Categorized | internet marketing

Common Mistakes in Affiliate Marketing

If you’re new to affiliate marketing, you should know that there are some mistakes made by many newcomers to this industry that you should avoid if you want to build a business that is profitable both in the short term and in the long term. Here are some of the most common mistakes done by newcomers to affiliate marketing and how you can easily avoid them:

Joining Every Affiliate Program Under the Sun

The experts always talk about how building multiple streams of income is important for success in affiliate marketing and with business in general. They show you how they’re part of dozens of affiliate programs and make money from them. But should you do the same? Not right from the start. Exploring various earning opportunities is definitely great, but when you’re just starting out, you should rather focus on a few programs and not overload yourself. This will make it far more complicated to find the right offers to promote, as you will have way too many to choose from. You will also get plenty of promotional emails from affiliate networks and managers urging you to run their campaigns, but you simply won’t be able to handle all of this at the same time when building your business.

Not Testing the Links and Merchant’s Page

If you make a mistake when copying the affiliate link over to your landing pages, this could be quite costly, as it will probably mean that any sales that you make won’t be tracked and so you won’t get paid for them. You should test your links to ensure that they work correctly. Also, you should check whether the clicks you make register correctly in your affiliate account, though bear in mind that there could be a delay between 15 minutes and a few hours before they appear. You should also see that the merchant’s site is loading correctly and not experiencing any technical problems at the moment. Obviously, sending traffic to a site that doesn’t work is pretty pointless as you will be left wondering why you haven’t made any money from your visitors.

Not Tracking Properly

Chances are, you will be promoting your affiliate offers through different channels. If you want to increase your chances of success, then you need to set up a tracking solution that will allow you to know how many clicks and sales came from which of your websites or advertising channels. This will be very helpful when you want to optimize your campaigns, as you will know which methods that you’ve used in promoting the offers worked and which ones didn’t really do anything. Many affiliate programs will allow you to generate different link codes for the same offer, allowing you to track your clicks more easily. There are also simple scripts that you can integrate into the back end of your website that will let you know exactly where your conversions came from, such as the keywords used, which ad was clicked by the buyer, etc. Any serious affiliate marketer maintains detailed statistics and has a good tracking solution set up.

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