Whether you are writing your emails to your clients or you are outsourcing your writing to a ghostwriter, the most important thing is to cater to the audience you have currently.

Not the audience you wish you had.

What is the difference? A lot actually. Some emails that I get from internet marketing folks or even from big box retailers usually do not pertain to me. Sure, maybe I am cynical and a harsh customer, but I expect a lot from people sending me emails, so when they disappoint I usually unsubscribe as soon as I get to the link to click it.

When you have potential clients and clients on your mailing list, you have a problem.

Why? Because one group already knows you and your kick-butt products you sell.

The other needs to be convinced that your products are their best choice if they are going to buy “x” online.

Understand the difference? Good! Then don’t have them on the same list as each other.

Set up two (or more) lists for clients. If you have an opt in for a free report, have that as a “potential clients” list.

Then, if you have people who have bought your product, put them on a brand new list that is “buyers” because you know a few special things about them. They A) bought your product, B) Have money to spend, and C) are interested in your niche/type of products. With this you can market specific messages to them, how to get the most out of your program or other complimentary programs (down the line) that will help them boast their productivity more, or what have you. These can be your own products or products from others that you are an affiliate for.

Another thing you need to be careful of with your email auto responders is to not send them to frequently. Send an email per week and always make sure you include an opt out button at the end. Don’t spam your followers, you should just be happy they signed up for your email list in the first place!

Stay human. Don’t try to get overly complex (unless your product is on nuclear research or something), and make sure you explain everything in your email, so there are no questions left for the user to try and dig up somewhere else, you will lose subscribers easily that way.

Writing Good Email Auto Responders for Your Newsletter is a post from: Websites For Sale

Making money by using article marketing can be a little tricky, but under the right circumstances, it can also be very profitable. Before you jump into article marketing, take a minute and think about what you’re marketing, and what you want to get out of article marketing. Do you have a website of your own? Do you sell products of your own? Are you relying on affiliate programs to generate income?

If you’re starting with a clean slate, the very first thing you should do is set up a website. If you produce a product of any sort, an site dedicated to that product will do just fine. If not, consider launching a blog, or other informative site that you can post affiliate links on. Whatever you decide to do with your website, make sure it has the potential to generate income. After all, what’s the point of marketing your site if it can’t bring in any profit?

Now that you know what you’re marketing, it’s time to start writing some articles. Sites like Ezine Articles let you post articles on a variety of different topics. Each article you post can be an indirect advertisement for you, your website, and any products or services you might offer. It’s important to keep that in mind as you write your articles. Each article should contain a link to your site. That’s pretty obvious. What might not be so obvious, is that each article should also be SEO friendly. Your article (and by proxy, your site) will get some attention from regular visitors to the article directory you submitted your work to, but a good portion of your traffic is going to come from search engines. Remember to use keywords in the title of the article whenever possible, and the body of the article should be keyword rich.

Having an SEO friendly article on an article directory like Ezine Articles can help you in a few different ways. If the article itself is SEO friendly, more people will find it, and some of  those people will click through to your site. Sites like Ezine Articles have bene around for a while, and as such, they have a fairly high volume of traffic, and they also tend to come up high in search all on their own. By having a site like that linking to your site, you’re increasing your own search rank.

By writing SEO friendly articles on article directories, and linking them back to your own site, you can bring in some traffic, and boost your search rank all in one shot. At the end of the day, more traffic leads to more revenue, and that’s never a bad thing.

Use Article Marketing To Your Advantage is a post from: Websites For Sale

Sometimes, when you’re buying an ebook, or other information product, you will have the chance to buy resale rights for that product. Sometimes those rights are free or cheap, and sometimes they’re a bit more expensive. Before you automatically dismiss the additional expense, take a second and think about the product, and it’s value. You might find yourself interested in selling it.

When you get resale rights for an ebook, most of the time you’ll be given a direct download link to pass on to your customers. Each time someone orders the product through you, you get paid for it. Typically, you can sell the ebook any number of ways, including ebay, and setting up your own website for the product. All you have to do is send traffic to the product, and you can collect a solid amount of money.

There are a couple of things to keep in mind before setting out to make money with resale rights. You’re selling someone else’s product, and as such, they get credit for creating it. By selling their ebook, you’re not doing anything for your reputation, just your wallet. The other side of the coin here is that you don’t have to produce an ebook of your own to sell. All you really have to do is market an existing product. You may not pull in as much money as you would selling an original product, but you also don’t have to put in the same amount of effort you would if you were creating a new ebook of your own.

it’s also important to determine whether or not there’s a market for the ebook you’re interested in reselling. Consider the niche the product covers, and whether or not a broad audience would be interested in the product. You should also search the internet, and see how many other people are reselling the ebook you’re looking at, and take a look at what marketing strategies they’re using. If the product you’re looking at is being sold by a lot of other people, and the market for it just isn’t that big, it’s probably better to skip it.

Buying resale rights for an ebook can be a great way to make some money, but only if you can manage to sell the product. Do your homework, and pick a product with a strong resale value, and you’ll be able to bring in some extra money easily.

Making Money With Resale Rights is a post from: Websites For Sale

It’s no secret that you can make money selling ebooks, but you can also make some money giving them away for free. Reports, and guides can actually be used to generate sales even if you’re not selling them, as long as you follow a few simple guidelines.

First and foremost, you need to create a compelling report. If no one wants to download your product, you can’t make it work for you. Be sure to pick a topic that matters to your audience. Think about questions your readers might have, or problems they might be looking to solve, and go from there.

Now that you have a compelling report in hand, it’s time to monetize it, and one sure fire way is through affiliate links. If your guide teaches the reader how to do something, consider including affiliate links to any products they might need to accomplish the task at hand. If you’re teaching the reader how to repair their DVD player, include affiliate links to all of the tools they’ll need to open the DVD player up, and any other parts they might need once they’re in there. The odds on making a sale are pretty high here, because you already know the reader is interested in the products you’re pushing – after all, they wouldn’t have downloaded your report if they didn’t intend to get into their DVD player, and they won’t be doing that without the right tools.

You can also use the report to push your own products or services. For example, if you repair DVD players professionally, at the end of your DVD player repair guide, leave your contact information and rates for your repair service. If the reader is intimidated by the repair process, they might have you fix their DVD player instead of attempting the repair themselves.

Remember, it’s not just the initial downloader you’re reaching, but everyone they share it with.If your report really helped them, they will be more likely to share it with a friend, and the more people that see it, the more money you’ll make.

By giving your readers a little information for free, you can turn a comfortable profit on affiliate links, and other related products and services. Be sure to provide solid content in the report, and your readers will be more likely to click your affiliate links or order your products and services.

Use Free Reports To Generate Profits is a post from: Websites For Sale

Keeping your email opt in page clean and professional is important to showing your users trust and respect. Make sure you emphasize privacy and the purpose of your list. List the benefits of being a member of your email list such as giveaways, free information, gifts, or whatever benefits your list might have. This helps gain trust right away from your users and makes them feel like they will benefit from joining your list, rather than giving away their privacy to a third party. Trust is the most important thing you can build on your opt in page.

The opt in email page takes some time to perfect, but the main objective is to keep the person interested enough to want to give you their personal information such as an email address to offer them solicited information. This is known as opting in to receive the information and allows you to send them related information. Most people will not simply put in their information if they see no incentive or gains that they would receive for doing so. This is where you would provide a free gift for giving you their information. This allows you to provide a free gift as the ethical bribe to earn their email address information.

This means that you will be tasked with gaining the trust of opt in subscribers. The more that you work to gain the trust of the potential subscribers, the more likely they will be to opt in. Once you do get their trust to give you their information you will have to continue earning their trust. Sending them the free gift via auto-response scripts is important to utilize. Do not bombard them with spam and offers they do not need.

Delivering on the join request is very important. You will have to ensure that they will be receiving important information that they will want to read without asking them to buy anything at first. Once gaining their trust has gone on for a few days to a week, your email responses could be tailored to ask them politely to purchase a product. If they do not continue on, the next email should outline why they should buy it. After this, the emails should explain why not using the product is less effective than other products or methods. This will usually provide them with a reason to purchase within a set time frame if their interest is caught well enough.

Optimizing An Opt In Email List Page is a post from: Websites For Sale

One of the most overlooked aspects of working online is hiring a contractor.

Let’s face it, not everyone can do everything online, and if they think they can they are joking themselves or they are taking way to much time to get work done because they are having to learn/struggle with every single aspect of web design, article writing, SEO, or some other area that is outside their expertise and they are spending way to much time on tasks that they are having to learn as they go or just take them a long time because of inexperience.

My niche is article writing. I was never found of writing in school, but I learned very quickly online that I was meant for it. I can write decently fast, not 90 words per minute, but I am able to get my ideas down on the “paper” as fast as I can think of them. I learned that when writing about subjects I enjoy I can write almost all day about them, hence why I write only on my niches I like to work on.

It could be different for you, maybe you love SEO, and playing the search engine game. That’s fine, it’s great even. Or maybe you are an awesome designer and just love creating useful art for websites, etc.

Whatever you do almost can be utilized online, however trying to learn everything else can be a mistake.

If you are a great web designer, why not hire a great copywriter to help you sell your services to potential clients instead of struggling to create website content to showcase your work?

If you are an SEO expert throw up a Wordpress blog and hire a designer to create you a temple to showcase your SEO skills.

For me, as an article writer I am a bit SEO (but not all the way) with my keyword density, but I could hire both an SEO expert to get my on page SEO down and a designer to create my website for which I write.

Instead of trying to do things halfway, it is a lot easier and will save you a lot of time by simply hiring an outsourcer to do the work for you. Don’t be afraid to spend a little bit of money, because if the contractor is worth their weight, they will provide you with returns long after the work is completed.

When to Hire a Contractor is a post from: Websites For Sale

Choosing a niche to go into can be a lot of work and extremely stressful for new internet marketers and future affiliate marketers. It doesn’t have to be that difficult though, and I will give you 4 tips below to help you choose your affiliate niche and product.

Something That Interests You
One of the most overlooked things about being an affiliate is picking a niche that you like. It helps prevent burnout and fatigue with work and will allow you to continue to push harder when times get rough if you are passionate about a subject. For example, I don’t care about forex, heck, I don’t even know what it means. Why would I spend time and effort on a product promoting a forex tool that I know nothing about, or care nothing about? Sure I can learn, but my heart won’t be there and it won’t show in my results. If you are passionate about a niche, promote a product within it — your excitement and knowledge will show through to the potential customers.

Something With Profit Potential
Of course, even if you like something doesn’t mean there is a profit potential. I suggest trying a few niches on topics you think you might like then seeing what works after a few months. If you have 10 sales on one item and no sales on another, then you should probably pick the one that has made you some money, right? This one is pretty simple, but see how successful and tight the competition is and go from there.

Reputable Offer (Not a Scam)
Make sure you check the offer out before you start promoting it. Read through every fine line of text on the sales/copywriting page. Make sure the offer sounds legitimate to you, not scammy. If it sounds like a scam to you, it will sound like a scam to your potential customer. Make sure the sales page is good, all the information is there and that the offer is valid (purchase it before hand, maybe?) and make sure you are promoting something worthwhile.

Good Commission
Finally, make sure your work is going to yield you a good commission. The percentage doesn’t really matter, but the amount does. If you can sell 10 copies of something at $50 or 10 copies of something else at $30, which will you choose?

Choosing a Niche for Affiliate Products is a post from: Websites For Sale

Online forums are sometimes overlooked as a means to market your product or website to a large audience, but in reality, forums are still alive and thriving no matter the newest social network which comes along.

The reason forums are still a mainstay online is that they are very niche offerings. Sure, you can go to Twitter to talk about internet marketing, but 1/2 your audience might not care. On a forum dedicated to Internet Marketing such as Warrior Forum, everyone there is there to work on their internet marketing business or to learn more about internet marketing. Social networks are great for a broad market, but to get very targeted “social” interaction a forum still remains the top choice. You see the difference?

One of the main ways to use forums as a marketing tool for your website is to use the signature allowed in your posts that you create. This signature which usually can allow links (and usually dofollow links) will allow you to create numerous backlinks to your website. The more you post, the more times your link appears on different pages of the website. This is good for two reasons mainly, 1) that your link will gather you some Google “juice” (aka backlinks) and 2) that your fellow forum members might happen to click on it.

The two are very different, one is traffic for the future and the other is traffic now. It is very important however, to make sure you are providing relevant content and not spam. Forum members hate when new members come into their forum and start spamming comments that are generic or add no value to the conversation. Much like a social network such as Twitter. Make sure, for your future readers sake and your reputations sake, that you do not come off as spammy, that you promote your site in a respectable way and that you provide some sort of value to the other forum members.

Another minor way, but another way that might be important are forums with “websites” in their profiles. So when you are signing up and a forum asks for your personal website, put your product website there that you want to promote. That will provide you with one backlink at least for your effort, better than nothing, right?

Good luck and don’t be a bad forum member – make sure you follow the rules and add value to the conversation.

Using Forums to Market Your Website is a post from: Websites For Sale

Facebook can be a great platform to market your business or products on if you do it right. The biggest thing to remember is that Facebook is a social network where two way engagement is important. People who spam Facebook with links, and information that looks like spam are going to be classified as such and potentially ignored or even shut down by Facebook.

The problem with Facebook is that you need to have a very engaged audience in order to be profitable through the social media part of it. That is what we are going to talk about today – the social aspect of Facebook, not the advertising platform.

On Facebook you have two real ways of marketing for free to individuals. The most prominent now is through Facebook Pages as they are called. The other is through Facebook Events.

Facebook Pages are the best way to promote and connect with your readers or fans online, except through mailing lists. Facebook pages are a great way to promote your content because you can easily share links to your website, interact with fans and hold contests and more.

It is important to remember that your Facebook page is only a compliment to your site, not your only site. Due to the interaction levels being so high, it can be easy to use Facebook Pages as your only source of interaction and content creation. Spread the love around to other social networks such as Twitter and see your brand grow even more so.

The best way I have found to get my Facebook page numbers up (right now it is around 1,400 for a pretty small community’s website) is to hold a “fan drive.” A fan drive is simply a plea to get people to “like” your pages in order to achieve a goal. My goal was 1,000 fans in one month and I would donate $150 to the local Hospice. Within two weeks my page had over 1,100 fans and I was writing a check.

Those 1,000 fans are worth so much more than $150, and the cost was well worth it.

Depending on your situation, there are other ways to get people to join if you are not working on such a local level. For example, giving away an iPod or something to a random fan is a great way to get people to join, even small things like books and gift cards are a huge motivator.

Be creative when using Facebook to market your product or page, but remember, don’t be a spammer or you will lose fans a lot faster than you gained them.

Facebook Marketing Introduction is a post from: Websites For Sale

A great example of a nicely integrated store/blog.

Blogs can be a great source of traffic for your main website. If you are selling Android accessories for Android based cellphones, it would be a great idea to have a blog set up as a side project in order to do a few things:

• Keep your buyers and customers informed.
• Keep constant new information coming from your website which can then be picked up by Google.
• Announce product updates, etc.

As an Android accessory sales website owner, your most important thing is to get users and visits who A) have Android phones and B) might potentially buy something. It can be a great attractor for your visitors to see that you have a blog because it gives a personal element to your site as well.

Blogs are one of the resources which are free or very cheap to set up. These services are one of the essential traffic sources that any advertising plan needs to get more exposure to specific websites. The common options do take time to increase in readers and thus improving the influence it can have on the audience. Well established Blogs are also an important resource when you use them wisely to help you provide traffic to your websites.

The most common option is to create a blog with a popular service and keep it updated. The blog can be anything relating to the business, products or services which are being offered. The more information that is placed on these blogs, the more can be indexed into search engines which will help route common searches to the blogs, which in turn could route traffic to the website(s) that need the traffic. This option does take time, but the great thing is that many blogs can be created and be about different subjects in the industry and still lead traffic to the same website(s).

The other option which works well is to keep watch for blogs that offer information about the same field or subject that relates to the websites needing promotion. These blogs will usually have comment sections that allow for comments from readers to be shown. Of course, many of these comment fields will be offered with spam protection so the comments need to sound natural to post without being filtered out. The way that these comments can help improve traffic to websites is the fact that they are usually indexed by search engines. They can be used to place a link back to the websites that are being promoted for additional search engine weight.

Tips for Using Blogs as a Traffic Source is a post from: Websites For Sale