Categorized | internet marketing

Making Your Business Look Trustworthy Online: Part 2

It’s a known fact: the online world is filled with shady businesses that engage in questionable practices or sell bad products. Your website visitors will want to be assured that they’re dealing with a legitimate site and not a scammer. The way that your website looks and the elements that it contains will be instrumental in helping reassure your buyers that they’re on a reputable website. Here are some more elements that you can include:

 

  • Original photos of your items

 

Even though you may be selling items that are very common (for example, everyone knows what an iPod looks like), avoid using stock photos or the same pictures that are found on the manufacturer’s website. This doesn’t do much to help assure the buyer that you actually have the items that you claim that you’re selling.

 

Whenever possible, take pictures of the items you sell and post them on your website. Include pictures from different angles, as well as any accessories that normally come with them item. To help prevent unauthorized use of your photos by other sites and to make the photos look more legitimate, you can add a digital watermark to them with your business and website name. If you run a small business, including a card with your business name and website next to the item in question is another good way of showing buyers that you’re legit.

 

  • Allow comments, reviews and ratings

 

One thing that is noticeably absent from websites that sell shady products or have questionable billing practices is a section where real buyers can leave comments about their purchase. That’s quite logical. A scammy site wouldn’t want to give buyers the chance to sound off on their products, as the review section on their website will quickly fill up with negative information.

 

But if you do business honestly and sell good products, there is no reason as to why you shouldn’t incorporate the option for buyers to leave feedback on your products. Having feedback that is perceived by the visitor to be authentic and coming from people who have bought from you will automatically send the message that your site is the real deal. It is far more useful than having “testimonials”, which are often simply fabricated by some of the less scrupulous operators out there.

 

  • Information about your company’s management or employees

 

Having a section which shows the names, pictures and a short bio of your company’s management team and key employees will avoid making your company look like a “faceless” business. Visitors to your site will be more likely to feel safe if they know that they’re buying from real people. Genuine entrepreneurs who are building a long term business will be proud of that fact and won’t have any problem associating their name with the companies they run.

 

It is the scammers that hide behind aliases and structure their corporations in a way that requires hours of detective work to find out who is actually running the show.

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