Categorized | SEO

Some Easy to Avoid SEO Mistakes

When it comes to SEO, there are some common mistakes that webmasters make which could be detrimental to actually getting a website to secure a good place in rankings on Google as well as other search engines. However, it should be known that these common mistakes are things that could be easily avoided by just following some simple pieces of advice. Here are the most common errors and ways that you can avoid them:

Focusing too Much on Length of Content

While you may have read that Google prefers content that is longer, this really depends on the context and doesn’t automatically mean that longer articles, blog posts, etc. will give you a magic ticket to a number one spot on Google for your chosen keywords. Remember that the reason why you’re writing the content in the first place is for the readers on your website and not for search engines. If you have a topic that you could comfortably write an 800 word article on, then you can do that. However, there are cases where a shorter post could be just as good. For example, if you’re writing about a specific model of decorative mailbox, it’s going to be pointless to try to force a 1000 word article on it, as there’s just a limited amount of things that you can say about a mailbox without going off topic or repeating the same things over and over with different words. Remember, if somebody came to your site, it’s because they’re interested in knowing more about this mailbox, what it’s made of, how does it look, etc. They’re probably not interested in reading a 2000 word essay about the history of the international postal system.

Using Keyword Stuffing

Keywords in articles should appear naturally. If you write an article that is about a specific topic, then there shouldn’t be any problem getting a keyword density of 1 to 3% in the article. Forcing in a large amount of keywords will not be helpful with regards to SEO. This is for 2 reasons: it makes the text harder to read and makes it look not natural. Also, search engines penalize pages that were clearly designed with nothing but SEO in mind, such as those which contain keywords that are deliberately overused.

Adding New Content to Your Website or Blog Every Single Day

If your site deals with certain topics that change daily, such as news, this could be necessary and very useful. But otherwise, there’s no need to keep posting new things every single day. This is especially if the new content doesn’t actually bring anything useful or informative to your readers but is just a repeat of what you’ve said the days before. Regular site visitors who see this will find your site boring rather quickly and stop visiting it. It also puts you at risk of getting penalized as your site will start having more and more duplicate content posted on it within a short amount of time. Updating your site is good, but don’t do it just for the sake of updating either.

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