Taking Full Advantage of Mobile Searches

In an increasingly mobile world, an equally increasing number of users from all demographics are now using smartphones to find what they need. We have seen before that a great amount of searches made by mobile users result in a purchase being made by the person using the smartphone. Local business owners, as well as the online marketing experts responsible for promoting these businesses need to know all about mobile marketing and how they can harness its power. It gives businesses a great opportunity in the online world, but mobile marketing needs to be done right for it to be effective.

 

Here are some tips that will be useful:

 

  • Have a mobile compatible site

 

We’ve probably gone through this about a hundred times in the past year, but it’s worth repeating. Your business site needs to be mobile compatible if you want to benefit from smartphone traffic. It’s simple to do if you know the right tools, many of which are available for free. Too much trouble? Not good in web design? Just hire an affordable freelancer who could make a good site for $50 to $100. It will be worth it. Your site content should be direct and to the point. Yes, do include calls to action and a good sales copy, but keep the fluff to a minimum and save the purely informational stuff for your blog. While smartphone users do conduct research, it is SHORT research and they just want the basic attributes of your products. It’s highly unlikely that putting the history of your company on your homepage will have much influence on a mobile user’s decision.

 

  • Local SEO and targeting is of utmost importance

 

When someone searches for a product on a smartphone, they usually need something local to them. If you use paid advertising services, geotarget your ads appropriately. If you do SEO, make sure that you do the right local SEO which will help users within range of your business to find its site.

 

  • Put a map on your mobile site

 

Some who are looking for your business may not be familiar with the area. Google Maps is your friend here. Include a map on your website, as well as the option for the user to get driving directions to your location. This increases the chance the user will go to your business first before checking out any competitors. If they have a map on their site and you don’t… guess what… you lose.

 

  • Have a call button too

 

Sometimes the user will want to call your business first. Having a phone number on your site is good, and obviously something you should do. But what’s even better? A “Call Us Now” button that when pressed will cause the smartphone to automatically call you. This makes it simpler for the user to get in touch with you.

 

  • Add your business to local directories and social media

 

Add your business to social media sites, local business directories and place a few classified ads. This will not only help with SEO, but further increase the chances that a smartphone user will become aware of your business and use its services.

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