One of the hardest parts of producing content online is because you are doing it for yourself. If you aren’t working for a customer then your motivation is sometimes less than optimal. However, there are some ways to just ship your product when you are doing it on your own, here’s how.
Set a deadline
One of the easiest ways to get nothing done is to not set deadlines. Deadlines hold you accountable, especially when it is just you doing the work. If you have no other people motivating you it is so easy to push deadlines farther and farther back and never get it done.
Be a rock on your deadlines and do not allow yourself to push them back, ever. Set them realistically and then make sure you plan accordingly to reach them. Work 2 hours per day until the project is finished.
Time Yourself
Set the kitchen timer or your timer on your cellphone. Make yourself work in 30 minute increments (or longer, depending on what you are doing or how much effort is involved).
This is one of the best ways I have found to crank articles out in a pinch or to just get something done I have been needing to do.
Don’t set unrealistic goals, like the deadlines above, but if you know it takes you 30 minutes to do something, set the timer for 27 and push yourself to get it done. Take a break, if needed and then move on to the next thing.
Ship Revisions
Don’t be afraid to make revisions on products so that you can get them out the door faster. If you launch a website incomplete that is OK. Just make sure you keep working on it and let your customers and visitors know that there are some parts of the site that haven’t launched yet. For some of my other projects I am constantly rewriting and adding features. Ship revisions, so you don’t have to try and be a perfectionist.
Market
If you really want to push yourself, start marketing beforehand that you will be launching on “x” date. That way you can start building buzz for your project and it will allow you do some preorders or whatever you want.
Market beforehand, but don’t let it kill your productivity on the actual creation of the product.
Good luck, try some of these things out today, you might be surprised at what you get done.
Photo Credit: NIOSH
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