If you decide to create the content of your info product by yourself, in that case you have quite a bit of work to do. However, just like any other online business project, it can be done if you apply the right methods, knowledge and effort into it. For many people, the creation of the product itself can even be a very enjoyable experience. Before we get started on how to put the product together, there are a few general tips that you need to be aware of, which will help make sure that your product will be well received by its targeted audience, meaning your buyers:
- Offer something useful and really informative – solve your readers problems and answer their questions
One of the common complaints about information products, especially those in the online marketing niche, is that they don’t offer any real and usable information to the buyer. Think of it this way, a guide on earning money online that simply tells the reader to put up a website, sign up for Adsense or a CPA network and then “somehow” get some traffic to it would be quite useless, as it doesn’t actually give any details or methods on how they can accomplish that.
- Don’t just rewrite free information that can be found online
This is another complaint that people make about info products that they’ve bought. There is a lot of free information available online to people who are looking for answers to their questions about any given topic. Is your product actually going to give more than that? This is where you get the occasion to really make your product shine. Add some unique methods and strategies that you’ve thought up of and that you’ve tried. Use your experience and knowledge in your niche to share some personal advice with your readers about how you’ve solved the problem that they’ve been having and how you’ve accomplished what they’re trying to do. While some things, such as SEO methods for example, are commonly discussed at length online, this doesn’t mean you just need to rewrite existing information about them. Give something better to your buyers and they will definitely appreciate it.
- Quality matters more than quantity
When creating a product that is supposed to be informational, you’re not writing a novel or creating the next big movie. You want the information transmitted to your readers to be concise and educate them on your niche. Nobody wants to read an e-book or watch a video course where half of the content is about the author boasting about his accomplishments or telling his life story to the buyer. This doesn’t help the buyer in any way. Essentially, you will want to give your buyers the necessary bits of background information about how some of the concepts work, then give them the actual methods on how they can actually make things work for themselves. Don’t say things simply for the sake of taking up space.