Promoting Your New Web Store

Once you have your products ready and your website up, then there is one important thing left to do for you: promoting the web store that you’ve just built. In many cases, this is going to get a little bit challenging, due to the fact that you are going to be competing directly against dozens of online retailers which are already more established in the industry. But it is by no means impossible. There are some things that you can do to ensure success as well as one good strategy that is used by many small online retailers:

 

Sell Globally – Promote Locally

 

Obviously, one of the main advantages of e-commerce is that you can sell your merchandise to buyers all around the world. This is the reason that most e-commerce sites ship globally. But going against corporations that have billion dollar budgets is not really a wise move. This is why you will need to first start promoting your website locally, in your own area and community. This is also how many of the world’s global corporations started out. Coca Cola first started selling their product locally before going global. You will also find that many large internet providers and wireless companies first started offering their services in the city where they were founded before expanding. Therefore, if you want to succeed online, you will need to follow their lead, even though you may not actually have an objective of starting a global online sales empire such as Amazon. Now how do you do all of this? It is actually quite simple and we will get into some ways that you can accomplish this in the next post.

 

Target Your Audience by Language

 

Of course, not everyone can do this as not everyone speaks another language. But targeting your audience by language is an efficient marketing tool. All you would need to do is to have multiple versions of your website in different languages, such as French, German, Spanish, etc. This has many advantages for the owner of an online shop. First, you would get access to more customers, who may not speak English and would be searching for websites in their own language. Second, promoting your website would become easier if you do this. While websites in English make up the vast majority of online content, there is a drawback to this. You will get increased competition and therefore would need to outrank many other sites in order to get some customers. But in terms of sites in other languages, there is less of them. The customer base may be smaller, but it is still there, in the millions. Therefore, doing your SEO, pay per click ads and social media posts in another language would mean that there would be less websites selling the same thing than you. This will simplify the promotional process and make it give you better results, faster.

 

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