Categorized | How to, internet marketing

More Efficient Use of Online Marketing: Checking Your Progress

If you own a local business and use the internet to promote it, then you’re probably concerned as to whether you’re getting the results that you’ve wanted from your marketing efforts. After all, nobody wants to spend time and money on online advertising only to make little progress with it. This is why it is very important for you to monitor your progress with internet marketing and see which of your strategies work and which ones don’t work as well. This will give you an idea as to whether you should keep doing what you’re already doing, or whether there are certain changes or improvements that would be in order for you.

While this sounds easy to say, keeping up with the performance of your online marketing efforts will require a bit of work, especially if you haven’t really been paying attention to the results that it’s been bringing you. This happens to many small business owners that get caught up with their main line of work, especially if their business has been doing quite well as of late.

The first thing that you would want to do is to make a list of all of your marketing and advertising channels that you’re using. Then, divide these into sub groups. So for example if you use social media and classified ads sites, you would have these 2 as main advertising types. Then you would list the specific social networking sites that you use for your business, as well as the classified ads websites that you post your ads to on a regular basis. The same can be applied to other methods of online marketing that your business uses, such as pay per click ads, where you can further drill down the traffic and results that you’re getting by each network, each specific ad campaign & ad copies, as well as individual text or banner ads that you’re running on the network. Remember to be as detailed as possible as this will help you optimize your efforts.

Now that you have this list done, you would need to track where you website traffic is coming from. If you haven’t already set up a tracking script (there are many free ones out there that you can use), look at your server logs to see where the traffic on your business website is coming from.

As for tracking conversions (visitors who became paying client or took other action that is profitable for you), there are many free scripts that you can use in order to see which clicks are converting, if your site is directly selling items to customers. Otherwise, if customers contact you by phone or walk into your place of business, then tracking conversions won’t be that easy since you will be limited to asking customers how they found out about your business.

If you’re satisfied with the results, then keep doing what you’re doing… but keep paying attention to where your traffic is coming from. If on the other hand, you want to improve some things, then we have some more tips for you tomorrow.

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