Archive | internet marketing

Does Content Length Matter?

Does Content Length Matter?

When it comes to writing articles and using them for content marketing, one of the biggest debates that is ongoing is “what length of article is the best”. Is a 1000 word article going to perform better than a 400 word article? And with all the changes that have been going on with Google recently, with the search engine putting a strong emphasis on “quality content”, some may think that longer content will be better for SEO purposes.

But the thing is, there is no standard in terms of number of words that defines what is a “good article”. When you measure how a certain article performs, there are numerous things you need to take into consideration. You need to ask yourself: what do I want this article to do? It could be: clicks to the rest of your website, views to the article in order to build up your brand image and reputation, having the article syndicated on other sites, having others post links to the article or getting an overall better ranking on Google.

A good way to approach the question is to ask yourself: what length is required to discuss the topic of the article? If you’re writing something about the economy or politics, a 1 500 word article may be needed. But if you’re writing about “animal shaped mailboxes made out of recycled organic materials”, chances are if you write 1 500 words, you will either go completely off topic, or start repeating yourself over and over again. This will simply bore the reader.

You should also remember that there will be human readers actually reading the content that you put out. In many cases, they’re not reading things just for fun, but are actually looking for an answer to their questions. In some cases, the answer can be provided in 250 words or less. In some other cases, it will take far more than that. When you do a search, you’ve probably had frustrating results where the page you click on either gives just a few bits of vague information that you already knew, or keeps rambling on and on and on and you have to pay close attention to the content to see whether it will eventually contain what you’re looking for or not.

Proper organization and structuring of the article will also matter greatly. If it’s a “How To” article, having well defined paragraphs, with bullet points that contain concise information will be much more satisfying for the reader than a 4 000 word piece of content that looks like a doctoral thesis on the topic. So for example, if someone wants a guide on how to change a watch battery, remember that they’re not coming to the page to read a history of watchmaking or to read several paragraphs where you critique different styles of watches.

The bottom line is, there is no hard and fast rule for article length. Just like with anything else, basic common sense prevails: it should be long enough for its intended purpose and not more.

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Mobile Promotions, Ads and Coupons Increasingly Being Shared

Mobile Promotions, Ads and Coupons Increasingly Being Shared

If you’ve set up a mobile advertising campaign, you may wonder whether users are more likely to share the things that you have to offer them. After all, mobile devices are being used not only to browse the web, but also to access social media sites, which are all about sharing. There was a study done last month and published by Market Watch that sheds some light on the topic, which should give some good information for marketers, affiliates and e-commerce site operators.

One of the first things mentioned in the survey is that young adults, between 18 and 35 years of age are much more likely to use mobile devices when transacting online, of which a sizable proportion prefer their mobile device as their primary way of shopping online. Of course, this isn’t really a surprise, as we all knew that younger people are more likely to use mobile technology and to shop online on a mobile as opposed to a PC. The survey of 1 500 adults in the USA shows that those under 35 have a 30% chance of saying that they enjoy using the internet more on their mobile device than on a PC.

Additionally, 47% of users state that they’ve clicked an ad they saw on a mobile web page or an app. 55% made a mobile purchase within the last 6 months, however this also includes “mobile specific” content, such as music, images, ringtones, apps, etc. The same amount (55%) admit to using their smartphone to make comparisons between prices offered by different merchants at least once a week.

But what is even more important for online merchants is this: 50% of users indicated that they shared coupon codes, sales materials or promotions with others by using a mobile device at least once during the past month. A good proportion of these users (19%) are even more engaged and responded that they share this type of material 3 times or more every month.

What this means to marketers is simple: create mobile ads and use marketing materials or strategies that are easily shared via social media. Coupons are among the favorite type of content by those who share online shopping information, for several reasons. First, they don’t seem as “spammy” as just sharing an ad. Second, they allow the user’s friends to save money, so if someone is happy with getting a good deal thanks to the use of a coupon code or link, they are more likely to share that happiness with their friends, especially if they believe that these friends will be interested in the type of merchandise sold and will benefit from the coupon.

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Why Offering Coupons Can Be Beneficial for E-Commerce Site Owners

Why Offering Coupons Can Be Beneficial for E-Commerce Site Owners

If you’ve bought anything from an online retailer, you may have seen an option to use a coupon code during checkout and you may have even used one yourself. But if you’re selling things online yourself, would it be a good idea to make coupons available to your customers? There are many reasons why this strategy can be beneficial for you in the end. Here are some of them:

Drivers Budget Conscious Customers and Comparison Shoppers

One of the main reasons people shop online is because they have the ability to quickly and easily compare prices between different retailers. An ever increasing number of people are more conscious of how much money they’re spending when shopping online and they want to get the best deals. This is why searches for coupon codes are getting a lot of traction on Google. Sure, some people may simply buy something because it had a flashy ad, or will just buy whatever they want without considering the price. But unless your target audience is “lazy rich people”, including coupons as part of your marketing strategy will be a good idea.

Encourages Affiliates to Promote Your Site

There are now thousands of websites which list coupon codes for various e-commerce sites. If you do a search for [merchant name] + coupon on Google, you will see plenty of them pop up. Some are specific to a certain genre of retailer, while others are more general coupon sharing sites. But those who run these websites don’t do this simply for fun. As you’ve probably noticed, they include affiliate links to the sites that they have coupons for, so that when someone uses a coupon from their website and clicks through to the merchant, they will get a commission. There are many other affiliate sites which promote specific merchants more simply because they offer discount and coupon codes that make them more attractive to their audience. Therefore, making coupons available gives an incentive for your affiliates to promote your site more. It can create a win-win-win scenario for everyone: the customer gets a lower price, the affiliate gets a commission and you get increased traffic and sales to your business.

It Encourages Social Sharing

Coupon codes for online shopping sites are rapidly becoming an item that is shared a lot on various social media sites. In fact, people are far more likely to talk about an online shopping site if they offer discounts, special promotions and coupon codes. If you include coupons on your social media page, this draws more attention to your post and makes it more likely that it will be shared. Tomorrow we will take a more detailed look at how coupons can be a part of your social media marketing strategy. If you’re thinking of making your social media use more efficient, including them in your posts can be a definite way to turn things around for your business.

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Holiday Selling Tips for Affiliates – Part 2

Holiday Selling Tips for Affiliates – Part 2

So you’re an affiliate and are promoting products that may be of interest to shoppers during Black Friday and Cyber Monday. If you do your campaigns the right way, you definitely stand to make some money from this popular holiday shopping event, as millions of shoppers go online to buy what they want instead of going to retail stores. Here are some final tips to help you run your affiliate campaigns:

Price is Important but So is Value

It is not enough for products to have a good price, they must also be valuable in the eyes of many shoppers. For this reason, you should try to put an emphasis on promoting online retailers that are known brand names and also emphasize products made by manufacturers which have a good reputation for quality. While it’s true that budget conscious customers may want to get the lowest price possible on a product that they want and won’t care whether it’s a “no name” brand, the majority of shoppers will be more comfortable with brands that they’ve seen before.

Know at What Times People Shop

Remember that online shoppers are human too and many of them will be working on Cyber Monday. Previous statistics show that traffic increases begin in the morning around 7 AM, then taper off at around 9 AM. Things start to pick up again after 5 PM when people return from work. Of course, this doesn’t mean that you should only be running your ads and promotions during these times. After all, there are many people who can do their shopping from work or who won’t be working on Cyber Monday. However, you should keep in mind that traffic will be the heaviest during this period and you should therefore take action in order to profit from it.

Black Friday Isn’t Just one Day

If you’ve been watching some online shopping sites, you will find that many online retailers now begin their Black Friday promotions at the start of November, then make even bigger promotions and discounts on Black Friday itself. Bigger discounts for customers and better payouts for affiliates are common during that 24 hour period. Again, if you want to maximize your profits, don’t focus exclusively on that 24 hour time frame. Shoppers will begin searching for items to buy before that day.

Ensure Backup Plans are In Place

In internet marketing, things can sometimes go wrong. Retailers may change promotions, products or affiliate deals for whatever reason. Affiliate networks, merchant websites or tracking systems could run into problems due to technical failures or deliberate sabotage by DDOS attacks. Same goes for advertising services. While you may think you have a good strategy in place, don’t put all your eggs in the same basket. You should have preferred offers to promote, as well as preferred advertising channels, but you should always have a backup plan in place. This would mean that if something goes wrong, you can still make money, even if it’s not as much as you may have originally planned.

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Holiday Selling Tips for Affiliates

Holiday Selling Tips for Affiliates

So Black Friday and Cyber Monday are right around the corner, which means that e-commerce site owners as well as affiliates are all getting busy to give their shoppers the best possible experience and try to draw as many of them as they can to their site. But how should you do it as an affiliate? What sites should you promote and why? Here are a few pieces of advice that affiliates will find useful:

Look for Merchants that Offer Great Deals and Free Shipping

There are many reasons why people shop online: good prices, convenience and the ability to find products that they wouldn’t be able to get in stores. But in the case of Black Friday and Cyber Monday, people will be looking for more than “good” deals, they want great ones. Look for merchants who will be giving their customers special offers that have prices far below what they would normally charge during the shopping holiday.

Also, another thing to watch out for is free shipping. Research has shown that online shoppers are more likely to make a purchase at a site that offers them free shipping on their order. After all, what good is it to save $25 on a product if you need to pay $30 to have it shipped to you? This is why you need to look after sites that ship for free, either just for the holiday or all the time. Also, be careful about free shipping that comes with conditions, such as requiring that shoppers spend $50, $100 or more before being eligible to get their items delivered for free. While this may work for certain items, you should prioritize sites that give free shipping without any conditions attached. Finally, make sure to emphasize the “free shipping” part in your marketing materials.

Be Mindful of Mobile Shoppers

A recent survey published at Market Watch finds that about 4% of e-commerce transactions come from mobile devices and this is expected to nearly double in the next 4 years. This shows that there are many people who shop from their mobile devices like tablets or smartphones, but these aren’t yet the platforms that are preferred by shoppers, who will mostly be using a regular PC. Smartphones are the most popular mobile device at the moment, but tablets are rapidly catching up and are expected to become the main mobile device used for shopping in the next 5 years. Still, this doesn’t mean that you should ignore mobile shoppers.

The most simple thing you should do is ensure that your site will display properly when viewed on a smartphone or tablet PC. Even though the percentage is small, remember that there are millions of online shoppers out there and that there’s a relatively good chance that some of your sales will come from them. Test out your sites and also ensure that any affiliate links work properly when they are accessed from a mobile device.

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Getting Your Site Ready For Black Friday

Getting Your Site Ready For Black Friday

For online merchants and affiliate marketers, the biggest online shopping weekend this year is getting closer and closer. Those who sell or promote products online are all getting ready for Black Friday and Cyber Monday and according to some reports, the online shopping event is expected to be even bigger this year. It is no secret that online sales are growing year after year, but this year is likely to be even more profitable for many. People everywhere are finding out that they can get better deals online, and also they don’t need to stand in line for hours to get what they want.

Do you want your Black Friday and Cyber Monday promotions to be as successful as possible? Then there are a few tips that you should take into consideration. While you should already have figured out the bulk of your marketing strategy for this year by now, there is still time to make some adjustments and modifications to your campaigns so as to ensure maximum success.

Make Sure Your Sites are Ready

Before you go any further, you should ensure that everything on your website works properly and that it will be able to handle the increased traffic that comes with this holiday shopping event. It is true that those who go to physical retail stores are often willing to put up with long lineups and spend quite some time searching for the products they want in store, but this isn’t necessarily true for online shoppers. If your page doesn’t load properly or is having problems, then this could and probably will, result in a lot of lost sales for you. As we’ve stated many times before in articles related to e-commerce, unless your site offers an extremely rare or unique product that is practically impossible to find anywhere else, your shoppers will not have the patience needed to keep trying to make their purchase again and again while your site is having problems. They will probably go somewhere else and as there is no shortage of sites that offer deals and promotions for Black Friday, chances are they will find what they originally came from and won’t bother to come back to you.

The first thing to do is to test your site thoroughly to ensure that every link and every part of it works properly. Ensure you have the right type of hosting for the job. Running an e-commerce platform on a shared hosting account might work if you have just 4 or 5 people browsing your site at the same time, but if you have a few dozen, this will rapidly exceed the capacities of such a small hosting plan. If you haven’t already, invest in the proper VPS or dedicated hosting.

Also, be alert and monitor your site during the shopping period. This will allow you to rapidly detect any anomalies and correct the problem before it gets bigger. You want everything working at 100% efficiency here, so it’s important to keep an eye on things.

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Content Marketing: What to Post and When to Post It

Content Marketing: What to Post and When to Post It

When it comes to content marketing, you may have heard that to achieve success with this marketing technique, you need to create content that will be popular with your audience all year round. That way, your content will never go “out of date” and will be relevant to the user no matter when they read it. But is this really the best strategy? It is possible to create seasonal content that will give you good results, all while retaining a base of content that is good all year round. Remember, search traffic follows certain established trends. So searches for Halloween costume ideas aren’t too high in January. But as October begins, they will start to pick up and eventually explode in popularity, only to taper down quickly as the holiday is over.

Research and Profit From Trends

In every industry, you will see certain trends when it comes to content. For example, on technology news websites, there will often be a lot of discussion and speculation some time prior to when a new smartphone is launched. Then, there will be the post launch talk when users and reviewers actually have the product in hand. After this, the volume of traffic related to the new smartphone will begin to go down. Of course, this applies to other things besides technology. Take sports, for example. During the hockey season, there will be various trends, such as anticipating who will make it to the playoffs, speculating which team is the most likely to win the conference final and lastly once the playoffs are advancing, there will be increased talk about who will be the most likely to win the Stanley Cup.

You Can Prepare Your Content in Advance

Not all trends are the same. Some aren’t really too predictable. For example, it will be hard to figure out what new things will come to tablet PCs next year, as it’s a fast paced topic. But some trends are cyclic and happen each and every year. The holiday shopping seasons will have similar happenings each and every year. After all, Santa Claus will still be a part of Christmas 2, 3 or 10 years down the road and people will still dress up for Halloween for as long as the holiday is celebrated.

This means that you can plan your content well in advance and get some ideas on what you will want to write about before the content becomes relevant. If you’re a company that provides accounting services, you can write articles related to tax preparation advice long before tax season and then simply publish them as the filing deadline approaches.

Preparing some of your content in advance can save you time, especially if your business is very busy at certain times of the year.

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Is Your Facebook Page Not Giving You the Results You Wanted?

Is Your Facebook Page Not Giving You the Results You Wanted?

One question that some business owners ask is: why aren’t people actually participating on my Facebook fan page? The question isn’t one that’s easy to answer, as there could be a myriad of reasons as to why this is happening to you. Facebook is of course, the biggest social networking site around, with nearly a billion active users. So we all know how important it is for a business to set up their presence on the network. If you read any online marketing material that deals with social media, you will see the message: get on Facebook and promote your business. So you go out, create a page, then maybe add some content on a semi-regular basis. But it’s still not working out for you. The content is there, you may get some fans, but the “connection” with them isn’t happening as you may had planned before.

What you need to do is to actually motivate your fans, so that they will like your posts, comment on them, share their own ideas and also share the stuff that you’ve posted with other on their own profiles. But it’s just not happening and you’re now busy looking for what the reason is. This is something that you would need to identify yourself. Sure, you can hire an outside firm to do it for you and this is something that many businesses have done, usually with good results. But the problem here is that many small businesses, especially startups, don’t have thousands of dollars a month to spend on “social media experts” who will go over their pages and tell them what improvements to make.

In this case, you need to develop an action plan. This is actually the most simple part of the operation. You will plan what you should change about your social media presence and the steps that you will execute in order to get there. It may take a bit of time, so there’s no sense in rushing it at this point. Once you have everything planned out, it will be time to execute. Actually do the changes that you’ve planned out and carry out any improvements that you feel are necessary in order for your Facebook page to turn into something that is interesting to your users and actually profitable for your company.

The first step of the plan involves identifying the issues that are causing poor results. We’re going to present you a list of things that may cause your fans to be “less than enthusiastic” about your social media presence. We will also give you some ways that you can employ to change all of that and turn things around once and for all. Consistently applying these changes will get you what you were hoping for: a Facebook page this is more “alive”, that has fans which participate in the discussion, like your posts, add content and share some of the content that you’ve put up.

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Make Your Employees Involved In Social Media

Make Your Employees Involved In Social Media

When companies decide to be present on a social media site, one of the most important decisions they need to make is who will be responsible for determining which content gets posted on the company’s social media accounts. Now if you have a very small business with just 2 or 3 employees, this isn’t too hard to figure out. But if your business is slightly larger, you may be wondering as to whether it would be useful to get everyone’s input, or just let a small social media team handle everything.

 

Having everyone involved doesn’t mean that everyone, from the CEO to the janitor, will have the authority to post things online on behalf of your company. If you’ve followed the news in the past few months, there have been a few controversial issues where offensive Tweets were sent out or inaccurate product information was posted, causing confusion and dissatisfaction among consumers.

 

You should have a select group of trusted people who will be responsible for maintaining the social media accounts and have access to make posts. However, it doesn’t mean that only these people will have a hand at coming up with some content. Check with several people in your company to get their ideas on what you should post. For example, if you recently got a lot of emails from customers that are waiting to receive a product whose shipment was delayed by a few days, you could make a post on your Facebook and Twitter pages giving everyone an update on when it’s expected to ship.

 

If you have an employee that is an expert at something that could be useful to post on your page, such as infographics or short videos, you can ask them for ideas on what they think would be useful to post and have them create the content.

 

Encourage your employees to regularly check out your social media page and to pay attention to it. This can be extremely helpful. If there is a mistake or inaccuracy, you will have a higher chance of rectifying it, as perhaps you and the social media management team may not notice it right away. One of your employees may also notice a trend related to posts made by your followers on social media. This will help you take a more closer look at it and see if there’s anything you can improve.

 

Another good reason as to why your employees should pay attention to social media is that it may get you some insight on what is happening with your competitors and in your line of business in general. Encourage your staff to look through related social media pages to see what’s happening, but to do it in a way that doesn’t interfere with their normal duties. They may be able to find some useful information that you might have otherwise missed.

 

So in the end, while you should be careful as to who has actual access to your accounts and can make posts, don’t be afraid to let all of your workers give ideas and suggestions on what you should do with social media.

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Making Your Business Look Trustworthy Online: Part 2

Making Your Business Look Trustworthy Online: Part 2

It’s a known fact: the online world is filled with shady businesses that engage in questionable practices or sell bad products. Your website visitors will want to be assured that they’re dealing with a legitimate site and not a scammer. The way that your website looks and the elements that it contains will be instrumental in helping reassure your buyers that they’re on a reputable website. Here are some more elements that you can include:

 

  • Original photos of your items

 

Even though you may be selling items that are very common (for example, everyone knows what an iPod looks like), avoid using stock photos or the same pictures that are found on the manufacturer’s website. This doesn’t do much to help assure the buyer that you actually have the items that you claim that you’re selling.

 

Whenever possible, take pictures of the items you sell and post them on your website. Include pictures from different angles, as well as any accessories that normally come with them item. To help prevent unauthorized use of your photos by other sites and to make the photos look more legitimate, you can add a digital watermark to them with your business and website name. If you run a small business, including a card with your business name and website next to the item in question is another good way of showing buyers that you’re legit.

 

  • Allow comments, reviews and ratings

 

One thing that is noticeably absent from websites that sell shady products or have questionable billing practices is a section where real buyers can leave comments about their purchase. That’s quite logical. A scammy site wouldn’t want to give buyers the chance to sound off on their products, as the review section on their website will quickly fill up with negative information.

 

But if you do business honestly and sell good products, there is no reason as to why you shouldn’t incorporate the option for buyers to leave feedback on your products. Having feedback that is perceived by the visitor to be authentic and coming from people who have bought from you will automatically send the message that your site is the real deal. It is far more useful than having “testimonials”, which are often simply fabricated by some of the less scrupulous operators out there.

 

  • Information about your company’s management or employees

 

Having a section which shows the names, pictures and a short bio of your company’s management team and key employees will avoid making your company look like a “faceless” business. Visitors to your site will be more likely to feel safe if they know that they’re buying from real people. Genuine entrepreneurs who are building a long term business will be proud of that fact and won’t have any problem associating their name with the companies they run.

 

It is the scammers that hide behind aliases and structure their corporations in a way that requires hours of detective work to find out who is actually running the show.

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Making Your Business Look Trustworthy Online

Making Your Business Look Trustworthy Online

When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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Content Types that Your Website Really Needs: Part 2

Content Types that Your Website Really Needs: Part 2

On the web, your website’s content is what will convince your website visitors to become paying customers of yours. Have poor quality content on your site and no matter how good your products may be, you will be causing many customers to flee to somewhere better. Yesterday, we’ve seen a few types of content that you may want to include on your website. Here are some more examples that will help you transform your website into a useful vehicle for acquiring new sales:

 

  • Optimized landing pages

 

The landing page is the first thing a visitor sees when they click on one of your ads. This is really the reason as to why you should work hard on creating landing pages that are efficient. The landing page should give sufficient information on the product to entice the buyer to make a purchase. It needs to be laid out in a neat way and keep the visitor’s attention focused on the content. Also, a clear call to action needs to be present.

 

Are your landing pages giving you the results that you want? The easiest way to find out is by trying out several versions and then split testing them to see which ones perform the best. Your landing page should be optimized for SEO and also have interesting content elements such as inforgraphics or video if you want it to have the maximum impact.

 

  • Industry specific guides and glossaries

 

Not everyone that visits your website is sure that the products you offer are right for them. If you sell something that’s simple enough, such as clothing and accessories, a user can simply browse through your site a bit to see if they like any of the items you have available. But in case you have products that are a bit more complicated, such as business telecommunication solutions, including some explanatory materials is definitely recommended.

 

You should give your visitors a good idea of how the technology that you’re selling works, which types of applications it is suitable for, as well as arguments that will try to convince the visitor that your products are right for them. Including a glossary which explains common industry terms is also recommended.

 

By having all of that on your site, you will transform it into an authority site, that has all the information that a visitor needs when they want to find out more about your niche. This will save them the trouble of bouncing around different websites as they do research to find if your products are right for them. Remember that if a visitor needs to access outside sources of information, they could see an offering for a competitors product, or get “lost” and forget that they’ve visited your site in the first place. Obviously, this can result in lost sales opportunities for you, but this can all be prevented by having the maximum amount of information available all on your website.

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Content Types that Your Website Really Needs

Content Types that Your Website Really Needs

Would you like to establish your business website as a relevant site, one that has authority in its niche? Then there are a few content types that you should include in different sections of your site. The exact type of content that you add will largely depend on the type of business you’re running and what your goals are. If you run a small shop and are satisfied with the results that a one page website brings you, then of course you can keep on doing that. But if you want to expand and make your business grow, then you would need to get a bit more creative.

 

We’ll present the content types your site should have, as well as show you why they’re important in today’s online world:

 

  • Video

 

Internet users watch billions of videos every single month. Therefore, having video on your website won’t get you the “Wow!” factor that it would 15 years ago. But it will still help make it more complete and useful for your visitors. The videos that you present can be about anything that’s useful to your visitors, such as a presentation of your products, a “walkaround” of your business, a clip of your products being used normally or being subjected to torture tests just to prove how durable they are, etc.

 

  • Inforgraphics

 

You’ve probably seen these on a growing number of websites. They’re actually a very rapidly growing form of website content and this trend is expected to continue in the next few months. Read up more on infographics and how they can help you connect to your audience. Even if you’re not a good graphic artist, there are plenty of free tools and programs available out there that will help you create some attractive looking inforgraphics. Of course, you can also outsource the process if you’d like. Inofrgaphics are hot right now and are definitely something that you would want to look into.

 

  • Industry specific news and unique commentary

 

Having news items about your industry on your website or corporate blog can definitely be useful, but it you want to keep your readers interested, you need to mind what type of news you post. Don’t simply re-write things that have been posted all over the major industry news sites already.

 

For example, anyone who hasn’t been stranded in another galaxy for the past few weeks will already have known that the new iPhone 5 is coming out at the end of September, so repeating the launch announcement will not do much good. Instead, you can offer unique insights and commentary on the new product, how it relates to your business, as well as the issues surrounding it. For example, if you sell smartphone cases, you can talk about durability issues in new smartphones as well as some of the reports that the iPhone scratches easily. This will help you encourage site visitors to buy your cases to protect their mobile phone.

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Planning Your Holiday Email Campaigns: Part 2

Planning Your Holiday Email Campaigns: Part 2

Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online sellers need to have a good strategy during the holidays. Here is some more advice on how you can plan and execute your campaign well during this shopping season:

 

Acquire As Many Emails as Possible

 

The more interested people sign up for your list, the more effective your overall email marketing will be. This applies any time of the year, but is especially important during the holidays. Remember that shoppers will be looking to get the best deals possible during the holidays. Because of this, you should not only advertise your offers prominently on your website, but also include the email capture box in a place where it will be better seen. If it’s usually located somewhere in the margins of the page, move it closer to the top and center, then make it bigger. Use a call to action that will encourage the visitor to give you their email so they can save on their purchases.

 

Also, try to acquire the visitors email at the very beginning of the checkout process. This will allow you to send special emails to those who abandon their shopping cart and leave without completing their purchase.

 

Segment Your Email Lists

 

Again, this is something that is important at any time of the year, but more so during the holidays. If you plan to send out a lot of emails, maybe several in a day, it may be a good idea to have a separate email list for your holiday promotions, as opposed to your regular mailing list. The subscribers who specifically sign up to get regular emails during the holidays are more likely to be actively shopping for something to buy, rather than just looking around. They’re also less likely to drop out of your email list by unsubscribing.

 

Be Original

 

Stand out from the crowd. You’re not the only one that will be mailing your subscribers during the holidays, so your emails need to catch their attention. Do some research and testing to determine what the best subject lines would be. Work on perfecting the content of your messages as well, as this will have a definite impact on your click through rates.

 

Finally, the promotions that you offer will also be very important at driving conversions. You offer free shipping? That’s nice, but it has become such a common practice by online retailers during the holidays that consumers actually EXPECT to get free shipping, so it’s not much of a special for them. Try to craft a promotion that will truly make your offerings stand out from the rest. This will grab some attention and result in more sales for you.

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