Categorized | How to, internet marketing

Efficient Video Marketing Uses

We have all seen mentions about how video marketing could be useful in terms of making money online. But the issue with it is that few business owners use it, and many of them don’t really do it well. Can you use video sharing sites like YouTube and Daily Motion to attract some customers to your website? Definitely. Here are some tips that you will find helpful for this:

 

  • Use public video sharing sites and not your own server

 

The obvious advantage of this is that you will be saving bandwidth, as the videos will be hosted on a site such as YouTube and not your own server. Another advantage of this is that more people will be able to see your videos if they search for their related keywords. If you host your videos on your own server, they can only be seen on the places where you put them, such as websites, blogs or social media pages.

 

  • Put your website and business logo at the beginning and end of your video

 

Even though YouTube allows you to put links in the description (which you should do as well), you are better off putting your website in your video as well. This is because some people may see your video and choose to embed it on their own website or blog, or share it with social media. If your video goes viral and is seen by a lot of people, chances are it will be embedded on a lot of sites, so to get the most traffic from this effect, your website must be present in the video itself.

 

  • Give useful content to your viewers

 

It is said time and time again, nobody comes online to watch commercials, there are enough of them on TV. The content of your videos therefore needs to be relevant to your products and niche, without looking like you are only promoting your website or goods. Instructional or informational videos are the best. For example, if your company sells replacement iPhone screens, then having a video which demonstrates how to open up the iPhone and change its screen without messing up the phone would be quite useful. It can also be used for intangible products such as guides and learning materials. So if you sell language courses, you can create a video which teaches some important phrases, pronunciation, words, in another language, then at the end refer the viewers to your website so they can check out the product and see if it is good for them.

 

  • Don’t give up if you don’t get many views

 

It is a fact that most videos will not achieve millions of views, especially if your niche is very specific. The issue is quality and not quantity. You can make sales with just a handful of viewers that are truly interested in the content of your video and the product behind it, while uploading a video that gets thousands of views because it is “cute” or “funny” may not bring you any serious site visitors.

 

 

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