Categorized | internet marketing

Getting Followers to Build Your Online Authority

Previously, we’ve seen how important it is to build social media authority and what benefits it can bring to your online business. Many online marketers are curious to know how they can build up their authority on social networking sites such as Facebook and Twitter. The first thing that you need to think about is that authority has to be built over time. For this, you need to create an online presence that is solid and large. Of course, this may sound easy in theory, but in practice, it will demand that you make a lot of efforts.

The first thing that you need to think about is to attract as many people as possible around you. Give them an opportunity to comment on your updates and to share information about you. The more people you get following you, the better. What you post is extremely important, as it will serve to build interest. If you simply post links to a few popular articles that you’ve found on the web, this will not do much to increase the amount of followers. Simply because there are so many people doing it already.

On Twitter, you will want your account to be followed by the most active users. Those are the users which will frequently retweet messages to others. Find out more about the people who are marketing in your niche on Twitter. Look at their followers. See what they comment about and what they retweet.

Getting followers is important, but you will also want people to find out more about your business. Now how do you do this if you’re sometimes sharing third party content? There are some ways around this. If, for example, you found a certain YouTube video to be interesting, instead of linking directly to it, why not create a blog post and embed it? That way, you can give your own opinion on it and allow users to comment on it. Chances are, some of the people who ended up on your site will be curious to see what else is there and keep exploring it.

Encourage your users to share the content you’ve placed on your site. Make sure that you’ve placed some buttons for Twitter, Google + and Facebook on all of your pages. But simply placing the buttons may not be enough to get the full effect. Including a call to action on your page to encourage users to share the content could make a big difference. If you’ve watched YouTube videos lately, you will find many users encourage their viewers to not only subscribe to their channel, but also to follow them on Twitter or Facebook. So if you produce your own YouTube videos and post them on your website or blog, include a call to action in the video itself may serve to increase the number of users sharing your content. Then of course, more people will see it and more could eventually follow you. This is how you build a network of followers by leveraging the power of social networking.

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