Setting up a Facebook fan page can be a great way to generate traffic for your website, but it takes a lot of time and effort. If you don’t have the spare time to work on a fan page, but you do have some room in your advertising budget, you might want to think about using Facebook ads.
Facebook has over 500 million users, and they fall into every age group and demographic you can think of. When you’re setting up your Facebook ad campaign, Facebook gives you all the tools you need to reach out to your target audience. You can use parameters like age, gender, hobbies, and interests to target your ads at the people most likely to click them. If you know who your audience is, you can reach them on Facebook with these tools.
The results of using highly targeted advertising like this are generally pretty good. The odds that each person seeing your ad will click on it are pretty good, and once they make their way to your site, they’re likely to come back as long as your content is compelling.
If you’re familiar with internet marketing and advertising, you’re probably wondering how Facebook ads stack up against Google Adwords. Well, Facebook gives you more direct control over who sees your ads. With all of the options you have at your disposal you can really narrow it down, and make the most of your ad campaign. Google Adwords still has one key advantage, your ads show up in search results. In other words, your ads show up for people who are searching terms directly related to your site. Neither service is “better” than the other, they just work differently. Keep that in mind before spending your advertising budget on either service.
With over 500 million users, Facebook is a great place to reach out to your audience. The results of a Facebook advertising campaign will depend directly on your site, it’s content, and how well you know your target audience. If you have a site with compelling content, and you know your target audience, you can get a high yield for your investment in Facebook ads.
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