There are a thousand and one dilemmas facing any person out there who owns a web site. Not a few of them have asked themselves, “how come I’m getting visitors but no sales?” Still, there are a number of other queries that face the owners of web sites. For instance, there are those sites that get a couple of visitors and make a couple of sales. Similarly, there is the inexplicable situation where a site receives no visitors and makes no sales whatsoever. In case you have found yourself in any of these situations, then you can be certain that you are reading the right article.
However, you will be very well advised to keep calm in case you are aware of the fact that your site does not seem to be working and the reason why has eluded you. For starters, there are a number of software programs out there that you can rely on to find ways to get traffic for a website. There are sometimes referred to as web site analytics, website statistical trackers or website visitors tracking software. Whatever the designation attached to the soft ware, keep in mind that they will assist you to determine the answer to the query, “how come I’m getting visitors but no sales?”
The software will also ensure that you get a clearer picture of the main reason behind how your site is performing. You will be able to discover how many people are visiting your site, how often your site is visited and the location of your most frequent visitors.
However, the number of visitors is not important except to the extent to which these visitors are converted to customers. This is referred to as the conversion rate. Therefore, you will want to ensure that it is the target customers that are your most frequent visitor because they are more likely to make sales for you.
To do this, ensure that you increase the visibility of your web site on the main search engines that are used by most of your target clientele. This may require you to spend some considerable time and expense on search engine optimization but rest assured that it will pay off at the end of the day. You could also perform a pay per click campaign to ensure that you generate more immediate traffic.
You will also need to improve on the overall design of your web site. This is mainly because most people normally scan sites they visit instead of reading through the content therein. Therefore, improving the design will make it easier for visitors to scan your site and this will translate to more sales as a result of better satisfied visitors.
Finally, it is important that you make sure that your site does not rank for those search terms and phrases that are bringing you lots of traffic that is unqualified. This is one of the amazing ways to get traffic for a website. You can make use of stat tracking to discover the main sources of your traffic and to correct the situation if need be.
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