, they are something that you simply cannot afford to ignore if you want your online business to succeed.

Adhere to SEO Writing Best Practices

There are dozens of guides and articles which explain what SEO writing is and give detailed explanations on some of the good practices that webmasters can adopt. In summary, this would mean using your keyword within the title of your pages or posts when possible. Use your keyword near the beginning, in the headings and in the end of your page. Your keyword should also be included a few times in the body of the article as well. But one important thing here is that you shouldn’t over do it. Keyword stuffing is one of the fastest ways to get a site penalized right now. If you feel that you’re repeating a certain word or phrase all too often, then this would be a good time to look up some related keywords that you can use instead, to keep your site from being penalized. Not all keyword stuffing is intentional, so this is why you need to pay attention to it when you create content for your site.

Make Your Site Easy to Navigate

A well organized website will make your users much happier. It will make search engines happier as well. For this reason, you should organize the posts on your website in different categories. That way, users can more easily navigate within your site to find some of your other posts. If you’re referencing something that is being discussed in greater detail in another area of your site, linking to it internally is also a good idea. With recent updates, search engines have gotten a lot better at determining which website would provide the user with a good browsing experience and which one would simply be a mess filled with broken links and pages that are difficult to find.

There are plenty of other things that you can do to improve your site’s content when it comes to SEO writing. Tomorrow we will discuss some more tactics that you can adopt. These are all things designed to give your site a boost in search engine rankings and above all, keep it from being pushed down.

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How the Google Penguin Update Can Affect Your SEO

How the Google Penguin Update Can Affect Your SEO

The Google Penguin update, if you haven’t heard of it, has been released 3 months ago. The main purpose behind the update doesn’t really deviate that much from the goals that previous Google updates had: to reward websites which have good content and provide an overall good experience for their users, while penalizing sites which rely on black hat tactics such as link spamming or keyword stuffing.

When you talk about SEO, then the keywords will obviously be something very important. Previously, giving a lot of consideration to keyword density, as well as the placement of keywords within a page were seen as very important things for any webmaster or online business owners. But this part of the SEO game has changed a bit, as Google is trying to eliminate the “spammy” site from its rankings. Placing your keywords in the title of your content, as well as close to the beginning, is still a good practice. However, webmasters now need to focus more on diversifying their keywords. This means using related words and phrases when possible, rather than just reusing the same words over and over again. Using related keywords will also make the text flow better and look easier to read to a human, which is something that Google wants.

Of course, it is not only on site factors that have changed since the Penguin updated rolled out in April of 2012. Google is now trying to better determine the overall quality of a website by analyzing the link profile. This simply means how many links a website has, where the links are coming from, how much the links have grown recently and what anchor text is being used on these links. It is believed that the anchor text is going to get a lot more attention with Penguin. This is to deter would be comment and link spammers from posting a site link with the same anchor text hundreds, or thousands of times all over the web with the hopes that this will improve the site’s rankings, as it is getting more backlinks.

Of course, this doesn’t mean you shouldn’t work on creating backlinks anymore, but there might be a few changes that you may want to do from now on. The main thing to focus on is diversifying your anchor texts. Don’t simply use one keyword for all of your incoming site links. This is one of the fastest ways that you can get your site penalized under the new update. Rather, try to vary that text as much as you can. If you leave comments on forums or blogs, make sure that your comment is not only relevant to your website, but also to the site where you’re posting it on. Generic comments, such as “nice site” or “I agree” may have worked a few months ago, but Google is increasingly cracking down on them, as they simply pollute the comment sections of many blogs by offering nothing that is of value to the discussion.

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Increasing Visitor Engagement For Better SEO: Part 2

Increasing Visitor Engagement For Better SEO: Part 2

Creating good engagement with your visitors is important for various reasons. First, it helps you build a connection with the people who visit your website, giving you a better chance of converting visitors into sales. Also, with the updates to the way Google ranks websites, pages which feature ways for visitors to interact with the site may receive a better position in search results. Yesterday, we’ve seen some ways to accomplish that. Here are some more methods that webmasters and marketers can use to better connect with their audience:

  • Include social bookmarking buttons and RSS feeds

Social networking sites like Facebook are one way that your visitors can subscribe to your website and receive its updates. But that’s not the only way. There is also RSS feeds and social bookmarking services like Digg. Including the relevant buttons on your site can be helpful.

  • Have a “contact us” form on your site

Sure, your visitors can call you or send you an email at the address listed on your site. But why not make it easier for them? By including a contact form on your website, you make it more likely that someone who has a question about one of your products will get in touch with you, as this requires less effort from the user.

  • Put a live chat button

Being available, at least during business hours, to answer your visitors questions can go a long way as far as getting conversions goes. If someone isn’t too sure how one of your products works or whether it will be suitable for them, a live chat button will allow them to get a fast answer. It also shows that your site is good not only at selling things, but at providing customer service as well.

  • Include an e-mail capture box

This lets people subscribe to receive updates about your website and business by email. Remember that email is still a powerful marketing tool and an excellent way of communicating with your potential and current buyers.

  • Have a discussion forum on your website

This may not work for all sites, but it can sometimes be a good way of getting to know your site visitors and to provide them with helpful information. It will also help fill your site with free user generated content that can be quite helpful as far as SEO is concerned.

These are just a few ways that you can use to create more engagement from your website visitors. Of course, these are just examples in general and not all of these ideas may suit your business. The main idea is that your site should be easy for your visitors to get around on and they should also have easy ways to subscribe to your updates and get in touch with you. Remember that visitor engagement is just one piece of the overall SEO puzzle. You will still need to work on other elements, such as on site and off site factors that make your website rank better.

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Increasing Visitor Engagement For Better SEO

Increasing Visitor Engagement For Better SEO

Yesterday, we’ve seen that SEO is not dead yet and it will remain very much alive for a long time. There are, however, a few changes made by how Google evaluates the quality and relevance of websites when deciding which sites get to rank best for their keywords. One of the things that are the most talked about on SEO blogs (the normal ones, not those who claim SEO is dead and who try to sell you some traffic generation “tool”) is the importance that Google is giving to user engagement with a website.

User engagement is simply a way to say that website visitors are interacting with the website’s content. Sites which allow more opportunities for interaction are not only better seen by Google, but they are also more liked and respected by visitors themselves, thus giving you more opportunities for sales, whether you’re an affiliate or you got your own products that you’re selling.

Here are some tips to create better engagement:

  • Let users review or rate your products

This can mean letting them leave actual comments about a certain product, or simply give ratings, such as a number of stars or a grade from 1 to 10, either for the product in general or for certain attributes unique to the product (quality, price, functionality, etc.) Allowing reviews is a good way to earn trust from your users, as a site that deliberately sells junk or is scamming buyers will not want to let users say what they think publicly as they would get rapidly flooded with complaints and bad comments.

  • Allow commenting on blog posts and articles

Blog / article comments are a way to exchange with your readers. Some of them may simply say that they liked what you wrote, while others may have a question or reaction that you may want to respond to. More participation from your users, and a better chance at a good ranking on Google. Of course, there is the issue of spam or potential trolling/flaming/general idiocy in comments. But a good automatic spam detection tool and checking the responses each day to remove anything that is not a productive comment can go a long way. After all, unless you manage a huge site with tens of thousands of daily visitors, you are unlikely to get more than a dozen or so user comments a day, which makes it easy to keep tabs on things.

  • Include social networking features

Social networking buttons, for the major social networks such as Twitter, Facebook, Google +, etc. is now becoming a must. Yes, don’t forget Google +. While there is still some debate going on about whether creating a Google + account will truly bring noticeable changes as far as SEO is concerned, general consensus is that it helps slightly and in any case will not hurt you. So include sharing buttons on your content pages, as well as general buttons that lead to your business social media profiles, allowing your visitors to subscribe to your updates through their chosen social network.

There are a few other ways to increase engagement which we will see tomorrow.

 

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Why SEO Still Isn’t Going Anywhere For a While

Why SEO Still Isn’t Going Anywhere For a While

It happens time and time again. Google makes an update to the way their ranking algorithm works. Business owners, webmasters and marketers are affected and some pages go down in the SERPs. Panic sets in some online marketing blogs and website articles. Titles such as “SEO is Dead” or “Google is Penalizing E-Commerce Sites” start appearing. This gives the impression that SEO is now a thing of the past and that Google has some magic and arbitrary way to rank websites which nobody can do anything about.

This has happened again recently when Google launched their Panda update and its revisions. But despite what you read on these blogs, SEO is not dead and is unlikely to die out anytime soon. Webmasters can still use various on site or off site optimization techniques with the hopes of getting their pages to rank better in search results. Except that there is one major change: Google is seeking to reward quality web pages that provide users the content that they’re looking for. The focus is now on short term growth. Not on who can cram the most keywords on a page or build a million backlinks in a day.

Ok, now that you know SEO still works. What has changed? Some of the methods and best practices used in the SEO world will need to be adjusted slightly.

The major part about the updates is the on site content. If you have a website that contains “articles” which are just stuffed with keywords and are otherwise completely nonsensical, get rid of them. They will only get you penalized. Strive to have information that is useful, legible and highly relevant to what your website is all about. Include a mix of informational content about your niche and sales materials which promote your products. This will not only lead to better user satisfaction (and more conversions), plus likely to get you better rankings, or at least keep you from getting penalized.

The quality of your website is also another factor that is apparently used by Google to determine how a page ranks. Now we don’t know which metrics Google measures exactly, but these can be guessed relatively easily: page load time, easy navigation, as well as the presence of a site map that allows users to find a specific page on your website with ease.

Then, there is something new: user engagement. What does this mean, exactly? Again, the exact metrics used by Google are unknown, but there are a few theories. User engagement means that website visitors interact with a website rather than just read the content on it. This could include social opportunities such as social media buttons, plus allowing user comments on your articles. Many webmasters have noticed that website which give users more opportunities for interaction tend to do much better in SERPs. But how do you accomplish this? There are a few ways that you can use. While they may not be guaranteed to propel you to 1st place on Google, they may help you rank better. We will take a look at these tomorrow.

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Why SEO Isn’t Going Away Any Time Soon

Why SEO Isn’t Going Away Any Time Soon

With changes to search engine algorithms, as well as a myriad of other changes in the way that search engines such as Google rank websites, some are arguing that SEO is “dead” for internet marketers. Is there any sort of truth behind these claims?

 

If you examine most of the articles, press releases and blog posts that claim that SEO is going away, you will quickly find what the author’s intentions are. Usually, they want to create an “alarmist” title to draw the user’s attention, then make some vague arguments as to why SEO won’t work for you and of course, you usually end up with an advertisement for some kind of product, system, guide, etc. which will supposedly magically bring you traffic to your site without doing any search engine optimization work on it.

 

One of the main reasons why SEO isn’t going anywhere is that it’s an industry that is too profitable. Search volumes are higher than ever. There are now hundreds of thousands of service providers which work in the search engine optimization industry. This includes “general” online marketing firms, to more specialize businesses that help certain types of websites rank well in search results. Not to mention the millions of freelancers that also help with SEO (often unknowingly), such as article writers, web page designers, etc. Companies are willing to spend money to rank well on search engines and there’s millions of dollars spent on that each and every year.

 

Those who complain about SEO are often those who did something wrong and got their websites penalized after yet another Google update. But you rarely hear webmasters with years of success and a constant stream of traffic complaining about it. Updates made by search engines to the way they rank their search results have nothing to do with them wanting to “penalize” some affiliate marketer who made $35 last month pushing some dubious weight loss product. Rather, it’s all about the user.

 

Nobody wants to search for specific information, only to be presented with search results that are little more than thinly veiled advertisements for commercial products. Nobody wants to look through blog comments to see what other users have had to say about an interesting article they’ve read only to see a hundred comments saying “Nice site!” and stuffed with a link to some scammy get rich quick scheme. The changes that search engines make encourage webmasters, marketers, product sellers, etc. to make the web a better place. They can still sell their products and promote their offers in places where it’s appropriate. They can still run any type of website that they want, but if they want visitors, they need to have a site that runs well and provides their users with something that will actually be useful for them.

 

SEO is here to stay. The methods used for it, however, will evolve and adapt themselves. Those who are truly skilled in internet marketing will see this as a normal part of the game, as a challenge to take, rather than a threat to their bottom line.

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Debunking Common Myths About Google Panda: Part 2

Debunking Common Myths About Google Panda: Part 2

With all the myths floating around on the internet about the Google Panda update, it’s time that we made some sense about what that update really means and how webmasters can adjust to it. Here are some more myths about the update that we can debunk:

 

  • Large Sites that Consistently Ranked Well Will Not be Affected

 

There are some major players in the web content field that were hit by the Panda update. About.com, a site that provides information on various topics thanks to guides and FAQ’s submitted by its users has stated that it saw a “moderate” impact on its traffic due to Panda.

 

Associated Content, a site where different writers can submit articles and that was owned by Yahoo! Has also been affected. This has resulted in Yahoo! Retiring the site, opting instead to keep some of its best content and to move it over to a new site called Yahoo Voices.

 

Therefore, no matter how big or popular a site is, it can be affected by Panda.

 

  • Sites That Were Penalized Will Still Keep the Penalty After Improving Their Content

 

Web pages that are in Google’s index are run through the filter on an occasional basis. Pages that were improved will have a chance to get back on track. The important thing to know is that you should seek to make improvements to your entire site to ensure that it has quality content and not just a few pages. It may take a while for your site to recover from its penalty, however Panda is not designed to permanently ban a site from the search index.

 

  • Only the Pages With Poor Content Will be Penalized

 

Unfortunately, Panda will apply a penalty that will be valid for the entire site if there are enough pages that are classified as poor quality. It is possible that some pages on a website that have been penalized will keep their good ranking if they are of very high quality, however. But this is not something that will happen in all cases. Therefore, webmasters need to be sure that all of the pages on their site have high quality content, or risk getting penalized.

 

  • Only Websites That Have Articles on Them Will be Penalized

 

Again, all web pages will go through Panda, so it doesn’t matter what type of content you have on your site. It will still be subjected to the rules of the filter. Even if your website only has pages which have one or two hundred words on them and can’t really be classified as “articles”, your site could face a penalty if these pages are ranked as poor quality. No matter what you have on your website, you should follow the basic SEO recommendations, such as making sure that good spelling and grammar is used on all pages, not overusing keywords, not inserting irrelevant keywords into pages they don’t belong, etc.

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Debunking Common Myths About Google Panda

Debunking Common Myths About Google Panda

Ever since Google rolled out their “Panda” Update in February 2011, there have been many myths that have circulated all over the web about it. Here are some of the more common ones and answers to them:

 

  • Google Wants to Get Rid of Affiliate Marketing as We Know It

 

The Panda update has nothing to do with affiliate marketing, CPA offers, etc. It can affect any website, whether it is selling its own products, promoting affiliate offers, or even not selling anything at all and not containing any ads. Those who do affiliate marketing or promote cost per action offers properly (using different traffic sources, ensuring the quality of landing pages and web content, etc) should not suffer too much from it. It’s designed to stop marketers who use Black Hat SEO techniques, such as publishing content designed to attract those who search for certain terms and then trying to get them to buy a product.

 

  • The Panda Update Only Affects Content Repositories

 

Every website on Google’s index will go through the Panda filter, no matter what kind of site it is. Whether you have just a few pages that were written by yourself, or you run a site where hundreds of different authors submit content, your site will be filtered through it just the same. While some of the websites that were the most affected by the Panda update were indeed content repositories, the reason behind this is that they had a higher chance of having poor quality content on their sites to begin with, as they have submissions from many different authors.

 

  • Panda Only Targets Queries done in US English

 

This was true at the beginning, but it’s just not the case anymore. Content in all languages, except Chinese, Japanese and Korean will be affected by Panda. Therefore, if the content on your site is written in a language other than English, this will not let you “escape” the new filter created by Google. While it is not known as of now if the same criteria is used to filter sites in all languages, according to some online marketing news, it seems that sites published in other languages can indeed be penalized if they have too much content that is irrelevant, poorly written, or repetitive.

 

  • If a Page has Gone Through the Filter the First Time, Everything is OK

 

Google has made several adjustments and tweaks to Panda which have the goal of making it more effective for its intended purpose. Google is expected to continue rolling out updates to it. Therefore, attempting to “outsmart” Google by using black or gray hat SEO techniques is unlikely to work well in the long term. The only way forward if you want your site to rank well on a consistent basis is to provide your users with quality content at all times.

 

There are a few other myths about Panda that are circulating. Tomorrow we will take a look at some more.

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More About the Google Panda Update

More About the Google Panda Update

Ever since the Google Panda Update has been launched, there has been a lot of talk about it in the online marketing world. However, many people still don’t understand what exactly the update is all about and how it can affect a website. Here is some more information about it and ways to avoid problems associated with this update from Google.

 

The most important things to understand is what Panda actually is. Essentially, it is a filter that weeds out content that doesn’t have enough substance. The filter is ran on a periodic basis. Every time that it is, all the content indexed by Google goes through the filter again. Therefore, any content that has been caught up in the filter the first time can go through if it has been improved enough. If it’s still poor, then it will remain there and suffer a penalty in the rankings.

 

Some have argued that Panda is a completely new way that Google uses to rank web pages. This actually isn’t true. There are more than 200 different factors that Google uses to rank pages in search engine results. The Panda update is just one of them.

 

The main purpose of the Panda update when it was released in February 2011 was to deal with “content farms”. These are websites that have been responsible for “polluting” search results by returning web pages that had little relevance to the keywords that were being searched for by the user. A content farm is a website that usually employs several writers (can sometimes range in the thousands), which create content such as articles, reports, blog posts, etc. that are targeted towards some popular keywords being searched. These sites profit from the traffic that they receive when users click on the ads that they publish, which are usually for products that are loosely related to what the content on the page talks about. The quality of the information on a content farm can vary. Some sites have nearly professional quality content, while on others it simply reads like a bunch of gibberish written by someone who hasn’t even mastered basic English.

 

Since then, several updates to Panda have been released, by the main purpose is still the same: keeping low quality content from ranking well in search results. Websites that were penalized because of the update have a chance to change things. To get rid of the penalty, all a webmaster needs to do is to remove the content that is of poor quality, or replace it with something that is well written and relevant to the keywords that are targeted on the site.

 

The basic principles of search engine optimization still apply. Websites that provide their users with high quality content and that target keywords which are closely related to what they have on their site should not experience too many issues with this, or any of the future updates done by Google to the way they rank search results.

 

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Bing Rolls Out a Few Small Changes Too

Bing Rolls Out a Few Small Changes Too

The world of internet marketing is one that is always changing and sometimes very rapidly. Some items that have made the headlines recently are the changes brought to Google’s search algorithm, which we have talked about previously. However, Google is not the only search engine making changes to the way their service works. Even though the Big G is currently the undisputed leader when it comes to web search, marketers and webmasters need to know that Bing is also in the search engine game. Even though they don’t get as many searches as Google, it is still important for website owners to know what’s changing with them.

The changes that have been made by Bing recently have been posted on their blog as well as being presented on various online marketing related news websites. The main element that has changed is the layout of the search results pages. For any search engine, presented search results in a good way to users is crucial if they want to maintain their user satisfaction. What Bing did is made the search results page a lot more simple. Results from videos, photos and maps will still be present, however they have moved to add more white space to the page. Social results will still appear, however they are now in one designated spot on the page.

Related searches to the keywords entered by the user have been moved from the top left to the bottom right portion. Furthermore, the other search types (maps, local, image, etc) have been put on top of the page where they can be browsed in a tab format as opposed to being simply links located on the left side of the page like before.

With results to the search algorithm, Bing has stated that they have made some minor improvements to it, with the goal of returning more relevant content to users. However, according to many sources, the changes aren’t as significant as the rollout of the Panda update was for Google.

No matter what the search engine is, those involved in online marketing will need to know that the changes made to search algorithms by search engines aren’t factors that they can control. Of course, details of what has really changed in these updates remain a trade secret, but some information will undoubtedly be figured out by SEO experts.

But for a website to be successful, its search strategy needs to be a lot more than just keeping up with changes in the search engine world and making modifications to try and game the system. Search engines, whether Google, Bing or all others, are always looking to deliver the highest quality and most relevant content to their users. Keeping your website content at an optimal quality level should be what comes first. Then, you can get into the specifics of what could make your search engine ranking better by making some small modifications to the way your website is structured or the content presented to the user.

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How You Can Keep Going Even When Google Changes

How You Can Keep Going Even When Google Changes

As we’ve seen before, Google has made some changes to their search engine, which has a goal of improving the relevance of search results by displaying pages that are more likely to be relevant and more in tune with what the searcher is looking for. When it comes to consumers, this move is likely to be well received and even welcome by some. The reason behind this is that there are a lot of users who are getting tired of seeing “spammy” pages show up in search results, which don’t give them what they need at all. But for online marketing experts of all specialties, such as e-commerce site managers, SEO experts and more, it simply means that they would need to be more vigilant so as to not fall in a trap and have problems with Google.

 

For marketers, it mans making a few changes to their approach. Now that cheap marketing solutions exist, such as spinning programs that can automatically generate unique content from an original document, Google has taken notice of this impact on their business and stated limiting their scope of operation.

 

There is a lot more emphasis placed on the human aspect of marketing and this has been emphasized a lot in a recent article that was published by many online news sources regarding Google updates. Primarily, it means never resolving to using cheap outsourcing providers to create web content that is “just passable”, meaning that the English is readable but the text seems to be riddled with spelling, grammar mistakes plus in many cases just doesn’t answer what the searcher wanted. For example, if after typing a query of “How Do I Change A Flat Tire”, the user is simply given pages which serve as advertising outlets for a certain product, such as a car maintenance guide or e-commerce site that actually sells new tires. While some may think that this could be profitable from marketers, this is never a long term strategy. So, how do you avoid these problems? Here are some simple ways you can do that:

 

  • Write quality content and publish it on your site or blog.
  • If you need to outsource some of the creation of your content over to someone else, be completely sure that they would do it the right way, rather than the cheap way. They would need to know that the content you need has to be mainly unique and interesting.
  • Don’t focus on strategies to try to outsmart the search engines, as your business will come out losing in the end. Rather, focus your efforts on developing your site over time.
  • Now, more importantly than ever, don’t buy links from poor quality sites, as too many of these will get you penalized very quickly.
  • Adapt your keywords targeted to the type of visitor you want. Do you have an informational site that makes its money by publishing ads or some affiliate offers, or are you selling a specific product? Remember that you don’t want people looking for free stuff as visitors if you’re selling something.

 

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SEO Considerations for Blogs: Internal Linking

SEO Considerations for Blogs: Internal Linking

When it comes to SEO, whether it’s for blog or any other type of website, everyone knows the importance of having a good linking strategy. Now most people associate linking with building backlinks. These are the links that are found on external websites which point to your blog, or to specific pages that you have on your blog. So if one of your articles gets referenced on another blog, or if you include the URL to your blog on your social media profile, for example, then this would be a backlink. Having plenty of good quality backlinks is widely known to have SEO benefits for any website and this is why plenty of people devote a lot of time and attention to getting them.

 

Of course, since they are useful for SEO, this is not a bad thing. However, there are other considerations that would need to be taken by those who would like their blogs to rank better in search engines. This would be the internal linking, or how pages on your blog are linked together.

 

One of the top reasons as to why internal linking is good is that it will help search engine spiders navigate your blog a lot easier. By making the job more simple for them, you will increase the chances that your pages get indexed a lot faster. Another element is the user experience. A proper internal linking strategy means that your readers will be able to quickly find what they’re looking for in your blog. They’re also more likely to spend time on your blog reading other entries, which can increase interest in your blog, grow your ad revenue and also increase the chances that content will be shared. A reader may not think the first post that they were reading was worth sharing on Facebook, for example, but they may like another one of your posts that they’ve clicked on and share that.

 

Good internal linking is easier than building external backlinks. Simply put, if you refer to a topic that was covered in a previous post, link to it and use the appropriate anchor text. Furthermore, if your blog allows readers to navigate to next or previous posts, then don’t leave this text as the default setting. Instead of using “next”, you should include the actual title of the blog post that the reader will be sent to as anchor text.

 

Another of the important things to remember is that you need to structure your blog well. Every page should have a link back to the home page. Also, your posts should be categorized according to what topic they are covering. This will not only help the readers find specific information that they may be interested in, but it has also shown to be helpful with SEO, as a blog that has posts in different categories is seen as being more of an “authority” in its niche by the search engines.

 

 

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SEO Considerations for Blogs: Content and On Page Elements

SEO Considerations for Blogs: Content and On Page Elements

Many of us would wish that blogs which are filled with original and well written content would simply rank well on search engines, just like a business that provides high quality products and services to their customers would wish that their website would rank well on Google just because of that. But unfortunately, in the real world this is not how SEO works.

Before you begin thinking about SEO, you should know that your primary focus as a blogger is to deliver the content that your audience will love. It’s possible to incorporate SEO elements into good quality articles on your blog and even to make a few easy changes to existing ones. However, don’t simply write with SEO in mind. You may achieve good page rankings, but if your visitors don’t find the content to be any use to them they simply won’t want to return anymore.

For on page factors, the majority of your on page work will revolve around using the right keywords in the right place. The first thing you need to do is your keyword research. Think of the keywords that your readers will be using if they’re going to be searching for information that you cover in one of your blog articles. Make a list of these words and use keyword research tools to find alternatives as well.

One thing that can help with keyword research is to analyze the competition. If there are other pages out there which have information that is similar to what you’re offering, you need to see what keywords will find it. What keywords are your competitors currently targeting and how well do they rank for these keywords?

Once you have your list of keywords, you will want to figure out how to integrate this in your pages. A lot of people here make a mistake and believe that simply cramming as many keywords as possible in their blog posts will make their posts rise through search engine rankings like they were under some kind of magician’s spell. While this might have worked 10 years ago, keyword stuffing will not help you anymore today. Furthermore, it will also cause problems for the content of your blog. This is because blog articles which have keywords that were forced in will be hard to read and may actually cause you to be penalized by search engines.

Include your main keywords in the first and last sentences of your blog post and use them when appropriate in the main body. Also, use the keywords as much as possible in the title, the heading tags, in the permanent link of the blog post, in internal links to other related articles, as well as in alt tags.

There are also a few other things that will help you with your SEO efforts and can propel your blog through the search engine rankings. Tomorrow we will go through the importance of having a proper external and internal linking strategy.

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Avoid Going With Bad SEO Partners

Avoid Going With Bad SEO Partners

Many webmasters that are looking to have their site go up on search engines are also seeking to partner up with others to help them manage either all or part of their SEO needs. Indeed, there are many reputable firms out there which offer excellent services to their clients. But remember, anybody can call themselves a “SEO Expert” and offer their services to unsuspecting buyers. If you want to avoid wasting money on poor results, here are some things you will want to keep under consideration:

Avoid Giving Large Projects to Unknown Businesses

There are plenty of webmasters out there which would like to have one company handle all of their SEO needs, such as on page optimization, content production, backlink building, etc. While this is fine, it often involves paying more than a few hundred dollars in advance. This is something you should be careful with. Check the reputation of the people you will be dealing with beforehand. Take a look at their online presence to see if they’ve been operating for a long time and if they have some actual satisfied clients.

Be Careful With Cheap Content Providers

One of the main areas of SEO would be the creation of content. We all know that it’s important to have unique articles or blog posts to help rank your pages. There are many content providers online, but also there are many of them which aren’t good. The general rule is avoid those that offer services too cheaply. If they offer to create 10 x 500 word articles for $10… then you should know that something’s not right. Yes, you’ll probably receive your content. But the following will happen: either these will be plagiarized articles that were simply copied from the web and had a few words changed here and there, or they will simply be articles written in poor English that just have your keywords thrown in at random. Anyone familiar with SEO will know that such content will be useless to you.

Same Thing With Backlink Builders

First of all, buying backlinks is not a recommended practice for durable SEO. Your backlinks should come naturally either from your own efforts such as by including links to your site in social media or YouTube videos that you post, or from other people that link to your site’s pages because they truly found the content to be useful. If you check out freelancing sites or webmaster forums, there will often be members claiming that they can get you hundreds of high quality backlinks for a few dollars. More often than not, these backlinks are definitely not of the quality that was promised and are actually quite bad, coming from sites that are either unrelated to your niche or which already contain dozens of links to completely different sites, which will do nothing to help you with SEO. Also, too many of these links will get your site penalized as it will look like you’re trying to game the system with search engines.

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