Categorized | How to

Getting Your Facebook Page to Work – Part 1

So, now you know that your Facebook page isn’t quite working out the way you were planning in the beginning. You bought into the whole “Make a Facebook page and it will be a magic online marketing solution”, except that it’s anything but magic. You have a few fans, but they don’t seem to pay too much attention to what you’re posting. You may get a few likes and shares here and there, but the numbers are really dismal. Maybe you get a comment or two on posts that you make, but once again, this is just a comment or two. No matter how hard you try to be interesting, it’s not really working out for you. So, what is causing all of this negativity and how to fix it? Here are some of the possible reasons:

You’re not really posting anything interesting

You need to consider that people who are on Facebook are there to communicate and be entertained. This isn’t a business directory like the Yellow Pages. This isn’t LinkedIn, where serious individuals wearing suits and ties scour profile looking for business opportunities and profitable partnerships. You have real people who are looking for something interesting.

Try to make your posts provoke a reaction among your audience. Maybe use humor. Post content that is varied, not the same thing over and over again. Post different types of content: text, pictures, infographics, videos, etc. But above all, show some enthusiasm yourself. Now you don’t need to jump up and down with excitement every day about your Facebook page, but if you’ve made it to be a chore, or just another item on your online marketing “to do” list, that lack of enthusiasm will translate into poor quality posts. You need to make everything that you post meaningful and likable to your audience.

You’re talking about yourself a bit too much

But social media marketing is all bout “marketing”, right? Getting people to look at your stuff and hope that they will buy things from you, no? Well… sure that’s something that you can use it for, but it’s more than just about promoting yourself. If all that you do is post links to products on your website, or link to blog posts that you’ve made, your fans will lose the motivation to follow your posts with interest. When your stuff appears on their news feeds, it will be just one more “ad” to them and they will rapidly come to ignore them, even if they had a bit of interest in your products in the beginning.

Try to write some interesting content related to your industry. Link to articles, videos, inforgraphics, etc. that you find online, even if they don’t come from your won business. Find content that your fans may like and then share it on your page. Remember, your Facebook page shouldn’t be one big advertising page, but rather a way to communicate and exchange with your fans, even if every exchange doesn’t end with a sale.

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