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Building a Good Small Business Website: Part 4

Previously, we have seen some of the technical aspects of building a website for your small business, namely planning the site building and determining whether you will want to use a Content Management System (CMS) to operate your website. While these are all important considerations, once you get them squared away, it is now time to move ahead and start building your site. Here are the main elements that you would be including in your site:

  • Product information

Obviously, you will want people to know more about your company’s products and services. After all, this is why they came to your website in the first place, no? Add some details about your products, pricing, etc.

  • Relevant details about your industry/niche

Here, you will be giving your site visitors some information that is not directly related to promoting your products. Like what, for example? Let’s say that you sell laptop parts. You could include some tutorials about how to take apart various models of laptops, how to remove the screen, replace the keyboard, etc. Basically, things that are relevant to what you are selling, without promoting your products too much. You can also include multimedia content here, such as videos as well.

  • Background information about your business

This section will simply contain some basic information about your business, such as the types of products that you sell, the amount of time that you have been in business for, who the company leaders are, etc. This will help the visitor find out more about you and will give them the reassurance that they are dealing with a legitimate company.

  • Contact information and ways to get in touch with you

Your contact information, such as your phone number and address, should be featured prominently on your site, as well as in the header and footer of every one of your pages. After all, you want your visitors to contact you, right? Don’t make them dig through 10 pages before they are able to find your phone number. You can also include a contact form that will allow a visitor to send you a request for information or an inquiry, and then you can respond to them via e-mail or by phone. Including live chat support on your site is also a great idea, if you will be able to have someone on staff ready to provide support by live chat to your visitors, at least during regular business hours.

  • Links to your social media pages

Social media is an excellent business tool, and this has been stated numerous times by industry experts. Because of this, it will always be a wise idea to include links to your Facebook and Twitter pages. Also, on your content posts and product, include a “Like” button for Facebook, which wil let the user share that page with their friends. If your business has a YouTube channel, just link to it from your website. This will allow them to quickly check out all of your videos that you have uploaded to YouTube.

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