Building backlinks is important to the success of any website. These links help you go up in the rankings at search engines like Google and this will therefore give you more traffic. Building backlinks yourself can sometimes be a time consuming task. This is why plenty of webmasters prefer to outsource the creation of backlinks to an external service so they can focus on other things, such as improving the content of their website.
But in order for your backlinking campaign to be successful, you need to use a service provider that knows what they are doing. Otherwise, you may end up with poor results or they may actually hurt your search engine rankings. Here are some things to look for when selecting a backlinking service provider:
The speed at which the backlinks are done
Google will not like it if a site that only had a few backlinks suddenly starts receiving thousands of them overnight. It will be quite obvious to them that you are trying to “game the system” and go up in search results quickly. Make sure that your service provider understands this and that the posting of the backlinks will be done in a gradual, natural way.
The sites where they post
Backlinks shouldn’t be posted on sites which are plagued with comment spam or are nothing more than a page full of links to other sites. This will probably hurt your rankings more than it will improve them and is therefore best avoided.
The quality of the comments
Posting your website’s link on blogs is how many service providers build backlinks. However, for them to be effective, the backlinks would need to be posted on blogs which are in the same niche than you. Furthermore, they have to be actually relevant to the post at hand, rather than being generic comments like “Nice site” or “Thanks, very good!”. Comments like these look like obvious spam and will probably end up being removed quickly by the blog owner.
Check their reviews
Many providers of backlinking services advertise their services on sections of internet marketing forums designed for this purpose. This actually is a very big advantage for you. You will be able to see comments from other users who have purchased backlinks from them and see if other buyers were satisfied or not.
Avoid going with a provider that has few or no reviews, even if their prices seem to be the least expensive out there. Many scammers price their offerings very low in order to attract a lot of orders and then do either poor quality work or do nothing at all and disappear with the money they’ve collected. If you have to deal with a new member who doesn’t have any reviews and hasn’t built up a reputation, only make a very small order first to see if they are actually able to deliver on what they’ve promised.