Internet Marketing Use In Small Businesses

A recent survey taken in the United States by a technology consulting firm gives some very interesting figures about the use of internet marketing among small business owners. Based on the results, the majority (close to 80%) of small business owners had a website for their business. Of those that didn’t the majority were planning to create one in the coming year. This result is really not something that is surprising. It has been said time and time again that creating a website is beneficial for any business owner, even those that run a very small local enterprise. It makes them easier to find by their prospective clients, many of who exclusively use the internet in order to locate a business that they want to use.

 

While this first statistic was not especially surprising to anyone, what followed next may raise a few eyebrows. Of all business owners that had an online presence, nearly 40% were not entirely satisfied with the results that it was bringing them. Some were not happy with the way their website looked and wanted one that was more professional and more attractive to customers. Some others had a website and were quite happy with the way it looked and worked, but they were not convinced that it was doing them any good, as they did not see their website bringing them the amount of customers that they needed. It has also been said that small business owners (outside of the technology or marketing sectors) did not have much knowledge of how internet marketing worked and only a minority of them (14%) wanted to spend some time studying techniques to make their site better and to figure out how to deploy betting marketing efforts such as SEO and other internet advertising, in order to get more visitors to their website.

 

Ok, this maybe news and it is always nice to know some stats… but what does this mean to internet marketers? The bottom line is that there is a wide open market of local business owners who would want to use your services. Some of them want better websites. Some want to do some SEO on their site to get a better ranking on search engines. Others would want to use internet advertising in order to bring in more customers but are not sure which kind to use and are hesitant to buy ads on their own.

 

For those of you who are just learning internet marketing, or who are doing something else (CPA, Clickbank, eBay sales, affiliate stuff, etc.) and don’t get the results you want, this is a great opportunity. What you need to do is simple: learn how to create simple, yet functional websites. Learn how to optimize pages for SEO and build backlinks. Learn about the different kinds of online ads (business directories, classified ads sites, PPC, etc) and how they work. Compile a list of tutorials and learning materials (there are hundreds of videos, articles and blog posts on these topics, all free) and study them for about 2 weeks. Then you can start targeting local business owners and providing them your services as an internet marketer.

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