Categorized | internet marketing

Using a Content Locker for CPA

One of the ways to earn money by using CPA networks is by using a content locker, also called a gateway on your website. This is something that can be used with incentive offers to increase conversions. Now what exactly does a gateway do? The principle is very simple. When a user gets to your page, a content gateway will pop up, asking them to complete a CPA offer before they get access to the content presented. These offers are usually short email submits or mobile offers that pay around $1 to $2 a lead.


Is this better than simply having CPA text ads or banners on your site? Well, the answer is usually yes. Many people are used to seeing ad banners, especially the cheesy “Shoot X to get an iPhone” type of ads and will usually ignore them. However, with a content gateway, they will actually have to complete one offer before they get access to the content that they want. Sure, some of them will simply walk away and go to another website. However, some of the visitors will complete the offer, especially if they are really looking forward to seeing the content that is presented on your website.


Many of you may be thinking: sounds great! How do I set this up on my site? There are essentially two ways to do this: either you can sign up for a CPA network such as CPA Lead or Adscend Media, that offers CPA content locking gateways, or use a third party script with incentive offers from another network. Of course, the first would be much easier, as the script has already been designed by the CPA network and all you would need to do is to insert some pre formatted code on your website. If you do use a third party script with another network, make sure that you only do so with incentive offers. Also, discuss with your affiliate manager first to see if you are allowed to do so, to make sure that there are no restrictions on this type of marketing with the network that you are using.


One question that remains is: should you use this on your site at all? The answer here will vary. If you have a completely new website that you’ve just started sending traffic to, then this might be a good idea. However, on the other hand if you have an established site with plenty of regular visitors, you may want to think twice before using a content locker on it. This is because if you are already making a good amount of revenue from these visitors from “regular” CPA offers or pay per click ads, you might risk losing some of your regular traffic if these visitors don’t really like the idea of filling out a CPA offer to get to your content. But there is always a compromise, for example you can set up a “premium” section of your website that requires filling out a CPA offer to access. Or you could display the gateway only to random users, or after they have visited a certain amount of pages on your website.

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