Categorized | internet marketing

Holiday Selling Tips for Affiliates – Part 2

So you’re an affiliate and are promoting products that may be of interest to shoppers during Black Friday and Cyber Monday. If you do your campaigns the right way, you definitely stand to make some money from this popular holiday shopping event, as millions of shoppers go online to buy what they want instead of going to retail stores. Here are some final tips to help you run your affiliate campaigns:

Price is Important but So is Value

It is not enough for products to have a good price, they must also be valuable in the eyes of many shoppers. For this reason, you should try to put an emphasis on promoting online retailers that are known brand names and also emphasize products made by manufacturers which have a good reputation for quality. While it’s true that budget conscious customers may want to get the lowest price possible on a product that they want and won’t care whether it’s a “no name” brand, the majority of shoppers will be more comfortable with brands that they’ve seen before.

Know at What Times People Shop

Remember that online shoppers are human too and many of them will be working on Cyber Monday. Previous statistics show that traffic increases begin in the morning around 7 AM, then taper off at around 9 AM. Things start to pick up again after 5 PM when people return from work. Of course, this doesn’t mean that you should only be running your ads and promotions during these times. After all, there are many people who can do their shopping from work or who won’t be working on Cyber Monday. However, you should keep in mind that traffic will be the heaviest during this period and you should therefore take action in order to profit from it.

Black Friday Isn’t Just one Day

If you’ve been watching some online shopping sites, you will find that many online retailers now begin their Black Friday promotions at the start of November, then make even bigger promotions and discounts on Black Friday itself. Bigger discounts for customers and better payouts for affiliates are common during that 24 hour period. Again, if you want to maximize your profits, don’t focus exclusively on that 24 hour time frame. Shoppers will begin searching for items to buy before that day.

Ensure Backup Plans are In Place

In internet marketing, things can sometimes go wrong. Retailers may change promotions, products or affiliate deals for whatever reason. Affiliate networks, merchant websites or tracking systems could run into problems due to technical failures or deliberate sabotage by DDOS attacks. Same goes for advertising services. While you may think you have a good strategy in place, don’t put all your eggs in the same basket. You should have preferred offers to promote, as well as preferred advertising channels, but you should always have a backup plan in place. This would mean that if something goes wrong, you can still make money, even if it’s not as much as you may have originally planned.

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