Categorized | internet marketing

Getting Your Site Ready For Black Friday

For online merchants and affiliate marketers, the biggest online shopping weekend this year is getting closer and closer. Those who sell or promote products online are all getting ready for Black Friday and Cyber Monday and according to some reports, the online shopping event is expected to be even bigger this year. It is no secret that online sales are growing year after year, but this year is likely to be even more profitable for many. People everywhere are finding out that they can get better deals online, and also they don’t need to stand in line for hours to get what they want.

Do you want your Black Friday and Cyber Monday promotions to be as successful as possible? Then there are a few tips that you should take into consideration. While you should already have figured out the bulk of your marketing strategy for this year by now, there is still time to make some adjustments and modifications to your campaigns so as to ensure maximum success.

Make Sure Your Sites are Ready

Before you go any further, you should ensure that everything on your website works properly and that it will be able to handle the increased traffic that comes with this holiday shopping event. It is true that those who go to physical retail stores are often willing to put up with long lineups and spend quite some time searching for the products they want in store, but this isn’t necessarily true for online shoppers. If your page doesn’t load properly or is having problems, then this could and probably will, result in a lot of lost sales for you. As we’ve stated many times before in articles related to e-commerce, unless your site offers an extremely rare or unique product that is practically impossible to find anywhere else, your shoppers will not have the patience needed to keep trying to make their purchase again and again while your site is having problems. They will probably go somewhere else and as there is no shortage of sites that offer deals and promotions for Black Friday, chances are they will find what they originally came from and won’t bother to come back to you.

The first thing to do is to test your site thoroughly to ensure that every link and every part of it works properly. Ensure you have the right type of hosting for the job. Running an e-commerce platform on a shared hosting account might work if you have just 4 or 5 people browsing your site at the same time, but if you have a few dozen, this will rapidly exceed the capacities of such a small hosting plan. If you haven’t already, invest in the proper VPS or dedicated hosting.

Also, be alert and monitor your site during the shopping period. This will allow you to rapidly detect any anomalies and correct the problem before it gets bigger. You want everything working at 100% efficiency here, so it’s important to keep an eye on things.

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