Many webmasters that are looking to have their site go up on search engines are also seeking to partner up with others to help them manage either all or part of their SEO needs. Indeed, there are many reputable firms out there which offer excellent services to their clients. But remember, anybody can call themselves a “SEO Expert” and offer their services to unsuspecting buyers. If you want to avoid wasting money on poor results, here are some things you will want to keep under consideration:

Avoid Giving Large Projects to Unknown Businesses

There are plenty of webmasters out there which would like to have one company handle all of their SEO needs, such as on page optimization, content production, backlink building, etc. While this is fine, it often involves paying more than a few hundred dollars in advance. This is something you should be careful with. Check the reputation of the people you will be dealing with beforehand. Take a look at their online presence to see if they’ve been operating for a long time and if they have some actual satisfied clients.

Be Careful With Cheap Content Providers

One of the main areas of SEO would be the creation of content. We all know that it’s important to have unique articles or blog posts to help rank your pages. There are many content providers online, but also there are many of them which aren’t good. The general rule is avoid those that offer services too cheaply. If they offer to create 10 x 500 word articles for $10… then you should know that something’s not right. Yes, you’ll probably receive your content. But the following will happen: either these will be plagiarized articles that were simply copied from the web and had a few words changed here and there, or they will simply be articles written in poor English that just have your keywords thrown in at random. Anyone familiar with SEO will know that such content will be useless to you.

Same Thing With Backlink Builders

First of all, buying backlinks is not a recommended practice for durable SEO. Your backlinks should come naturally either from your own efforts such as by including links to your site in social media or YouTube videos that you post, or from other people that link to your site’s pages because they truly found the content to be useful. If you check out freelancing sites or webmaster forums, there will often be members claiming that they can get you hundreds of high quality backlinks for a few dollars. More often than not, these backlinks are definitely not of the quality that was promised and are actually quite bad, coming from sites that are either unrelated to your niche or which already contain dozens of links to completely different sites, which will do nothing to help you with SEO. Also, too many of these links will get your site penalized as it will look like you’re trying to game the system with search engines.

Yesterday, we have seen some common mistakes that can be made when it comes to SEO. These are errors that plenty of webmasters make, regardless of their level of experience, as they are often caused by following bad advice and not researching things thoroughly enough, rather than by simple ineptitude. There are also a few other mistakes that are made by webmasters which are important to know, so that you can avoid them on your website. Here are some more things that you should be aware of when dealing with SEO issues.

Not Optimizing For the Proper Keywords

There are some keywords that you will want to target on your site and these would be the keywords that your site visitors would be the most likely to use when they search for something you would be offering. Your website visitors will probably not be typing in industry jargon, or obscure names for products when they search for them, but rather words that they would commonly use in everyday conversations. So for example instead of using “hooded sweatshirts”, they would use the keyword “hoodie”, which is far more popular in current language.

Not Using the Title Tag Right

The title tag is very important, as it is the place where you can include a keyword or keywords that accurately describe your site or page on your site. So instead of having just “Welcome” on your title, having something like “New York Real Estate” or “Discount Electronics Imports” would be far better for SEO.

Relying on Software Tools Too Much

Despite what some sales pitches and self proclaimed gurus will tell you, there’s no software, script or plugin that will make your website go from page 20 on Google to page 1 in just a few days with no work on your part. This is something that simply doesn’t exist, no matter what the tool costs or what testimonials it has. If it were true, then the word would spread like wildfire (the webmaster community is one where information is shared a lot) and everyone would begin to use.

This is especially true with regards to tools that claim they can instantly generate tons of high quality backlinks for your website. While these tools can definitely submit your site to directories, or submit your articles to content sites that accept them, their usefulness is often questionable at best. In many cases, the backlinks come from obscure directories that themselves are not well ranked in search engines. Also, the article directories where these tools submit to are basically repositories filled with low quality spam articles that were clearly designed only to have SEO in mind and not actual readability.

While there are some tools that could work well and help analyze your pages, plus in some cases make the needed changes automatically, if you want to have some SEO success, then you need to use your brain and take action, rather than simply relying on a tool to do everything for you.

When it comes to SEO, there are some common mistakes that webmasters make which could be detrimental to actually getting a website to secure a good place in rankings on Google as well as other search engines. However, it should be known that these common mistakes are things that could be easily avoided by just following some simple pieces of advice. Here are the most common errors and ways that you can avoid them:

Focusing too Much on Length of Content

While you may have read that Google prefers content that is longer, this really depends on the context and doesn’t automatically mean that longer articles, blog posts, etc. will give you a magic ticket to a number one spot on Google for your chosen keywords. Remember that the reason why you’re writing the content in the first place is for the readers on your website and not for search engines. If you have a topic that you could comfortably write an 800 word article on, then you can do that. However, there are cases where a shorter post could be just as good. For example, if you’re writing about a specific model of decorative mailbox, it’s going to be pointless to try to force a 1000 word article on it, as there’s just a limited amount of things that you can say about a mailbox without going off topic or repeating the same things over and over with different words. Remember, if somebody came to your site, it’s because they’re interested in knowing more about this mailbox, what it’s made of, how does it look, etc. They’re probably not interested in reading a 2000 word essay about the history of the international postal system.

Using Keyword Stuffing

Keywords in articles should appear naturally. If you write an article that is about a specific topic, then there shouldn’t be any problem getting a keyword density of 1 to 3% in the article. Forcing in a large amount of keywords will not be helpful with regards to SEO. This is for 2 reasons: it makes the text harder to read and makes it look not natural. Also, search engines penalize pages that were clearly designed with nothing but SEO in mind, such as those which contain keywords that are deliberately overused.

Adding New Content to Your Website or Blog Every Single Day

If your site deals with certain topics that change daily, such as news, this could be necessary and very useful. But otherwise, there’s no need to keep posting new things every single day. This is especially if the new content doesn’t actually bring anything useful or informative to your readers but is just a repeat of what you’ve said the days before. Regular site visitors who see this will find your site boring rather quickly and stop visiting it. It also puts you at risk of getting penalized as your site will start having more and more duplicate content posted on it within a short amount of time. Updating your site is good, but don’t do it just for the sake of updating either.

It’s not a big secret that when you’re building a website, if you want to get it to rank well in search engines, then some SEO work is in order. This makes plenty of webmasters do their research on various websites, blogs, forums, etc. dedicated to the topic of search engine optimization. Getting information on the topic is of course the way to go and just like with anything, knowledge is power. So the more you know, the more you will actually be able to apply in a practical context on your website. But when you research information, it’s very important that the SEO tips that you read are actually good information and not some of the myths and misconceptions that keep re appearing on many sites. These actually cause webmasters to make mistakes when it comes to SEO and often make them waste time focusing on things that aren’t important.

The issue of wasting time is definitely one to consider for any webmaster. If you’re working on your site, or on your websites by yourself, then in many cases you only have a few hours a day to make things happen. You definitely don’t want to spend that time doing things that won’t matter and won’t help you achieve your goals as far as search engine rankings will go. Instead, you could be focusing on improving the content of your website or actually using SEO techniques that will work.

There’s also one big problem when it comes to bad SEO advice. If you apply the wrong SEO techniques to your website, this could end up actually hurting your chances of gaining a good position in search engine results rather than helping you. Now if you’re just making this mistake on one of your mini sites and you have 50 more of them, it may not be such a big deal, as you can start all over again. But if this is your main business website we’re talking about, then this would be even more problematic.

So the question is, how do you avoid making mistakes in SEO? The first thing would be to look for quality information. This can come from well reputed sources, such as websites and blogs of SEO experts. If you take advice from a forum or any other website where user generated content is posted, then first evaluate what’s being said and whether other members agree with it or not.

Avoid Black Hat SEO techniques. These are methods that take advantage of loopholes in search engines systems and are mainly designed with the hope of rapidly getting a website to go up on a search engine, even though it wouldn’t normally “deserve” to get to that position. Using such methods will rapidly get your website penalized as search engines catch on to them and close the loopholes that were used. If you want to build a good reputation online for your site, you should seek out techniques that allow legitimate and long term growth, not tricks to try to get ahead too quickly.

Yesterday, we saw that there are certain ways that a local business can employ to attract local traffic that will be useful to them. One of these ways is by doing SEO on your site. Now SEO may seem like it is something complicated, but in reality it is not. There are some very simple things that you can do to make your website look more attractive to search engines and thus rise through the rankings faster than you would have ever thought possible. Also, if you need to do some SEO on your site and don’t want to do all of the work yourself, then there are service providers which can do some of the SEO work for you cheaply.

When we talk about SEO, there are a few things that you need to consider if you want to do proper SEO for your small business website. There are two categories of factors which will affect your position in search engines. One is on site factors and the other one is off site factors.

On Site Factors

How your site will do in terms of SEO will depend on how your overall site is designed and the content on it. If you run a local small business, it is better to focus on targeting keywords that have your main product or service name, in addition to the name of the city that you service. That way, you will have less competition that you need to beat to get to the top of search engine results. This is especially true if you are in a relatively small city, then you might only have 2 or 3 competitors. Also, remember to add content to your website regularly. You may want to add a few articles related to your niche that are optimized to your main keyword and the name of your city too.

Off Site Factors

The main off site factor is the amount of backlinks that your site has. Backlinks are the amount of links coming from other websites and that point towards your site. However, quantity is not the main focus here. Quality is more important. The backlinks need to come from reputed sites which have some kind of relation to your niche.

Learning SEO

There are plenty of detailed, yet easy to understand guides on SEO available online. You can find these simply by doing a Google search. Or, you can look through internet marketing forums to find some useful guides, as well as additional advice on SEO techniques that you may want to use.

Outsourcing SEO Work

Doing SEO for your site will involve doing things such as writing articles, building backlinks and submitting your site to business directories. While these could easily be done by yourself, the main drawback is that they take time to do. If you want to outsource these relatively cheaply, then check out some internet marketing forums, as these have a section where people can buy and sell various kinds of services. You can also look at a site such as Fiverr, where you can outsource many tasks for just $5 each.

As we all know, any webmaster wants their website to get traffic, and as much targeted traffic as they possibly can get. Of course, there are certain ways to get that traffic and a webmaster needs to do some actions in order to receive it. People will not just randomly type your website address in their browser to get to your site. They have to somehow find it first. One of the most common ways for people to find a website online is to make a query in a search engine for a keyword that they are interested in. In order to get your site as close as you can to the top of the search results, you need to do some SEO work. But SEO is not always the right solution to get traffic to your website. Let’s take a look at for what type of webmaster is SEO important for:

• You are building a long-term business centered around 1 main site

If you expect your website to be the online address of your main business, then doing SEO will have many advantages. You will not need to spend as much money advertising, as people will be able to find your site through natural search results. By doing proper SEO, you will be able to eventually get ahead of your competitors on search engines like Google. Since you have long term plans, then you have a bit more time to get your site to get a decent amount of traffic.

• You don’t want to spend too much time or money on advertising

There are many solutions available online where you can advertise your site and pay either for the number of views that your ad has received or the amount of clicks that it gets. But, not everybody wants to spend time tracking and optimizing various ad campaigns so that they will yield the maximum results. Also, not everyone has the budget necessary to constantly pay for online advertising. In that case, focusing on getting traffic from natural search results could be the right path for you to go on.

• Your business is in a niche that is not very competitive

If your business is in a niche that is quite specialized and doesn’t have many competitors, then using SEO techniques to get your site to the top is a great way to get the traffic that you want. Since you do not have a lot of competitors, it will be a lot easier to get your site to number one of the search results on Google. You will also spend far less time on SEO work than someone who is operating in a very competitive niche.

But are there cases where SEO is not the best choice? Yes, it depends on what kind of site you are putting up. We’ll take a look at these cases tomorrow and see what other ways you could use to bring traffic to your website in these cases.

If you own a local small business, then you are probably looking for ways to increase your business visibility in the online world. Well, there are various ways that this can be accomplished. For example, you can use social media or pay per click ad solutions. But let’s not forget that SEO is important too. However, many small business owners neglect to pay any attention to SEO, because they believe that there is way too much competition and that they will not be able to advance anywhere in the rankings.

But recently, Google has made some changes to the way search results are ranked when it comes to local keyword. The search engine uses geo location to determine the area where the user is located in and then displays search results which are relevant both to the user’s area and the keywords they were looking for.

How do you take advantage of this recent change to go up in the rankings? It is actually relatively easy, there are just a few things to do:

First, optimize your pages for both your main keyword and the area in which you do business. So for example if your main keyword is “plumbing” and you do business in Miami, then you would optimize your pages for the keywords “plumbing Miami” and “Miami plumbing”. Also, be sure that every one of your pages has a reference to your location on it. This can be easily done simply by putting your address and phone number in the footer of every page. Not only does this allow customers to see your contact info on each page, but will also let Google determine your location more easily.

If your business is not listed on Google Maps, then you should make sure that it is. Simply request a listing and it will appear in the results in the next few weeks. Local business listings appear on Google Maps together with web sites, so it will make it very easy for your customers to find you.

To optimize your website for “local SEO”, it is also a good idea to list your business in as many online business directories as possible. Not only will this potentially give you traffic coming from the directory itself, but it will also give you some very valuable backlinks as well. Backlinks that are coming from other sites that are related to your area, such as local business associations, chambers of commerce, etc. are also very helpful in this scenario.

While doing SEO may seem complicated, in reality it is not. You just need to have the proper information and take time to do the right actions. Remember that SEO is not meant to replace, but rather to work together with other types of online advertising that your business uses, so you can still keep using Adwords or social media ads in addition to deploying efforts to get your site to rise through the rankings.



If you are doing search engine optimization or search engine marketing, it is possible that you have seen some advice pertaining to long tail keywords. It is quite possible that you may have asked yourself: what exactly is a long tail keyword? And what benefit does it bring to my site exactly?

To give you a quick answer, long tail keywords are those which have more than 2 words in the main keyword phrase. What makes them so powerful is that these keywords are often what people search for when they are ready to purchase a certain product or service online. By making your site rank high for these keywords, you increase the chance that a buyer will see your site and therefore make a purchase from you.

Targeting long tail keywords during your online marketing efforts has a lot of advantages. Here are some of them:

These keywords convert better than general ones

Traffic that comes from long tail keywords is more likely to convert than traffic which comes from general ones. This is a known fact throughout the internet marketing industry. The reason behind this is because these keywords are a lot more targeted and specific than general ones. People who are searching for more detailed keywords such as “buy iphone” or “iphone discount” or “used iphone New York” are more likely to buy a product rather than someone who is just seeking for “iphone”.

You can put in your product name in them

Basically, people who are looking for a specific product online can be in two categories. They either have already made a decision to buy a certain product or they are seriously considering to buy it but they are seeking more information about it. In both cases, what you need to do is to target the necessary keywords and have a landing page that will be able to convince visitors that your product is exactly what they have been looking for.

Don’t require as much efforts to rank higher

In the internet marketing world there is plenty of competition. Unless you have a product or service that is extremely unique with no competition (highly unlikely… chances are somebody will copy you sooner or later) or is in a very obscure and specific niche, you will see others online promoting the same product or service that you are.

If you are in the dog training niche, you will see, for example that keywords such as “dog training” or “dogs” are already dominated by your competitors. The problem is that many of these competitors are large businesses which have a large budget and staff that is making sure that they stay on top of search engine results. Therefore, going against them is not the best idea. However, if you target a more specific, long tail keyword, such as “make your dog stop barking”, you will find that there are far fewer pages with that keyword phrase. This means that you will not have to do as much SEO work if you want to rank high for it.

We all know that article marketing is an effective way to get traffic to your website. Whether it is a product that you own, or an affiliate offer that you are running, it is a very effective way of getting the visitors that you need. It also gives you the opportunity to get free traffic. Article marketing can bring you traffic in two ways, either by having readers who see your article click through to your site via your links, or by building backlinks that will help you rise in search engines for your desired keywords. While it is an effective marketing method, there are some things you need to keep under consideration to get the most out of it.

Many who are starting out in article marketing wonder just how long the articles have to be in order to be effective. The general rule is that an article of around 300 to 400 words in sufficient. You see, online readers typically have a short attention span. Any longer and they are likely to lose interest an feel bored. Unless your content has truly captivated them, they wouldn’t bother with reading a long wall of text. If you think that you have more to say than what would fit in a 400 word article, it would be better to split your ideas into two articles or so.

Remember, when you are doing article marketing, the goal is to get the reader to visit your website. Give them some basic information about the topic that your readers are interested in, but leave them wnting to know more about what you are talking about. If your article gives them all the details that they were looking for, readers will see no point in continuing on to your site.

If you want your articles to be useful in getting you backlinks in search engines, the content will have to be unique. Submitting articles to various respected article directories and websites is naturally a good thing to do, but the search engines are looking for content that is unique. Therefore, don’t simply submit the same article over and over. You can, instead, rewrite the article so that search engines will consider it to be unique.

There are a few tools and services available online which claim to be able to automatically take content and make it unique. If you use one of them, make sure that the articles come out as readable to a human being, rather than some gibberish which looks like it was written by someone who doesn’t even speak English. If readers can’t even understand what you are saying, they are quite unlikely to want to visit your website afterward and will simply go read something else. Therefore, it could be much better to rewrite the articles yourself or pay a freelancer a couple of dollars per article to do it for you. The results will usually be quite better.

If you want your website to rise in search engine rankings, you have probably heard about the importance of building quality backlinks. In fact, it is a topic that is often discussed in various webmaster forums. While building backlinks is a necessity, it needs to be done in a proper way for it to be effective in getting your website to rise through search results. Here are some ways to make sure that your link building efforts will bring you the results that you are hoping for.

You should first know that not all links are the same. Search engines such as Google prefer one way backlinks from quality websites that have content which is related to whatever niche your site is in. There are many “link exchange” programs out there where you can put a link to your site somewhere, but will have to put a link back to the referring site on your page. These types of links do not carry much weight in search engines and will naturally not do much to boost your ranking.

Even if you do get one way backlinks to your site, it is important that you consider what kind of site they are placed on. Some webmasters offer you the chance to place a link to your page on their site for a fee. The problem with such services is that the pages on which your links will be placed on are often just a “links” page that is nothing but a dump of dozens of links to unrelated sites. Or they could be placed on pages where the content has little relevance to the niche of your site. If all you do is place links on these kinds of sites, chances are you will actually get penalized rather than go up in search engine rankings.

Another thing to keep in mind is that building backlinks to your site is a process that needs to be done gradually over time. Your link building should appear natural to the eyes of the search engines. If you have a completely new website that has just started, the search engines will not find it normal that it starts getting thousands of links all over the place from day one. Google will simply think that you are spamming your links all over the web in order to try and move up quickly in search results. Instead of moving up, your site will likely be pushed down. Therefore, if you make use of any services, online tools or software to build links, it is important that you take a look at how exactly they are getting you those links. If someone promises to give you “thousands of backlinks” in a day, chances are that they are doing something that is not one the up and up. Remember to take your link building efforts slowly and gradually to get the best results.

One of the most discussed areas things people talk about (after social media nowadays probably) is search engine optimization or SEO. The most popular CMS in the world is WordPress and so it is important for us to discuss SEO in regards to WordPress.

WordPress does a great job with SEO from a standalone perspective, but there are a lot of other things, such as plugins that can make it better. Using just WordPress you can add meta tags, insert keywords, optimize images for SEO via titles and captions, and change the permalinks structure of the website to use full titles as the URL.

But there are some limitations, which could be for simplicity sake and to not confuse new users, or it is because for most people it simply isn’t necessary.

Luckily for power users and fanatics about SEO WordPress has a huge set of available plugins, both free and for pay that can enhance your websites search engine ranking.

Check out these 4 plugins to start on your search engine ranking journey!

All-in-One SEO
This is considered THE SEO plugin for most people. The plugin sits on the post and page editor and provides users with options for title, description, keywords, and more allowing you to customize what shows up in the Title (rather than just using the default title). An extremely handy plugin and best of all it is free, so there is no reason to not have this installed and working for your blog.

WP Google Analytics
Site metrics aren’t normally talked about when talking directly about SEO plugins, but having a Google Analytics plugin that allows you to track where your traffic is coming from and from which keywords is a great way to refine your strategy and thinking about SEO. Seeing the real results will help motivate you to continue your SEO campaign. There are a few plugins to help with Google Analytics setup so make sure you search the plugins on WordPress.org to help you out.

Google Sitemap XML
This plugin allows you to generate a .xml sitemap to submit to Google Webmaster Tools to help Google crawl your site when it visits. An easy one time thing the plugin serves the purpose great and is a must have for a new or established site.

WP Auto Tagger

If you’re reading this site then you’re probably at least somewhat familiar with SEO and why it’s important for your website. SEO can be a little complicated. There are a lot of factors to consider when search engine optimizing your website, but there are a few universal quick tips you can keep in mind to help get you started.

Title Tags

The title of a page is the first thing any search engine sees when they look at that site. Your title should include keywords relevant to your site whenever possible. You never want to leave the title set to something generic like “home page”. Search engines see millions of pages with generic titles, and as such, having a generic title isn’t going to help search engines to place your page in the right search results pages.

Make Sure Your Page Loads Quickly

Clear your browser’s cache, and refresh your page. Did it load quickly, or did it hang for a few seconds? Repeat this experiment a few times over the course of a day, and see how well your site performs over time. If you’re page is loading quickly most of the time, you don’t have anything to worry about. If your page tends to hang for more than a couple of seconds, then you might want to consider switching hosting providers, or hiring a developer to pour over your code, and look for problems. If a page is unresponsive, search engines will rank it lower than if it loaded quickly.

Original Content

Make sure all of the content on your site is completely original. It’s OK if you’re quoting another article here and there, but if you’re copying entire articles, or running an article that you purchased from someone who sold it to multiple sites, you’re posting duplicate content. Search engines don’t look kindly on duplicate content, and if your site contains a lot of it, you will wind up at the bottom of search results quickly.

A fast-loading page with a strong title, and good, original content will do well on search engines. By taking the time to make sure your pages meet these criteria, you’re ensuring that your site will show up higher in search results. The higher you show up in search, the more traffic you get. The more traffic you get, the more profitable your site will be.

Creating SEO optimized content is important to online success. Including keywords relevant to your site in your content helps search engines to index, and rank your website so people can find you. You also have to remember that you’re writing your content to be read by your visitors as well.

When it comes to writing SEO friendly content, quality is more important than quantity. In other words, try to stick to a few well written, keyword rich pages than a lot of poorly written pages that just hammer keywords. The goal of any website is to make money. You need visitors to either buy your product, or click your ads in order to make money. If your content is confusing, or hard to understand, your visitors will lose trust in your site very quickly, and as a result, they won’t buy your products or click your ads – they’ll just leave your site without looking back. In other words, a high search rank means nothing if it’s paired with an equally high bounce rate.

Your writing can’t just be keyword heavy, it also has to keep your readers’ attention. One way to both emphasize your keywords, and keep your readers engaged is to use bold words. By using bold test, you’re drawing the reader’s eye to the text, and search engines also give more weight to bold text. So, by highlighting text in bold, you are ensuring that your readers will pay closer attention to it, and search engines will give it more weight.

If you are planning to include pictures in your content, make sure to use them effectively for SEO purposes. Include a caption for each picture, and make sure you give each file a strong name that describes what’s in the picture well. One thing a lot of people overlook when adding pictures to their content is the alt tags. In your code, the alt tags give you a place to put a description of the image that will pop up when the image is moused over. That text might not be immediately apparent to the reader, but search engines use it to help rank both the page, and the image for search purposes.

Creating quality content requires a balance of elements that readers are going to find useful, and elements that a search engine is going to find useful. If you can learn to walk that line, you will create content that is both attractive to readers, and SEO friendly.

Keywords are the words and phrases people use when searching for information on any given topic. For example, if you’re looking for information about weight loss, you might search for something along the lines of “lose weight fast”. In that scenario, “lose weight fast” is a set of keywords relevant to weight loss. By understanding keywords, and doing the right things with them, you can make your site more SEO friendly in no time.

When building your website, you want to try to capitalize on the most popular keywords relevant to your niche. Make sure the title tags, and meta tags in your code include keywords relevant to your site. it’s also extremely important to have keyword rich text on your site.l You don’t want to make your content seem poorly written, but you do want to work in as many keywords as possible. Don’t let it get in the way of the quality of your content, but try to replace pronouns with proper nouns related to your niche whenever you can.

Search engines weight the first 250 words found on a page more heavily than the rest of that page, so it’s extremely important to make your first few paragraphs as focused as possible. Stay on topic, and include as many keywords as you can.Again, don’t make the content hard to read for your visitors, but make it as keyword rich as you can without hurting your site’s usability.

Keywords that consist of one word, or a short phrase tend to be very competitive. While it’s a good idea to take advantage of those keywords, don’t ignore longer terms completely. The longer the keyword, the less likely it is to be over saturated. If you can find a longer search term relevant to your niche that isn’t flooded with search results, take advantage of it as best you can. It’s better to show up in the top five search results for a longer search term that gets 500 searches a day than it is to show up six pages deep in the search results for a short term that gets 5,000 searches a day.

Keep keywords in mind as you develop your website, and your marketing strategy, and you’ll see some significant results over time. As your search rank goes up, so will your traffic. At the end of the day, that’s what makes the internet go ’round.