Categorized | How to, internet marketing

Advertising and Traffic Generation Methods for Info Products

In order for you to sell your product online you will need one main thing: traffic. Not just any kind of traffic, but targeted traffic coming from visitors that actually have an interest in your product. Selling a downloadable information product online is similar to selling any other kind of product from a website, but there are a few tips that are unique to this type of merchandise. Here are some ways that you can use to get your website up and running with visitors.

  • Search Engine Optimization

SEO is often overlooked by many creators of digital products, but if done right it can be a good long term traffic solution. It all depends on what you’re up against. When doing SEO, you must first analyze the amount of competition that you have for your desired keywords. Look at the number of sites that are ranked for your main keywords and look at which sites are near the top of search results.

Start developing an SEO strategy including both on page and off page factors. One of the key elements of SEO, which is link building, actually fits in well with other traffic generation methods, as you will not only get backlinks, but also potential visitors from people who click links to your product that are found on other websites. You must remember that good SEO may take some time, especially if you’re in a niche that is quite competitive, so it may not be the best for instant traffic. But for long term traffic, it’s still the best.

  • Article Marketing

Article marketing is a simple and quite effective way of marketing an info product. In fact, it’s one of the simplest and most popular forms of online advertising when it comes to selling digital goods. It consists of writing articles that are related to your niche and address some of the questions and issues that potential buyers of your product may have, without giving them too much information. You then include a link to your product at the bottom of your article inviting the reader to get more answers from your product. Articles can be posted on various article directories, such as Ezine Articles. There are also services which allow your articles to be syndicated for free to blogs that are looking for content.

One of the main advantages of article marketing is that it’s free. You only need to spend some time to write the articles and publish them to the relevant places. However, this can also sometimes get tedious, as you will need to write several unique articles a day and post them to directories before you start seeing any traffic and results. Of course, it’s also possible to outsource some or all of the article creation to a freelancer who can do the writing and posting of the articles for you. However, doing so will require some investment on your part.

There are a few other traffic generation techniques that you can use to get visitors to your product which we will take a look at tomorrow.

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