Pay per click, or PPC advertising can be a great way to bring in some ad revenue with your website. In fact, PPC ads can help you make money in more ways than you probably realize.
A lot of people shy away from PPC ads due to the low payout per click they bring in. While that is a valid concern, there are things you can do to counter the low payout by snagging a high volume of clicks. A lot of people try to hid their ads so that they won’t offend their visitors. While that’s a nice idea in principal, in practice, it doesn’t work out well Most frequent internet users are familiar with ads, and they have come to accept that advertising is a part of visiting any successful website. As long as the ads don’t directly intrude on your website’s usability, visitors won’t be offended. Also, the whole point of running ads is to have them seen by your visitors. If you tuck them off to the side, or near the bottom of your site, fewer people will see them, and as such, fewer people will click them.
It’s important that your users see your ads, but don’t overdo it . If your ads cover up your content and make your site unusable, new visitors will be put off by your site. Not only will they ignore your ads, but they’ll be way less likely to come back to your site in the future, and you definitely want them to come back.
Traffic is the most important factor in how successful your PPC ads will be. By writing high quality content, and working to bring more traffic to your site, you’re ensuring that more people will see your ads. If more people see them, more people will click them.
It’s also important to keep your ads relevant to your content. Services like Google Adsense automatically generate your ads based on your content, but there are many other PPC programs you can join that don’t. If you’re picking ads to display on your site, make sure to choose ads that will appeal to your users. If you have a website about movies, putting an ad for a Blu-Ray player on it is a great idea. Putting up an ad for a lawn mower is probably not such a good idea. While the lawn mower ad might have a higher payout, fewer people will click on it, and you’ll make less money over time.
By choosing your ads carefully, and placing them in prominent places on your site, you can ensure that your users will see, and click your ads. The more traffic you pull in, the more ad revenue you’ll see.