Online forums are sometimes overlooked as a means to market your product or website to a large audience, but in reality, forums are still alive and thriving no matter the newest social network which comes along.
The reason forums are still a mainstay online is that they are very niche offerings. Sure, you can go to Twitter to talk about internet marketing, but 1/2 your audience might not care. On a forum dedicated to Internet Marketing such as Warrior Forum, everyone there is there to work on their internet marketing business or to learn more about internet marketing. Social networks are great for a broad market, but to get very targeted “social” interaction a forum still remains the top choice. You see the difference?
One of the main ways to use forums as a marketing tool for your website is to use the signature allowed in your posts that you create. This signature which usually can allow links (and usually dofollow links) will allow you to create numerous backlinks to your website. The more you post, the more times your link appears on different pages of the website. This is good for two reasons mainly, 1) that your link will gather you some Google “juice” (aka backlinks) and 2) that your fellow forum members might happen to click on it.
The two are very different, one is traffic for the future and the other is traffic now. It is very important however, to make sure you are providing relevant content and not spam. Forum members hate when new members come into their forum and start spamming comments that are generic or add no value to the conversation. Much like a social network such as Twitter. Make sure, for your future readers sake and your reputations sake, that you do not come off as spammy, that you promote your site in a respectable way and that you provide some sort of value to the other forum members.
Another minor way, but another way that might be important are forums with “websites” in their profiles. So when you are signing up and a forum asks for your personal website, put your product website there that you want to promote. That will provide you with one backlink at least for your effort, better than nothing, right?
Good luck and don’t be a bad forum member – make sure you follow the rules and add value to the conversation.